THURSDAY
8:29 AM
(California time)
Okay.
It's Thursday and sure enough I was so swamped,
(not really) that I did NOT write a blog yesterday,
so... that means I have to make it up today.
Not I think I write at least three blogs per day
so I'm way ahead of the curve.
I don't know if you write a blog, but if you don't,
get on it.
What are you waiting for.
---------------------
I'm waiting...
---------------------
Okay more later.
Be ready.
I'm in a blogging mood today.
When that happens, I blog like
a madman.
Dr. Carney
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
Thursday, July 28, 2011
Tuesday, July 26, 2011
How to get employees involved in word of mouth
How to get employees involved in word of mouth is a big deal.
But I'm going to tell you how to do it in this blog post.
Yes, I'm a doctor of chiropractic, and yes I've done other
things with marketing, but today, let's talk about employees.
The people on your payroll can be a powerful word of mouth
force if you equip them with the training, the tools, and
the motivation to do it right.
How to get started:
1. Give them guidelines
2. Give them tools
3. Give them status
1. Give them guidelines
Create simple rules and guidelines for your employees on
how to engage with fans and customers.
It's not about creating restrictions, it's about
straightforward education on how they can participate in
conversations about you honestly and ethically --
and most employees are happy to be shown the boundaries.
And when you do, start by teaching these 10 magic words:
"I work for _____ and this is my personal opinion."
2. Give them the tools
To help your talkers, the people you want tell friends
about you, you need to put the right tools in their hands --
and your employees are no different.
Try giving them special coupons, friends and family
discount codes, leaked information about a new service,
beta tests, or product samples.
And when you find something that really gets your employees
sharing, there's a good chance it'll work for your external
fans too.
3. Give them status
Try creating an ambassador program that gives
employees the product expertise (and the VIP status)
to go out and engage patients on behalf of your office.
I mean think about it.
If you're employees don't promote you, why would your
patients or customers?
Dr. Carney
But I'm going to tell you how to do it in this blog post.
Yes, I'm a doctor of chiropractic, and yes I've done other
things with marketing, but today, let's talk about employees.
The people on your payroll can be a powerful word of mouth
force if you equip them with the training, the tools, and
the motivation to do it right.
How to get started:
1. Give them guidelines
2. Give them tools
3. Give them status
1. Give them guidelines
Create simple rules and guidelines for your employees on
how to engage with fans and customers.
It's not about creating restrictions, it's about
straightforward education on how they can participate in
conversations about you honestly and ethically --
and most employees are happy to be shown the boundaries.
And when you do, start by teaching these 10 magic words:
"I work for _____ and this is my personal opinion."
2. Give them the tools
To help your talkers, the people you want tell friends
about you, you need to put the right tools in their hands --
and your employees are no different.
Try giving them special coupons, friends and family
discount codes, leaked information about a new service,
beta tests, or product samples.
And when you find something that really gets your employees
sharing, there's a good chance it'll work for your external
fans too.
3. Give them status
Try creating an ambassador program that gives
employees the product expertise (and the VIP status)
to go out and engage patients on behalf of your office.
I mean think about it.
If you're employees don't promote you, why would your
patients or customers?
Dr. Carney
Monday, July 25, 2011
What the heck are you thinking?
How to win in a world full of failing businesses
Q. Can you tell me how to do the wrong thing, correctly?
You would be amazed how many times every week, someone
asks someone they think knows... that question.
No, they don’t use those exact words, but they are asking
other people and gooroos to tell them the right way to do
something, which is incorrect.
Most commonly, they will have started a business in a niche,
where there are already established operators and where they
are offering nothing new, then ask how to market their poorly
thought out offering.
Here’s the thing though:
The best marketing in the world is NO match for a poorly
thought out product or service.
You can’t out Amazon, Amazon.com
It won't happen.
Ever!
Opening an online book store today, when Amazon already
owns the marketplace, is NOT a wise move for a small
business owner.
You can’t expect Linda to stop using Amazon to buy her books,
then to go to your site and go through the hassle of setting
up a new account, even though he already knows and trusts Amazon.
She's never heard of you, you are offering nothing different
from her existing, trusted provider and that makes it extremely
hard to get her to switch.
Extremely Hard!
You may convince a small number of people to join you, but as
U.S retail giants Walmart even discovered; “You can’t out
Amazon, Amazon.com!”
If you have a business idea, which is just like something an
established brand offers, you will struggle.
Here's a better way to do it.
A wiser approach is to develop a product or service that is
significantly better (in ways your prospective clients will VALUE)
than what’s already out there; then market it as effectively as
possible.
It takes more creativity than copying what someone else is
doing, but the rewards are infinitely better when you do the
right things, correctly!
Q. Can you tell me how to do the wrong thing, correctly?
You would be amazed how many times every week, someone
asks someone they think knows... that question.
No, they don’t use those exact words, but they are asking
other people and gooroos to tell them the right way to do
something, which is incorrect.
Most commonly, they will have started a business in a niche,
where there are already established operators and where they
are offering nothing new, then ask how to market their poorly
thought out offering.
Here’s the thing though:
The best marketing in the world is NO match for a poorly
thought out product or service.
You can’t out Amazon, Amazon.com
It won't happen.
Ever!
Opening an online book store today, when Amazon already
owns the marketplace, is NOT a wise move for a small
business owner.
You can’t expect Linda to stop using Amazon to buy her books,
then to go to your site and go through the hassle of setting
up a new account, even though he already knows and trusts Amazon.
She's never heard of you, you are offering nothing different
from her existing, trusted provider and that makes it extremely
hard to get her to switch.
Extremely Hard!
You may convince a small number of people to join you, but as
U.S retail giants Walmart even discovered; “You can’t out
Amazon, Amazon.com!”
If you have a business idea, which is just like something an
established brand offers, you will struggle.
Here's a better way to do it.
A wiser approach is to develop a product or service that is
significantly better (in ways your prospective clients will VALUE)
than what’s already out there; then market it as effectively as
possible.
It takes more creativity than copying what someone else is
doing, but the rewards are infinitely better when you do the
right things, correctly!
Sunday, July 24, 2011
The burning question...
A little bit ago I asked for your most burning question...
you know, that one that keeps you up at night, sweating
through your sheets, just hoping it will go away.
Well, I got one back from multiple folks that seems to
sum it up quite nicely:
How are you supposed to find out what your customer's pain
is and then where do you find those customers to sell them
lots of stuff and get rich?
I wish there was a single, simple answer to that.
Then no entrepreneur would have to go through the five gates
of hell to try and figure out how to make their idea profitable.
However, since I've gone thought those gates a couple times
with my own lame-brained ideas, I can give you a few shortcuts
on the matter.
Here are 5 tricks that you can use to find your customer's or patients pain:
1. Use the Google keyword search tool. Just do a Google search for it. It will be number one. Type in the word or phrase that you thinking about turning into a business and you will get all the associated keywords, along with their search frequency, in return.
If you want to use AdWords (gasp!) it will also tell you how much competition there is for each keyword. I don't like to use AdWords, ever. But again, that's me.
It doesn't matter if you have an on-line business or not, you MUST have a web site, because the phone book is almost dead...
2. Survey the customers or patients that already have... even if there are only four of them. What keeps them up at night...
3. Improve a HOT idea by just 10%. Facebook wasn't first by a long-shot. The iPod wasn't first by a long shot. These are the ones that waited for hot market to develop and then just tweaked the idea and made it better.
It's A LOT easier to improve on something that people are already drooling over like zombies, instead of trying to create a market out of nothing.
4. Ask EVERYONE that you know.
Don't be the person that thinks they have an original idea and refuses to share it with anyone because you think that it might get STOLEN... horse poop I say!
Ask people to be straight with you about whether or not your idea sucks.
If you see them go from a glazed-over look to a look of "WOW!" then you might be onto something Sherlock.
If you see that look change, then you have found a pain to solve.
5. Get that thing in front of a REAL customer/patient NOW.
There will always be a 2.0 and a 3.0 of your business.
It's never going to be perfect, so it's important to get it out
there ASAP to see if people want what your selling.
KEY: You can do all the research that you want, but people will
eventually vote with their wallets.
If they likey then the buyee... if they no likey, well you need to fail fast and get back on the proverbial horse and try another idea until you get one that sticks.
If you have an idea that solves a burning pain for your patient, they will buy it like hotcakes.
Solve their pain and they will come.
Pain\must be solved now, and at almost any cost.
So, now that you found something that people like, something that cures their pain... how do you go about matching those silly customers with your awesome, game-changing idea?
One word.
Marketing.
It's all about the marketing.
When you learn this, your life will change.
And please, stay in contact with your patients.
They love it and it means a lot to them.
Dr. Carney
you know, that one that keeps you up at night, sweating
through your sheets, just hoping it will go away.
Well, I got one back from multiple folks that seems to
sum it up quite nicely:
How are you supposed to find out what your customer's pain
is and then where do you find those customers to sell them
lots of stuff and get rich?
I wish there was a single, simple answer to that.
Then no entrepreneur would have to go through the five gates
of hell to try and figure out how to make their idea profitable.
However, since I've gone thought those gates a couple times
with my own lame-brained ideas, I can give you a few shortcuts
on the matter.
Here are 5 tricks that you can use to find your customer's or patients pain:
1. Use the Google keyword search tool. Just do a Google search for it. It will be number one. Type in the word or phrase that you thinking about turning into a business and you will get all the associated keywords, along with their search frequency, in return.
If you want to use AdWords (gasp!) it will also tell you how much competition there is for each keyword. I don't like to use AdWords, ever. But again, that's me.
It doesn't matter if you have an on-line business or not, you MUST have a web site, because the phone book is almost dead...
2. Survey the customers or patients that already have... even if there are only four of them. What keeps them up at night...
3. Improve a HOT idea by just 10%. Facebook wasn't first by a long-shot. The iPod wasn't first by a long shot. These are the ones that waited for hot market to develop and then just tweaked the idea and made it better.
It's A LOT easier to improve on something that people are already drooling over like zombies, instead of trying to create a market out of nothing.
4. Ask EVERYONE that you know.
Don't be the person that thinks they have an original idea and refuses to share it with anyone because you think that it might get STOLEN... horse poop I say!
Ask people to be straight with you about whether or not your idea sucks.
If you see them go from a glazed-over look to a look of "WOW!" then you might be onto something Sherlock.
If you see that look change, then you have found a pain to solve.
5. Get that thing in front of a REAL customer/patient NOW.
There will always be a 2.0 and a 3.0 of your business.
It's never going to be perfect, so it's important to get it out
there ASAP to see if people want what your selling.
KEY: You can do all the research that you want, but people will
eventually vote with their wallets.
