Hey,
It's Wednesday, and of course, I'm here blogging. If you're not reading my blog, poo poo on you. I have over 100 bog posts right now and I'm not a big salesman so you're probably reading these and learning all of my secrets, but hey, that's what it's all about right?
So let's talk about PRICE.
Price is a function of perceived value – YOURS and the client’s/patient's/customer's.
As you know, I'm a chiropractor, an acupuncturist, a weight loss expert, a copywriter, a drag racer, and a crazy man with lots of ideas, (oh yeah I have a new organic skin care line out as well that beats other skin care hands down and it's guaranteed to make you look better than you have in the last 20 years or your money back) and I like sharing them with you.
Now with that said, let's get back on the issue of VALUE.
Lots of ingredients go into baking the perceived value cake that you're going to offer to your customers, patients, and clients,
BUT...
for the most part, what you can charge for your services is a function of the VALUE a buyer attaches to the purchase and YOU attach to your worth.
Now I want you to think about that.
If I don't value the adjustment, what's it worth?
If you don't value what you do, how much are you really going to ask for it?
Price is a function of Value Now.
What you can CHARGE and what you actually charge is rarely the same thing.
Far too many business owners undercharge because they feel price is purely a function of competition or worse they simply don’t value what they do enough to get what it’s worth.
You've got to stop and think about that.
Go ahead, think about what I just said.
In order to charge more and get what you’re WORTH--- you’ve got to take some time and get very serious about measuring ONE thing – VALUE or results that a patient/customer receives.
Cool huh. Now what to know how to do it?
Here’s how to do JUST that.
Create a process that requires you to meet with every customer for something I call a “results review.”
Oh I forgot.
You might be doing this over the internet.
Hmmm.
Ever heard of email?
That's personal when you send them a survey through the
email and you're actually just copying and pasting it, but
they feel you sent it to just them.
Oh it's too hard to do that?
Oh okay.
I'm just trying to help you ... sorry.
You're lazy.
Oh well. Don't complain then about your VALUE.
Okay, that's enough ranting and raving. Let's
get back to business.
How you do this will depend on how you interact with your customers and patients – the KEY, however, is to position this process as a valuable to the customer/patient and not as research for YOU.
I would advise you to present the idea in the selling stages - “we know you’re going to receive incredible value and part of the way we deliver on that promise is a results REVIEW that ensures it.”
Your results review must be seen as a way for you to ensure the customer/patient received the value promised and measure actual value.
It’s also a great place to ASK for referrals!
One of two things will generally happen in these reviews
a) you’ll find you didn’t deliver, and that’s okay, because that’s how you FIX and improve
b) you’ll discover a tangible amount of value the customer/patient received and that’s awesome, because that can act as proof of value delivered and should give you the confidence to raise your prices.
Either way, this must be considered an integral part of the overall client experience and a wonderful gauge of where you and how you get better.
So...
What are you really worth?
What do you think your patients or customers think you're worth?
Do they really care?
Not if you're not sending them an email at least once a week.
Some people are destined for greatest, and others, well they're
going to read this, sit on the fence and never do anything.
Who are you?
Talk later,
Dr. Carney
PS Oh yeah, this is from me to you, since I'm a chiropractor and
I love to do outrageous marketing, and sometimes, yeah sometimes
it might go viral. Probably not, but hey, you could find value in
this post and you could forward it to someone. So go ahead, it's not
that hard to forward this.... thanks....
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
Wednesday, June 29, 2011
Monday, June 27, 2011
Who are you marketing too?
This is a post that you'd better read,
and read very carefully.
It's actually a little long because I did copy and
paste some of it, so please understand my motivation.
I want you to know the rules, and when you know the
rules, you're going to profit from them, if you just
apply them.
It's really as simple as that.
With that said, here we go.
It’s the woman who makes the healthcare decisions in most
households. I've known that for years, BUT... the game has
changed, with social media and the like.
The internet has changed everything.
That fact that women control the health arena
hasn’t changed much over the past few years.
Estimates have it that eight out of 10 times,
it’s the woman, wife, mother who is the keeper
of the family health choices for spouse, children
and herself.
WOW. I finally have people that agree with me.
Lots of people.
That means you're basically MARKETING to the woman.
You'd better make some notes because you don't want
to forget that.
The “mom” sector has been exploding, with more women
and mothers drawn to social media, which doesn't surprise
me in the least.
Women are the social creatures.
With nearly 40 million U.S. moms expected to be online within the
next 12 months, it’s time to look at what your marketing is saying
to women in general and mothers in particular.
IF you want to make more money and get more clients.
You may need to refresh and update your “mom message”
as soon as you can. I would also say to update your
"female message" as soon as possible.
Moms are making a social statement according to Digiday.
“Women in general and moms in particular have embraced
social media as a way of acquiring and sharing information
about products and services, according to a study.
“It’s not surprising that women are active social
networkers.
Women are social creatures and they're good at it, and
they are nurturers, so you'd better learn something from
this.
A result of a separate survey released this week by the
Pew Internet and American Life Project reveals that 58
percent of all Facebook users are women and they post,
comment and “like” on the site far more often than men.
On Twitter, the divide is even greater; 64 percent of
all Twitter users are women.”
The rapid adoption of social media among the female audience
seems like a natural.
Women are increasingly connected via healthcare and healthy
living blogs, Twitter, Facebook and others. Just about every
stage and aspect of motherhood and childcare bring women
together to connect, learn from experts, communicate and
share experiences.
They find, according to one female blogger, “a large and
diverse community of women with advice, support, humor,
tears and encouragement.”
Doctors should take a fresh and objective look at their
marketing message and materials, especially the online and
social media channels.
Some professions will have a stronger female connection
than others, but this is a worthwhile exercise for nearly
everyone.
To begin the challenge, ask yourself…
* What services do you provide, or could be provided,
to women, moms or family members?
* When was the last time you evaluated your patient
mix and product mix? What can you add?
* Do you have more than one female demographic segment?
(Working women, moms-to-be, new moms, moms of teens, “empty
nesters,” or other life stage categories?)
* Have you described services in terms of benefits/solutions
for women?
* What social media tools are you using? (More women than
men use Twitter and Facebook)
* Can you/should you add a blog, forum or Twitter stream
that unifies this audience around a topic or issue of common
interest?
* What special information or expert insight can you deliver
that informs or educates this audience?
* How do you engage this audience and what feedback do
you hear? (And how are you responding?)
* What new opportunities are available for you to
identify, reach and engage this audience?
If you’d like help with these questions, or if you’d like
to discuss changes in your doctor/physician marketing for
a fresh, stronger, more effective plan to reach this target
audience, please connect with me at drroddc@yahoo.com.
The initial consultation is FREE.
and read very carefully.
It's actually a little long because I did copy and
paste some of it, so please understand my motivation.
I want you to know the rules, and when you know the
rules, you're going to profit from them, if you just
apply them.
It's really as simple as that.
With that said, here we go.
It’s the woman who makes the healthcare decisions in most
households. I've known that for years, BUT... the game has
changed, with social media and the like.
The internet has changed everything.
That fact that women control the health arena
hasn’t changed much over the past few years.
Estimates have it that eight out of 10 times,
it’s the woman, wife, mother who is the keeper
of the family health choices for spouse, children
and herself.
WOW. I finally have people that agree with me.
Lots of people.
That means you're basically MARKETING to the woman.
You'd better make some notes because you don't want
to forget that.
The “mom” sector has been exploding, with more women
and mothers drawn to social media, which doesn't surprise
me in the least.
Women are the social creatures.
With nearly 40 million U.S. moms expected to be online within the
next 12 months, it’s time to look at what your marketing is saying
to women in general and mothers in particular.
IF you want to make more money and get more clients.
You may need to refresh and update your “mom message”
as soon as you can. I would also say to update your
"female message" as soon as possible.
Moms are making a social statement according to Digiday.
“Women in general and moms in particular have embraced
social media as a way of acquiring and sharing information
about products and services, according to a study.
“It’s not surprising that women are active social
networkers.
Women are social creatures and they're good at it, and
they are nurturers, so you'd better learn something from
this.
A result of a separate survey released this week by the
Pew Internet and American Life Project reveals that 58
percent of all Facebook users are women and they post,
comment and “like” on the site far more often than men.
On Twitter, the divide is even greater; 64 percent of
all Twitter users are women.”
The rapid adoption of social media among the female audience
seems like a natural.
Women are increasingly connected via healthcare and healthy
living blogs, Twitter, Facebook and others. Just about every
stage and aspect of motherhood and childcare bring women
together to connect, learn from experts, communicate and
share experiences.
They find, according to one female blogger, “a large and
diverse community of women with advice, support, humor,
tears and encouragement.”
Doctors should take a fresh and objective look at their
marketing message and materials, especially the online and
social media channels.
Some professions will have a stronger female connection
than others, but this is a worthwhile exercise for nearly
everyone.
To begin the challenge, ask yourself…
* What services do you provide, or could be provided,
to women, moms or family members?
* When was the last time you evaluated your patient
mix and product mix? What can you add?
* Do you have more than one female demographic segment?
(Working women, moms-to-be, new moms, moms of teens, “empty
nesters,” or other life stage categories?)
* Have you described services in terms of benefits/solutions
for women?
* What social media tools are you using? (More women than
men use Twitter and Facebook)
* Can you/should you add a blog, forum or Twitter stream
that unifies this audience around a topic or issue of common
interest?
* What special information or expert insight can you deliver
that informs or educates this audience?
* How do you engage this audience and what feedback do
you hear? (And how are you responding?)
* What new opportunities are available for you to
identify, reach and engage this audience?
If you’d like help with these questions, or if you’d like
to discuss changes in your doctor/physician marketing for
a fresh, stronger, more effective plan to reach this target
audience, please connect with me at drroddc@yahoo.com.
The initial consultation is FREE.
Saturday, June 25, 2011
Hello.
