Who are you marketing too?

This is a post that you'd better read,
and read very carefully.

It's actually a little long because I did copy and
paste some of it, so please understand my motivation.

I want you to know the rules, and when you know the
rules, you're going to profit from them, if you just
apply them.

It's really as simple as that.

With that said, here we go.

It’s the woman who makes the healthcare decisions in most
households. I've known that for years, BUT... the game has
changed, with social media and the like.

The internet has changed everything.

That fact that women control the health arena
hasn’t changed much over the past few years.

Estimates have it that eight out of 10 times,
it’s the woman, wife, mother who is the keeper
of the family health choices for spouse, children
and herself.

WOW. I finally have people that agree with me.

Lots of people.

That means you're basically MARKETING to the woman.

You'd better make some notes because you don't want
to forget that.

The “mom” sector has been exploding, with more women
and mothers drawn to social media, which doesn't surprise
me in the least.

Women are the social creatures.

With nearly 40 million U.S. moms expected to be online within the
next 12 months, it’s time to look at what your marketing is saying
to women in general and mothers in particular.

IF you want to make more money and get more clients.

You may need to refresh and update your “mom message”
as soon as you can. I would also say to update your
"female message" as soon as possible.

Moms are making a social statement according to Digiday.

“Women in general and moms in particular have embraced
social media as a way of acquiring and sharing information
about products and services, according to a study.

“It’s not surprising that women are active social
networkers.

Women are social creatures and they're good at it, and
they are nurturers, so you'd better learn something from
this.

A result of a separate survey released this week by the
Pew Internet and American Life Project reveals that 58
percent of all Facebook users are women and they post,
comment and “like” on the site far more often than men.

On Twitter, the divide is even greater; 64 percent of
all Twitter users are women.”

The rapid adoption of social media among the female audience
seems like a natural.

Women are increasingly connected via healthcare and healthy
living blogs, Twitter, Facebook and others. Just about every
stage and aspect of motherhood and childcare bring women
together to connect, learn from experts, communicate and
share experiences.

They find, according to one female blogger, “a large and
diverse community of women with advice, support, humor,
tears and encouragement.”

Doctors should take a fresh and objective look at their
marketing message and materials, especially the online and
social media channels.

Some professions will have a stronger female connection
than others, but this is a worthwhile exercise for nearly
everyone.

To begin the challenge, ask yourself…

* What services do you provide, or could be provided,
to women, moms or family members?

* When was the last time you evaluated your patient
mix and product mix? What can you add?

* Do you have more than one female demographic segment?
(Working women, moms-to-be, new moms, moms of teens, “empty
nesters,” or other life stage categories?)

* Have you described services in terms of benefits/solutions
for women?

* What social media tools are you using? (More women than
men use Twitter and Facebook)

* Can you/should you add a blog, forum or Twitter stream
that unifies this audience around a topic or issue of common
interest?

* What special information or expert insight can you deliver
that informs or educates this audience?

* How do you engage this audience and what feedback do
you hear? (And how are you responding?)

* What new opportunities are available for you to
identify, reach and engage this audience?

If you’d like help with these questions, or if you’d like
to discuss changes in your doctor/physician marketing for
a fresh, stronger, more effective plan to reach this target
audience, please connect with me at drroddc@yahoo.com.

The initial consultation is FREE.