If they likey then the buyee... if they no likey, well you need to fail fast and get back on the proverbial horse and try another idea until you get one that sticks.
If you have an idea that solves a burning pain for your patient, they will buy it like hotcakes.
Solve their pain and they will come.
Pain\must be solved now, and at almost any cost.
So, now that you found something that people like, something that cures their pain... how do you go about matching those silly customers with your awesome, game-changing idea?
One word.
Marketing.
It's all about the marketing.
When you learn this, your life will change.
And please, stay in contact with your patients.
They love it and it means a lot to them.
Dr. Carney
Thursday, July 21, 2011
Thisis one of the most important posts you'll ever read!!!
Dear friend and subscriber:
This is my fourth blog post
today.
If you're reading this, you're
going to learn something I usally
don't tell people.
So...
Read this carefully and don't share
it with anyone.
This is our little secret.
Today is Thursday, July 22, 2011.
It's now 9:52 am
Let's see how long it takes me to
write and rewrite this.
I'm just going to put it out there.
What you do with it is up to you.
There are endless debates -
and numerous formulas -
designed to tell YOU which
parts of marketing are most
important.
So with that said,...
By most important, I mean which parts
have the greatest effect on your income.
You know... your MONEY.
I have my own opinion about the most
important part of marketing, and it may
surprise you.
To begin with, it's not the LIST, as so
many goo roos claim.
The list is vitally important.
Don't get me wrong.
YOU have it and you should use it,
but hey, you can have a long, and big
list and still not make any money.
But there are plenty of lists you can
rent or mail to through joint ventures -
and through testing, you can determine which
will work for you.
Having your own list -
your house file -
is also crucial.
But with patience, money, and effort,
you can build a respectable house list -
especially online, where it costs less
than offline, but if you're a D.C., you
already have a house list so to speak.
If you've been in another business, you
have a house list. You're not using it
though, that's the problem.
Lots of people say the most important
part of marketing is the offer.
I'll tell you this. The offer can make a
huge difference in your response rates.
Let me give you an example:
Hi Doc,
Most everyone has received a Detention for one reason
or another. Surely, you were late for class sometime
and got a Tardy Slip.
Well, that's the basis of our newest OUTRAGEOUS SYSTEM.
This is a two Step system that is an actual
Giant Tardy Slip followed by a Giant Detention Slip.
Each is delivered to your client/prospect in a mail tube.
This 2 Step system can be used as a stand alone Marketing
System or as a smaller piece to a large complicated
Marketing Funnel.
The way MR. X and Jeff envisioned using it when we
created it was as a follow up sequence to a previously
stated OFFER.
Something like
"You're getting this Tardy Slip because
you haven't responded to my offer for
a FREE evaluation..."
You get the idea.
So, the first 10 people to REPLY to this
email with a description of exactly how
they would use the Tardy/Detention in their
business will get a FREE copy of the complete
system mailed to them.
Anyway, you can check it out by clicking on
this link, but REPLY and tell me how you would
use it FIRST.
http://www.OutrageousChiropracticMarketing.com
To your OUTRAGEOUS Success,
XXXXXX XXXXXXX
You see how that works.
That example was a real offer sent to me via
the internet and I liked it and I actually sent
them back an example.
So it works.
But, like lists, there are a finite number of
offer options.
And once you test them, you know which offer
works best for you.
As you've probably guessed, COPY is important -
but NOT the most important element in marketing.
I mean think about this.
What about YouTube.
You can now put a video on YouTube and you don't
have to write any copy, if you don't want to.
Unlike lists and offers, which are finite, the
copy variations that can be written for a promotion
are virtually limitless.
However, copy's (the handwritten letter or
salesletter if you will) ability to lift response
is somewhat limited {especially if someone who is not
a copywriter, doesn't write it}.
New copy can beat the control by 25% ... 50% ...
even 100% -- but rarely much more than that.
Changes in GRAPHICS can lift response even less
than copy can,in most cases, so design is clearly
NOT the most important part of marketing.
So what's left?
Price is pretty important, but it's not the
#1 factor determining YOUR marketing success.
Price is really part of offer.
And like lists and offer, the optimal price can
quickly be determined through testing.
Is distribution the missing key?
For 80% of businesses, distribution is fairly straight
forward: get an order, ship it out.
Or invite people to your store or showroom.
In some product categories (e.g., those sold
through dealers, reps, or agents), distribution
channels are trickier. But these situations are
the exception, not the rule.
So what's the
most important part of marketing?
It's the product.
By that, I don't mean the physical product.
I mean what the product can do for the customer ...
the benefits it delivers ...
the functions it performs ...
the problems it solves ... the needs it fills.
Are you offering to your customers
and patients something that they truly
want or need?
And is it an urgently felt need,
rather than one that isn't that
important or immediate?
Do the people in your market niche desire or
require what you are selling today?
Will buying it make a huge improvement
in the quality of their lives?
If the answer is 'YES', your marketing
will be fairly successful - even if the price,
offer, list, copy, and graphics are not
perfect.
On the other hand, what if you have not found a
great product or service that meets your prospect's
urgent needs or solves her most pressing problems?
Then she or he will NOT buy, no matter how persuasive
the copy, eye-catching the graphics, appealing the offer,
or reasonable the price.
There is an old saying in marketing:
A great product will sell even if the promotion is poor,
but a great promotion cannot sell a bad product or
SERVICE.
It isn't always true, but the fact remains that the most
important factor in marketing is whether your product or
service is a good fit with the needs, concerns, wants and
desires of your customers and patients.
In other words... is it valuable to THEM?
But how do you know what those customers and patients really
WANT?
Madison Avenue advertising agencies and packaged goods
marketers would answer: market research.
Direct marketers would answer: testing.
However, the fact is this:
No matter how much research you do - or how well you
know your target market - deciding what products
or services to offer them - comes largely down to guesswork.
When you guess correctly, the promotion for your new product or
service is a smash success, with the orders - and money -
flying like snow.
That happens a LOT, thank goodness.
But when you guess wrong, you end up offering to your
patients, clients and customers something they don't want
or need - and have little interest in.
Your marketing campaign, no matter how brilliant, does not move
them to buy - and that week, the phones don't ring, and you
will get very few orders, or new patients.
So what should you do?
My best advice is for you to continually plan and test new
products and services.
Find out through TESTING... what they want.
Spend a lot of time thinking about and talking to your
customers, clients and patients. Ask them what they want,
need, hope, dream, fear, and desire.
Create a handout that is a questionnaire.
Find out.
Then find or create products or services that address
those wants, needs, dreams, and desires.
Offer these new products or services to your customers
or patients in limited marketing tests conducted at
reasonable cost.
Then analyze the results.
Keep promoting your winners -- and cut your losses on the
losers early.
No biggie. Everytime you fail, you're just ONE STEP closer
to becoming a SUCCESS... GUARANTEED!
By the way, one of the biggest marketing mistakes is to do the
opposite: pour good money after bad in a desperate attempt to
get your prospects to buy a product or service YOU think they
should want, desire, and need.
Your customers and clients and patients know far better than
you what they are interested in - and what they are indifferent
to, and basically what they WANT.
Just listen to them, and you'll make a handsome living for as
long as you're in business.
If you argue with them ... and offer them what you think they
should buy, instead of what they WANT to buy ... you'll soon be out of business.
That's it for today.
Sincerely,
Dr. Carney
P.S. For more direct marketing secrets, keep this blog
bookmarked, so you can check it... at least once a week.
Like I said in previous posts, I write at least every
Monday, Wednesday and Friday at a minimum. Like today I'm
writing four posts. Go figure. I don't know why I'm doing it,
just that I'm doing it.
This is my fourth blog post
today.
If you're reading this, you're
going to learn something I usally
don't tell people.
So...
Read this carefully and don't share
it with anyone.
This is our little secret.
Today is Thursday, July 22, 2011.
It's now 9:52 am
Let's see how long it takes me to
write and rewrite this.
I'm just going to put it out there.
What you do with it is up to you.
There are endless debates -
and numerous formulas -
designed to tell YOU which
parts of marketing are most
important.
So with that said,...
By most important, I mean which parts
have the greatest effect on your income.
You know... your MONEY.
I have my own opinion about the most
important part of marketing, and it may
surprise you.
To begin with, it's not the LIST, as so
many goo roos claim.
The list is vitally important.
Don't get me wrong.
YOU have it and you should use it,
but hey, you can have a long, and big
list and still not make any money.
But there are plenty of lists you can
rent or mail to through joint ventures -
and through testing, you can determine which
will work for you.
Having your own list -
your house file -
is also crucial.
But with patience, money, and effort,
you can build a respectable house list -
especially online, where it costs less
than offline, but if you're a D.C., you
already have a house list so to speak.
If you've been in another business, you
have a house list. You're not using it
though, that's the problem.
Lots of people say the most important
part of marketing is the offer.
I'll tell you this. The offer can make a
huge difference in your response rates.
Let me give you an example:
Hi Doc,
Most everyone has received a Detention for one reason
or another. Surely, you were late for class sometime
and got a Tardy Slip.
Well, that's the basis of our newest OUTRAGEOUS SYSTEM.
This is a two Step system that is an actual
Giant Tardy Slip followed by a Giant Detention Slip.
Each is delivered to your client/prospect in a mail tube.
This 2 Step system can be used as a stand alone Marketing
System or as a smaller piece to a large complicated
Marketing Funnel.
The way MR. X and Jeff envisioned using it when we
created it was as a follow up sequence to a previously
stated OFFER.
Something like
"You're getting this Tardy Slip because
you haven't responded to my offer for
a FREE evaluation..."
You get the idea.
So, the first 10 people to REPLY to this
email with a description of exactly how
they would use the Tardy/Detention in their
business will get a FREE copy of the complete
system mailed to them.
Anyway, you can check it out by clicking on
this link, but REPLY and tell me how you would
use it FIRST.
http://www.OutrageousChiropracticMarketing.com
To your OUTRAGEOUS Success,
XXXXXX XXXXXXX
You see how that works.
That example was a real offer sent to me via
the internet and I liked it and I actually sent
them back an example.
So it works.
But, like lists, there are a finite number of
offer options.
And once you test them, you know which offer
works best for you.
As you've probably guessed, COPY is important -
but NOT the most important element in marketing.
I mean think about this.
What about YouTube.
You can now put a video on YouTube and you don't
have to write any copy, if you don't want to.
Unlike lists and offers, which are finite, the
copy variations that can be written for a promotion
are virtually limitless.
However, copy's (the handwritten letter or
salesletter if you will) ability to lift response
is somewhat limited {especially if someone who is not
a copywriter, doesn't write it}.
New copy can beat the control by 25% ... 50% ...
even 100% -- but rarely much more than that.