Here is a story for you.
I didn't write it, but I think
you'll like it as much as I did.
It has a great lesson attached to it,
and isn't that what all good marketing
is all about... good lessons that get
responses?
HERE'S THE STORY
"Little Miranda was alone in the garden.
I was watching her distractedly, occasionally
glancing over the top of my newspaper.
Almost kneeling, she was slowly approaching
the fence, trying to make as little noise as
possible. I thought she was looking for mushrooms
or that she was pretending she was a giant mouse.
But after a few minutes I heard her cry out.
It was a lusty cry, followed by a bout of tears.
I jumped out of my chair and ran out to the garden,
in my bare feet.
Miranda was holding her index finger.
It was bleeding, but it didn't look too bad.
I ran some water over it, asking what she could have
touched that made her finger bleed, in a garden that I
had planted with grass and other harmless plants.
"I wanted to touch the animal," she replied, "but it
didn't let me come close, so I stretched out my arm
and it did this. Then it ran away. It's too bad.
I didn't want to hurt it."
"What animal?" I asked.
"The white and black ball, down there," she said,
pointing to the end of the garden.
I picked up a broomstick I found in the kitchen and
went back outside. In the garden, half buried in an old
gopher hole, I found the animal. It was a porcupine.
I remembered what I had learned in my natural science class.
The porcupine is a solitary animal. When confronted, it
either retreats or projects its needles. Once the needles
have penetrated the flesh, the wounds become infected and,
in some cases, can cause death.
Miranda had presented no danger to the porcupine, but it
didn't know what else to do except wound her, or get
wounded itself.
Nature, in creating its instinct, gave the porcupine no
choice: instead of communicating, it had to launch its
needles.
That is the only strategy it knows, and no one can change
it, not even a little girl who wants to make a friend.
__________
Is the porcupine the only animal to use this type of defense?
No, people apply it every day of their lives.
But our needles are more vicious, and better hidden.
Words, blows, looks, anger, pride... these are the arms we
use to attack those who seem to be adversaries.
But even a porcupine has to get close to other porcupines at
some time. If not the species would disappear."
What do your patients or clients say to you?
Do they have needles?
Do they use them?
Let me know what you think.
Dr. Carney
Here is a story for you.
I didn't write it, but I think
you'll like it as much as I did.
It has a great lesson attached to it,
and isn't that what all good marketing
is all about... good lessons that get
responses?
HERE'S THE STORY
"Little Miranda was alone in the garden.
I was watching her distractedly, occasionally
glancing over the top of my newspaper.
Almost kneeling, she was slowly approaching
the fence, trying to make as little noise as
possible. I thought she was looking for mushrooms
or that she was pretending she was a giant mouse.
But after a few minutes I heard her cry out.
It was a lusty cry, followed by a bout of tears.
I jumped out of my chair and ran out to the garden,
in my bare feet.
Miranda was holding her index finger.
It was bleeding, but it didn't look too bad.
I ran some water over it, asking what she could have
touched that made her finger bleed, in a garden that I
had planted with grass and other harmless plants.
"I wanted to touch the animal," she replied, "but it
didn't let me come close, so I stretched out my arm
and it did this. Then it ran away. It's too bad.
I didn't want to hurt it."
"What animal?" I asked.
"The white and black ball, down there," she said,
pointing to the end of the garden.
I picked up a broomstick I found in the kitchen and
went back outside. In the garden, half buried in an old
gopher hole, I found the animal. It was a porcupine.
I remembered what I had learned in my natural science class.
The porcupine is a solitary animal. When confronted, it
either retreats or projects its needles. Once the needles
have penetrated the flesh, the wounds become infected and,
in some cases, can cause death.
Miranda had presented no danger to the porcupine, but it
didn't know what else to do except wound her, or get
wounded itself.
Nature, in creating its instinct, gave the porcupine no
choice: instead of communicating, it had to launch its
needles.
That is the only strategy it knows, and no one can change
it, not even a little girl who wants to make a friend.
__________
Is the porcupine the only animal to use this type of defense?
No, people apply it every day of their lives.
But our needles are more vicious, and better hidden.
Words, blows, looks, anger, pride... these are the arms we
use to attack those who seem to be adversaries.
But even a porcupine has to get close to other porcupines at
some time. If not the species would disappear."
What do your patients or clients say to you?
Do they have needles?
Do they use them?
Let me know what you think.
Dr. Carney
Monday, June 20, 2011
Secrets I learned the hard way...
Let's face it.
If you're here right now, chances are that
most people on the Internet don't know you exist,
so they don't know anything about your business
or your business opportunity, and if someone
dropped your name right now, there is no real
reason anyone, and I mean anyone, would want to
do business with you.
Agreed?
You need to become KNOWN. You've got to get
your name out there and you have to do it in
such a way that people will learn to LIKE YOU,
TRUST YOU, and WANT TO DO BUSINESS WITH YOU!
Just like there are dozens (or hundreds) of
companies that sell the same or similar
products or services, there are hundreds (or thousands)
of websites out there that are all trying to
market to the same people for the same exact
opportunity.
No matter what you're selling.
Okay since it's Monday, let's focus on Multi-
Level Marketing (MLM)opportunities for example,
since this is probably an area a lot of people
are exploring right now, and this is the perfect
example for this type of business.
In fact, these principles are ideal for MLM
businesses and creating and growing a
downline, but these very same principles can
work equally well for other businesses, as
well!
That includes YOU.
With MLM in mind, when you join an MLM, you
get a link to a URL that the company created
for you, which will track the people who join
your organization from your page and
give you credit for getting them to join.
The problem is, this web page or URL is a
replicated web page. It's not unique.
That means it is exactly the same as the one
being used by all of the other people associated
with this same MLM organization-except for the
coding that gives you the credit for the sign-up.
There is nothing special about this page.
It sells the company in question, but it
does not sell YOU.
It does not tell prospects WHY they want to do business with
your or sign up under you or trust this company to deliver
on any of its promises.
It is impersonal.
BAD DEAL FOR YOU.
To become KNOWN-as YOU-and to be successful
in your business endeavor, no matter
what that is, you need to have a separate
identity and a web page of your very own.
That's if you're marketing yourself online.
That means you need your own domain name
with your own web host.
Okay, those are easy.
And your domain name should be YOU-your
name-the BRAND you want people to recognize.
Like mine.
DOC CARNEY MARKETING
So don't settle for just having a company
replicated web page. That's if you're
doing the MLM thing.
Do a simple search online and register your
own domain today.
That is the very first step.
Once you have your own website, you need to
develop it so that it will:
1. Generate interest;
2. Provide FREE information relevant to
your visitors-information they WANT or NEED;
3. Get picked up by the search engines
based on keywords relevant to your products,
services, or business;
4. Prompt visitors to enter their name and
email address to capture the leads that come
to your website; this one is important because
here is where you build your list so you can
stay in contact with them and create that all
important RELATIONSHIP...
5. Facilitate giving your website visitors
the FREE, VALUABLE information they are
searching for to get them to KNOW, LIKE, and
TRUST YOU! This is what so many people who
think they are marketers FORGET. You give
before you TAKE or ask for the order.
There are specific ways you should set up
your website home page (or squeeze page or
lead generation page as these particular
pages set up in this fashion are also
called) to effectively meet these
requirements.
You are now learning some of the basics,
but the basics will help you grow your
business.
There are also specific things you should
NEVER do on this page-the first page visitors
will see where you are making your first
impression.
First Impressions are important right?
You'll want to take note of this!
I'll tell you in the next blog how to discover
exactly how you should set up your website
to get immediate results and start
generating a pool of potential leads for
your business, or services, as
well.
Remember, it's all focused on getting
people to KNOW, LIKE, and TRUST!
If you KNOW, LIKE, and TRUST ME, you'll
do business with ME.
You don't want to miss it!
See you next time.
Dr. Carney
If you're here right now, chances are that
most people on the Internet don't know you exist,
so they don't know anything about your business
or your business opportunity, and if someone
dropped your name right now, there is no real
reason anyone, and I mean anyone, would want to
do business with you.
Agreed?
You need to become KNOWN. You've got to get
your name out there and you have to do it in
such a way that people will learn to LIKE YOU,
TRUST YOU, and WANT TO DO BUSINESS WITH YOU!
Just like there are dozens (or hundreds) of
companies that sell the same or similar
products or services, there are hundreds (or thousands)
of websites out there that are all trying to
market to the same people for the same exact
opportunity.
No matter what you're selling.
Okay since it's Monday, let's focus on Multi-
Level Marketing (MLM)opportunities for example,
since this is probably an area a lot of people
are exploring right now, and this is the perfect
example for this type of business.
In fact, these principles are ideal for MLM
businesses and creating and growing a
downline, but these very same principles can
work equally well for other businesses, as
well!
That includes YOU.
With MLM in mind, when you join an MLM, you
get a link to a URL that the company created
for you, which will track the people who join
your organization from your page and
give you credit for getting them to join.
The problem is, this web page or URL is a
replicated web page. It's not unique.
That means it is exactly the same as the one
being used by all of the other people associated
with this same MLM organization-except for the
coding that gives you the credit for the sign-up.
There is nothing special about this page.
It sells the company in question, but it
does not sell YOU.
It does not tell prospects WHY they want to do business with
your or sign up under you or trust this company to deliver
on any of its promises.
It is impersonal.
BAD DEAL FOR YOU.
To become KNOWN-as YOU-and to be successful
in your business endeavor, no matter
what that is, you need to have a separate
identity and a web page of your very own.
That's if you're marketing yourself online.
That means you need your own domain name
with your own web host.
Okay, those are easy.
And your domain name should be YOU-your
name-the BRAND you want people to recognize.
Like mine.
DOC CARNEY MARKETING
So don't settle for just having a company
replicated web page. That's if you're
doing the MLM thing.
Do a simple search online and register your
own domain today.
That is the very first step.
