6:25 AM

Tuesday

I'll be in San Diego at a mastermind
this Wednesday and then Thursday I fly
to Las Vegas to go to James Malincheks
"The Secret Millionaire" to have a mastermind
with him and a group of people from the people
I work with in San Diego, so I'll be back
on Thursday.

I WAS READING SOMETHING TODAY ON THE INTERNET
SO I WANT TO SHARE IT WITH YOU.

- - - -- - - - - - - - ---- - - - - - - -
here it is, READ IT (my comments in brackets)
- - - - - - --- - - - - --- - - - - - - - -

I got a few more notes back from readers last
week.

"If you had to launch your copywriting business
over again, with nothing but the wisdom and
experience between your ears, how would you go
about it?"

(I thought this was an interesting question since
I'm a copywriter and I was interested in what this
guy was going to tell me.)

Wow. That's a whopper of a question. Probably,
I'd send large bribes to every working
copywriter I know -- especially the one's with
e-letters -- to see if that opens doors.

(Now my secret? I buy something, read something,
do something so I can communicate with them. I
have even bought their stuff then commented back
to them what I thought, and when you give them a
testimonial, they love it. You think they don't
but they do. Why would this make such an impression
on them? They don't get testimonials that easy. It's
like pulling teeth. Seriously. I've talked to them
and they love an unsolicited testimonial. Wouldn't
you?)

Ah, but seriously... hmm. Well, I can only say
I'd probably dip into the lessons of that
experience and get myself into a mentor
situation, working as an understudy with a
successful writer. On site, if possible.

But of course, that's a tall order.

This next best thing is easier: I would start
getting on as many mailing lists as I could, in
my niche are of interest.

(This is good info from my standpoint, but you have
to make your own decisions on this.)

I would study the repeat promos, even writing
them out by hand and reverse-engineering them to
see what makes them work. At the same time, I'd
use the addresses on the order forms to compile
my contact list.

(This is what I call WORK, but when you're trying to
make in impression on people and the general public
you have to do what you have to do.)

And then I'd start looking for people inside
those companies that might be willing to give me
a shot at writing my first assignment. I would
take almost anything, as long as it sells a good
product. Long copy, short, even space ads. Just
to get the ball rolling. I would blanket-bomb as
many of those inside contacts as possible with
that offer to write. Offer to write for an
advance on royalties or a low base fee with more
to come based on performance.

(What this guy is telling you to do is do a little
sweat job to show them how good you are. And if
you're good at what you do, whatever that is, then
SHOW THEM and eat it on the monetary side a few times.
Don't let them take advantage of you, but hey, do what
you got to do to make it big.)

Most contacts will come up dry, but you only
need a few to get things moving. From there, the
great issue is getting a HIT... and then getting
another one... and another.

But you'll find as you start writing things that
work (and not EVERYTHING will), you'll start
getting more calls for your time, at better
rates of pay.

(Oh yeah. Always charge a lot for what you do. If you
don't they'll think you're not worth what you're charging
and get away from charging very little. You're worth what
you charge. Don't be afraid to charge what you're worth.)

That all sounds so simplified.

But sometimes simple is best.

"A good copywriter or salesman can get you to
buy something once.

"But if it doesn't fulfill the promises he made,
or deliver great value for the money, you'll
tell him.

(And on top of all of that,...)

"You'll tell your friends.
"You'll tell your family.
"You'll tell your relatives.
"You'll tell your neighbors.
"You'll tell Yelp.
"You'll keep telling people until that
copywriter or salesman will wish he or she
hadn't done it in the first place.

"Besides... good advertising and marketing help
bad products and services fail sooner. Don't you
think?"

I do indeed.

(I do too.)

Geez it's early here. I hope you're reading this at a
decent hour. I'm going to have to stop waking up at 5 AM
or I'll get older quicker. LOL

Talk soon,

Dr. Carney