Monday
September 12, 2011
11:46 AM
A simple yet powerful marketing lesson!
There was a man that sent me an email. He had a short story to share with me, so being the type of doctor who shares, I'm going to share it with you.
"On a visit to The Louvre Museum in Paris, I tested a theory. It was a simple exercise, to demonstrate the way people will follow what you do, if you are prepared to take the lead.
Here’s what I did.
I grabbed my camera and very visibly, started taking lots of photos of a fire extinguisher, which was hanging on the wall. It was just a regular, standard issue fire extinguisher.
It must be art right?
Within seconds, people started looking to see what I was doing. After a couple of minutes, I counted 9 other people, who had come over to take photos of this uninteresting, plain-Jane fire extinguisher. These people had used MY enthusiasm for photographing it, as a 'short-cut' in their decision making process, to determine that it was art.
Maybe it was art and they just needed someone to point it out to them?
So why does this matter to you?
The world is full of people, just waiting to focus on YOU.
But first, you need to create your own art and then be willing to stand up and lead them.
That's what your business and your marketing has to do.
LEAD THEM.
Stop standing around doing what everyone else is doing. Do something DIFFERENT. If you do, you'll make more money.
It's your choice.
Dr. Carney
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