Once you have your own website, you need to
develop it so that it will:
1. Generate interest;
2. Provide FREE information relevant to
your visitors-information they WANT or NEED;
3. Get picked up by the search engines
based on keywords relevant to your products,
services, or business;
4. Prompt visitors to enter their name and
email address to capture the leads that come
to your website; this one is important because
here is where you build your list so you can
stay in contact with them and create that all
important RELATIONSHIP...
5. Facilitate giving your website visitors
the FREE, VALUABLE information they are
searching for to get them to KNOW, LIKE, and
TRUST YOU! This is what so many people who
think they are marketers FORGET. You give
before you TAKE or ask for the order.
There are specific ways you should set up
your website home page (or squeeze page or
lead generation page as these particular
pages set up in this fashion are also
called) to effectively meet these
requirements.
You are now learning some of the basics,
but the basics will help you grow your
business.
There are also specific things you should
NEVER do on this page-the first page visitors
will see where you are making your first
impression.
First Impressions are important right?
You'll want to take note of this!
I'll tell you in the next blog how to discover
exactly how you should set up your website
to get immediate results and start
generating a pool of potential leads for
your business, or services, as
well.
Remember, it's all focused on getting
people to KNOW, LIKE, and TRUST!
If you KNOW, LIKE, and TRUST ME, you'll
do business with ME.
You don't want to miss it!
See you next time.
Dr. Carney
Saturday, June 18, 2011
Thursday, June 16, 2011
Sell Just One Item...
Hey,
Well it's early and I'm going to be leaving
to meet with Ben Johnson of "The Secret"
You know the law of attraction.
Well it must be working for me because we're meeting
and we'll be talking about some SECRET things that
are coming up in the future.
But here's something I want to comment on today.
This is the 3rd one.
There are others, but I found this one to be
the most advantageous for you.
3. Sell just one thing
When you narrow the choices, you almost always create
more sales.
And if you wanted to go all out, you might be better
off just selling one thing.
That's what author Andrew Kessler is doing with his
new pop-up store in New York.
It's a bookstore that just sells one book:
his just-released "Martian Summer."
His store features special shelves for best sellers
and sale items (which are one in the same), and he
even offers free samples in the form of small cards
printed with the book's first paragraph.
Kind of unique huh?
We'll see how he does.
The lesson: If you ran a store with just one item
or dropped all but one of your service offerings,
what would you focus on?
If you had an office with just one thing
you did like adjust people and you dropped all but one
of your services, what would you focus on?
If you ran an antique store with just one item
and you dropped all but one of your service offerings,
what would you focus on?
What would happen?
Good question huh?
Let me know.
Dr. Carney
http://www.OutrageousChiropracticMarketing.com
P.O.Box 1817
Temecula, CA 92593
(951) 760-0798
Well it's early and I'm going to be leaving
to meet with Ben Johnson of "The Secret"
You know the law of attraction.
Well it must be working for me because we're meeting
and we'll be talking about some SECRET things that
are coming up in the future.
But here's something I want to comment on today.
This is the 3rd one.
There are others, but I found this one to be
the most advantageous for you.
3. Sell just one thing
When you narrow the choices, you almost always create
more sales.
And if you wanted to go all out, you might be better
off just selling one thing.
That's what author Andrew Kessler is doing with his
new pop-up store in New York.
It's a bookstore that just sells one book:
his just-released "Martian Summer."
His store features special shelves for best sellers
and sale items (which are one in the same), and he
even offers free samples in the form of small cards
printed with the book's first paragraph.
Kind of unique huh?
We'll see how he does.
The lesson: If you ran a store with just one item
or dropped all but one of your service offerings,
what would you focus on?
If you had an office with just one thing
you did like adjust people and you dropped all but one
of your services, what would you focus on?
If you ran an antique store with just one item
and you dropped all but one of your service offerings,
what would you focus on?
What would happen?
Good question huh?
Let me know.
Dr. Carney
http://www.OutrageousChiropracticMarketing.com
P.O.Box 1817
Temecula, CA 92593
(951) 760-0798
Wednesday, June 15, 2011
Hey there.
Sometimes I talk about marketing, other times
just about LIFE in general and how it affects
your marketing... well... today I'm going to
talk about a gooroo. Someone that people put
a lot of trust in.
So read this slowly and carefully.
this gooroo came up with an email.
He said he came up with a list of what typical
Chiropractors do.
What I did was copy and paste his list so I could
comment on it.
Here are my comments.
You may not think you're going to learn anything about
chiropractic, or business, but I promise you, you will.
He said if any of them apply...
then you are the Typical Chiropractor.
I'll tell YOU if I agree with him at the end.
He says, "you MAY be typical and if one thing's for
certain, successful D.C.s are not typical."
I personally think you can be typical and
still successful, so let's wait and see.
He also says, "Their competence, confidence and conviction
creates and keeps great employees and patients." Well I'm
going to tell you, competence, confidence and conviction
won't make much of a difference with employees if you choose
the wrong ones.
Sorry.
That's just the way it is.
Okay let's get into this one.
Here's his list.
1. They've been seen spinal screening. (There is nothing wrong with
doing spinal screenings. Some of the very successful use spinal screenings
and with the economy like it is, you get these new patients anyway you can.
2. They have odd office hours like 3 full days, and 3 half days including Saturdays. I feel that doctors don't need to work like everyone else. They
can work two full days and one half. Who cares. I loved working in the office
so I worked five full days and an hour on Saturday. That's why I was in business
for myself, so I could set my own hours.
3. They're out of shape. (Honestly, there are lots of doctors, successful doctors who could care less about going to the gym.)
4. They think more new patients will solve all their problems. It's like of like thinking about becoming rich to me. Yeah it doesn't make you happy, but neither does being in a poverty state.
5. They don't go out of their way to properly thank patients who refer others. I have to agree on this one. Most doctors do not have a clue on how to follow up with anyone, especially their patients.
6. They don't have a C.A. and their reason is, "I can't afford it." This is unfortunate, but I've also seen a doctor who sees 20 or less patients in a day have two or three staff. Doesn't make sense. I would see 20 patients in less than an hour.
7. They attribute their past success to themselves but don't take responsibility for where they're at now. It's all about responsibility.
8. They don't know what the Lifetime Value is of a patient therefore they have no idea how much they can and should pay to attract a patient. This is a typical thing that most marketers know and most D.C.'s don't.
9. They spend a lot of time IN their practice but not much time ON their practice. This is something almost every doctors does and that's mainly why they hire me. They want someone working ON their practice daily. If you can get someone to do this, you're going to be way ahead of the game.
10. They aren't proud of what they do. They dislike meeting strangers. If they do this, then I'd say they need to sell what practice they have.
11. They have a history of jumping from seminar to seminar, buying or signing up for everything and then lack the follow through necessary to succeed. Follow through is the KEY. If you're not doing the follow up in your office you're not getting the mileage you need out of your office.
12. They overcharge and over treat. I don't know what that means, because if you're like me, you're able to charge what you're worth, not what everyone else is charging.
13. They have Chiropractic "Propoganda" on the walls. You balance what is on your walls. You should have some chiropractic propoganda on your walls.
14. They don't do re-exams. This is something you should have on the table in the R.O.F.
15. They have an office name that doesn't target or isn't congruent with the typical "non-referred in" patient.
16. When it comes to patient care and management, they are sloppy. They move bones but don't really know what the hell they're doing, why they are doing it, and...they don't know how to help the patient recognize his or her progress. This was an interesting statement by the gooroo and one that I'm sure a lot of people do not and will not ever agree with.
17. They give treatment recommendations like 3 X 4, 2 X 4, 1 X 4, followed by once a month OR...they recommend never ending, unlimited care and charge a fixed fee per month or per year per person or per family. This is old school stuff but if that's what the owner wants to do, then by all means, he should do it.
18. They wear scrubs or dress casual. I love scrubs and if I dress casual, it's my office and I'll do it. Like I said, I love scrubs. They provide a confidence that you are a medical person, people associate medical with them, and they are easy to take care of.
19. They have an "open adjusting" room and/or have patients carry their own "travel cards". I love this and I applaud this. If you're not doing this, then by all means you're missing out.
20. They have a 2 or 3 day new patient process and their "report of findings" takes 10 minutes or more. I love a short, get to the point, R.O.F. If you're using a two or three day R.O.F. you're wasting your time.
21. They get 1-2 referrals per week, max. Okay, now that might not sound like a lot of referrals, but that's just one media.
Well that's it.
Let me know what you've learned about business, reading this.
Thanks,
Dr. Carney
Sometimes I talk about marketing, other times
just about LIFE in general and how it affects
your marketing... well... today I'm going to
talk about a gooroo. Someone that people put
a lot of trust in.
So read this slowly and carefully.
this gooroo came up with an email.
He said he came up with a list of what typical
Chiropractors do.
What I did was copy and paste his list so I could
comment on it.
Here are my comments.
You may not think you're going to learn anything about
chiropractic, or business, but I promise you, you will.
He said if any of them apply...
then you are the Typical Chiropractor.
I'll tell YOU if I agree with him at the end.
He says, "you MAY be typical and if one thing's for
certain, successful D.C.s are not typical."
I personally think you can be typical and
still successful, so let's wait and see.
He also says, "Their competence, confidence and conviction
creates and keeps great employees and patients." Well I'm
going to tell you, competence, confidence and conviction
won't make much of a difference with employees if you choose
the wrong ones.
Sorry.
That's just the way it is.
Okay let's get into this one.
Here's his list.
1. They've been seen spinal screening. (There is nothing wrong with
doing spinal screenings. Some of the very successful use spinal screenings
and with the economy like it is, you get these new patients anyway you can.
2. They have odd office hours like 3 full days, and 3 half days including Saturdays. I feel that doctors don't need to work like everyone else. They
can work two full days and one half. Who cares. I loved working in the office
so I worked five full days and an hour on Saturday. That's why I was in business
for myself, so I could set my own hours.
