Hello.

Here is a story for you.

I didn't write it, but I think
you'll like it as much as I did.

It has a great lesson attached to it,
and isn't that what all good marketing
is all about... good lessons that get
responses?

HERE'S THE STORY

"Little Miranda was alone in the garden.

I was watching her distractedly, occasionally
glancing over the top of my newspaper.

Almost kneeling, she was slowly approaching
the fence, trying to make as little noise as
possible. I thought she was looking for mushrooms
or that she was pretending she was a giant mouse.

But after a few minutes I heard her cry out.

It was a lusty cry, followed by a bout of tears.

I jumped out of my chair and ran out to the garden,
in my bare feet.

Miranda was holding her index finger.

It was bleeding, but it didn't look too bad.

I ran some water over it, asking what she could have
touched that made her finger bleed, in a garden that I
had planted with grass and other harmless plants.

"I wanted to touch the animal," she replied, "but it
didn't let me come close, so I stretched out my arm
and it did this. Then it ran away. It's too bad.

I didn't want to hurt it."

"What animal?" I asked.

"The white and black ball, down there," she said,
pointing to the end of the garden.

I picked up a broomstick I found in the kitchen and
went back outside. In the garden, half buried in an old
gopher hole, I found the animal. It was a porcupine.

I remembered what I had learned in my natural science class.

The porcupine is a solitary animal. When confronted, it
either retreats or projects its needles. Once the needles
have penetrated the flesh, the wounds become infected and,
in some cases, can cause death.

Miranda had presented no danger to the porcupine, but it
didn't know what else to do except wound her, or get
wounded itself.

Nature, in creating its instinct, gave the porcupine no
choice: instead of communicating, it had to launch its
needles.

That is the only strategy it knows, and no one can change
it, not even a little girl who wants to make a friend.
__________

Is the porcupine the only animal to use this type of defense?

No, people apply it every day of their lives.

But our needles are more vicious, and better hidden.

Words, blows, looks, anger, pride... these are the arms we
use to attack those who seem to be adversaries.

But even a porcupine has to get close to other porcupines at
some time. If not the species would disappear."

What do your patients or clients say to you?

Do they have needles?

Do they use them?

Let me know what you think.

Dr. Carney