Hey,

I never go fishing but you'll find out
why I'm talking about fishing in just a minute.

I know you're a chiropractor and I'm always talking
about outrageous marketing and viral marketing, etc.
but stay with me on this one.

Here's the deal.

If you go fishing with the kind of bait that is
likely to catch a Catfish or a different type of
fish you like, say Halibut, would you expect to
catch a Tuna?

I don't think so!

Okay, are you with me?

I'm sure you said, "Of course."

But that’s exactly what a lot of doctors
do.

They are always complaining about the type of patients
they get ---- despite the fact they're getting exactly what
they've asked for - based on the bait they've used.

Like I said, I'm NOT a fisherman, but I'm sure that if you
want the Marlin or the Tuna, you're going to have to
use the right bait for the Marlin or the Tuna.

If you're a Chiropractor looking to attract large companies,
then you would be crazy to run advertisements in your local
newspaper and expect them to answer an ad.

Instead, you would be better off...

a) building a list of companies in your community
you see as your ideal target market and who can
supply your office with a large number of potential
patients

b)Think of what those 25 corporations might want to know
about productivity that your competition or anyone for
that matter --- may not be sharing or even know about.

Perhaps it could be a report on how to reduce back
pain or how to reduce sickness --- due to the flu etc

c) Send a special chiropractic one or two page letter
with some NLP statements inserted to that entire 25
companies on your list offering them a copy of your
special report.

d) Send the report out to anybody who requests it and
follow it up with a telephone call. The telephone follow
up call is where most doctors lose it. They think because
they SEND OUT a letter, everyone, including the CEO is
going to SEE IT and respond.

That doesn't usually happen. That's why the telephone
call is so important.

Yes, getting the ‘ideal’ patient/corporation is often a lot more
work and significantly more expensive than just ‘hanging
out your shingle’ and accepting anyone who comes your way.

It's tough sometimes, but it's something you should think about.
Getting that ideal patient is an awesome experience and one
that you should try to achieve - everyday you're in the office.

It's not easy and it's not about running an ad and hoping
for the best like most doctors do.

Here's the deal.

Big FISH require BIG bait
and a lot of preparation.

It's the same in any business.

YOU have to stay focused on
saving lives, but you have to teach
them and tell them WHY
they need your type of care.

Most people don't know what
chiropractic really is.

But the results are well worth it because one ‘right’
patient can be worth 10, 20, 50 or even 100 so-so
patients.

It's kind of like finding the right
significant other. Yeah you can find
a lot of people to date, but when you
find the right one, well, the game is
changed forever.

If you’re not willing to put in the time to get
the patients you really want, the ideal ones, don’t
complain about only having nibbling on your line.
(If you're a fisherman that is...)

All the best,

Dr. Carney

P.S. Want a system to catch the ideal patient?

Stay tuned.