3. They're out of shape. (Honestly, there are lots of doctors, successful doctors who could care less about going to the gym.)
4. They think more new patients will solve all their problems. It's like of like thinking about becoming rich to me. Yeah it doesn't make you happy, but neither does being in a poverty state.
5. They don't go out of their way to properly thank patients who refer others. I have to agree on this one. Most doctors do not have a clue on how to follow up with anyone, especially their patients.
6. They don't have a C.A. and their reason is, "I can't afford it." This is unfortunate, but I've also seen a doctor who sees 20 or less patients in a day have two or three staff. Doesn't make sense. I would see 20 patients in less than an hour.
7. They attribute their past success to themselves but don't take responsibility for where they're at now. It's all about responsibility.
8. They don't know what the Lifetime Value is of a patient therefore they have no idea how much they can and should pay to attract a patient. This is a typical thing that most marketers know and most D.C.'s don't.
9. They spend a lot of time IN their practice but not much time ON their practice. This is something almost every doctors does and that's mainly why they hire me. They want someone working ON their practice daily. If you can get someone to do this, you're going to be way ahead of the game.
10. They aren't proud of what they do. They dislike meeting strangers. If they do this, then I'd say they need to sell what practice they have.
11. They have a history of jumping from seminar to seminar, buying or signing up for everything and then lack the follow through necessary to succeed. Follow through is the KEY. If you're not doing the follow up in your office you're not getting the mileage you need out of your office.
12. They overcharge and over treat. I don't know what that means, because if you're like me, you're able to charge what you're worth, not what everyone else is charging.
13. They have Chiropractic "Propoganda" on the walls. You balance what is on your walls. You should have some chiropractic propoganda on your walls.
14. They don't do re-exams. This is something you should have on the table in the R.O.F.
15. They have an office name that doesn't target or isn't congruent with the typical "non-referred in" patient.
16. When it comes to patient care and management, they are sloppy. They move bones but don't really know what the hell they're doing, why they are doing it, and...they don't know how to help the patient recognize his or her progress. This was an interesting statement by the gooroo and one that I'm sure a lot of people do not and will not ever agree with.
17. They give treatment recommendations like 3 X 4, 2 X 4, 1 X 4, followed by once a month OR...they recommend never ending, unlimited care and charge a fixed fee per month or per year per person or per family. This is old school stuff but if that's what the owner wants to do, then by all means, he should do it.
18. They wear scrubs or dress casual. I love scrubs and if I dress casual, it's my office and I'll do it. Like I said, I love scrubs. They provide a confidence that you are a medical person, people associate medical with them, and they are easy to take care of.
19. They have an "open adjusting" room and/or have patients carry their own "travel cards". I love this and I applaud this. If you're not doing this, then by all means you're missing out.
20. They have a 2 or 3 day new patient process and their "report of findings" takes 10 minutes or more. I love a short, get to the point, R.O.F. If you're using a two or three day R.O.F. you're wasting your time.
21. They get 1-2 referrals per week, max. Okay, now that might not sound like a lot of referrals, but that's just one media.
Well that's it.
Let me know what you've learned about business, reading this.
Thanks,
Dr. Carney
Saturday, June 11, 2011
Hey,
I never go fishing but you'll find out
why I'm talking about fishing in just a minute.
I know you're a chiropractor and I'm always talking
about outrageous marketing and viral marketing, etc.
but stay with me on this one.
Here's the deal.
If you go fishing with the kind of bait that is
likely to catch a Catfish or a different type of
fish you like, say Halibut, would you expect to
catch a Tuna?
I don't think so!
Okay, are you with me?
I'm sure you said, "Of course."
But that’s exactly what a lot of doctors
do.
They are always complaining about the type of patients
they get ---- despite the fact they're getting exactly what
they've asked for - based on the bait they've used.
Like I said, I'm NOT a fisherman, but I'm sure that if you
want the Marlin or the Tuna, you're going to have to
use the right bait for the Marlin or the Tuna.
If you're a Chiropractor looking to attract large companies,
then you would be crazy to run advertisements in your local
newspaper and expect them to answer an ad.
Instead, you would be better off...
a) building a list of companies in your community
you see as your ideal target market and who can
supply your office with a large number of potential
patients
b)Think of what those 25 corporations might want to know
about productivity that your competition or anyone for
that matter --- may not be sharing or even know about.
Perhaps it could be a report on how to reduce back
pain or how to reduce sickness --- due to the flu etc
c) Send a special chiropractic one or two page letter
with some NLP statements inserted to that entire 25
companies on your list offering them a copy of your
special report.
d) Send the report out to anybody who requests it and
follow it up with a telephone call. The telephone follow
up call is where most doctors lose it. They think because
they SEND OUT a letter, everyone, including the CEO is
going to SEE IT and respond.
That doesn't usually happen. That's why the telephone
call is so important.
Yes, getting the ‘ideal’ patient/corporation is often a lot more
work and significantly more expensive than just ‘hanging
out your shingle’ and accepting anyone who comes your way.
It's tough sometimes, but it's something you should think about.
Getting that ideal patient is an awesome experience and one
that you should try to achieve - everyday you're in the office.
It's not easy and it's not about running an ad and hoping
for the best like most doctors do.
Here's the deal.
Big FISH require BIG bait
and a lot of preparation.
It's the same in any business.
YOU have to stay focused on
saving lives, but you have to teach
them and tell them WHY
they need your type of care.
Most people don't know what
chiropractic really is.
But the results are well worth it because one ‘right’
patient can be worth 10, 20, 50 or even 100 so-so
patients.
It's kind of like finding the right
significant other. Yeah you can find
a lot of people to date, but when you
find the right one, well, the game is
changed forever.
If you’re not willing to put in the time to get
the patients you really want, the ideal ones, don’t
complain about only having nibbling on your line.
(If you're a fisherman that is...)
All the best,
Dr. Carney
P.S. Want a system to catch the ideal patient?
Stay tuned.
I never go fishing but you'll find out
why I'm talking about fishing in just a minute.
I know you're a chiropractor and I'm always talking
about outrageous marketing and viral marketing, etc.
but stay with me on this one.
Here's the deal.
If you go fishing with the kind of bait that is
likely to catch a Catfish or a different type of
fish you like, say Halibut, would you expect to
catch a Tuna?
I don't think so!
Okay, are you with me?
I'm sure you said, "Of course."
But that’s exactly what a lot of doctors
do.
They are always complaining about the type of patients
they get ---- despite the fact they're getting exactly what
they've asked for - based on the bait they've used.
Like I said, I'm NOT a fisherman, but I'm sure that if you
want the Marlin or the Tuna, you're going to have to
use the right bait for the Marlin or the Tuna.
If you're a Chiropractor looking to attract large companies,
then you would be crazy to run advertisements in your local
newspaper and expect them to answer an ad.
Instead, you would be better off...
a) building a list of companies in your community
you see as your ideal target market and who can
supply your office with a large number of potential
patients
b)Think of what those 25 corporations might want to know
about productivity that your competition or anyone for
that matter --- may not be sharing or even know about.
Perhaps it could be a report on how to reduce back
pain or how to reduce sickness --- due to the flu etc
c) Send a special chiropractic one or two page letter
with some NLP statements inserted to that entire 25
companies on your list offering them a copy of your
special report.
d) Send the report out to anybody who requests it and
follow it up with a telephone call. The telephone follow
up call is where most doctors lose it. They think because
they SEND OUT a letter, everyone, including the CEO is
going to SEE IT and respond.
That doesn't usually happen. That's why the telephone
call is so important.
Yes, getting the ‘ideal’ patient/corporation is often a lot more
work and significantly more expensive than just ‘hanging
out your shingle’ and accepting anyone who comes your way.
It's tough sometimes, but it's something you should think about.
Getting that ideal patient is an awesome experience and one
that you should try to achieve - everyday you're in the office.
It's not easy and it's not about running an ad and hoping
for the best like most doctors do.
Here's the deal.
Big FISH require BIG bait
and a lot of preparation.
It's the same in any business.
YOU have to stay focused on
saving lives, but you have to teach
them and tell them WHY
they need your type of care.
Most people don't know what
chiropractic really is.
But the results are well worth it because one ‘right’
patient can be worth 10, 20, 50 or even 100 so-so
patients.
It's kind of like finding the right
significant other. Yeah you can find
a lot of people to date, but when you
find the right one, well, the game is
changed forever.
If you’re not willing to put in the time to get
the patients you really want, the ideal ones, don’t
complain about only having nibbling on your line.
(If you're a fisherman that is...)
All the best,
Dr. Carney
P.S. Want a system to catch the ideal patient?
Stay tuned.
Friday, June 10, 2011
Marketing Lesson #485
Friday
7:22 AM
Okay, I'm getting a later than usually LATE START.
NO biggie.
I'm on it.
You're about to get your money's worth, so tighten
your seat belt if you're reading this from your
smart phone in your car, and hold on.
Here we go.
Check out this example of how to write copy for
a local surfing experience.
NOTICE the wording and how it's not the common, Hey
stop by and we'll let you get on a surf board and try
it out.
Here it is.
Before ocean surfing, thrill seekers were forced to sneak onto the stage at rock concerts before leaping board-first onto waves of angry humans.
Learn to ride waves that can’t punch you in the head in retaliation with today's offer: for $79, you get admission to a ULTIMATE Watersports CLINIC, which includes a trio of three-hour lessons in standup paddle boarding, surfing, and kayaking, from Ocean Experience Surf School (a $495 value).
All classes convene on Saturdays and Sundays at 9 a.m., and guests can spread lessons out across any weekend through October 24, with the option to select a different sport at each lesson.
All sessions are capped at 20 people and a ULTIMATE INSTRUCTOR adult must accompany children under 12 but they'll love it.
Ocean Experience has introduced countless water cowboys to the ebb and flow of nature since 1990.
