Stay focused and look for the cream.

Hey it's a little late, but I had to write my blog
for the day.

Here's something I want you to think about today,
or rather tonight.

I can still vaguely remember the milkman. Not real well,
but I think they phased that out when I was just a few years
old - but I do remember that milk used to taste
better when it was served in bottles and the
nutrients weren't sucked out of it as they are
today.

Yeah I can talk about Milk today because I've studied
it but that's not what this blog is or ever will be
about.

It's about marketing and advertising.

My point is that when milk is delivered in its natural
form - the cream rises to the top.

And that's what you should try and do with your
ads, blogs, flyers, and sales letters.

You see, when I critique an ad or sales letter -
and I love doing that, it's not unusual to find the
"cream"... the best part of an ad... the tastiest part
of the ad which will want people to get started into
reading your sales letter or advertisement...

The good stuff is usually... buried down towards the end of the copy.

Don't make that mistake when you're writing your ads -
look for the cream and put it at the top of your advertisement.

I told you either in my M.E.N. or this blog the secret to writing a better
sales letter and AD. One that will change the way you write. If you haven't
read that yet, you're at a disadvantage.

The cream of your letter might be a point of proof.

It might be a big problem your product or service solves.

It might be your offer. Make your offer irresistible.
When I say irresistible I mean so good that someone would
have to be crazy not to take you up on it.

Or it could even be your promise.

This can be done in an antique store, a chiropractic office, or a shoe store.

Marketing is marketing.

Whatever it is - you as a business person should dig for it like a diamond
fossicker and put it at the top of your ads.