How to get employees involved in word of mouth

How to get employees involved in word of mouth is a big deal.

But I'm going to tell you how to do it in this blog post.

Yes, I'm a doctor of chiropractic, and yes I've done other
things with marketing, but today, let's talk about employees.

The people on your payroll can be a powerful word of mouth
force if you equip them with the training, the tools, and
the motivation to do it right.

How to get started:

1. Give them guidelines
2. Give them tools
3. Give them status

1. Give them guidelines

Create simple rules and guidelines for your employees on
how to engage with fans and customers.

It's not about creating restrictions, it's about
straightforward education on how they can participate in
conversations about you honestly and ethically --

and most employees are happy to be shown the boundaries.

And when you do, start by teaching these 10 magic words:
"I work for _____ and this is my personal opinion."

2. Give them the tools

To help your talkers, the people you want tell friends
about you, you need to put the right tools in their hands --
and your employees are no different.

Try giving them special coupons, friends and family
discount codes, leaked information about a new service,
beta tests, or product samples.

And when you find something that really gets your employees
sharing, there's a good chance it'll work for your external
fans too.

3. Give them status

Try creating an ambassador program that gives
employees the product expertise (and the VIP status)
to go out and engage patients on behalf of your office.

I mean think about it.

If you're employees don't promote you, why would your
patients or customers?

Dr. Carney