Changes in GRAPHICS can lift response even less
than copy can,in most cases, so design is clearly
NOT the most important part of marketing.
So what's left?
Price is pretty important, but it's not the
#1 factor determining YOUR marketing success.
Price is really part of offer.
And like lists and offer, the optimal price can
quickly be determined through testing.
Is distribution the missing key?
For 80% of businesses, distribution is fairly straight
forward: get an order, ship it out.
Or invite people to your store or showroom.
In some product categories (e.g., those sold
through dealers, reps, or agents), distribution
channels are trickier. But these situations are
the exception, not the rule.
So what's the
most important part of marketing?
It's the product.
By that, I don't mean the physical product.
I mean what the product can do for the customer ...
the benefits it delivers ...
the functions it performs ...
the problems it solves ... the needs it fills.
Are you offering to your customers
and patients something that they truly
want or need?
And is it an urgently felt need,
rather than one that isn't that
important or immediate?
Do the people in your market niche desire or
require what you are selling today?
Will buying it make a huge improvement
in the quality of their lives?
If the answer is 'YES', your marketing
will be fairly successful - even if the price,
offer, list, copy, and graphics are not
perfect.
On the other hand, what if you have not found a
great product or service that meets your prospect's
urgent needs or solves her most pressing problems?
Then she or he will NOT buy, no matter how persuasive
the copy, eye-catching the graphics, appealing the offer,
or reasonable the price.
There is an old saying in marketing:
A great product will sell even if the promotion is poor,
but a great promotion cannot sell a bad product or
SERVICE.
It isn't always true, but the fact remains that the most
important factor in marketing is whether your product or
service is a good fit with the needs, concerns, wants and
desires of your customers and patients.
In other words... is it valuable to THEM?
But how do you know what those customers and patients really
WANT?
Madison Avenue advertising agencies and packaged goods
marketers would answer: market research.
Direct marketers would answer: testing.
However, the fact is this:
No matter how much research you do - or how well you
know your target market - deciding what products
or services to offer them - comes largely down to guesswork.
When you guess correctly, the promotion for your new product or
service is a smash success, with the orders - and money -
flying like snow.
That happens a LOT, thank goodness.
But when you guess wrong, you end up offering to your
patients, clients and customers something they don't want
or need - and have little interest in.
Your marketing campaign, no matter how brilliant, does not move
them to buy - and that week, the phones don't ring, and you
will get very few orders, or new patients.
So what should you do?
My best advice is for you to continually plan and test new
products and services.
Find out through TESTING... what they want.
Spend a lot of time thinking about and talking to your
customers, clients and patients. Ask them what they want,
need, hope, dream, fear, and desire.
Create a handout that is a questionnaire.
Find out.
Then find or create products or services that address
those wants, needs, dreams, and desires.
Offer these new products or services to your customers
or patients in limited marketing tests conducted at
reasonable cost.
Then analyze the results.
Keep promoting your winners -- and cut your losses on the
losers early.
No biggie. Everytime you fail, you're just ONE STEP closer
to becoming a SUCCESS... GUARANTEED!
By the way, one of the biggest marketing mistakes is to do the
opposite: pour good money after bad in a desperate attempt to
get your prospects to buy a product or service YOU think they
should want, desire, and need.
Your customers and clients and patients know far better than
you what they are interested in - and what they are indifferent
to, and basically what they WANT.
Just listen to them, and you'll make a handsome living for as
long as you're in business.
If you argue with them ... and offer them what you think they
should buy, instead of what they WANT to buy ... you'll soon be out of business.
That's it for today.
Sincerely,
Dr. Carney
P.S. For more direct marketing secrets, keep this blog
bookmarked, so you can check it... at least once a week.
Like I said in previous posts, I write at least every
Monday, Wednesday and Friday at a minimum. Like today I'm
writing four posts. Go figure. I don't know why I'm doing it,
just that I'm doing it.
Oh yeah. Here it is....
#3 Blog Post for Thursday.
8:33 am
Thursday
- - - - - - - - - - - - - - -
Hey I've written three blog posts today.
and I promised you that I'd give you the
YouTube link to what your neck will look
like over time if you don't take care of it
so....
here it is...
watch it when you're thinking about NOT
going to the doctor... the chiropractor
for your adjustment...
or you're thinking....
"I don't need adjustments."
here it is...
SAVE IT.
http://youtu.be/tVj6e-DBibQ
- - - - - - - - - - - - - - - -
Dr. Carney
PS I love chiropractic and what I do.
If you're not taking the right nutrition
you're not doing everything you can to stay
young and healthy.
It's not my fault, it's yours.
I sell the nutrition.
All you have to do is order it.
Simple huh?
What are you waiting for.
(my fingers are tired. I'm stopping here.)
8:33 am
Thursday
- - - - - - - - - - - - - - -
Hey I've written three blog posts today.
and I promised you that I'd give you the
YouTube link to what your neck will look
like over time if you don't take care of it
so....
here it is...
watch it when you're thinking about NOT
going to the doctor... the chiropractor
for your adjustment...
or you're thinking....
"I don't need adjustments."
here it is...
SAVE IT.
http://youtu.be/tVj6e-DBibQ
- - - - - - - - - - - - - - - -
Dr. Carney
PS I love chiropractic and what I do.
If you're not taking the right nutrition
you're not doing everything you can to stay
young and healthy.
It's not my fault, it's yours.
I sell the nutrition.
All you have to do is order it.
Simple huh?
What are you waiting for.
(my fingers are tired. I'm stopping here.)
I was thinking...
Yeah today is Thursday, and I get busy
on Fridays.
Why?
I don't know.
I think I do though.
So with that said, I thought, "Hey
why not give my readers something today
so I don't have to do it on Friday."
You know plan ahead.
So I just wrote a long blog post
about ten minutes earlier, and I thought,
"Hey to make this a more interesting blog,
why not put a video out there that is
kind of motivational."
- - - - - - - - - - - - - - - -
http://youtu.be/CPyvJoWySNg
There you go.
It's done and I feel 'good'.
LOL
Have a great day.
Dr. Carney
PS If you're in the area, and you
want to get tested with my new machine
and find out if you're truly healthy
and not dying, give me a call.
It's painless.
It doesn't take long.
You get a full report that you can
store away and keep.
And you know that it's the best test
of your real health.
Have a great day.
8:25 am
Thursday
July 22, 2011
Natural health is good.
Chiropractic is good.
You need to stay adjusted.
and
You can see what happens to you
if you don't take care of yourself
at:
Oh I'll give you the link on the next posting
IF I REMEMBER....
on Fridays.
Why?
I don't know.
I think I do though.
So with that said, I thought, "Hey
why not give my readers something today
so I don't have to do it on Friday."
You know plan ahead.
So I just wrote a long blog post
about ten minutes earlier, and I thought,
"Hey to make this a more interesting blog,
why not put a video out there that is
kind of motivational."
- - - - - - - - - - - - - - - -
http://youtu.be/CPyvJoWySNg
There you go.
It's done and I feel 'good'.
LOL
Have a great day.
Dr. Carney
PS If you're in the area, and you
want to get tested with my new machine
and find out if you're truly healthy
and not dying, give me a call.
It's painless.
It doesn't take long.
You get a full report that you can
store away and keep.
And you know that it's the best test
of your real health.
Have a great day.
8:25 am
Thursday
July 22, 2011
Natural health is good.
Chiropractic is good.
You need to stay adjusted.
and
You can see what happens to you
if you don't take care of yourself
at:
Oh I'll give you the link on the next posting
IF I REMEMBER....
Relationships? Caring? More Money?
Hi Doc,
If you want to make more money, you'd
better learn how to develop more relationships.
You may think I'm OFF, but I'm telling you
straight up, if you're not creating a real
relationship with people, and staying in
contact with them after they buy from you,
you're losing money.
When you see an advertisement from a nameless, faceless
organization... do you trust the message?
Do you feel a rapport with that nameless, faceless,
organization?
Or are you a little skeptical and COLD towards this
sort of approach?
Obviously, you are going to feel closer to a company or
someone advertising... if they put a friendly and/or highly
qualified human face on the copy, aren't you?
Now you're on my blog, and you see a picture of me, right
out of the gate.
I'm not trying to say, "Hey look at me."
I'm just saying "Hey, this is who I am."
That's it.
So the key is to speak in the language of your target market...
and be real. In other words, be TRANSPARENT.
This personable approach will win hands down over the B.S.
approach so many people use.
A mentor of mine wrote that when he started his career,
he did some work for a solicitor who would deliberately
take all the 'human' copy out of the letters he wrote.
Like if they saw him as a human they wouldn't do
business with him.
This sort of 'stiff' approach to communicating is just stupid...
wouldn't you agree?
After all, you'd never do it face to face.
So why do it in your writing, your marketing
and your advertising?
When you're advertising or marketing, you have to be
real. It's not that hard, but for the most part, people
don't get this little point.
If you run a little shop, in a little town, put your
picture on everything, and just tell stories. Geez, it
is so easy, but if you're selling stuff on the internet,
all you have to do is do the same.
I mean, you can actually take a picture each and every
day, and put it with your sales copy and let them know
that since it's July 22, and it's hot, you're going to
offer them a HOT DEAL, for the remaining 9 days.
See... it's not that hard.
If you're a doctor, you can do the same.
You need to be personal.
Imagine you are writing to a friend about the subject at
hand.
How would you start the conversation?
Now think about it.
How would he or she respond?
What would you say in reply?
The key is to really know your prospect and
explain to him or her... what you have in common.
Let him or her know you understand.
You've had the same problems they are going through.
And expose your 'Achilles heel' (by being open about
a non-fatal weakness... so it doesn't look like you're
perfect).
They know you're human and when you can get on a level
where you can actually talk to them, either through
video, sales copy, ads, etc. they'll start to respond.
Want an example?
Here's an excerpt out of a sales letter from
the Ken Roberts Company which does it perfectly:
- - - - - - - - - - - - - - - - - - - - - -
"Ever since high school, then dropping out of four
colleges, I sought success. That meant more than money
to me; it meant working for myself and doing something I
loved doing. The only trouble was, I didn't know what that
was.
My Dad called it finding my "Right Place." I finally did
find it, but only because I stumbled onto something that
obviously is very hard to find, since so few ever do find
it and attain what they yearn for.
For years and years I read all the books, attended the seminars,
sought help from counselors, answered the ads, went to meetings,
and took people's advice.
Finally I had to admit to myself that nothing was paying off
and I was just running in circles (and losing energy, spirit,
and money with each go-around). Those are the days I don't
like to think back on."
Then I found the secret to quick success. It worked every time
and all I had to do was....
- - - - - - - - - - - - - - - - - - - - - -
Notice what this excerpt achieves:
It's personal, it's real.
