LAST night, I went over to a friends
place for dinner - and had some really
nice freshly cooked fish - straight
out of the ocean.

Remember, I'm in California.

They had just been on a fishing boat the night
before, and had caught a ton of beautiful fish.

A man was telling me all about it and how they
were bringing in fish - every five minutes at
some places.

As I was listening to all this, I got a little bit
jealous. Not bad, but a little.

QUESTION: Why was I jealous?

I used to go fishing with my dad and we never
brought in anything like that.

And I got to thinking, what made the difference?

I knew there was a secret and I was bound and
determined to know it...

Then all of a sudden, it became quite clear...

The difference was that they went OUT with a
professional. A real time coach that knows what
he's doing.

A guy who knew the area.

A guy who
knew how to...
Fish Where the
Fish are

And it's this knowledge which allowed them to
bring in so many beautiful FISH - in such a short
period of time.

It's the same in business isn't it?

If you want to bring in the best fish, you need
to...

1. Know what bait your fish LIKE:

Keep reading this blog and I'll show you exactly
how to find the right bait for your clients,
including step-by-step templates of exactly how
to actually put the bait on.

I won't tell you when but it'll be a surprise.

2. Know where the FISH are: There are three important
elements of any advertisement - so you catch the sort
of FISH you actually WANT - and can stop complaining about
catching fish you don't WANT.

Remember, whether you are catching fish on the
boat or catching them in your business - there is
a cause and effect relationship in everything you do.

And the one thing we should all do is master the
art of catching more of the right type of fish, no matter what business you are in.

Okay, that's enough of that tonight.

talk later,,,

Dr. Carney