What's important to you????

Hey it's still Monday and I'm still cranking along.

Here's something you might be interested in.

What's really important to you right now?

Is taking care of your family important to you? How about
your health…or having a busy practice, or making sure
your finances are in order?

What goals are you focused on achieving in 2012?

Perhaps running a practice with a great rapport in the
community.

Here's something I think about all the time.

Why does one doctor in the same town succeed
while three other doctors fail?

What's the difference?

Is it luck…the right location…or some other hidden quality?

I’ve seen both those who succeeded along with those who failed.

They’ve come from all different types of backgrounds and all
different kinds of towns.

They’ve all had something in common.

They were willing to put in the effort, try new things, and face
challenges - even if the answers weren’t clear.

Here's the deal.

They were willing to fail.

In fact, I’ve often given this willingness as the reason for my own success.
When I started coaching, I personally discovered everything that didn’t work first.

I've failed too.

Something I tried - just didn’t work.

But if you try 10 new ads, and only one works…you’re on the right path.
You keep doing the one that works, and you try 3 new ones. If you keep
up that low of a “batting” percentage over time, you’ll succeed as you’ll
build a large network that’s working for you.

I call this a low batting percentage, but what about professional baseball
players? They’re more likely to strike out each time they’re up at bat than
even get on base…not to mention hit a home run.

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“Baseball is the only field of endeavor where a man can succeed three
times out of ten and be considered a good performer.”

Ted Williams said that.
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Yet, you see chiropractors and other business people who get frustrated if they don’t knock a home run every time they’re at bat! Sorry!

Don't work that way.

What should you do if you run a weight loss ad and it’s not a home run?
Maybe you completely strike out.

What then?

Run it again in a different media. You can do postcards, flyers, have a C.A.
go to businesses, etc.

The list is endless.

If you're only geting a small numbers of calls, what then? You start to think outside the box. That's all you have to do and it's not complicated either.

You could go create another one…or you could look at your current offer.
Maybe there’s a way to improve your offer. Test your fees. Add some bonuses.
Try it in a different format. Try selling it to a different audience.

Keep taking shots until it works for you. Eventually you’ll hit the goal…even if it
is by accident and I have to tell you, when you pay dirt, you're going to love the
results!

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I like this quote by Michael Jordan…

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games.
26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed
over and over and over again in my life. And that is why I succeed.”
Michael Jordan
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He failed over and over again. That’s why he succeeded.

I feel the same way. Here’s a little secret no one likes to talk about.
If you haven’t failed at something lately, then you haven’t been testing enough.
If you had been testing, then you’d find at least one of your headlines was a
real stinker.

One of the ads you ran simply didn’t work. Not all of your content brings in visitors or gets you new patients, but you haven't failed.

Your goal is simply to keep testing and improving the percentages. You can and will
get better. Your success builds on itself. But perfection – where everything works every time – simply isn’t possible.

And waiting till you reach perfection before you get moving has shipwrecked more
chiropractors and business people than I care to count.

I’ve consistently seen the most successful doctors are those who are fast at
implementation. I've said this over and over again. They don’t sit around in a staff
meeting, second guessing their decisions.

They move "quickly" with the goal of failing quickly.

Get the tests out of the way until you find what works. Simply keep any investment
low enough that you’re willing to lose it.

Move forward. Improve along the way. And if you strike out, get back up to bat as
soon as possible.

Sincerely,

Dr. Carney