Video #2

Here's the second video. Take the time to WATCH this. And remember. It's all about the content. Apply this to your office and you'll see a jump almost automatically.

Where Does Time Go

Where does time go? Good Question HUH? Well here's where some of my time goes. I got on the internet today and this fellow asked me to VOTE for his book as the best internet marketing book ever. Well since he asked, I did it

And then while I was on Amazon, I started looking around because I love to invest my time in reading books, and getting more new ideas on how to build a practice. Well here's one of the books I found on Amazon. I'm not sure how good it is yet, but this is the way I look at books, seminars, teleseminars, webinars, reports, articles, etc.

If I can get ONE, just ONE good idea out of a book for instance, I'm completely happy. I just need ONE. I don't need a life changing experience, I just need that ONE IDEA because that ONE IDEA might change my life, the way a person practices and his/her concepts of success, humbleness, integrity, etc.

The name of the book was "Modern Persuasion Strategies: The Hidden Advantage in Selling."

With that said, let me say something else.

In this hi-tech Internet age of Twitters and Tweets and Tweetple, we often forget you can just pick up the phone and get what you need by talking to a real, live person. You should have a great website but don't forget the real person and training your C.A.'s to answer the phone with enthusiasm, caring and love. If you can get them to do this, with a SMILE, a big SMILE, you'll get more new patients and have more time with your friends, family and loved ones.

I know this sounds crazy but that's the way it works.

Create a great website (I'm working on a KILLER intro VIDEO for doctors that will get people calling your office that will be ready to go within the month) then make sure that the phone is answered properly.

This is what practice is all about. Doing little things that add up.

I wish you all the best and if I don't post another article or comment before Christmas, Merry Christmas to you and all your family. I care about you and what happens to your practice so don't give up. Just do it. On my next post I'm going to send you to a site I think you'll like.

It's an old video, but the content, the message is what this video is all about.

Make sure you listen to it.

Part I

Well We're Into The Week.

Hey, it's time for another post. I just went to
town and had some yummy yogurt, and I have to tell
you it was awesome. I like mixing it up when I'm eating.

Last night I had four boiled eggs and a large, large
glass of freshly squeezed orange juice.

I was up about 5 AM this morning, but then laid
back down because there wasn't anything going on.

Then I was back up at 7:30 AM, and got on the
computer until about 1:00 PM and went to lunch.

I came across a really good book that talked about
marketing and the introduction was outstanding.

The author talked about things that made a huge difference
in his life and that will make a huge difference in my
life because I understand the concepts he was talking about.

I don't know what it is, but it must be my age. As I'm
aging, I'm gaining more wisdom, which probably translates
into more experiences. Whatever, Right?

Anyway, I'll put that in a post, the intro as soon
as I can type it up. It'll probably go into
my M.E.N. (marketing email newsletter) as I love
sharing this potent information with my subscribers.

I love doing these newsletters and I have two projects at
the printers, Omega Print, as we speak.(or as you're reading)

One design is for business cards, and the other is for
reminders that you give to patients as they're leaving
your office and making their new appointment. If you want
to learn more, just email me as I'm going to POST this
and then repost the next Chapter of this POST.

You're going to love the pictures of the cards and the
inserts I'm perfecting as they will bring you more
celebrity status than Carter has liver pills, which is
one heck of a lot of status and credibility.

OH I want to say something to a friend of mine in Texas,
Dr. Caleb Braddock. He's the man as he has a course that
I learned all this from and he rocks. If he ever comes to
this blog he'll know that I really care about him and like
his work.

I'm also going to be doing some educational videos on my
blog in the very near future. I love doing videos and I
have some really good ideas on making this work for a lot
of the doctors that I coach as far as marketing is concerned.

Tomorrow is the last day of the month, so my invoices will
go out tomorrow evening. I try and wait until it's time to
send these out as I hate hounding anyone for money.

Well I'm going to move onto the next post. I might post
tonight, then again I may post Friday. What happens tomorrow
will be the deciding factor.

