I've talked about him in previous blog posts, but I wanted to do it again. I talked about the books I recommended for you to read, so if you've done that, then you should read this post.
Apple CEO, Steve Jobs, handed in his resignation to the Apple Board of Directors on August 24th, stating that he is no longer able to meet his duties and expectations as chief executive. I am sure it's all about his health and he has a lot of money, but hey, like I've always said, without your health, money doesn't mean that much.
He recommended that Tim Cook take his place as head executive of Apple. I'm sure Tim could be fired just like Jobs was, but that's who he recommended.
Many shareholders believed this was a sure negative for Apple - which it could have been.
Jobs is known for his influence in the way products were designed and directed. The fear was that without Jobs as CEO, Apple will not be able to produce as successful or as revolutionary products in the future. That may be true to a point, but I want you to remember that Apple is a TEAM of people, just not Jobs doing it all.
The team at Apple have innovated many beautiful products and raised the bar for competition. Which has, in turn, moved technology forward in leaps and bounds. Competitors have followed just a heartbeat behind with similar products, each forcing the other to race to the next height. Jobs knows this and that's how he runs his company. He knows there are copycats out there, but he also knows - that's business.
But the real lesson Apple has taught us – is a lesson in the profitability of BEING UNIQUE.
Apple is a company that has a reputation for taking pride in the aesthetic BEAUTY of their products. The coolness of their brand. And the uniqueness of everything they do.
Experience with Apple products is like NO OTHER. I'm not sure, but if you've never been to an Apple outlet you're missing out on a great marketing lesson. Enter Microsoft. They see the beauty in this and low and behold... there are now Microsoft outlets like Apples.
An adventure in the unknown for Microsoft, but apparently it works. They're still doing it.
Now here's what's so cool about Apple. From the moment you turn on an Apple device, to how it is operated, its color, it curves, you can feel the difference.
Apple follows no one. It leads.
They charge forward and lead – taking chances – sometimes failing.
Breaking the rules of the ordinary.
In marketing, and in business, it seems that we have certain “rules” too which everyone believes they have to follow.
Must every business have the same things?
Honestly, the answer is NO.
People like me don’t believe in “rules”. (I didn't say that did I?)
Give your customers an experience like no other. Let your imagination run wild.
I bought this book for $97 bucks this week and it is absolutely loaded with ideas from people just like you and me that advertise OUTSIDE the BOX.
It's awesome. If you want an example, send me an email and tell me in the headline,
I read the blog. Send the example of doodles.
And I'll send you a sample of what I mean.
It’s called Usability and it is what Apple built their foundations on.
Usability applied to marketing is the science of placing important action hot-spots in specific locations – so they attract sales.
That's it for today.
Enjoy your day and remember>>>BE DIFFERENT. People like an experience.
Dr. Carney
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
