Relationships? Caring? More Money?

Hi Doc,

If you want to make more money, you'd
better learn how to develop more relationships.

You may think I'm OFF, but I'm telling you
straight up, if you're not creating a real
relationship with people, and staying in
contact with them after they buy from you,
you're losing money.

When you see an advertisement from a nameless, faceless
organization... do you trust the message?

Do you feel a rapport with that nameless, faceless,
organization?

Or are you a little skeptical and COLD towards this
sort of approach?

Obviously, you are going to feel closer to a company or
someone advertising... if they put a friendly and/or highly
qualified human face on the copy, aren't you?

Now you're on my blog, and you see a picture of me, right
out of the gate.

I'm not trying to say, "Hey look at me."

I'm just saying "Hey, this is who I am."

That's it.

So the key is to speak in the language of your target market...
and be real. In other words, be TRANSPARENT.

This personable approach will win hands down over the B.S.
approach so many people use.

A mentor of mine wrote that when he started his career,
he did some work for a solicitor who would deliberately
take all the 'human' copy out of the letters he wrote.

Like if they saw him as a human they wouldn't do
business with him.

This sort of 'stiff' approach to communicating is just stupid...
wouldn't you agree?

After all, you'd never do it face to face.

So why do it in your writing, your marketing
and your advertising?

When you're advertising or marketing, you have to be
real. It's not that hard, but for the most part, people
don't get this little point.

If you run a little shop, in a little town, put your
picture on everything, and just tell stories. Geez, it
is so easy, but if you're selling stuff on the internet,
all you have to do is do the same.

I mean, you can actually take a picture each and every
day, and put it with your sales copy and let them know
that since it's July 22, and it's hot, you're going to
offer them a HOT DEAL, for the remaining 9 days.

See... it's not that hard.

If you're a doctor, you can do the same.

You need to be personal.

Imagine you are writing to a friend about the subject at
hand.

How would you start the conversation?

Now think about it.

How would he or she respond?

What would you say in reply?

The key is to really know your prospect and
explain to him or her... what you have in common.

Let him or her know you understand.

You've had the same problems they are going through.

And expose your 'Achilles heel' (by being open about
a non-fatal weakness... so it doesn't look like you're
perfect).

They know you're human and when you can get on a level
where you can actually talk to them, either through
video, sales copy, ads, etc. they'll start to respond.

Want an example?

Here's an excerpt out of a sales letter from
the Ken Roberts Company which does it perfectly:

- - - - - - - - - - - - - - - - - - - - - -
"Ever since high school, then dropping out of four
colleges, I sought success. That meant more than money
to me; it meant working for myself and doing something I
loved doing. The only trouble was, I didn't know what that
was.

My Dad called it finding my "Right Place." I finally did
find it, but only because I stumbled onto something that
obviously is very hard to find, since so few ever do find
it and attain what they yearn for.

For years and years I read all the books, attended the seminars,
sought help from counselors, answered the ads, went to meetings,
and took people's advice.

Finally I had to admit to myself that nothing was paying off
and I was just running in circles (and losing energy, spirit,
and money with each go-around). Those are the days I don't
like to think back on."

Then I found the secret to quick success. It worked every time
and all I had to do was....

- - - - - - - - - - - - - - - - - - - - - -

Notice what this excerpt achieves:

It's personal, it's real.

It's honest.

And it shows he's going through the same problems
his prospect is going through.

Now it's time to put your thinking cap on and consider how you
can apply this to your business.

If you need some help, just write to someone that you
know and tell them what's going on with you.

And then...

Don't send it.

Nope, just use that story in your copy, your inserts,
your internet stuff... and add a picture.

Now how cool is that?

Simple.

Easy.

And you can do it.

It'll make a huge difference in your business, if you'll
just do it.

So go get a piece of paper, and write your letter to your
closest friend. Tell them all about you, as you're not going
to send it to them anyway.

(You can edit later.)

That's it for today.

You now have a Million Dollar Idea.

Just do it.

Dr. Carney