Across a trinity of three-hour lessons, Ocean Experience's expert wave-wonders guide students through the fundamentals of surfing, kayaking, and standup paddle boarding, granting them a savvy set of water-trotting skills to flaunt in the face of shade-sporting suns and naysaying mermen.
Customized to the skills of each group, lessons cover balance, technique, etiquette, and water safety before spending two hours tackling the water's frothy spumes and lock-tousling zephyrs.
All necessary equipment is included.
This is the type of copy that will get you readership.
Get you ads read by entertaining people.
If you have the same type of old ads that are NOT entertaining
you're not going to get readership.
So... that's lesson #485.
I'm working on Lesson #486. Make sure you're reading this blog
at least Monday, Wednesday and Friday. Sometimes as a chiropractor
and an outrageous marketer, I forget that you can't stay up with
me and you get behind. I could write 4 or 5 posts a day but I know
you're busy, and I know you go to work and you have to eat and you
have to shower and you have to call your friend, and you have to do
all of this, and that, but in the end you're still working and you
still want to make money, so you'd better be reading this and thinking
how you can make more money, by doing a bang up job on your ads.
Okay,
Enuf said.
Dr. Carney
7:22 AM
Okay, I'm getting a later than usually LATE START.
NO biggie.
I'm on it.
You're about to get your money's worth, so tighten
your seat belt if you're reading this from your
smart phone in your car, and hold on.
Here we go.
Check out this example of how to write copy for
a local surfing experience.
NOTICE the wording and how it's not the common, Hey
stop by and we'll let you get on a surf board and try
it out.
Here it is.
Before ocean surfing, thrill seekers were forced to sneak onto the stage at rock concerts before leaping board-first onto waves of angry humans.
Learn to ride waves that can’t punch you in the head in retaliation with today's offer: for $79, you get admission to a ULTIMATE Watersports CLINIC, which includes a trio of three-hour lessons in standup paddle boarding, surfing, and kayaking, from Ocean Experience Surf School (a $495 value).
All classes convene on Saturdays and Sundays at 9 a.m., and guests can spread lessons out across any weekend through October 24, with the option to select a different sport at each lesson.
All sessions are capped at 20 people and a ULTIMATE INSTRUCTOR adult must accompany children under 12 but they'll love it.
Ocean Experience has introduced countless water cowboys to the ebb and flow of nature since 1990.
Across a trinity of three-hour lessons, Ocean Experience's expert wave-wonders guide students through the fundamentals of surfing, kayaking, and standup paddle boarding, granting them a savvy set of water-trotting skills to flaunt in the face of shade-sporting suns and naysaying mermen.
Customized to the skills of each group, lessons cover balance, technique, etiquette, and water safety before spending two hours tackling the water's frothy spumes and lock-tousling zephyrs.
All necessary equipment is included.
This is the type of copy that will get you readership.
Get you ads read by entertaining people.
If you have the same type of old ads that are NOT entertaining
you're not going to get readership.
So... that's lesson #485.
I'm working on Lesson #486. Make sure you're reading this blog
at least Monday, Wednesday and Friday. Sometimes as a chiropractor
and an outrageous marketer, I forget that you can't stay up with
me and you get behind. I could write 4 or 5 posts a day but I know
you're busy, and I know you go to work and you have to eat and you
have to shower and you have to call your friend, and you have to do
all of this, and that, but in the end you're still working and you
still want to make money, so you'd better be reading this and thinking
how you can make more money, by doing a bang up job on your ads.
Okay,
Enuf said.
Dr. Carney
Thursday, June 9, 2011
I promised you this.
Hey,
It's 7:07 PM
I've been at the office and I decided
to send you some music.
You know, chiropractic is good and outrageous
marketing is best, because it's totally different
than anyone else.
I was watching the Bachelorette the other night
and this guy Brent is a real P__________K.
He's different, and he doesn't mind hurting the
woman, and he even goes on camera and says she
does NOT turn him on and actually he finds her
homely.
NOW I'm a doctor of chiropractic and I love patients
but one thing about this guy is this.
He is different.
I'll bet he's your next bachelor in the next season.
He's just that type of guy and well, he just up
and leaves.
Good marketing because he stood out.
Oh yeah, he was definitely different.
But anyway, here's the music I was listening to
writing this outrageous post.
Let me know what you think.
Dr. Carney
http://youtu.be/tIlgciJ8DTs
It's 7:07 PM
I've been at the office and I decided
to send you some music.
You know, chiropractic is good and outrageous
marketing is best, because it's totally different
than anyone else.
I was watching the Bachelorette the other night
and this guy Brent is a real P__________K.
He's different, and he doesn't mind hurting the
woman, and he even goes on camera and says she
does NOT turn him on and actually he finds her
homely.
NOW I'm a doctor of chiropractic and I love patients
but one thing about this guy is this.
He is different.
I'll bet he's your next bachelor in the next season.
He's just that type of guy and well, he just up
and leaves.
Good marketing because he stood out.
Oh yeah, he was definitely different.
But anyway, here's the music I was listening to
writing this outrageous post.
Let me know what you think.
Dr. Carney
http://youtu.be/tIlgciJ8DTs
Quicke today!
Dear Doctor,
Quick Lesson Today!
I wrote my list an email and I thought you
might like to share in this as well, so here
you go.
I was online today and surfing the web.
Who has time to do that right?
Well I don't know why --- but I decided to
go down a rabbit trail.
Like I said, I don't know what possessed me
to do this, but hey, I did it.
Here's the rabbit trail:
What is a patent?
(this is the boring part, but hold on.)
Oh yeah, what's a patent? or better yet,
Who Cares?
Now this may seem really entertaining if you're
a government official and you work for them, but
since you don't, you're probably already getting
bored. I mean patents. Wow, that is something I
really want to hear about from a marketing guy.
Well hold on.
Me too.
Well here is the definition of a patent, just in case you've
either forgotten it or you just don't know or want to SAVE
IT so you'll never forget.
(I didn't know the definition either so don't feel bad.)
----------------------------------------------------------
Remember, I'm just the messenger. I promise you,
it'll get better. Don't scoff at the messenger.
----------------------------------------------------------
A patent is an intellectual property right granted
by you know who, out good ole' Government of the
United States of America to an inventor “to exclude
others from making, using, offering for sale, or selling
the invention throughout the United States or importing
the invention into the United States” for a limited time
in exchange for public disclosure of the invention when
the patent is granted.
WOW
That was a mouthful.
But hang in there.
I'll get to the point sHOrtly.
At least I think I will.
This right was established over 200 years ago in
Article 1, Section 8 of the United States Constitution
so it's been around for awhile:
When we're talking about patents, here's what's important.
“To promote the Progress of Science and useful Arts,
by securing for limited times to Authors and Inventors
the exclusive Right to their respective Writings and Discoveries.”
Okay there you go.
But I'm here to tell you, even though the federal government
wants to have their hands in everything you do, there is no way
you're going to stop someone from MAKING or REPRODUCING
something you've just patented or something REAL CLOSE.
No kidding.
They have all kinds of replicas nowadays.
All kinds.
I mean they can make theirs quack like a duck,
look like you duck, and even walk like a duck, for
less than you paid or with less time than you spent
making your duck stuff WORK.
So what's my point?
You're going to have to look for NEW and DIFFERENT
ways to market to your list or your community.
You're going to have to stay connected.
You're going to have to send them newsletters, and I
don't mean that crap from the place that stays in
constant contact.
Something that looks like this.
Something you know was written personally for YOU.
You may think you can use the same old stuff you used
to use years ago, but you can't.
No way can you do it and make money.
You're going to have to start getting out of your shell, step
up and go after your market.
No kidding.
It's got to be done and it's got to be done - as soon as you
can.
The longer you wait to do this, the harder it'll be to get caught up
if you ever CAN get caught up.
Well that's my Friday.
As you can tell, it's an exciting time
in the old computer place tonight.
Listen, just get this out of this email if you do nothing else.
"You've got to MARKET yourself, day in and day out.
When it's summer you have to market yourself.
You do it all day long, every week, every month and every
year. You never stop marketing yourself."
There are SICK people all over the world and all you
have to do is FIND them.
How's your Friday going? Time to call it a night.
Dr. Carney
http://www.OutrageousChiropracticMarketing.com
P.O.Box 1817
Temecula, CA 92593
951-760-0798
Quick Lesson Today!
I wrote my list an email and I thought you
might like to share in this as well, so here
you go.
I was online today and surfing the web.
Who has time to do that right?
Well I don't know why --- but I decided to
go down a rabbit trail.
Like I said, I don't know what possessed me
to do this, but hey, I did it.
Here's the rabbit trail:
What is a patent?
(this is the boring part, but hold on.)
Oh yeah, what's a patent? or better yet,
Who Cares?
Now this may seem really entertaining if you're
a government official and you work for them, but
since you don't, you're probably already getting
bored. I mean patents. Wow, that is something I
really want to hear about from a marketing guy.
Well hold on.
Me too.
Well here is the definition of a patent, just in case you've
either forgotten it or you just don't know or want to SAVE
IT so you'll never forget.
(I didn't know the definition either so don't feel bad.)
----------------------------------------------------------
Remember, I'm just the messenger. I promise you,
it'll get better. Don't scoff at the messenger.
----------------------------------------------------------
A patent is an intellectual property right granted
by you know who, out good ole' Government of the
United States of America to an inventor “to exclude
others from making, using, offering for sale, or selling
the invention throughout the United States or importing
the invention into the United States” for a limited time
in exchange for public disclosure of the invention when
the patent is granted.
WOW
That was a mouthful.
But hang in there.
I'll get to the point sHOrtly.
At least I think I will.
This right was established over 200 years ago in
Article 1, Section 8 of the United States Constitution
so it's been around for awhile:
When we're talking about patents, here's what's important.
