The burning question...

A little bit ago I asked for your most burning question...

you know, that one that keeps you up at night, sweating

through your sheets, just hoping it will go away.



Well, I got one back from multiple folks that seems to

sum it up quite nicely:

How are you supposed to find out what your customer's pain
is and then where do you find those customers to sell them
lots of stuff and get rich?

I wish there was a single, simple answer to that.

Then no entrepreneur would have to go through the five gates
of hell to try and figure out how to make their idea profitable.

However, since I've gone thought those gates a couple times
with my own lame-brained ideas, I can give you a few shortcuts
on the matter.

Here are 5 tricks that you can use to find your customer's or patients pain:

1. Use the Google keyword search tool. Just do a Google search for it. It will be number one. Type in the word or phrase that you thinking about turning into a business and you will get all the associated keywords, along with their search frequency, in return.

If you want to use AdWords (gasp!) it will also tell you how much competition there is for each keyword. I don't like to use AdWords, ever. But again, that's me.

It doesn't matter if you have an on-line business or not, you MUST have a web site, because the phone book is almost dead...

2. Survey the customers or patients that already have... even if there are only four of them. What keeps them up at night...

3. Improve a HOT idea by just 10%. Facebook wasn't first by a long-shot. The iPod wasn't first by a long shot. These are the ones that waited for hot market to develop and then just tweaked the idea and made it better.

It's A LOT easier to improve on something that people are already drooling over like zombies, instead of trying to create a market out of nothing.

4. Ask EVERYONE that you know.

Don't be the person that thinks they have an original idea and refuses to share it with anyone because you think that it might get STOLEN... horse poop I say!

Ask people to be straight with you about whether or not your idea sucks.

If you see them go from a glazed-over look to a look of "WOW!" then you might be onto something Sherlock.

If you see that look change, then you have found a pain to solve.

5. Get that thing in front of a REAL customer/patient NOW.

There will always be a 2.0 and a 3.0 of your business.

It's never going to be perfect, so it's important to get it out
there ASAP to see if people want what your selling.

KEY: You can do all the research that you want, but people will
eventually vote with their wallets.

If they likey then the buyee... if they no likey, well you need to fail fast and get back on the proverbial horse and try another idea until you get one that sticks.

If you have an idea that solves a burning pain for your patient, they will buy it like hotcakes.

Solve their pain and they will come.

Pain\must be solved now, and at almost any cost.

So, now that you found something that people like, something that cures their pain... how do you go about matching those silly customers with your awesome, game-changing idea?

One word.

Marketing.

It's all about the marketing.

When you learn this, your life will change.

And please, stay in contact with your patients.
They love it and it means a lot to them.

Dr. Carney