I was "thumbing" through internet and my closet full of stuff when these wise words got the rusty gears in my “brain box” grinding again:
"Nobody who ever bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes -- NOT information about drills!"
I mean, let's think about this for a second...
I'm sure you've “DRILLED” your prospects before with the shameless details of your “EARTH SHATTERING” opportunity... products... or services --- instead of simply showing them how to get what THEY want out of life...
If you take a moment to be brutally honest with yourself...
Human beings can be incredibly selfish creatures.
As human beings, it's only natural (and completely understandable) that we should care about ourselves, and our families first, and strangers second -- I mean, that’s how you and I survive!
But, It's NOT a very profitable way to run a business...
In fact, it's a TERRIBLE way to run a business!
Because, if you want to succeed on a MASSIVE scale, it's really about showing your prospects what YOU can do for THEM.
It’s about increasing your VALUE to your prospects and the world.
Why? Because the more VALUABLE you become...
The easier this attraction marketing "stuff" gets.
Well there you have it. A simple, easy-to-understand lesson in Marketing 101.
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