Okay, signing off. See you on Part II.

HEY,

I'M back.

TODAY is another day, and it's a beautiful Saturday.
The birds are chirping, it's warm, not overly warm, I've
cleaned the car and it's just a darn nice day.

ALOT of time, people think they are marketing and they
think they can do everything they want to do without
marketing, but I'm here to tell you that is not going
to happen if you're not aggressive.

---------------------------------------------------------
I'VE just come up with a new way to market which is so
personalized that you're going to be completely blown
away by this.
---------------------------------------------------------

HERE'S what I do. I draw you as a caricature, then I
add comments and handwrite everything on the card except
your return address. When I do that I can tell you, people
are going to not only look at your postcard, they are going
to read it because it's totally different and borderline
outrageous.

IF you want me to send you a sample, please email me
at drroddc@yahoo.com and we'll work out the details. The
initial cost is high, plus the cost of printing, so what
I want you to do is think about getting a sample. All I
want is the cost of the postcard and the postage for
this sample. You're going to love it when you see it,
this I GUARANTEE. The cost for the sample like I said
is minimal. I only need($2.00)bucks to send it. But really
I am not doing this for the bucks, I'm doing it so you
can see what's available out there to drive traffic to
your office.

I did one for a doctor in TEXAS and he loved it. He'll be
mailing his postcards out within the next week as I sent
them to him on Friday by Priority Mail. He had $486.00
in the promotion but he's getting 500 postcards that are
going to bring him in new patients and make him an instant
celebrity in his community.

------------------------------------------------------------
LISTEN, this is the best way I've found recently to get
new patients, or customers, as I help any kind of business
and this postcard does wonders for your revenue income.
------------------------------------------------------------

THERE are more than 100 ways you can get referrals, but I'll
be talking about this in a later blog post, so make sure you
check this blog at least once a week, as I'm trying to blog
here at least that often. Sometimes I find myself writing
three or four blog posts. Why? I don't know.

OKAY, that's it for today.

I'M going to drive out and look at a new house. I'm thinking
about moving so I need to drive around CA. and check things
out. I'll let you know if I come up with some new information
on marketing. Everytime I go anywhere, my eyes are always OPEN
so like I said, I'll let you know.

BE looking for another post today as I'm going to go look at a house
and like I said, I'll be back with some really cool ideas you can use
on Monday.

DON'T miss this opportunity.

YOU'RE the BEST.

Dr. Carney

Are You Really Doing Everything You Can?

Today is September 1st of 2010.

Today we talked about the three strategies to truly harness the power of gratitude in your business and in your life.

Here again are the three strategies that you can use to harness the power of gratitude in your business and in your life. It will help you “Take Your Thanks To The Bank.

Here they are:

1. Keep a gratitude journal

Write down 3-5 things every day for which you are grateful. (Challenge: Try not to repeat.)

It can be done first thing in the morning or last thing at night.

Must be written to get the full effect. Use as many of your senses as you can in writing – FEEL the pen, SEE the words on paper, HEAR the words as you write them, FEEL the emotion of gratitude as you write.

Again, it's best if you hand write these. It helps embed them into your mind. I like to do them when I'm in bed, just before I go to sleep. I sleep on them if you will.

Look for people that are generally unacknowledged and “see” them.

Let your patients verbally know that you appreciate them.

Remember: 68% of customers say they stopped doing business with a company. because they felt unappreciated, ignored or taken for granted.

It costs 6-10 times more money to get a new customer versus keeping the ones you already have.

3. Every week send an unexpected note, card or gift to someone

Sit back, take a few breaths and ask yourself, “Who needs to hear from me today? What patient could I call and say something nice too?"

The person that comes to mind is there for a reason.

Take the time and write them a note, send them a card, or give them a gift to let them know you appreciate them.

For Extreme Patient Appreciation:

Send a note and/or personalized handwritten greeting card.

Follow up with your email or snail-mail newsletter.