It's honest.
And it shows he's going through the same problems
his prospect is going through.
Now it's time to put your thinking cap on and consider how you
can apply this to your business.
If you need some help, just write to someone that you
know and tell them what's going on with you.
And then...
Don't send it.
Nope, just use that story in your copy, your inserts,
your internet stuff... and add a picture.
Now how cool is that?
Simple.
Easy.
And you can do it.
It'll make a huge difference in your business, if you'll
just do it.
So go get a piece of paper, and write your letter to your
closest friend. Tell them all about you, as you're not going
to send it to them anyway.
(You can edit later.)
That's it for today.
You now have a Million Dollar Idea.
Just do it.
Dr. Carney
If you want to make more money, you'd
better learn how to develop more relationships.
You may think I'm OFF, but I'm telling you
straight up, if you're not creating a real
relationship with people, and staying in
contact with them after they buy from you,
you're losing money.
When you see an advertisement from a nameless, faceless
organization... do you trust the message?
Do you feel a rapport with that nameless, faceless,
organization?
Or are you a little skeptical and COLD towards this
sort of approach?
Obviously, you are going to feel closer to a company or
someone advertising... if they put a friendly and/or highly
qualified human face on the copy, aren't you?
Now you're on my blog, and you see a picture of me, right
out of the gate.
I'm not trying to say, "Hey look at me."
I'm just saying "Hey, this is who I am."
That's it.
So the key is to speak in the language of your target market...
and be real. In other words, be TRANSPARENT.
This personable approach will win hands down over the B.S.
approach so many people use.
A mentor of mine wrote that when he started his career,
he did some work for a solicitor who would deliberately
take all the 'human' copy out of the letters he wrote.
Like if they saw him as a human they wouldn't do
business with him.
This sort of 'stiff' approach to communicating is just stupid...
wouldn't you agree?
After all, you'd never do it face to face.
So why do it in your writing, your marketing
and your advertising?
When you're advertising or marketing, you have to be
real. It's not that hard, but for the most part, people
don't get this little point.
If you run a little shop, in a little town, put your
picture on everything, and just tell stories. Geez, it
is so easy, but if you're selling stuff on the internet,
all you have to do is do the same.
I mean, you can actually take a picture each and every
day, and put it with your sales copy and let them know
that since it's July 22, and it's hot, you're going to
offer them a HOT DEAL, for the remaining 9 days.
See... it's not that hard.
If you're a doctor, you can do the same.
You need to be personal.
Imagine you are writing to a friend about the subject at
hand.
How would you start the conversation?
Now think about it.
How would he or she respond?
What would you say in reply?
The key is to really know your prospect and
explain to him or her... what you have in common.
Let him or her know you understand.
You've had the same problems they are going through.
And expose your 'Achilles heel' (by being open about
a non-fatal weakness... so it doesn't look like you're
perfect).
They know you're human and when you can get on a level
where you can actually talk to them, either through
video, sales copy, ads, etc. they'll start to respond.
Want an example?
Here's an excerpt out of a sales letter from
the Ken Roberts Company which does it perfectly:
- - - - - - - - - - - - - - - - - - - - - -
"Ever since high school, then dropping out of four
colleges, I sought success. That meant more than money
to me; it meant working for myself and doing something I
loved doing. The only trouble was, I didn't know what that
was.
My Dad called it finding my "Right Place." I finally did
find it, but only because I stumbled onto something that
obviously is very hard to find, since so few ever do find
it and attain what they yearn for.
For years and years I read all the books, attended the seminars,
sought help from counselors, answered the ads, went to meetings,
and took people's advice.
Finally I had to admit to myself that nothing was paying off
and I was just running in circles (and losing energy, spirit,
and money with each go-around). Those are the days I don't
like to think back on."
Then I found the secret to quick success. It worked every time
and all I had to do was....
- - - - - - - - - - - - - - - - - - - - - -
Notice what this excerpt achieves:
It's personal, it's real.
It's honest.
And it shows he's going through the same problems
his prospect is going through.
Now it's time to put your thinking cap on and consider how you
can apply this to your business.
If you need some help, just write to someone that you
know and tell them what's going on with you.
And then...
Don't send it.
Nope, just use that story in your copy, your inserts,
your internet stuff... and add a picture.
Now how cool is that?
Simple.
Easy.
And you can do it.
It'll make a huge difference in your business, if you'll
just do it.
So go get a piece of paper, and write your letter to your
closest friend. Tell them all about you, as you're not going
to send it to them anyway.
(You can edit later.)
That's it for today.
You now have a Million Dollar Idea.
Just do it.
Dr. Carney
Wednesday, July 20, 2011
Mr. Popper's Penguins and Marketing
Tonight I'm going to see Mr. Popper's
Penguins with Jim Carrey.
I'm sure it's going to be a good show,
because I love to laugh and so do other
people, especially with the economy the
way it is.
It's kind of like taking a drug, even
though I never take any.
Anyway, I noticed three different things from a
marketing viewpoint that I want you to
check out.
And if you click here and watch the
video (it's worth it - you'll get a laugh)
http://youtu.be/c08xrl7PKjU
Ok, so you watched the video right?
Cute huh?
Now, what are the 3 secrets behind the
success of Jim Carrey and his Popper Penguins?
Make sure you watch the trailer first and see
if you can spot them.
Okay, now write them down.
This is a learning process, work
with me on this.
Okay now that you've done that...
Now compare them with the 3 that I found…
1) The Chipmunks: Remember the Chipmunks.
You know Alvin and the Chipmunks.
One thing I noticed with this show is it
has a similar angle.
Carrey ends up with unusual pets he doesn’t
plan for or want.
Pets drive man crazy.
Man falls in love with pets and doesn’t want
to let them go.
Pets are cute.
Everyone loves the penguins and the chipmunks
were a winning formula – so why not a show
about penguins?
2) Jim Carrey: Jim Carrey is a winning formula –
he attracts crowds and he’s a funny man.
So by featuring him in the show you already have
a massive head start.
3) Characters: Remember Snow White and the Seven
Dwarfs?
The dwarfs had unusual names – and they work here
as well. Nimrod, Loudy, Stinky & Lovey.
So what can you learn from this as an marketer?
Simple.
Just as movies take successful elements from other
movies and incorporate them into their script.
You should take successful elements from other
advertisements and incorporate them into your ads.
This is what I call modeling. Some people call it
copying and pasting, while some gooroos call it...
swiping something then deploying it.
For instance…
I just reviewed a doctor's ad for a $29 dollar massage
special to get patients in the door.
The people that did the ad, had way too much information
and that information would do nothing but CONFUSE his
potential patients, so I told him to CAN the entire
project and I wrote him an AD that was simple and easy.
Yeah he spent $497 for me to do this, but if he gets his
usual 15 calls per ad, it'll be more than worth it.
Always think R.O.I. on anything you invest in.
If you get your money back, you're in the money.
Break even and you're good.
Make money and you're really doing well.
So whether it’s movies or marketing and advertising…
"You want to take the lead from Mr. Poppers Penguins
and MODEL - what works.
Don't reinvent the marketing wheels. I don't. I create new
ads based on my experience and what I've tested.
Does it work every time?
NOPE.
Will the ads fail some times.
Yup, they will.
But when they fail, so to speak, it just moves
you closer to a homerun, that's all.
Again, watch the movie.
I'm going now.
Talk later...
Dr. Carney
PS Oh yeah, this is my Friday blog. If you want
me to blog more, let me know. Or you might even
have an idea I can model. If you do, send it to
me in an email to drroddc@yahoo.com
PPS We can work together to make you a lot of
money... if you really want to make money.
Penguins with Jim Carrey.
I'm sure it's going to be a good show,
because I love to laugh and so do other
people, especially with the economy the
way it is.
It's kind of like taking a drug, even
though I never take any.
Anyway, I noticed three different things from a
marketing viewpoint that I want you to
check out.
And if you click here and watch the
video (it's worth it - you'll get a laugh)
http://youtu.be/c08xrl7PKjU
Ok, so you watched the video right?
Cute huh?
Now, what are the 3 secrets behind the
success of Jim Carrey and his Popper Penguins?
Make sure you watch the trailer first and see
if you can spot them.
Okay, now write them down.
This is a learning process, work
with me on this.
Okay now that you've done that...
Now compare them with the 3 that I found…
1) The Chipmunks: Remember the Chipmunks.
You know Alvin and the Chipmunks.
One thing I noticed with this show is it
has a similar angle.
Carrey ends up with unusual pets he doesn’t
plan for or want.
Pets drive man crazy.
Man falls in love with pets and doesn’t want
to let them go.
Pets are cute.
Everyone loves the penguins and the chipmunks
were a winning formula – so why not a show
about penguins?
2) Jim Carrey: Jim Carrey is a winning formula –
he attracts crowds and he’s a funny man.
So by featuring him in the show you already have
a massive head start.
3) Characters: Remember Snow White and the Seven
Dwarfs?
The dwarfs had unusual names – and they work here
as well. Nimrod, Loudy, Stinky & Lovey.
So what can you learn from this as an marketer?
Simple.
Just as movies take successful elements from other
movies and incorporate them into their script.
You should take successful elements from other
advertisements and incorporate them into your ads.
This is what I call modeling. Some people call it
copying and pasting, while some gooroos call it...
swiping something then deploying it.
For instance…
I just reviewed a doctor's ad for a $29 dollar massage
special to get patients in the door.
The people that did the ad, had way too much information
and that information would do nothing but CONFUSE his
potential patients, so I told him to CAN the entire
project and I wrote him an AD that was simple and easy.
Yeah he spent $497 for me to do this, but if he gets his
usual 15 calls per ad, it'll be more than worth it.
Always think R.O.I. on anything you invest in.
If you get your money back, you're in the money.
Break even and you're good.
Make money and you're really doing well.
So whether it’s movies or marketing and advertising…
"You want to take the lead from Mr. Poppers Penguins
and MODEL - what works.
Don't reinvent the marketing wheels. I don't. I create new
ads based on my experience and what I've tested.
Does it work every time?
NOPE.
Will the ads fail some times.
Yup, they will.
But when they fail, so to speak, it just moves
you closer to a homerun, that's all.
Again, watch the movie.
I'm going now.
Talk later...
Dr. Carney
PS Oh yeah, this is my Friday blog. If you want
me to blog more, let me know. Or you might even
have an idea I can model. If you do, send it to
me in an email to drroddc@yahoo.com
PPS We can work together to make you a lot of
money... if you really want to make money.
Are you feeding your clients and patients the wrong stuff?
I have four little weird dogs.
One is persnickety, one is a jumper and 8 months old,
one is stately, and one is a licker, and lover
Their names are Dodie, Callie Lynn, Jack, and Sam.
