This post will change your life....

YES, I'm serious as a heart attack.

If you read this, and you implement
this, your office and your life will
change forever.

Okay, with that said, let me ask you
a simple question.

Are you staying in contact with your
patients through emails, postcards,
newsletters, etc., each and every month?

If not, you're losing patients.

If you want a busier practice, you definitely
have to be staying in contact with your current
patients - outside of their regular visits to your
office.

Here's how this works.

Regular contact enables you to educate your
patients.

They need to be educated.

And when you do this, it helps with your patient
retention.

And if that's not enough, the biggest reason to contact
your patients on a regularly basis is to give them
opportunities to refer their friends and family to your
office.

While this should be done in person during a normal visit,
I have found that sending the patient something in writing
gets even more referrals, and this includes a postcard,
or even a newsletter.

Here's my view on why doctors don't.

They are lazy.

Yes I said Lazy. You may not like that, but it's the truth.

If you're not sending your patients something, each and every
month, (more is better) you're missing your chance to educate
your patients.

If every new patient that starts care in your office got
a letter in the mail plus an email with education and
referral opportunities, do you think you will get some
referrals?

Not don't misread me here.

I'm going to tell you up front, not every patient will refer
someone else, but how much did it cost you in time or money to
have an email or postcard or something sent out?

If you send out an email...

Nothing, it’s FREE (other than the low cost of the auto-responder
service!)

Now here's the deal with emails.

You can also send out emails on for special events throughout
the year. This tells your patient list that your office will
be focusing on specific issues and reminds them you can help
their friends, co-workers, and family.

I found some ideas you can use to send out a special emails
and letters or postcards.

July 4th
Staff members birthday
Back to school kids check-up
Toys for Tots promotion
Patient appreciation Saturday
Thanksgiving food drive/postcard
Valentines Day
Easter email
First Day of Spring
First Day of Summer
First Day of Winter
April 15th, TAX DAY
Chiropractic's Birthday
Your Anniversary
Your Birthday
Halloween
FAQ (frequently asked questions) Things like how long you'll
need your chiropractic care, home exercising, how to control
weight loss.
Labor Day
Memorial day
Newsflash on chiropractic Research
Any current event in the news

Do you see the possibilities for using email marketing in your
practice?

You can and should use these with a snail mail letter or postcard
and an email.

Let’s say you send a letter in the mail to announce the event or
the holiday, then do 1-2 follow up broadcast emails to remind your
patient base of the upcoming event or holiday.

This applies to you and any business. If you're not lazy, you
should take this post, print it out and then start working on
your follow up sequence before hand.

I wish you the best,

Dr. Carney

P.S. If you want a monthly postcard or letter and a follow up
email sequence, contact me at my email address.

drroddc@yahoo.com