Location Location Location

6:41 AM
Thursday
California time.

Hey.

I know it's early, but I told some person I'd write this and I didn't. I actually missed writing yesterday, so I've got to fess up, say I'm sorry and move on.

And write.

You are not at Doc Carney's Marketing blog.

Just in case you forgot.

Well today will be a big one. I'm meeting with the foundation owner and CEO of the all natural skin care line that I now am working with. It's exciting and I believe in a year, you're going to hear about HIS skin line and say, "Wow, I heard him tell me about about that in a post. He knew what he was talking about."

Anyway, let's talk marketing.

Here's something I want you to read.

Then let me know what you think.

MARKETING EXAMPLE FOR THE THURSDAY.

Allotting time for relaxation is necessary to avoid hectic 80-hour workweeks and awkward attempts to take a bubble bath during your morning commute. Pen yourself in for some pampering with today's SPECIAL: for $29, you get two day passes to Natural Spa/Resort/Massage/Wine Tasting (a $230 value).

The relaxation gurus at the Spa usher guests into an underground, Korean-style collection of saunas, steam rooms, and acupressure and massage services. In separate facilities for men and women, spa-goers can sit a spell in a dry sauna or smuggle a fillet of salmon and a side of broccoli into the steam room. Pamper sore muscles with the pulsing jets of a whirlpool before conquering the reinvigorating coolness of a cold plunge. The women's facility showcases imported Korean yellow clay and a jade room that highlights the stone's sacred properties of serenity, balance, and been-there-done-that attitude.

Although not included in the value of this coupon, Natural Spa also hosts an array of soothing treatments. Visitors can partake in the signature body scrub, an exfoliating procedure that removes dead skin cells with moisture-laden unguents ($30), as well as acupressure massage therapies ($30+), which employ gentle compression and essential oils to ease muscle tension and promote diplomacy between knees and low-slung chairs.

Now with that said, do you see how you promote a massage, or if you were a massage therapist, how you would use the words to do all the talking for you.

This is how you write copy that works. If you're in a business that employs this type of marketing, you're going to get a much better response.

You know it's about time that I throw in another audio of the music I like to listen to. I'll do that in the next post or two. I hope. I might forget.

Dr. Carney