“To promote the Progress of Science and useful Arts,
by securing for limited times to Authors and Inventors
the exclusive Right to their respective Writings and Discoveries.”
Okay there you go.
But I'm here to tell you, even though the federal government
wants to have their hands in everything you do, there is no way
you're going to stop someone from MAKING or REPRODUCING
something you've just patented or something REAL CLOSE.
No kidding.
They have all kinds of replicas nowadays.
All kinds.
I mean they can make theirs quack like a duck,
look like you duck, and even walk like a duck, for
less than you paid or with less time than you spent
making your duck stuff WORK.
So what's my point?
You're going to have to look for NEW and DIFFERENT
ways to market to your list or your community.
You're going to have to stay connected.
You're going to have to send them newsletters, and I
don't mean that crap from the place that stays in
constant contact.
Something that looks like this.
Something you know was written personally for YOU.
You may think you can use the same old stuff you used
to use years ago, but you can't.
No way can you do it and make money.
You're going to have to start getting out of your shell, step
up and go after your market.
No kidding.
It's got to be done and it's got to be done - as soon as you
can.
The longer you wait to do this, the harder it'll be to get caught up
if you ever CAN get caught up.
Well that's my Friday.
As you can tell, it's an exciting time
in the old computer place tonight.
Listen, just get this out of this email if you do nothing else.
"You've got to MARKET yourself, day in and day out.
When it's summer you have to market yourself.
You do it all day long, every week, every month and every
year. You never stop marketing yourself."
There are SICK people all over the world and all you
have to do is FIND them.
How's your Friday going? Time to call it a night.
Dr. Carney
http://www.OutrageousChiropracticMarketing.com
P.O.Box 1817
Temecula, CA 92593
951-760-0798
Location Location Location
6:41 AM
Thursday
California time.
Hey.
I know it's early, but I told some person I'd write this and I didn't. I actually missed writing yesterday, so I've got to fess up, say I'm sorry and move on.
And write.
You are not at Doc Carney's Marketing blog.
Just in case you forgot.
Well today will be a big one. I'm meeting with the foundation owner and CEO of the all natural skin care line that I now am working with. It's exciting and I believe in a year, you're going to hear about HIS skin line and say, "Wow, I heard him tell me about about that in a post. He knew what he was talking about."
Anyway, let's talk marketing.
Here's something I want you to read.
Then let me know what you think.
MARKETING EXAMPLE FOR THE THURSDAY.
Allotting time for relaxation is necessary to avoid hectic 80-hour workweeks and awkward attempts to take a bubble bath during your morning commute. Pen yourself in for some pampering with today's SPECIAL: for $29, you get two day passes to Natural Spa/Resort/Massage/Wine Tasting (a $230 value).
The relaxation gurus at the Spa usher guests into an underground, Korean-style collection of saunas, steam rooms, and acupressure and massage services. In separate facilities for men and women, spa-goers can sit a spell in a dry sauna or smuggle a fillet of salmon and a side of broccoli into the steam room. Pamper sore muscles with the pulsing jets of a whirlpool before conquering the reinvigorating coolness of a cold plunge. The women's facility showcases imported Korean yellow clay and a jade room that highlights the stone's sacred properties of serenity, balance, and been-there-done-that attitude.
Although not included in the value of this coupon, Natural Spa also hosts an array of soothing treatments. Visitors can partake in the signature body scrub, an exfoliating procedure that removes dead skin cells with moisture-laden unguents ($30), as well as acupressure massage therapies ($30+), which employ gentle compression and essential oils to ease muscle tension and promote diplomacy between knees and low-slung chairs.
Now with that said, do you see how you promote a massage, or if you were a massage therapist, how you would use the words to do all the talking for you.
This is how you write copy that works. If you're in a business that employs this type of marketing, you're going to get a much better response.
You know it's about time that I throw in another audio of the music I like to listen to. I'll do that in the next post or two. I hope. I might forget.
Dr. Carney
Thursday
California time.
Hey.
I know it's early, but I told some person I'd write this and I didn't. I actually missed writing yesterday, so I've got to fess up, say I'm sorry and move on.
And write.
You are not at Doc Carney's Marketing blog.
Just in case you forgot.
Well today will be a big one. I'm meeting with the foundation owner and CEO of the all natural skin care line that I now am working with. It's exciting and I believe in a year, you're going to hear about HIS skin line and say, "Wow, I heard him tell me about about that in a post. He knew what he was talking about."
Anyway, let's talk marketing.
Here's something I want you to read.
Then let me know what you think.
MARKETING EXAMPLE FOR THE THURSDAY.
Allotting time for relaxation is necessary to avoid hectic 80-hour workweeks and awkward attempts to take a bubble bath during your morning commute. Pen yourself in for some pampering with today's SPECIAL: for $29, you get two day passes to Natural Spa/Resort/Massage/Wine Tasting (a $230 value).
The relaxation gurus at the Spa usher guests into an underground, Korean-style collection of saunas, steam rooms, and acupressure and massage services. In separate facilities for men and women, spa-goers can sit a spell in a dry sauna or smuggle a fillet of salmon and a side of broccoli into the steam room. Pamper sore muscles with the pulsing jets of a whirlpool before conquering the reinvigorating coolness of a cold plunge. The women's facility showcases imported Korean yellow clay and a jade room that highlights the stone's sacred properties of serenity, balance, and been-there-done-that attitude.
Although not included in the value of this coupon, Natural Spa also hosts an array of soothing treatments. Visitors can partake in the signature body scrub, an exfoliating procedure that removes dead skin cells with moisture-laden unguents ($30), as well as acupressure massage therapies ($30+), which employ gentle compression and essential oils to ease muscle tension and promote diplomacy between knees and low-slung chairs.
Now with that said, do you see how you promote a massage, or if you were a massage therapist, how you would use the words to do all the talking for you.
This is how you write copy that works. If you're in a business that employs this type of marketing, you're going to get a much better response.
You know it's about time that I throw in another audio of the music I like to listen to. I'll do that in the next post or two. I hope. I might forget.
Dr. Carney
Sunday, June 5, 2011
LAST night, I went over to a friends
place for dinner - and had some really
nice freshly cooked fish - straight
out of the ocean.
Remember, I'm in California.
They had just been on a fishing boat the night
before, and had caught a ton of beautiful fish.
A man was telling me all about it and how they
were bringing in fish - every five minutes at
some places.
As I was listening to all this, I got a little bit
jealous. Not bad, but a little.
QUESTION: Why was I jealous?
I used to go fishing with my dad and we never
brought in anything like that.
And I got to thinking, what made the difference?
I knew there was a secret and I was bound and
determined to know it...
Then all of a sudden, it became quite clear...
The difference was that they went OUT with a
professional. A real time coach that knows what
he's doing.
A guy who knew the area.
A guy who
knew how to...
Fish Where the
Fish are
And it's this knowledge which allowed them to
bring in so many beautiful FISH - in such a short
period of time.
It's the same in business isn't it?
If you want to bring in the best fish, you need
to...
1. Know what bait your fish LIKE:
Keep reading this blog and I'll show you exactly
how to find the right bait for your clients,
including step-by-step templates of exactly how
to actually put the bait on.
I won't tell you when but it'll be a surprise.
2. Know where the FISH are: There are three important
elements of any advertisement - so you catch the sort
of FISH you actually WANT - and can stop complaining about
catching fish you don't WANT.
Remember, whether you are catching fish on the
boat or catching them in your business - there is
a cause and effect relationship in everything you do.
And the one thing we should all do is master the
art of catching more of the right type of fish, no matter what business you are in.
Okay, that's enough of that tonight.
talk later,,,
Dr. Carney
place for dinner - and had some really
nice freshly cooked fish - straight
out of the ocean.
Remember, I'm in California.
They had just been on a fishing boat the night
before, and had caught a ton of beautiful fish.
A man was telling me all about it and how they
were bringing in fish - every five minutes at
some places.
As I was listening to all this, I got a little bit
jealous. Not bad, but a little.
QUESTION: Why was I jealous?
I used to go fishing with my dad and we never
brought in anything like that.
And I got to thinking, what made the difference?
I knew there was a secret and I was bound and
determined to know it...
Then all of a sudden, it became quite clear...
The difference was that they went OUT with a
professional. A real time coach that knows what
he's doing.
A guy who knew the area.
A guy who
knew how to...
Fish Where the
Fish are
And it's this knowledge which allowed them to
bring in so many beautiful FISH - in such a short
period of time.
It's the same in business isn't it?
If you want to bring in the best fish, you need
to...
1. Know what bait your fish LIKE:
Keep reading this blog and I'll show you exactly
how to find the right bait for your clients,
including step-by-step templates of exactly how
to actually put the bait on.
I won't tell you when but it'll be a surprise.
2. Know where the FISH are: There are three important
elements of any advertisement - so you catch the sort
of FISH you actually WANT - and can stop complaining about
catching fish you don't WANT.
Remember, whether you are catching fish on the
boat or catching them in your business - there is
a cause and effect relationship in everything you do.
And the one thing we should all do is master the
art of catching more of the right type of fish, no matter what business you are in.
Okay, that's enough of that tonight.
talk later,,,
Dr. Carney
Is your community REALLY listening to you?
Hi
Today is Sunday
8:22 AM
It’s hard to build a community, a list, or even a business,
when you don’t have a voice.
so what do I mean???
* If you follow the social media gurus and act like their outsourced retweeting machine, you lose your voice. I don't use social media or twitter, so I don't have to worry about this
* If you go with the flow, seldom seeking to express your own opinions, you lose your voice. If you do that I would consider you a sheeple and that's not a good thing either.
* If you run a small business, which looks a lot like most other small businesses in your niche, you lose your voice. I run a small business, so it's important for me to figure this out, just like you.
The solution?
Do the opposite.