You'd think they'd love what other dogs like to eat.
Pig ears, raw hide bones, Milk Bones. Doggie food.
Well not all of them like that stuff.
Sammy will eat anything.
Jack is the persnickety eater. I think he has the
sensitive stomach.
And of course I discovered this the hard and expensive way!
(He turns his nose up and walks away at NORMAL dog food...)
What does my little, white dog like? (don't get me wrong - he's
stolen my steak sandwich off the table when I was watching TV)
He likes Carrots. and people food.
The bottom parts of veggies, etc.
And his personal favorite?
My sandwiches like I said.
I've had a lot of dogs, and I always
thought dogs were pretty basic.
You know. Meat. Bones.
Not sandwiches, especially healthy
ones like I eat.
With that said, then I started thinking
about you.
Yes, you.
So here's the question.
Are You Feeding Your Patients The WRONG Thing?
If you're in a different type of business,
are you feeding your customers or clients
the WRONG thing?
Here's what I mean.
I would bet that if I dove into your business -
I'd find some productive areas that you're overlooking.
Areas where you're making assumptions based on
previous customer and patient behavior.
Am I right?
Oh yeah.
And maybe you've been wondering lately,
WHY you have to 'WORK' HARDER to GET - business
in the front door.
Times are changing, I know.
And what worked 5 years ago may not be
that effective TODAY.
I understand that.
And unfortunately - if you think this is
the reasons, it's costing you a lot in lost
potential customers and new patients.
So What Do I Want You To Do?
- - - - - - - - - - -
SURVEY YOUR CUSTOMERS and PATIENTS.
- - - - - - - - - - -
- - - - - - - - - - -
BY THE END OF THIS MONTH.
- - - - - - - - - - -
I'm not kidding.
STOP BLAMING EVERYTHING ON THE ECONOMY.
I talked to a woman last night and all she could
talk about was how bad things were. She can't get
a good job, the economy sucks, everyone has more
money than her, she can't go out, she doesn't get
good guys to date, etc., etc., etc.
The problem with her is she watches to much TV,
doesn't read, and doesn't care about doing what
it takes to get the results she wants.
Here's what you can do.
Use www.surveymonkey.com
It's easy and FREE for the first 100 people you send
it to.
Hmmm, FREE.
Don't send them Moby Dick as that will freak them out
and overwhelm them.
Send them just 3 questions instead.
You need to find out WHAT "FOODS" your customers and
patients are wanting from you as quick as possible.
Hurry up! Just do it.
Come on, what are you waiting for?
Dr. Carney
One is persnickety, one is a jumper and 8 months old,
one is stately, and one is a licker, and lover
Their names are Dodie, Callie Lynn, Jack, and Sam.
You'd think they'd love what other dogs like to eat.
Pig ears, raw hide bones, Milk Bones. Doggie food.
Well not all of them like that stuff.
Sammy will eat anything.
Jack is the persnickety eater. I think he has the
sensitive stomach.
And of course I discovered this the hard and expensive way!
(He turns his nose up and walks away at NORMAL dog food...)
What does my little, white dog like? (don't get me wrong - he's
stolen my steak sandwich off the table when I was watching TV)
He likes Carrots. and people food.
The bottom parts of veggies, etc.
And his personal favorite?
My sandwiches like I said.
I've had a lot of dogs, and I always
thought dogs were pretty basic.
You know. Meat. Bones.
Not sandwiches, especially healthy
ones like I eat.
With that said, then I started thinking
about you.
Yes, you.
So here's the question.
Are You Feeding Your Patients The WRONG Thing?
If you're in a different type of business,
are you feeding your customers or clients
the WRONG thing?
Here's what I mean.
I would bet that if I dove into your business -
I'd find some productive areas that you're overlooking.
Areas where you're making assumptions based on
previous customer and patient behavior.
Am I right?
Oh yeah.
And maybe you've been wondering lately,
WHY you have to 'WORK' HARDER to GET - business
in the front door.
Times are changing, I know.
And what worked 5 years ago may not be
that effective TODAY.
I understand that.
And unfortunately - if you think this is
the reasons, it's costing you a lot in lost
potential customers and new patients.
So What Do I Want You To Do?
- - - - - - - - - - -
SURVEY YOUR CUSTOMERS and PATIENTS.
- - - - - - - - - - -
- - - - - - - - - - -
BY THE END OF THIS MONTH.
- - - - - - - - - - -
I'm not kidding.
STOP BLAMING EVERYTHING ON THE ECONOMY.
I talked to a woman last night and all she could
talk about was how bad things were. She can't get
a good job, the economy sucks, everyone has more
money than her, she can't go out, she doesn't get
good guys to date, etc., etc., etc.
The problem with her is she watches to much TV,
doesn't read, and doesn't care about doing what
it takes to get the results she wants.
Here's what you can do.
Use www.surveymonkey.com
It's easy and FREE for the first 100 people you send
it to.
Hmmm, FREE.
Don't send them Moby Dick as that will freak them out
and overwhelm them.
Send them just 3 questions instead.
You need to find out WHAT "FOODS" your customers and
patients are wanting from you as quick as possible.
Hurry up! Just do it.
Come on, what are you waiting for?
Dr. Carney
Monday, July 18, 2011
You make better decisions when you are NOT emotionally attached!
It's TRUE...
Years ago I attended a meeting or a read a book in which I heard a gentleman tell me that it is impossible to make a good business decision unless you are willing to walk away from the deal.
I didn't get it right away, but after I heard more, I finally understood.
He went on to explain that it is difficult to make wise business decisions when you are heavily invested in a deal emotionally. In fact, he said that the more emotion a person is involved, the less rational a person will be in their thinking process.
Therefore, if you want to be a GOOD decision-maker, you must ask yourself to what extent you are emotionally involved in your current set of circumstances at the office.
Maybe a couple of examples will help.
I once read a book called, Boundaries, in which the authors talk about how important healthy boundaries are to every relationship.
They also discuss the fact that proper boundaries are especially difficult in marriage and in raising children because so much emotion is involved in those relationships.
In one particular story the author explained that if a wife wanted her husband to do something on Saturday morning and he had already made other plans, he should be
able to look and her and say, "I am sorry that I will not be able to do that
because I have already made other plans.
However, if you would like to hire someone to help you do that project, it will be fine with me." I almost dropped the book - not because I disagreed so much with the author - but, because I could hardly imagine a husband saying that to his wife without there being a lot of emotion involved!
I don't know about you, but if I were married I know, without a shadow of a doubt, I'd never say that.
If I had been writing that chapter I would have suggested that it would be far better to make plans earlier in the week regarding what is going to happen on Saturday.
Waiting to make a decision until the last minute or in the "heat of the moment" is not wise and will almost always involve a good bit of emotion.
I realize the purpose of boundaries is to help us make good, strong, rational decisions rather than emotional ones, but when a family member is involved, it is usually going to be extremely difficult.
Sometimes it's even hard to make one with a patient.
The medical community knows this well and does not allow surgeons to operate on
someone in their own family because their judgment will be clouded by their
emotional attachment.
They know that surgeons' objectivity in the decision-making process will be affected and that they may not be able to think clearly if they operate on someone with whom they have a close relationship.
Here's another example from a mentor of mine.
One morning years ago when he was a school principal, his daughter Lacey and him
arrived at school early. He then instructed her to stay in the cafeteria where he
knew she would be safe while he took care of a couple of items.
Several minutes later the vice principal (who also just happened to be her godparent) saw her in the cafeteria and asked her to go play outside on the playground. Lacey, six years old at the time, was confused because she had just been given two different sets of instruction, but she obeyed the vice principal since he was the last to tell her what to do.
When her dad came back to the cafeteria, she was gone!
He looked for her and found her on the playground. He asked why she disobeyed me and she would not give him an answer. Then they had a whole new problem. He couldn't understand why she would not answer his simple question, but he could tell she was troubled about something.
Finally Lacey said, "You told me that I could never say anything against someone else, so I can't tell you!" That really confused him because in his mind he wasn't asking her to speak against someone else; He was simply asking her why she didn't stay in the cafeteria like he had instructed her to do.
After some confusion and tears, he was finally able to pry out of her that the vice principal had told her to go outside. Now he understood.
My point is that all of this came about because emotion was involved. He had told Lacey one thing as her father and as the principal of the school, and the vice principal, whom she loved and respected, had told her something else.
She was confused because she did not want to disobey either of them.
Her emotions got the better of her, which led to hurt feelings and tears. It became a great teaching moment as he was able to help her understand that it is okay to explain a situation to people in authority who have given you two different sets of instruction.
And, he was convinced that if it had not been for the fact that she was so emotionally close to the vice principal, she would have just said, "My father told me to stay inside." But, because emotion was involved, she was confused.
This is a situation that all of us must deal with every day.
Patients that come to you everyday are going through things like this as well.
When it comes to marriage, raising children, and dealing with family members, or even some patients, emotion will always be involved.
The same is true in a business deal that we believe is going to be our "ticket to freedom."
We must remember to keep emotion separate from intellect in order to stay healthy and be wise.
I once saw a poem that said, "E over I will make you lie, but I over E will set you free!"
Of course, E stands for emotion and I stands for intellect.
That is the point I am trying to make.
What decisions do you need to make this week that will help you become a better martketer?
If it is possible for you to separate your emotion from the decision, you will be in a much better position to make a wise choice regarding whatever situation you are facing.
It is working for me and I trust the same will be true of you! You make better decisions when you are not emotionally attached!
Years ago I attended a meeting or a read a book in which I heard a gentleman tell me that it is impossible to make a good business decision unless you are willing to walk away from the deal.
I didn't get it right away, but after I heard more, I finally understood.
He went on to explain that it is difficult to make wise business decisions when you are heavily invested in a deal emotionally. In fact, he said that the more emotion a person is involved, the less rational a person will be in their thinking process.
Therefore, if you want to be a GOOD decision-maker, you must ask yourself to what extent you are emotionally involved in your current set of circumstances at the office.
Maybe a couple of examples will help.
I once read a book called, Boundaries, in which the authors talk about how important healthy boundaries are to every relationship.
They also discuss the fact that proper boundaries are especially difficult in marriage and in raising children because so much emotion is involved in those relationships.
In one particular story the author explained that if a wife wanted her husband to do something on Saturday morning and he had already made other plans, he should be
able to look and her and say, "I am sorry that I will not be able to do that
because I have already made other plans.
However, if you would like to hire someone to help you do that project, it will be fine with me." I almost dropped the book - not because I disagreed so much with the author - but, because I could hardly imagine a husband saying that to his wife without there being a lot of emotion involved!
I don't know about you, but if I were married I know, without a shadow of a doubt, I'd never say that.
