Secrets I learned the hard way...

Let's face it.

If you're here right now, chances are that
most people on the Internet don't know you exist,
so they don't know anything about your business
or your business opportunity, and if someone
dropped your name right now, there is no real
reason anyone, and I mean anyone, would want to
do business with you.

Agreed?

You need to become KNOWN. You've got to get
your name out there and you have to do it in
such a way that people will learn to LIKE YOU,
TRUST YOU, and WANT TO DO BUSINESS WITH YOU!

Just like there are dozens (or hundreds) of
companies that sell the same or similar
products or services, there are hundreds (or thousands)
of websites out there that are all trying to
market to the same people for the same exact
opportunity.

No matter what you're selling.

Okay since it's Monday, let's focus on Multi-
Level Marketing (MLM)opportunities for example,
since this is probably an area a lot of people
are exploring right now, and this is the perfect
example for this type of business.

In fact, these principles are ideal for MLM
businesses and creating and growing a
downline, but these very same principles can
work equally well for other businesses, as
well!

That includes YOU.

With MLM in mind, when you join an MLM, you
get a link to a URL that the company created
for you, which will track the people who join
your organization from your page and
give you credit for getting them to join.

The problem is, this web page or URL is a
replicated web page. It's not unique.

That means it is exactly the same as the one
being used by all of the other people associated
with this same MLM organization-except for the
coding that gives you the credit for the sign-up.

There is nothing special about this page.

It sells the company in question, but it
does not sell YOU.

It does not tell prospects WHY they want to do business with
your or sign up under you or trust this company to deliver
on any of its promises.

It is impersonal.

BAD DEAL FOR YOU.

To become KNOWN-as YOU-and to be successful
in your business endeavor, no matter
what that is, you need to have a separate
identity and a web page of your very own.

That's if you're marketing yourself online.

That means you need your own domain name
with your own web host.

Okay, those are easy.

And your domain name should be YOU-your
name-the BRAND you want people to recognize.

Like mine.

DOC CARNEY MARKETING

So don't settle for just having a company
replicated web page. That's if you're
doing the MLM thing.

Do a simple search online and register your
own domain today.

That is the very first step.

Once you have your own website, you need to
develop it so that it will:

1. Generate interest;

2. Provide FREE information relevant to
your visitors-information they WANT or NEED;

3. Get picked up by the search engines
based on keywords relevant to your products,
services, or business;

4. Prompt visitors to enter their name and
email address to capture the leads that come
to your website; this one is important because
here is where you build your list so you can
stay in contact with them and create that all
important RELATIONSHIP...

5. Facilitate giving your website visitors
the FREE, VALUABLE information they are
searching for to get them to KNOW, LIKE, and
TRUST YOU! This is what so many people who
think they are marketers FORGET. You give
before you TAKE or ask for the order.

There are specific ways you should set up
your website home page (or squeeze page or
lead generation page as these particular
pages set up in this fashion are also
called) to effectively meet these
requirements.

You are now learning some of the basics,
but the basics will help you grow your
business.

There are also specific things you should
NEVER do on this page-the first page visitors
will see where you are making your first
impression.

First Impressions are important right?

You'll want to take note of this!

I'll tell you in the next blog how to discover
exactly how you should set up your website
to get immediate results and start
generating a pool of potential leads for
your business, or services, as
well.

Remember, it's all focused on getting
people to KNOW, LIKE, and TRUST!

If you KNOW, LIKE, and TRUST ME, you'll
do business with ME.

You don't want to miss it!

See you next time.

Dr. Carney