* STOP being a cheerleader for the gurus, a sheeple, if you want to be taken seriously. People look at other people and they look for a leader. Look at what happens, when a goo roo sees one of their sheep disagreeing with them on their blog or anywhere for that matter. THAT is the comment they tend to reply to. Here's the deal. Pay attention to what I'm going to tell you. No one and I mean no one respects cheerleaders or butt-kissers; including those whose butt is being kissed! Believe it or not, Intelligent People cringe when they see grown men and women sucking up like that.
* Go against the flow when it matters. If you believe that common opinion is wrong, have the confidence to make your point. I did and I do. Confidently expressing what you believe is essential, if you want to have a voice in your community.
* Invest in making your small business uniquely valuable, so it has a story worth sharing. Stories SELL. People will only talk about you if you have something worth talking about. Read that again. People will ONLY talk about you IF you have something worth talking about.
Who do you listen to?
Think about the people you listen to.
Do you listen to them because they have nothing new, interesting or inspiring to say?
No, of course not.
You and I do not take advice from sheep. Guess what? Nor does anyone else. We listen to people worthy of our attention; people with something of value to say.
We spread word-of-mouth about businesses, services, and products worth talking about.
The bottom line:
Just as you ignore people who seldom express their own opinions or have nothing of real value to say, so does everyone else.
You place a VERY low ceiling on your potential, if you follow the goo roos and inherit their Opinions, rather than thinking for yourself and sharing what you have to say.
You deserve better than that.
Do what you do and do it proudly.
If someone doesn't like what you do... SO WHAT...
Who cares.
I don't.
I say, "Next." and move on.
Poop on anyone that doesn't like what I say or do. I really don't care.
Dr. Carney
Today is Sunday
8:22 AM
It’s hard to build a community, a list, or even a business,
when you don’t have a voice.
so what do I mean???
* If you follow the social media gurus and act like their outsourced retweeting machine, you lose your voice. I don't use social media or twitter, so I don't have to worry about this
* If you go with the flow, seldom seeking to express your own opinions, you lose your voice. If you do that I would consider you a sheeple and that's not a good thing either.
* If you run a small business, which looks a lot like most other small businesses in your niche, you lose your voice. I run a small business, so it's important for me to figure this out, just like you.
The solution?
Do the opposite.
* STOP being a cheerleader for the gurus, a sheeple, if you want to be taken seriously. People look at other people and they look for a leader. Look at what happens, when a goo roo sees one of their sheep disagreeing with them on their blog or anywhere for that matter. THAT is the comment they tend to reply to. Here's the deal. Pay attention to what I'm going to tell you. No one and I mean no one respects cheerleaders or butt-kissers; including those whose butt is being kissed! Believe it or not, Intelligent People cringe when they see grown men and women sucking up like that.
* Go against the flow when it matters. If you believe that common opinion is wrong, have the confidence to make your point. I did and I do. Confidently expressing what you believe is essential, if you want to have a voice in your community.
* Invest in making your small business uniquely valuable, so it has a story worth sharing. Stories SELL. People will only talk about you if you have something worth talking about. Read that again. People will ONLY talk about you IF you have something worth talking about.
Who do you listen to?
Think about the people you listen to.
Do you listen to them because they have nothing new, interesting or inspiring to say?
No, of course not.
You and I do not take advice from sheep. Guess what? Nor does anyone else. We listen to people worthy of our attention; people with something of value to say.
We spread word-of-mouth about businesses, services, and products worth talking about.
The bottom line:
Just as you ignore people who seldom express their own opinions or have nothing of real value to say, so does everyone else.
You place a VERY low ceiling on your potential, if you follow the goo roos and inherit their Opinions, rather than thinking for yourself and sharing what you have to say.
You deserve better than that.
Do what you do and do it proudly.
If someone doesn't like what you do... SO WHAT...
Who cares.
I don't.
I say, "Next." and move on.
Poop on anyone that doesn't like what I say or do. I really don't care.
Dr. Carney
Saturday, June 4, 2011
10 Secrets to More Magnetic Copy
10 Secrets to More Magnetic Copy
Hey there. Sorry it took so long to get back to the blog.
I've been busy.
I'm going to talk about magnetic copy or writing today.
You may not like to write, but if you're going to be more
successful, you're either going to get me to do it, or you're
going to do it yourself.
Before you forget that, you'd better make up your mind.
Whether it’s a sales pitch to a patient for continuing their care, a blog post, a Twitter tweet (which I don't have an account), or an internal business proposal between two D.C.'s, you need to write in a way that draws the reader closer to you.
Again I don't care what business your in, you have to do marketing that lets' the people know you CARE and you are there for them.
You need writing and copy that’s compelling, interesting, and unique.
If it's boring you might as well forget it.
You need writing that’s magnetic.
Some think that magnetic writing is all about talent.
But a few simple techniques can make any piece of writing
more compelling. I'm going to give you some real secrets today.
Let's find out if you can utilize them.
Here they are.
The ten ways that can help you write copy that draws the reader closer:
1. Don’t hedge
They may get deep, but it's up to you to change that so everyone involved
can actually understand what you're saying.
“Hedging” is when you go out of your way to cover every contingency in an argument.
BAD Example: “Nowadays many middle-school girls have at least some affinity for vampires.” The hedges are “almost all” and “at least some affinity.” These may be strictly true, but it’s soft, pudgy wording that lacks punch.
Instead: “Nowadays middle-school girls love vampires.”
BAD Example: Chiropractic is an art. You cannot believe the difference this will make in how you feel, how your body responds to disease, how it can affect your nervous system, and what kind of results you can expect.
Instead: Chiropractic works! It seems simple but it works and it saves lives.
2. Repeat a phrase
Repetition establishes structure and rhythm.
Repetition taps into the old part of our brain that loves rhyme and meter.
Repetition pulls the reader into the flow of your writing.
Repetition isn’t difficult to use.
Repetition is your friend.
Repetition is annoying if overused.
3. No passive voice
Passive voice is when you switch the positions of the subject and object of a sentence.
For example: “The boy hit the ball” is in active voice; passive voice is: “The ball is hit by the boy.”
Notice how passive voice uses MORE words without adding information — usually a warning sign of flabby writing.
The wrongness of passive voice isn’t universal, but wouldn’t it have been clearer if I had said that passive voice isn’t always wrong?
4. Brevity!
I don’t care how good your writing is, most people won’t read more than a few sentences.
Why is that?
Any more and they’ll start scanning.
I mean it really has to be good.
You probably aren’t reading this Blog exactly from top to bottom are you? Very few will. In fact, you’re probably not even reading this sentence.
Man, for a discussion about brevity this sure is dragging on.
You can fight it by being more entertaining, but the best policy is to just write less.
I read this the other day and I'm going to sneak it in for the people that really read my blogs. Here it is. When you're writing, think of a woman's skirt.
You want it short enough to get someone's attention, but long enough to cover the details. Now how cool is that. When I read that I knew it was something I'd never forget.
5. Use short sentences.
Short sentences are easy to read.
They’re easy to digest.
It’s easier to follow each point of an argument.
Sometimes longer sentences — especially if divided up with dashes — are an appropriate tool, especially mixed in with shorter sentences to break things up.
If you think short sentences are incompatible with excellent writing, read Stephen King. Or Hemingway. Or Basho.
6. Provoke, don’t solve
If you’re writing a report that is supposed to cover all the bases, this tip doesn’t apply. But if you’re trying to be persuasive (particularly if you’re creating a content net), don’t try to handle every objection in one sitting.
Your goal is to get the other person to respond: To ask you about a feature of your product, to challenge your assumptions about a competitor, to double-check something before scheduling an interview. Don’t solve every problem, leaving no stone unturned; leave them wanting more!
7. Eliminate trash adjectives
Most adjectives and adverbs don’t add information; they just take up space and dull your message.
Example: “I’m very interested in quickly scheduling an new patient interview.”
Remove the adjectives and you get the same message, but sharper:
“I’m interested in scheduling an interview.”
8. Be direct
Pardon me, dear reader, but if it wouldn’t be too much of an inconvenience for you, could I trouble you to do me the favor of applying your obvious considerable facility with the English language to just get to the damn point?
Flowery, respectful and qualified wording is appropriate when you’re asking a waiter to do you a favor without spitting in your food. But it has no place in magnetically persuasive writing like this. It's boring! Don't do it.
9. Tell a story
This is huge. Make a note of #9.
I knew a guy named Chris who couldn’t figure out why people couldn’t understand the benefits of his posture software. He had feature and benefit bullet points - but they just weren’t sinking in.
One day George changed his tactics completely.
He wrote up a one-paragraph story about how one of his patients saved $125k by using his software. After that, sales were a lot easier. Now think about that story. All in one paragraph. Yes, I know, it's hard to believe, but it can be done.
I was seeing a patient the other day and she'd never seen a doctor like me before. Well once I did the exam, found that she had some problems, did the x-rays, showed her the real hidden problem, she was on board.
10. Write informally
Sure, informal writing isn’t “professional.”
And yeah, using phrases like and yeah violates the brevity rule, but it’s usually smart to write like you talk. Being informal helps you come off as a real person, not a stodgy, robotic copy writer.
I've tried to do this for years, and finally my brain has shifted over and I'm writing more like I talk. I've even bought software so I can record myself and have it typed for me via the internet and this software.
EXAMPLES: ‘course, it can git to be too durned much, s’don’t go ’round makin’ it hard to just plain understand what in blazes yur talking ’bout.
They say first impressions are most important, and often your written word will be the first impression someone has of you! So take the time and care to make it magnetic.
Make the first sentence count. Then the second sentence. Then the first paragraph. Everything means a lot in a salesletter.
What tips do you have for more magnetic writing?
Share them in the comments and we’ll all improve.
Have a great weekend.
Dr. Carney
P.S. Let me know if any of this helps because I want you to have as many good resources as possible.
Hey there. Sorry it took so long to get back to the blog.
I've been busy.
I'm going to talk about magnetic copy or writing today.
