Getting The Right Sales Mindset
Read this and tell me which one you are.
Have you ever noticed when it comes to daytimers or pocket organizers, there are three kinds of people? One kind buys the next year’s daytimer in September so they can hardly skip a beat moving from one year to the next. Yet another group of people pony up to the sales register with organizational tools in hand. They aspire to be organized, yet never seem to get the shrink wrap off. And, finally, there are those who have just accepted they will never be organized and they will have to come to terms with their constant state of disorganization.
Kind of sounds like someone January 1. They have great ideas and aspirations but they never do anything with them.
And what does this have to do with you? Simply, put, it’s the same way with your business or office. Are you the type of person who absolutely hates sales and believes you can’t sell? Or the type who buys all the latest sales books yet hardly cracks the spine? Or do you take sales on with the vigor of an Olympic athlete? I mean come on, you're either this, that, or this.
Let me just say, as a member of the 1% club (the top 1 percent of sales professionals), there was a point where I HATED sales (and selling). I didn't like confronting people. The last thing I wanted to do is sell. We all move through phases of sales power. Some days it seems like we could sell ice to eskimos. Other days, it takes all we can to summon the courage to pick up the phone to make the calls we know will result in the filled pipeline that we need to continue to be successful. And, then, there are days when we just want to throw in the towel.
I'm that way and I'm going to bet that if you're honest with yourself, you're the same way. I can ask one question and it usually sets the stage. Here it is. Learn to ask yourself this everyday. "Am I doing everything I can today to promote myself? Am I doing everything I possibly can to be the best at what I do today?"
Just asking yourself that will let you know that you're way behind and you're not doing everything you can, so you shouldn't be making excuses if things are in a slump.
And that’s okay. If there’s anything I would like for you to know today it is the idea that you CAN sell and, if you don’t give up, you WILL accomplish your sales goals. And please, if you're a doctor and you're reading this, you do sell. Sorry Doc. I think Woody Allen said it best. Eighty percent of success is just showing up. Be honest with yourself, do your best and it will come. Accept that there will be ups and downs on the way to the finish line.
I wish there was some super magic bullet I could give you that would be the panacea for all of your sales ills. But there’s not. And, truthfully, anyone who says there is may be thinking they have some oceanfront property in Kansas they may like to sell you. That's great marketing. The reality is that sales are not a ‘one point’ process where things happen from doing ‘one thing.’ It takes consistent, forward motion to excel in sales and sales to me is marketing. I love to market and I do something at least 5 hours a day, so I am without a doubt a world expert in marketing even though some of my friends don't know it.
I'm going to invest in an iPad within the next month and I'm going to tell you a little secret. It's going to change my copywriting and selling overnight. I've finally figured out how to sell and make it almost as easy as speaking and if you're a close friend of mine and someone I trust I'll be sharing that with you when I talk to you. If you're not a close friend, you'll have to wait until I finally write a blog about it because it's something that I am going to keep secret when it comes to my marketing.
A smart chiropractor would be reading this, but I'm telling you, most doctors are not smart enough to figure this out. I was and I'm going to share this with about four people. My brother, my partner, and well I'll name the other two later.
The best advice I have for you today is for you to stay in motion with intention and focus. Do one thing each and every day that adds to your company’s (and your) bottom line. If you stay focused today, tomorrow’s results will take care of themselves!
I'm not sure but I think today is Thursday, and I've already written two posts and I'm sure by the end of the day I'll have written 5, so watch out 100. Here I come.