Some people say they will never be good at writing ads. That it’s too hard. And that’s why products don’t sell as well as they should.
But let me ask you a question – have you ever watched a baby trying to walk? They clumsily lurch forward… they topple over… and they fail time and time again.
Not exactly a fun process – in fact, it’s an uncomfortable process any sensible person would choose to avoid.
But a few years ago a group of American and Norweigan researchers did a study to see what made babies improve at walking.
And guess what it was?
Well it wasn’t weight…
It wasn’t age…
It wasn’t height…
It wasn’t brain development…
And it wasn’t any other amazing trait…
So what was it?
It's simple. It was the amount of time they invested firing the circuits in their brain and trying to walk.
So if right now, you are failing at something, like your business or life in general – just know that the longer you are willing to remain in that state of being BAD at something, but enduring your way through it, the better you’ll get.
Yes it's TRUE.
That’s right. To get good at something , it’s helpful to be willing and even enthusiastic about being bad. And if you take the same approach to writing great ads as a baby takes to walking, there’s virtually no way you can fail.
Did you read that? Virtually no way you can fail.
How cool is that?
Baby steps truly are the royal road to getting good at any skill.
So take some baby steps and attend one of your seminars.
P.S. Not willing to suffer through the process of being bad at marketing to get good? Some people have managed to shortcut the process.
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