You may not like to write, but if you're going to be more
successful, you're either going to get me to do it, or you're
going to do it yourself.
Before you forget that, you'd better make up your mind.
Whether it’s a sales pitch to a patient for continuing their care, a blog post, a Twitter tweet (which I don't have an account), or an internal business proposal between two D.C.'s, you need to write in a way that draws the reader closer to you.
Again I don't care what business your in, you have to do marketing that lets' the people know you CARE and you are there for them.
You need writing and copy that’s compelling, interesting, and unique.
If it's boring you might as well forget it.
You need writing that’s magnetic.
Some think that magnetic writing is all about talent.
But a few simple techniques can make any piece of writing
more compelling. I'm going to give you some real secrets today.
Let's find out if you can utilize them.
Here they are.
The ten ways that can help you write copy that draws the reader closer:
1. Don’t hedge
They may get deep, but it's up to you to change that so everyone involved
can actually understand what you're saying.
“Hedging” is when you go out of your way to cover every contingency in an argument.
BAD Example: “Nowadays many middle-school girls have at least some affinity for vampires.” The hedges are “almost all” and “at least some affinity.” These may be strictly true, but it’s soft, pudgy wording that lacks punch.
Instead: “Nowadays middle-school girls love vampires.”
BAD Example: Chiropractic is an art. You cannot believe the difference this will make in how you feel, how your body responds to disease, how it can affect your nervous system, and what kind of results you can expect.
Instead: Chiropractic works! It seems simple but it works and it saves lives.
2. Repeat a phrase
Repetition establishes structure and rhythm.
Repetition taps into the old part of our brain that loves rhyme and meter.
Repetition pulls the reader into the flow of your writing.
Repetition isn’t difficult to use.
Repetition is your friend.
Repetition is annoying if overused.
3. No passive voice
Passive voice is when you switch the positions of the subject and object of a sentence.
For example: “The boy hit the ball” is in active voice; passive voice is: “The ball is hit by the boy.”
Notice how passive voice uses MORE words without adding information — usually a warning sign of flabby writing.
The wrongness of passive voice isn’t universal, but wouldn’t it have been clearer if I had said that passive voice isn’t always wrong?
4. Brevity!
I don’t care how good your writing is, most people won’t read more than a few sentences.
Why is that?
Any more and they’ll start scanning.
I mean it really has to be good.
You probably aren’t reading this Blog exactly from top to bottom are you? Very few will. In fact, you’re probably not even reading this sentence.
Man, for a discussion about brevity this sure is dragging on.
You can fight it by being more entertaining, but the best policy is to just write less.
I read this the other day and I'm going to sneak it in for the people that really read my blogs. Here it is. When you're writing, think of a woman's skirt.
You want it short enough to get someone's attention, but long enough to cover the details. Now how cool is that. When I read that I knew it was something I'd never forget.
5. Use short sentences.
Short sentences are easy to read.
They’re easy to digest.
It’s easier to follow each point of an argument.
Sometimes longer sentences — especially if divided up with dashes — are an appropriate tool, especially mixed in with shorter sentences to break things up.
If you think short sentences are incompatible with excellent writing, read Stephen King. Or Hemingway. Or Basho.
6. Provoke, don’t solve
If you’re writing a report that is supposed to cover all the bases, this tip doesn’t apply. But if you’re trying to be persuasive (particularly if you’re creating a content net), don’t try to handle every objection in one sitting.
Your goal is to get the other person to respond: To ask you about a feature of your product, to challenge your assumptions about a competitor, to double-check something before scheduling an interview. Don’t solve every problem, leaving no stone unturned; leave them wanting more!
7. Eliminate trash adjectives
Most adjectives and adverbs don’t add information; they just take up space and dull your message.
Example: “I’m very interested in quickly scheduling an new patient interview.”
Remove the adjectives and you get the same message, but sharper:
“I’m interested in scheduling an interview.”
8. Be direct
Pardon me, dear reader, but if it wouldn’t be too much of an inconvenience for you, could I trouble you to do me the favor of applying your obvious considerable facility with the English language to just get to the damn point?
Flowery, respectful and qualified wording is appropriate when you’re asking a waiter to do you a favor without spitting in your food. But it has no place in magnetically persuasive writing like this. It's boring! Don't do it.
9. Tell a story
This is huge. Make a note of #9.
I knew a guy named Chris who couldn’t figure out why people couldn’t understand the benefits of his posture software. He had feature and benefit bullet points - but they just weren’t sinking in.
One day George changed his tactics completely.
He wrote up a one-paragraph story about how one of his patients saved $125k by using his software. After that, sales were a lot easier. Now think about that story. All in one paragraph. Yes, I know, it's hard to believe, but it can be done.
I was seeing a patient the other day and she'd never seen a doctor like me before. Well once I did the exam, found that she had some problems, did the x-rays, showed her the real hidden problem, she was on board.
10. Write informally
Sure, informal writing isn’t “professional.”
And yeah, using phrases like and yeah violates the brevity rule, but it’s usually smart to write like you talk. Being informal helps you come off as a real person, not a stodgy, robotic copy writer.
I've tried to do this for years, and finally my brain has shifted over and I'm writing more like I talk. I've even bought software so I can record myself and have it typed for me via the internet and this software.
EXAMPLES: ‘course, it can git to be too durned much, s’don’t go ’round makin’ it hard to just plain understand what in blazes yur talking ’bout.
They say first impressions are most important, and often your written word will be the first impression someone has of you! So take the time and care to make it magnetic.
Make the first sentence count. Then the second sentence. Then the first paragraph. Everything means a lot in a salesletter.
What tips do you have for more magnetic writing?
Share them in the comments and we’ll all improve.
Have a great weekend.
Dr. Carney
P.S. Let me know if any of this helps because I want you to have as many good resources as possible.
Thursday, June 2, 2011
You have to get CRAZY... Some Days!
This is going to be the shortest blog
I've ever done.
Why?
Because I want to do something crazy.
For you.
http://youtu.be/WGx0e3Be5YI
I've ever done.
Why?
Because I want to do something crazy.
For you.
http://youtu.be/WGx0e3Be5YI
Wednesday, June 1, 2011
Wednesdays are Fun...
Wednesday
8:44 AM
June 1, 2011
Hey,
I think that date is right, but hey, I make mistakes.
I was reading this little insert that some restaurants
have called THE BRAIN TICKLER.
It's in blue ink and it has a lot of information, not
necessarily all good, but it has some information anyway.
I was looking at the latest one which I picked up a week
or so ago, and the headline is:
THE RAPTURE WILL HAPPEN MAY 21, 2011
THE BIBLE GUARANTEES IT!
I knew from the moment I read that headline that the person
who said that, was a little off.
Sure enough it's June 1, 2011 and I'm still here.
And you're here as well.
What I like about this little paper is the ads. They're on
both sides and the copy is written down the middle.
There are 3 ads on the left, one at the bottom, and three on
the right.
Then you turn the page, and the copy is on the left
Then there are 8 ads on the second page.
Then you look across the page to page 3 and there is copy on the left, with
7 ads to the right of the copy on this third page.
Then you proceed to the back of the page and there is a listing of
all the locations you can get the paper at, a Sudoku puzzle, another ad
and a box explaining how to play Sodoku.
I'm not sure how profitable this paper is, but it's a simple, easy-to-read
paper that is FREE to anyone that picks it up.
If I were the merchant advertising in this paper, I'd track
the results. If I'm paying for advertising, I want results.
Branding is good, but it's something you don't have enough money to
do. Branding is for the big boys like Coke, or Pepsi, Charmin, WalMart,
etc.
Here's something I liked in the paper.
It says...
Visit www.BrainTicklerCafe.com and print out UNLIMITED restaurant coupons.
That I liked.
I think I'll check it out right now and find out what kind of
coupons they're offering.
This is a Wednesday and this is FUN.
Just sharing with you, that's all.
Hope your day is going well.
Look for the next post real soon.
Dr. Carney
http://www.OutrageousChiropracticMarketing.com
drroddc@yahoo.com
(more sites and fun coming)
8:44 AM
June 1, 2011
Hey,
I think that date is right, but hey, I make mistakes.
I was reading this little insert that some restaurants
have called THE BRAIN TICKLER.
It's in blue ink and it has a lot of information, not
necessarily all good, but it has some information anyway.
I was looking at the latest one which I picked up a week
or so ago, and the headline is:
THE RAPTURE WILL HAPPEN MAY 21, 2011
THE BIBLE GUARANTEES IT!
I knew from the moment I read that headline that the person
who said that, was a little off.
Sure enough it's June 1, 2011 and I'm still here.
And you're here as well.
What I like about this little paper is the ads. They're on
both sides and the copy is written down the middle.
There are 3 ads on the left, one at the bottom, and three on
the right.
Then you turn the page, and the copy is on the left
Then there are 8 ads on the second page.
Then you look across the page to page 3 and there is copy on the left, with
7 ads to the right of the copy on this third page.
Then you proceed to the back of the page and there is a listing of
all the locations you can get the paper at, a Sudoku puzzle, another ad
and a box explaining how to play Sodoku.
I'm not sure how profitable this paper is, but it's a simple, easy-to-read
paper that is FREE to anyone that picks it up.
If I were the merchant advertising in this paper, I'd track
the results. If I'm paying for advertising, I want results.
Branding is good, but it's something you don't have enough money to
do. Branding is for the big boys like Coke, or Pepsi, Charmin, WalMart,
etc.
Here's something I liked in the paper.
It says...
Visit www.BrainTicklerCafe.com and print out UNLIMITED restaurant coupons.
That I liked.
I think I'll check it out right now and find out what kind of
coupons they're offering.
This is a Wednesday and this is FUN.
Just sharing with you, that's all.
Hope your day is going well.
Look for the next post real soon.
Dr. Carney
http://www.OutrageousChiropracticMarketing.com
drroddc@yahoo.com
(more sites and fun coming)
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