If I had been writing that chapter I would have suggested that it would be far better to make plans earlier in the week regarding what is going to happen on Saturday.
Waiting to make a decision until the last minute or in the "heat of the moment" is not wise and will almost always involve a good bit of emotion.
I realize the purpose of boundaries is to help us make good, strong, rational decisions rather than emotional ones, but when a family member is involved, it is usually going to be extremely difficult.
Sometimes it's even hard to make one with a patient.
The medical community knows this well and does not allow surgeons to operate on
someone in their own family because their judgment will be clouded by their
emotional attachment.
They know that surgeons' objectivity in the decision-making process will be affected and that they may not be able to think clearly if they operate on someone with whom they have a close relationship.
Here's another example from a mentor of mine.
One morning years ago when he was a school principal, his daughter Lacey and him
arrived at school early. He then instructed her to stay in the cafeteria where he
knew she would be safe while he took care of a couple of items.
Several minutes later the vice principal (who also just happened to be her godparent) saw her in the cafeteria and asked her to go play outside on the playground. Lacey, six years old at the time, was confused because she had just been given two different sets of instruction, but she obeyed the vice principal since he was the last to tell her what to do.
When her dad came back to the cafeteria, she was gone!
He looked for her and found her on the playground. He asked why she disobeyed me and she would not give him an answer. Then they had a whole new problem. He couldn't understand why she would not answer his simple question, but he could tell she was troubled about something.
Finally Lacey said, "You told me that I could never say anything against someone else, so I can't tell you!" That really confused him because in his mind he wasn't asking her to speak against someone else; He was simply asking her why she didn't stay in the cafeteria like he had instructed her to do.
After some confusion and tears, he was finally able to pry out of her that the vice principal had told her to go outside. Now he understood.
My point is that all of this came about because emotion was involved. He had told Lacey one thing as her father and as the principal of the school, and the vice principal, whom she loved and respected, had told her something else.
She was confused because she did not want to disobey either of them.
Her emotions got the better of her, which led to hurt feelings and tears. It became a great teaching moment as he was able to help her understand that it is okay to explain a situation to people in authority who have given you two different sets of instruction.
And, he was convinced that if it had not been for the fact that she was so emotionally close to the vice principal, she would have just said, "My father told me to stay inside." But, because emotion was involved, she was confused.
This is a situation that all of us must deal with every day.
Patients that come to you everyday are going through things like this as well.
When it comes to marriage, raising children, and dealing with family members, or even some patients, emotion will always be involved.
The same is true in a business deal that we believe is going to be our "ticket to freedom."
We must remember to keep emotion separate from intellect in order to stay healthy and be wise.
I once saw a poem that said, "E over I will make you lie, but I over E will set you free!"
Of course, E stands for emotion and I stands for intellect.
That is the point I am trying to make.
What decisions do you need to make this week that will help you become a better martketer?
If it is possible for you to separate your emotion from the decision, you will be in a much better position to make a wise choice regarding whatever situation you are facing.
It is working for me and I trust the same will be true of you! You make better decisions when you are not emotionally attached!
Wednesday, July 13, 2011
Get IT RIGHT and you'll PROSPER!
Hey,
It's a beautiful day in CA.
It's cool, and you can actually wear a long
sleeve shirt.
Last week it was HOT, HOT, but for some
strange reason, we cooled down.
Well let's try and figure out what's wrong
or right with you and move on.
When you have learned that 2 + 2 = 4, you
have gained a useful piece of "information." -
When you have learned that 2 apples + 2 apples =
4 apples, but, that 2 apples + 2 oranges = 2 apples
& 2 oranges, or 2 pairs of fruit, or 4 fruits, you
have gained all-important "knowledge."
Information is nice to know.
It lets you answer the questions on tests
or when watching TV game shows). But, until you
learn to use that information in a practical
application, it isn't knowledge.
Any child of 2 or 3 years of age can tell
you that 2 + 2 = 4. They have heard it repeated,
over & over, until they can repeat it themselves.
But, when confronted with 4 apples, they are at a
loss to apply that information.
The same holds true for older students (and even adults)
who can readily tell you that Einstein's Theory of
Relativity can be expressed by the formula, E = M times C squared. -
Until they know what the E, M & C stand for and can
use the formula in a practical application, it is
only information, NOT knowledge.
A fine line exists between information and knowledge.
That fine line is nothing more than "USE." --
You can memorize bits and pieces of information all day,
every day, but, until you actually USE that information,
it is NOT knowledge.
Once used, information becomes knowledge and, thereby, POWER.
SUCCESSFUL PEOPLE; whether they be self-employed or
wage-earners, executive or common laborer, are seekers
after knowledge. They absorb information from every direction.
The information they can USE becomes knowledge, while
the information they have no apparent USE for is simply
stored on the chance that someday it may become useful.
UN-SUCCESSFUL PEOPLE, on the other hand, claim to be
seekers of knowledge, but, they believe that knowledge
itself can be imparted. Because the books they read,
the courses they take, and the plans they buy contain
only "information.," they are forever disappointed.
Because it is ONLY INFORMATION (not the "knowledge"
they thought they were going to get), they never use
the information and, thereby, the knowledge they sought
is lost to them forever.
For some reason, no one ever writes me to say "I
used the information from your blog and it didn't work." -
Had they ever used the information, that information
would have turned into knowledge and they could have
reaped the rewards they have coveted for so long.
If there was a way I could "force" those people to
use the information they have, I could literally
GUARANTEE their success. And, in those few cases
over the years where I have been able to shame or
intimidate people into actually using the information
I have provided, those people have achieved successes
they had only dreamed were possible.
The RULES OF SUCCESS used by successful people and
businesses since the beginning of time have never
really changed.
Those rules have been written-down for all to read,
learn and use, but they appear as "information" only
and can only be changed to "knowledge" by use.
If there were a way to "force" every person and every
business to "use" those known and proven rules of success,
there would be NO UN-successful people or businesses in
the world.
Statistically, 90% of small businesses fail, and 90% of
people live a life of sustained mediocrity, simply because
they will not "use" the information available to them.
I don't have all the answers.
But I will be totally honest with you.
No one does.
NO ONE!
In your quest for financial independence you MUST
learn to force yourself to use the information you
have at your disposal. --
No one (but YOU) is going to force you to assume
that responsibility.
Of course, some smart aleck reading this is going
to say, "Yeah Dr. Carney! But, I'm not going to use
any bad information."
Granted, there is bad (counter-productive) information
out there. BUT - there is NO WAY of telling good information
from bad information, UNTIL YOU TRY IT.
Judging the value of information without using it is like
trying to judge the flavor of a pie without ever tasting it.
I have doctors all the time say, "That won't work. I've tried
something like that before. Do you have anything else that will
work?"
If you learn nothing else from life, learn that information
only becomes knowledge when you use it - and - the information
you have used or failed to use in the past is the reason you
are where you are today.
YOU can be your best friend, or your worst enemy.
No one forces you to be what you are, or do what you do (or don't do). -
What you have today is a direct result of what you did yesterday.
What you will have tomorrow will be a direct result of what you
do (or don't do) today.
It's up to you!
NOT ME.
I wish you the best, and keep reading this blog.
Dr. Carney
It's a beautiful day in CA.
It's cool, and you can actually wear a long
sleeve shirt.
Last week it was HOT, HOT, but for some
strange reason, we cooled down.
Well let's try and figure out what's wrong
or right with you and move on.
When you have learned that 2 + 2 = 4, you
have gained a useful piece of "information." -
When you have learned that 2 apples + 2 apples =
4 apples, but, that 2 apples + 2 oranges = 2 apples
& 2 oranges, or 2 pairs of fruit, or 4 fruits, you
have gained all-important "knowledge."
Information is nice to know.
It lets you answer the questions on tests
or when watching TV game shows). But, until you
learn to use that information in a practical
application, it isn't knowledge.
Any child of 2 or 3 years of age can tell
you that 2 + 2 = 4. They have heard it repeated,
over & over, until they can repeat it themselves.
But, when confronted with 4 apples, they are at a
loss to apply that information.
The same holds true for older students (and even adults)
who can readily tell you that Einstein's Theory of
Relativity can be expressed by the formula, E = M times C squared. -
Until they know what the E, M & C stand for and can
use the formula in a practical application, it is
only information, NOT knowledge.
A fine line exists between information and knowledge.
That fine line is nothing more than "USE." --
You can memorize bits and pieces of information all day,
every day, but, until you actually USE that information,
it is NOT knowledge.
Once used, information becomes knowledge and, thereby, POWER.
SUCCESSFUL PEOPLE; whether they be self-employed or
wage-earners, executive or common laborer, are seekers
after knowledge. They absorb information from every direction.
The information they can USE becomes knowledge, while
the information they have no apparent USE for is simply
stored on the chance that someday it may become useful.
UN-SUCCESSFUL PEOPLE, on the other hand, claim to be
seekers of knowledge, but, they believe that knowledge
itself can be imparted. Because the books they read,
the courses they take, and the plans they buy contain
only "information.," they are forever disappointed.
Because it is ONLY INFORMATION (not the "knowledge"
they thought they were going to get), they never use
the information and, thereby, the knowledge they sought
is lost to them forever.
For some reason, no one ever writes me to say "I
used the information from your blog and it didn't work." -
Had they ever used the information, that information
would have turned into knowledge and they could have
reaped the rewards they have coveted for so long.
If there was a way I could "force" those people to
use the information they have, I could literally
GUARANTEE their success. And, in those few cases
over the years where I have been able to shame or
intimidate people into actually using the information
I have provided, those people have achieved successes
they had only dreamed were possible.
The RULES OF SUCCESS used by successful people and
businesses since the beginning of time have never
really changed.
Those rules have been written-down for all to read,
learn and use, but they appear as "information" only
and can only be changed to "knowledge" by use.
If there were a way to "force" every person and every
business to "use" those known and proven rules of success,
there would be NO UN-successful people or businesses in
the world.
Statistically, 90% of small businesses fail, and 90% of
people live a life of sustained mediocrity, simply because
they will not "use" the information available to them.
I don't have all the answers.
But I will be totally honest with you.
No one does.
NO ONE!
In your quest for financial independence you MUST
learn to force yourself to use the information you
have at your disposal. --
No one (but YOU) is going to force you to assume
that responsibility.
Of course, some smart aleck reading this is going
to say, "Yeah Dr. Carney! But, I'm not going to use
any bad information."
Granted, there is bad (counter-productive) information
out there. BUT - there is NO WAY of telling good information
from bad information, UNTIL YOU TRY IT.
Judging the value of information without using it is like
trying to judge the flavor of a pie without ever tasting it.
I have doctors all the time say, "That won't work. I've tried
something like that before. Do you have anything else that will
work?"
