Death of a Salesman

An optimistic young salesman was found walking around the
office one day, with his shoulders slumped and his normal
smile missing. He looked like someone in his family had been
lost in a car accident.

But apparently, he'd just lost an important sale and was feeling
disappointed.

Sometime shortly after the young salesman's disappointment,
an older (and much wiser) veteran salesman comes strolling
through the office. The old salesman often mentored the
younger man, and sensing something was wrong, he immediately
walked over to his young protégé.

He talked to him and asked him to explain what had happened
and why he was mopping around the office. In trying to break
down and analyze what happened, the young man said, "Well,
I guess this just proves you can lead a horse to water...
but you simply can not make him drink."

"Son," said the old salesman... "Let me give you a piece of
advice. Your job isn't to make him drink. It's to make him
thirsty."

And in a nutshell, this is the secret to selling.

Contrary to what most people will tell you, you cannot create
"want." People WANT or DON'T want to buy things... already,
on their own -- with... or without you. If you don't think
so look at your own buying habits.

However, once you are able to attract those people who are
likely to WANT what you're selling -- who already have a
"taste" for the drink you're serving... all you need to know
is how to make them even thirstier.

And then... they buy what you're selling... and your job
is done.

If you've never thought of what you're doing is selling, think
again. It's marketing, but it's still selling.

Just accept it and drive on.

Simple as that.

Have a great weekend.