Mr. Popper's Penguins and Marketing

Tonight I'm going to see Mr. Popper's
Penguins with Jim Carrey.

I'm sure it's going to be a good show,
because I love to laugh and so do other
people, especially with the economy the
way it is.

It's kind of like taking a drug, even
though I never take any.

Anyway, I noticed three different things from a
marketing viewpoint that I want you to
check out.

And if you click here and watch the
video (it's worth it - you'll get a laugh)

http://youtu.be/c08xrl7PKjU

Ok, so you watched the video right?

Cute huh?

Now, what are the 3 secrets behind the
success of Jim Carrey and his Popper Penguins?

Make sure you watch the trailer first and see
if you can spot them.

Okay, now write them down.

This is a learning process, work
with me on this.

Okay now that you've done that...

Now compare them with the 3 that I found…

1) The Chipmunks: Remember the Chipmunks.

You know Alvin and the Chipmunks.

One thing I noticed with this show is it
has a similar angle.

Carrey ends up with unusual pets he doesn’t
plan for or want.

Pets drive man crazy.

Man falls in love with pets and doesn’t want
to let them go.

Pets are cute.

Everyone loves the penguins and the chipmunks
were a winning formula – so why not a show
about penguins?

2) Jim Carrey: Jim Carrey is a winning formula –
he attracts crowds and he’s a funny man.

So by featuring him in the show you already have
a massive head start.

3) Characters: Remember Snow White and the Seven
Dwarfs?

The dwarfs had unusual names – and they work here
as well. Nimrod, Loudy, Stinky & Lovey.

So what can you learn from this as an marketer?

Simple.

Just as movies take successful elements from other
movies and incorporate them into their script.

You should take successful elements from other
advertisements and incorporate them into your ads.

This is what I call modeling. Some people call it
copying and pasting, while some gooroos call it...
swiping something then deploying it.

For instance…

I just reviewed a doctor's ad for a $29 dollar massage
special to get patients in the door.

The people that did the ad, had way too much information
and that information would do nothing but CONFUSE his
potential patients, so I told him to CAN the entire
project and I wrote him an AD that was simple and easy.

Yeah he spent $497 for me to do this, but if he gets his
usual 15 calls per ad, it'll be more than worth it.

Always think R.O.I. on anything you invest in.

If you get your money back, you're in the money.

Break even and you're good.

Make money and you're really doing well.

So whether it’s movies or marketing and advertising…

"You want to take the lead from Mr. Poppers Penguins
and MODEL - what works.

Don't reinvent the marketing wheels. I don't. I create new
ads based on my experience and what I've tested.

Does it work every time?

NOPE.

Will the ads fail some times.

Yup, they will.

But when they fail, so to speak, it just moves
you closer to a homerun, that's all.

Again, watch the movie.

I'm going now.

Talk later...

Dr. Carney

PS Oh yeah, this is my Friday blog. If you want
me to blog more, let me know. Or you might even
have an idea I can model. If you do, send it to
me in an email to drroddc@yahoo.com

PPS We can work together to make you a lot of
money... if you really want to make money.