If you learn nothing else from life, learn that information
only becomes knowledge when you use it - and - the information
you have used or failed to use in the past is the reason you
are where you are today.
YOU can be your best friend, or your worst enemy.
No one forces you to be what you are, or do what you do (or don't do). -
What you have today is a direct result of what you did yesterday.
What you will have tomorrow will be a direct result of what you
do (or don't do) today.
It's up to you!
NOT ME.
I wish you the best, and keep reading this blog.
Dr. Carney
Wednesday, July 6, 2011
Einstein's Formula for Success
Einstein's Formula for Success In Any Business
Albert Einstein had a formula for success and since
you are a reader and subscriber of mine, I'm going to
share it with you.
Can you believe that?
One of the greatest minds of all time developed
a math formula for success!
I suggest you read this POST carefully—this may be the
most important math equation you will ever see.
Even if you're over 30 or you don't like math.
Here's what Einstein said, “If A equals success, then the formula is: A=X+Y+Z.
X is work.
Y is play.
Z is keep your mouth shut.”
Einstein no doubt had an excellent sense of humor.
Let’s look at the 3 variables in this equation.
They are:
1. Work
2. Play
3. Keeping your mouth shut!
1. Work: Albert Einstein had a tremendous work ethic
and because of that gave more to society and modern
science than any person in recent times.
2. Play: Einstein, however, did not work 24 hours a
day and made time for fun and relaxation. His idea of
fun may have been different than yours, but that doesn’t
mean it still wasn’t play.
3. Keeping your mouth shut: Finally, my favorite part
of his success formal is to keep your mouth shut.
I genuinely believe that the person who talks the least
says the most.
A friend of mine complains that the woman he is dating
talks too much. I don’t know how to break the news to him;
the problem is not that she talks too much.
It simply is the fact that he IS irritated that he isn’t
able to talk.
Now, let me just say this is not a generic man and woman
statement. I am speaking about a specific person I know.
His desire is to constantly talk and because he likes to
talk so much, he will talk in circles. If you let him talk
long enough he will repeat the same thing three times and
then contradict himself. His desire is not to hear but to
be heard.
Albert Einstein, on the other hand, had nothing to prove.
He felt no need to be the “Chatty Cathy” he could have
been with his knowledge. It wasn’t important to him to
talk to everyone he met and talk over their heads to
demonstrate his IQ. Instead, he learned the value of
quietness and solitude.
Shift your mindset from being a talker to a listener.
It has been said that you can make more friends in
five minutes by becoming interested in others than you
can make in five years of trying to get others interested
in you!
How do you become interested in others?
You ask questions and then keep your mouth shut!
Dale Carnegie wrote the best-selling book How to Win
Friends and Influence People.
One of the key premises of this book was that everyone’s
favorite subject is actually themselves and that the
sweetest sound to their ears is the sound of their own name.
Einstein knew this and realized he could influence others
by choosing his spots to speak and validating others by
extending them the courtesy of listening.
I hope you realize that Einstein was right on point.
Are you doing the same?
Albert Einstein had a formula for success and since
you are a reader and subscriber of mine, I'm going to
share it with you.
Can you believe that?
One of the greatest minds of all time developed
a math formula for success!
I suggest you read this POST carefully—this may be the
most important math equation you will ever see.
Even if you're over 30 or you don't like math.
Here's what Einstein said, “If A equals success, then the formula is: A=X+Y+Z.
X is work.
Y is play.
Z is keep your mouth shut.”
Einstein no doubt had an excellent sense of humor.
Let’s look at the 3 variables in this equation.
They are:
1. Work
2. Play
3. Keeping your mouth shut!
1. Work: Albert Einstein had a tremendous work ethic
and because of that gave more to society and modern
science than any person in recent times.
2. Play: Einstein, however, did not work 24 hours a
day and made time for fun and relaxation. His idea of
fun may have been different than yours, but that doesn’t
mean it still wasn’t play.
3. Keeping your mouth shut: Finally, my favorite part
of his success formal is to keep your mouth shut.
I genuinely believe that the person who talks the least
says the most.
A friend of mine complains that the woman he is dating
talks too much. I don’t know how to break the news to him;
the problem is not that she talks too much.
It simply is the fact that he IS irritated that he isn’t
able to talk.
Now, let me just say this is not a generic man and woman
statement. I am speaking about a specific person I know.
His desire is to constantly talk and because he likes to
talk so much, he will talk in circles. If you let him talk
long enough he will repeat the same thing three times and
then contradict himself. His desire is not to hear but to
be heard.
Albert Einstein, on the other hand, had nothing to prove.
He felt no need to be the “Chatty Cathy” he could have
been with his knowledge. It wasn’t important to him to
talk to everyone he met and talk over their heads to
demonstrate his IQ. Instead, he learned the value of
quietness and solitude.
Shift your mindset from being a talker to a listener.
It has been said that you can make more friends in
five minutes by becoming interested in others than you
can make in five years of trying to get others interested
in you!
How do you become interested in others?
You ask questions and then keep your mouth shut!
Dale Carnegie wrote the best-selling book How to Win
Friends and Influence People.
One of the key premises of this book was that everyone’s
favorite subject is actually themselves and that the
sweetest sound to their ears is the sound of their own name.
Einstein knew this and realized he could influence others
by choosing his spots to speak and validating others by
extending them the courtesy of listening.
I hope you realize that Einstein was right on point.
Are you doing the same?
Monday, July 4, 2011
Here's story VI... READ IT!
Here's a good story for you.
READ IT.
A certified atheist and a christian had the
same medical doctor. Why I'll never know
but they did. Every time they met in the
medical doctor's waiting room, they would
argue and end up insulting each other.
The atheist would say, "You really believe
that you are going to be saved on Judgment Day
and go to heaven. Do you really believe
everything you read in the Bible, and
everything they tell you when you go to
church?"
"I'm not certain of anything," the
believer replied. "Like you, I have
doubts. But I can tell you this, I still
have hope."
"But I don't have doubts about anything
myself," the atheist cried. "I have only
certainties. For example, I can assure
you that God has nothing to do with the
ache in your knee, and that He doesn't
care in the least how you feel."
"You don't know what you're talking
about. And do you know something? You
are a believer too. I can prove it to
you."
"Really? That I'd like to see that,
that's for sure!"
"Will you be straightforward and
answer my questions honestly?"
"Of course. I'm an honest atheist."
"Okay. Can you tell me what the name
of the doctor is who you came to see?"
"Well no, he's not here. And I can't
pronounce the replacement's name."
"Well, when you leave his office,
will you check the prescription he
gives you for mistakes, like you would
a lottery ticket?"
"No, of course not. The doctor knows
what he's doing."
"Are you a close friend of the
pharmacist who is going to fill the
prescription?"
"No, I go to a big pharmacy, and I
rarely get served by the same person."
"Do you know what medication the
doctor is going to give you, and what
its side effects are?"
"No."
"And yet you are going to take it,
aren't you?"
"Yes."
"Well, dear friend, I am happy to
announce that you too are a man of
faith!"
___________
Many of us behave like the atheist:
we don't understand how believers can
have blind faith in their GOD, and we
often find their fervor ridiculous.
And yet, we also have well
established beliefs, and not only when
we go to see the doctor!
Think about it: without faith,
without any certainties, life would be
impossible. We sometimes have to have
blind faith to survive.
I don't have blind faith. I know what
I believe in, and I'm certainly not a
atheist. I'm a Christian and I'm proud of
it.
I wish you the best.
Life is good, and only getting better.
READ IT.
A certified atheist and a christian had the
same medical doctor. Why I'll never know
but they did. Every time they met in the
medical doctor's waiting room, they would
argue and end up insulting each other.
The atheist would say, "You really believe
that you are going to be saved on Judgment Day
and go to heaven. Do you really believe
everything you read in the Bible, and
everything they tell you when you go to
church?"
"I'm not certain of anything," the
believer replied. "Like you, I have
doubts. But I can tell you this, I still
have hope."
"But I don't have doubts about anything
myself," the atheist cried. "I have only
certainties. For example, I can assure
you that God has nothing to do with the
ache in your knee, and that He doesn't
care in the least how you feel."
"You don't know what you're talking
about. And do you know something? You
are a believer too. I can prove it to
you."
"Really? That I'd like to see that,
that's for sure!"
"Will you be straightforward and
answer my questions honestly?"
"Of course. I'm an honest atheist."
"Okay. Can you tell me what the name
of the doctor is who you came to see?"
"Well no, he's not here. And I can't
pronounce the replacement's name."
"Well, when you leave his office,
will you check the prescription he
gives you for mistakes, like you would
a lottery ticket?"
"No, of course not. The doctor knows
what he's doing."
"Are you a close friend of the
pharmacist who is going to fill the
prescription?"
"No, I go to a big pharmacy, and I
rarely get served by the same person."
"Do you know what medication the
doctor is going to give you, and what
its side effects are?"
"No."
"And yet you are going to take it,
aren't you?"
"Yes."
"Well, dear friend, I am happy to
announce that you too are a man of
faith!"
___________
Many of us behave like the atheist:
we don't understand how believers can
have blind faith in their GOD, and we
often find their fervor ridiculous.
And yet, we also have well
established beliefs, and not only when
we go to see the doctor!
Think about it: without faith,
without any certainties, life would be
impossible. We sometimes have to have
blind faith to survive.
I don't have blind faith. I know what
I believe in, and I'm certainly not a
atheist. I'm a Christian and I'm proud of
it.
I wish you the best.
Life is good, and only getting better.
Sunday, July 3, 2011
Here's a story for you... READ IT!
I want to tell you something straight up.
I did not write this.
I found it, but it was so good, I had to
share it with you.
Here it is.
A HEART FELT STORY -- Puppy Size
Puppy Size -- This is one of the neatest stories
you will ever hear. You will know precisely what
this little girl is talking about at the end
(you'll want to share this one with your loved ones
and special friends)!
'Danielle keeps repeating it over and over again.
We've been back to this animal shelter at least five
times. It has been weeks now since we started all of
this,' the mother told the volunteer. 'What is it she
keeps asking for?' the volunteer asked. 'Puppy size!'
replied the mother. 'Well, we have plenty of puppies,
if that's what she's looking for.' 'I know...we have
seen most of them,' the mom said in frustration.
Just then Danielle came walking into the office.
'Well, did you find one?' asked her mom.
'No, not this time,' Danielle said with sadness in
her voice. 'Can we come back on the weekend?'
The two women looked at each other, shook their heads
and laughed. 'You never know when we will get more dogs.
Unfortunately, there's always a supply,' the volunteer
said. Danielle took her mother by the hand and headed
to the door. 'Don't worry, I'll find one this weekend,'
she said.
