Marketing Lesson #485

Friday
7:22 AM

Okay, I'm getting a later than usually LATE START.

NO biggie.

I'm on it.

You're about to get your money's worth, so tighten
your seat belt if you're reading this from your
smart phone in your car, and hold on.

Here we go.

Check out this example of how to write copy for
a local surfing experience.

NOTICE the wording and how it's not the common, Hey
stop by and we'll let you get on a surf board and try
it out.

Here it is.

Before ocean surfing, thrill seekers were forced to sneak onto the stage at rock concerts before leaping board-first onto waves of angry humans.

Learn to ride waves that can’t punch you in the head in retaliation with today's offer: for $79, you get admission to a ULTIMATE Watersports CLINIC, which includes a trio of three-hour lessons in standup paddle boarding, surfing, and kayaking, from Ocean Experience Surf School (a $495 value).

All classes convene on Saturdays and Sundays at 9 a.m., and guests can spread lessons out across any weekend through October 24, with the option to select a different sport at each lesson.

All sessions are capped at 20 people and a ULTIMATE INSTRUCTOR adult must accompany children under 12 but they'll love it.

Ocean Experience has introduced countless water cowboys to the ebb and flow of nature since 1990.

Across a trinity of three-hour lessons, Ocean Experience's expert wave-wonders guide students through the fundamentals of surfing, kayaking, and standup paddle boarding, granting them a savvy set of water-trotting skills to flaunt in the face of shade-sporting suns and naysaying mermen.

Customized to the skills of each group, lessons cover balance, technique, etiquette, and water safety before spending two hours tackling the water's frothy spumes and lock-tousling zephyrs.

All necessary equipment is included.

This is the type of copy that will get you readership.

Get you ads read by entertaining people.

If you have the same type of old ads that are NOT entertaining
you're not going to get readership.

So... that's lesson #485.

I'm working on Lesson #486. Make sure you're reading this blog
at least Monday, Wednesday and Friday. Sometimes as a chiropractor
and an outrageous marketer, I forget that you can't stay up with
me and you get behind. I could write 4 or 5 posts a day but I know
you're busy, and I know you go to work and you have to eat and you
have to shower and you have to call your friend, and you have to do
all of this, and that, but in the end you're still working and you
still want to make money, so you'd better be reading this and thinking
how you can make more money, by doing a bang up job on your ads.

Okay,

Enuf said.

Dr. Carney