WOW, I'm busy and I'm not getting notifications.

Hey,

It's Friday, 6:51 AM and I'm getting ready to tell you a
story.

This is about a man I know, so I'm going to share it in his
words, not mine.

Here's his story.

- - - - - - - - - - - - - - -

Recently, I went out for lunch with Alexi,
at the Belgian Beer Café.

And the place had loads of seats. And it was absolutely packed -
on a weekday. As Alexi and I were chatting he was telling me how
he always came back to this particular restaurant. And in fact,
when he traveled he liked to stay at a hotel close to the
Belgian Beer Café.

Why?

Because they had over 34 different types of beer. And his
particular favorite beer (which was damn good, I might add) was
ONLY available from the Belgian Beer Café because they made it.

Now that's a damn good example of a USP. (unique selling proposition)

You cannot buy the beer anywhere else. So if you want it you
have to come back... and more than likely enjoy a nice plate of
food, and a bit of chocolate mousse while you're at it.

Right now, I am sitting at a café in Crows Nest.

Now when I opened up my laptop in the café,
the waiter came past and asked me if I wanted a table with a
wireless internet connection - free of charge.

I said sure, and now I'm tapping away in the middle of a café
googling my way around the planet.

Let me ask you a question. If you were going to a café, and
enjoyed working on your laptop from there. Which would you
prefer? One with a wireless internet connection? Or one without?

And if you wanted to work online, or enjoyed the thought of
working from a café for an hour or two rather than your office...
which café would you choose?

Is there a way you could apply these strategies to your business?

Now think about it.

Don't just keep reading?

Think.

If you're a mechanic: could you offer a free loaner car to
anyone who dropped their car off to your garage?

Or perhaps offer to pick up their car and drop it back, if it's within a
certain radius of your garage?

If you're an accountant: could you offer free seminars on tax
saving strategies to your customers?

Or business building tips?

What little thing could you do within your business to make
yourself unique? And to give yourself an edge over your
competition?

Write down some ideas now. And then think about how you can
implement these into your advertising and marketing
communications.

So that's his story but you see, even he knows the power
of good marketing. If you're not thinking about marketing
your business, what on earth are you thinking about?

Come on.

Think.

See ya next week,

Dr. Carney