What the heck are you thinking?

How to win in a world full of failing businesses

Q. Can you tell me how to do the wrong thing, correctly?

You would be amazed how many times every week, someone
asks someone they think knows... that question.

No, they don’t use those exact words, but they are asking
other people and gooroos to tell them the right way to do
something, which is incorrect.

Most commonly, they will have started a business in a niche,
where there are already established operators and where they
are offering nothing new, then ask how to market their poorly
thought out offering.

Here’s the thing though:

The best marketing in the world is NO match for a poorly
thought out product or service.

You can’t out Amazon, Amazon.com

It won't happen.

Ever!

Opening an online book store today, when Amazon already
owns the marketplace, is NOT a wise move for a small
business owner.

You can’t expect Linda to stop using Amazon to buy her books,
then to go to your site and go through the hassle of setting
up a new account, even though he already knows and trusts Amazon.

She's never heard of you, you are offering nothing different
from her existing, trusted provider and that makes it extremely
hard to get her to switch.

Extremely Hard!

You may convince a small number of people to join you, but as
U.S retail giants Walmart even discovered; “You can’t out
Amazon, Amazon.com!”

If you have a business idea, which is just like something an
established brand offers, you will struggle.

Here's a better way to do it.

A wiser approach is to develop a product or service that is
significantly better (in ways your prospective clients will VALUE)
than what’s already out there; then market it as effectively as
possible.

It takes more creativity than copying what someone else is
doing, but the rewards are infinitely better when you do the
right things, correctly!