Quicke today!

Dear Doctor,

Quick Lesson Today!

I wrote my list an email and I thought you
might like to share in this as well, so here
you go.

I was online today and surfing the web.

Who has time to do that right?

Well I don't know why --- but I decided to
go down a rabbit trail.

Like I said, I don't know what possessed me
to do this, but hey, I did it.

Here's the rabbit trail:

What is a patent?

(this is the boring part, but hold on.)


Oh yeah, what's a patent? or better yet,

Who Cares?

Now this may seem really entertaining if you're

a government official and you work for them, but

since you don't, you're probably already getting

bored. I mean patents. Wow, that is something I

really want to hear about from a marketing guy.

Well hold on.


Me too.


Well here is the definition of a patent, just in case you've

either forgotten it or you just don't know or want to SAVE

IT so you'll never forget.


(I didn't know the definition either so don't feel bad.)


----------------------------------------------------------

Remember, I'm just the messenger. I promise you,

it'll get better. Don't scoff at the messenger.

----------------------------------------------------------


A patent is an intellectual property right granted

by you know who, out good ole' Government of the

United States of America to an inventor “to exclude

others from making, using, offering for sale, or selling

the invention throughout the United States or importing

the invention into the United States” for a limited time

in exchange for public disclosure of the invention when

the patent is granted.


WOW


That was a mouthful.


But hang in there.


I'll get to the point sHOrtly.


At least I think I will.


This right was established over 200 years ago in

Article 1, Section 8 of the United States Constitution

so it's been around for awhile:


When we're talking about patents, here's what's important.


“To promote the Progress of Science and useful Arts,

by securing for limited times to Authors and Inventors

the exclusive Right to their respective Writings and Discoveries.”


Okay there you go.


But I'm here to tell you, even though the federal government

wants to have their hands in everything you do, there is no way

you're going to stop someone from MAKING or REPRODUCING

something you've just patented or something REAL CLOSE.


No kidding.


They have all kinds of replicas nowadays.


All kinds.


I mean they can make theirs quack like a duck,

look like you duck, and even walk like a duck, for

less than you paid or with less time than you spent

making your duck stuff WORK.


So what's my point?


You're going to have to look for NEW and DIFFERENT

ways to market to your list or your community.


You're going to have to stay connected.


You're going to have to send them newsletters, and I

don't mean that crap from the place that stays in

constant contact.


Something that looks like this.


Something you know was written personally for YOU.


You may think you can use the same old stuff you used

to use years ago, but you can't.


No way can you do it and make money.


You're going to have to start getting out of your shell, step

up and go after your market.


No kidding.


It's got to be done and it's got to be done - as soon as you

can.


The longer you wait to do this, the harder it'll be to get caught up

if you ever CAN get caught up.


Well that's my Friday.


As you can tell, it's an exciting time

in the old computer place tonight.


Listen, just get this out of this email if you do nothing else.


"You've got to MARKET yourself, day in and day out.


When it's summer you have to market yourself.


You do it all day long, every week, every month and every

year. You never stop marketing yourself."


There are SICK people all over the world and all you

have to do is FIND them.


How's your Friday going? Time to call it a night.



Dr. Carney

http://www.OutrageousChiropracticMarketing.com

P.O.Box 1817

Temecula, CA 92593

951-760-0798