Simple Little Telephone TECHNIQUE

“Simple Little Telephone SECRET That Will Increase Your INCOME Today!”

Dear Doctor,

Hey I hope you liked my headline. I had to revise it three or four times, but remember. I want you to think about what I’m about to tell you, so the headline is major.

SIDENOTE: I always write in Courier - so you can read what I’m writing and it’s crystal clear to you.

I was doing my due diligence this morning, scanning the internet for things that will help you in the office, then one of my coaching clients wives (also his C.A.) called and asked me a question about her business card.

Well I took care of her questions, told her what type of photo to take that will tell anyone that looks at her card what she does, how she does it and that she wears more than (5) hats at the office but I did this with ONE PHOTO.

That’s the power of conveying your message vs writing it out.

Anyway, if you want a business card designed, make sure that you contact me. You do the art work, or I’ll do the art work. Thing is, if I do it I’ll charge you for it, but it’ll come back pre-mo if you know what I mean.

But that’s not what this M.E.N. is all about. No it’s about the Telephone.

Yeah, the telephone.

I’m about to give you a SECRET that most doctors and C.A.’s either forget, or just don’t follow through with and that’s bad.

First of all, when you answer the phone, SMILE. I know that’s simple, but believe it or not, that will come through that phone and they person at the other end will know you’re smiling and you’re happy.

Next, make sure you’re not doing ANYTHING while you’re talking on the phone. Nothing. Not brushing your hair, scribbling, taking notes, nothing.

If you do, the person on the other end will know that you are not giving them your full undivided attention and that equates to a “bad” connection.

If your staff is not following this basic telephone etiquette, then they’re doing the phone all wrong and you doctor are losing money.

What is your average CASE FEE? Let’s take a low one. $1,500. Now let’s say you get three phone calls a day. You know, people calling in, asking questions, etc. about being a client or patient of yours.

If you’re open for business, 5 days a week (and you should be answering the phone even if you’re not in the office doctor) that figures out to be about 15 or more new patient calls per week. It could be more or less but for this example, play along with me.

So… let’s say you have a dynamic C.A. but she’s not good at the secrets I just mentioned. She’s either doing her nails, preoccupied with her boyfriends lousy Valentine’s present or just unhappy in general.

Whatever it is, she’s not focused on getting people to schedule and meet you as their chiropractor.

Let’s say she misses out on 8 of those people because she’s off in La La land. Take eight and multiple that by $1,500 dollars. What do you get?

That’s
$12,000.00
Dollars.

I had to recalculate that myself because I didn’t even believe that.

Wow!

$12K. That’s a lot of lost revenue if you ask me.

What do you think? Could you use another 12K? I sure could and I just want you to remember this. Your C.A. handles the phone and if she’s not on target and being bonused correctly, you’re losing money, each and every month.

You may want to think about what I just said.

Oh here’s another thing. I attended a marketing meeting last night and I learned not only one or two things, I learned a ton of stuff.

I’ve been doing direct response marketing for over 20 years and I think I’m pretty good at it, but last night at the marketing meeting I attended, I learned some stuff that I needed to brush up on.

I was reading something recently from Zig Ziglar about education vs schooling and it changed the way I looked at what I do everyday.

You never, ever stop learning so you never, ever stop your education. It’s something that constantly gets better and better.

So I hope you’ve learned something today. I have by just writing this.

Oh yeah, if you’ve read this far, I’ll tell you the other little telephone secret.

When you’re saying your goodbyes, make sure you WAIT until the other person hangs up. You have to physically hear them hang up before you put the receiver down. The same goes for cell phones since everyone has one.

Never hang up before you hear them hang up. It’s just good manners and it shows respect. I told you I had some little tidbits. They aren’t earth shattering by any means, but they are important. To me it’s the little things that count.

If you didn’t open my Valentine’s M.E.N., you missed one of the most important newsletters I’ve ever written.

GO BACK and read it. If you’re getting this M.E.N. as a gift, make sure you shoot me an email and I’ll get you registered so you receive these each and every week on Tuesday.

Oh and I'll tell you this. These secrets apply to any business. Yeah you might not have a case fee, but you still have to look at your return on investment and when you're investing your money in people, you should WANT a return of all your advertising dollars. I do.

Thanks again for reading this and don't keep me a secret. I'm here and I'm posting at least three, if not four or times a week. Heck sometimes I'm posting on this thing five and six times in a single day. It's going to be a great year.

Dr. Carney