Over the next few days both mom and dad had long
conversations with her. They both felt she was being
too particular. 'It's this weekend or we're not looking
anymore,' Dad finally said in frustration. 'We don't want
to hear anything more about puppy size either,' Mom added.
Sure enough, they were the first ones in the shelter on
Saturday morning. By now Danielle knew her way around,
so she ran right for the section that housed the smaller
dogs.
Tired of the routine, mom sat in the small waiting room
at the end of the first row of cages. There was an observation
window so you could see the animals during times when visitors
weren't permitted.
Danielle walked slowly from cage to cage, kneeling periodically
to take a closer look. One by one the dogs were brought out
and she held each one.
One by one she said, 'Sorry, you're not the one.'
It was the last cage on this last day in search of the
perfect pup.
The volunteer opened the cage door and the child carefully
picked up the dog and held it closely.
This time she took a little longer.
'Mom, that's it! I found the right puppy! He's the one!
I know it!' she screamed with joy. 'It's the puppy size!'
'But it's the same size as all the other puppies you held
over the last few weeks,' Mom said. 'No, not size... the
sighs. When I held him in my arms, he sighed,' she said.
'Don't you remember??
When I asked you one day what love is, you told me love
depends on the sighs of your heart.
The more you love, the bigger the sigh!'
The two women looked at each other for a moment.
Mom didn't know whether to laugh or cry. As she stooped
down to hug the child, she did a little of both. '
Mom, every time you hold me, I sigh.
When you and Daddy come home from work and hug each other,
you both sigh. I knew I would find the right puppy if it
sighed when I held it in my arms,' she said.
Then, holding the puppy up close to her face, she said,
'Mom, he loves me. I heard the sighs of his heart!'
Close your eyes for a moment and think about the love
that makes you sigh.
I not only find it in the arms of my loved ones, but in the
caress of a sunset, the kiss of the moonlight and the gentle
brush of cool air on a hot day.
Life is not measured by the breaths we take, but by the
that take our breath away.
That's a great story.
I learned something and I just thought you'd like me to
share something like that.
It's me, and I love it. Share this with someone you love.
Thanks for being someone that likes my posts.
It's all about the stories.
Get those right and everything else follows.
Dr. Carney
I did not write this.
I found it, but it was so good, I had to
share it with you.
Here it is.
A HEART FELT STORY -- Puppy Size
Puppy Size -- This is one of the neatest stories
you will ever hear. You will know precisely what
this little girl is talking about at the end
(you'll want to share this one with your loved ones
and special friends)!
'Danielle keeps repeating it over and over again.
We've been back to this animal shelter at least five
times. It has been weeks now since we started all of
this,' the mother told the volunteer. 'What is it she
keeps asking for?' the volunteer asked. 'Puppy size!'
replied the mother. 'Well, we have plenty of puppies,
if that's what she's looking for.' 'I know...we have
seen most of them,' the mom said in frustration.
Just then Danielle came walking into the office.
'Well, did you find one?' asked her mom.
'No, not this time,' Danielle said with sadness in
her voice. 'Can we come back on the weekend?'
The two women looked at each other, shook their heads
and laughed. 'You never know when we will get more dogs.
Unfortunately, there's always a supply,' the volunteer
said. Danielle took her mother by the hand and headed
to the door. 'Don't worry, I'll find one this weekend,'
she said.
Over the next few days both mom and dad had long
conversations with her. They both felt she was being
too particular. 'It's this weekend or we're not looking
anymore,' Dad finally said in frustration. 'We don't want
to hear anything more about puppy size either,' Mom added.
Sure enough, they were the first ones in the shelter on
Saturday morning. By now Danielle knew her way around,
so she ran right for the section that housed the smaller
dogs.
Tired of the routine, mom sat in the small waiting room
at the end of the first row of cages. There was an observation
window so you could see the animals during times when visitors
weren't permitted.
Danielle walked slowly from cage to cage, kneeling periodically
to take a closer look. One by one the dogs were brought out
and she held each one.
One by one she said, 'Sorry, you're not the one.'
It was the last cage on this last day in search of the
perfect pup.
The volunteer opened the cage door and the child carefully
picked up the dog and held it closely.
This time she took a little longer.
'Mom, that's it! I found the right puppy! He's the one!
I know it!' she screamed with joy. 'It's the puppy size!'
'But it's the same size as all the other puppies you held
over the last few weeks,' Mom said. 'No, not size... the
sighs. When I held him in my arms, he sighed,' she said.
'Don't you remember??
When I asked you one day what love is, you told me love
depends on the sighs of your heart.
The more you love, the bigger the sigh!'
The two women looked at each other for a moment.
Mom didn't know whether to laugh or cry. As she stooped
down to hug the child, she did a little of both. '
Mom, every time you hold me, I sigh.
When you and Daddy come home from work and hug each other,
you both sigh. I knew I would find the right puppy if it
sighed when I held it in my arms,' she said.
Then, holding the puppy up close to her face, she said,
'Mom, he loves me. I heard the sighs of his heart!'
Close your eyes for a moment and think about the love
that makes you sigh.
I not only find it in the arms of my loved ones, but in the
caress of a sunset, the kiss of the moonlight and the gentle
brush of cool air on a hot day.
Life is not measured by the breaths we take, but by the
that take our breath away.
That's a great story.
I learned something and I just thought you'd like me to
share something like that.
It's me, and I love it. Share this with someone you love.
Thanks for being someone that likes my posts.
It's all about the stories.
Get those right and everything else follows.
Dr. Carney
This post will change your life....
YES, I'm serious as a heart attack.
If you read this, and you implement
this, your office and your life will
change forever.
Okay, with that said, let me ask you
a simple question.
Are you staying in contact with your
patients through emails, postcards,
newsletters, etc., each and every month?
If not, you're losing patients.
If you want a busier practice, you definitely
have to be staying in contact with your current
patients - outside of their regular visits to your
office.
Here's how this works.
Regular contact enables you to educate your
patients.
They need to be educated.
And when you do this, it helps with your patient
retention.
And if that's not enough, the biggest reason to contact
your patients on a regularly basis is to give them
opportunities to refer their friends and family to your
office.
While this should be done in person during a normal visit,
I have found that sending the patient something in writing
gets even more referrals, and this includes a postcard,
or even a newsletter.
Here's my view on why doctors don't.
They are lazy.
Yes I said Lazy. You may not like that, but it's the truth.
If you're not sending your patients something, each and every
month, (more is better) you're missing your chance to educate
your patients.
If every new patient that starts care in your office got
a letter in the mail plus an email with education and
referral opportunities, do you think you will get some
referrals?
Not don't misread me here.
I'm going to tell you up front, not every patient will refer
someone else, but how much did it cost you in time or money to
have an email or postcard or something sent out?
If you send out an email...
Nothing, it’s FREE (other than the low cost of the auto-responder
service!)
Now here's the deal with emails.
You can also send out emails on for special events throughout
the year. This tells your patient list that your office will
be focusing on specific issues and reminds them you can help
their friends, co-workers, and family.
I found some ideas you can use to send out a special emails
and letters or postcards.
July 4th
Staff members birthday
Back to school kids check-up
Toys for Tots promotion
Patient appreciation Saturday
Thanksgiving food drive/postcard
Valentines Day
Easter email
First Day of Spring
First Day of Summer
First Day of Winter
April 15th, TAX DAY
Chiropractic's Birthday
Your Anniversary
Your Birthday
Halloween
FAQ (frequently asked questions) Things like how long you'll
need your chiropractic care, home exercising, how to control
weight loss.
Labor Day
Memorial day
Newsflash on chiropractic Research
Any current event in the news
Do you see the possibilities for using email marketing in your
practice?
You can and should use these with a snail mail letter or postcard
and an email.
Let’s say you send a letter in the mail to announce the event or
the holiday, then do 1-2 follow up broadcast emails to remind your
patient base of the upcoming event or holiday.
This applies to you and any business. If you're not lazy, you
should take this post, print it out and then start working on
your follow up sequence before hand.
I wish you the best,
Dr. Carney
P.S. If you want a monthly postcard or letter and a follow up
email sequence, contact me at my email address.
drroddc@yahoo.com
If you read this, and you implement
this, your office and your life will
change forever.
Okay, with that said, let me ask you
a simple question.
Are you staying in contact with your
patients through emails, postcards,
newsletters, etc., each and every month?
If not, you're losing patients.
If you want a busier practice, you definitely
have to be staying in contact with your current
patients - outside of their regular visits to your
office.
Here's how this works.
Regular contact enables you to educate your
patients.
They need to be educated.
And when you do this, it helps with your patient
retention.
And if that's not enough, the biggest reason to contact
your patients on a regularly basis is to give them
opportunities to refer their friends and family to your
office.
While this should be done in person during a normal visit,
I have found that sending the patient something in writing
gets even more referrals, and this includes a postcard,
or even a newsletter.
Here's my view on why doctors don't.
They are lazy.
Yes I said Lazy. You may not like that, but it's the truth.
If you're not sending your patients something, each and every
month, (more is better) you're missing your chance to educate
your patients.
If every new patient that starts care in your office got
a letter in the mail plus an email with education and
referral opportunities, do you think you will get some
referrals?
Not don't misread me here.
I'm going to tell you up front, not every patient will refer
someone else, but how much did it cost you in time or money to
have an email or postcard or something sent out?
If you send out an email...
Nothing, it’s FREE (other than the low cost of the auto-responder
service!)
Now here's the deal with emails.
You can also send out emails on for special events throughout
the year. This tells your patient list that your office will
be focusing on specific issues and reminds them you can help
their friends, co-workers, and family.
I found some ideas you can use to send out a special emails
and letters or postcards.
July 4th
Staff members birthday
Back to school kids check-up
Toys for Tots promotion
Patient appreciation Saturday
Thanksgiving food drive/postcard
Valentines Day
Easter email
First Day of Spring
First Day of Summer
First Day of Winter
April 15th, TAX DAY
Chiropractic's Birthday
Your Anniversary
Your Birthday
Halloween
FAQ (frequently asked questions) Things like how long you'll
need your chiropractic care, home exercising, how to control
weight loss.
Labor Day
Memorial day
Newsflash on chiropractic Research
Any current event in the news
Do you see the possibilities for using email marketing in your
practice?
You can and should use these with a snail mail letter or postcard
and an email.
Let’s say you send a letter in the mail to announce the event or
the holiday, then do 1-2 follow up broadcast emails to remind your
patient base of the upcoming event or holiday.
This applies to you and any business. If you're not lazy, you
should take this post, print it out and then start working on
your follow up sequence before hand.
I wish you the best,
Dr. Carney
P.S. If you want a monthly postcard or letter and a follow up
email sequence, contact me at my email address.
drroddc@yahoo.com
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