Give them an anniversary gift every year they continue to work with you.
Oops, I gave away another million dollar secret. How many doctors that you know of send their patients an anniversary gift every year on their anniversary with them as a patient? I bet you don't do you. And how important would someone feel if you did do that on their anniversary?

Wow!!! What a concept.

Write a Thank You note for each referral.

Give them a token gift for each referral that turns into closed business. I talked to one doctor and he always sends them two theater tickets he buys at Costco. I would change it up every once in awhile, but hey, if that works for him, then so be it. The main thing is to get them their reward asap.

Thanks again to for supporting me and sending me your referrals. Please let me know if you know any organizations, associations, doctors or businesses that can benefit from my marketing.

Thank you!!! I love you referring me more people to help as this is what I have a passion for. You're going to be helping them, help more people.

Don't Miss Out On This... It's EASY!!!

HEY, I'm not really that savvy on the internet, but
i know how to copy, paste and click on pictures.

Click on my picture at the top.

The one that I'm showing off.

Thanks.

What Are You Doing???

What Are You Doing To Promote Yourself?

I'm going to throw some material at you today. I'm not sure how long this blog post will be but it will be something very personal.

I've been doing marketing for the past 20 years, and the first event I ever attended was a Jay Abraham event. The nice thing is, that was the start of my marketing career. It takes years to learn all the ups and downs of marketing and this one event started it all. I didn't have a clue about networking so I missed a ton of connections I could have had.

BRAND NEW

But I was a 100% NEWBIE at the time.

Now let me share a little secret with you.

That one event cost me $5,000.00 big ones. That was way back in 1990 so you know, that was a lot of money to me and him. Anyway, here's my point. If you offer someone something and they WANT IT, they're going to do it no matter what the costs.

Getting them to that point of buying is the key to marketing. Not everyone wants what you're selling. That's why you have to develop some sort of relationship before you go crazy and spend your budget on wasted newspaper advertising, flyers, inserts, etc.

Here's how they got me.

They had a coupon or something, (I can't remember) and you had to send it in, to get the FIRST audio tape of his last seminar. Well I did that. And low and behold, they shipped me the entire set of 18 cassette tapes (I told you it was a long time ago) FREE of CHARGE. No strings, no hassles, no obligations, nothing!

I was floored when I received that entire collection in the mail. Did I ever listen to all of it. NO, I did not.

$5,000.00 per Seminar

But I did send them $5,000.00 dollars for the seminar. I was that impressed that this man, who I didn't know from Adam, would send me something that he valued of upwards of $1,000.00 dollars and something people like me paid to go to.

I enjoyed flying to L.A. and attending but like I said, I was a complete NEWBIE. I had no clue what I was doing, what a headline was, a subhead, etc. Then I started my long term education with any source that I could find.

Right now, August 19th of 2010 I'm ordering at least 5 books a week, sometimes 10. Why? Because if you want to be a world expert, you have to study something for five years straight, and do this for 3 hours a day. I do that now, especially with the Internet.

Here's something I find kind of funny.

A Personal Story

My son, a smart man in his 30's thought he might want to go into business for himself. I told him to go for it. But he has no drive and he's completely content working a 40 hour job. I don't know where he got that drive, but I think it came from his mother.

I told him to start his business and I'd help him develop it as I can market anything for anyone, because all businesses are the same, whether you think they are or not. Well his answer was a little flakey. He just told me he'd rather not take the chance and would work for a local heating and air conditioning firm for $18 bucks an hour.

That's the way people seem to be nowadays. They don't think about what it takes to be in business. All you have to do is service people, treat them like you like them, treat them like you would want to be treated in your position and market to them. It's really that simple. I don't know what people make it so hard.

I'm currently working on three or four projects with my partner and we're going to be making some serious cash in the next year or so because of a few things.

What can make us successful?

1) we are persistent
2) we don't give up
3) we are not afraid to go out on a limb
4) we'll spend money to learn
5) we have goals
6) we've decided no one is going to stop us
7) we're creating relationships with doctors that want
to learn our secrets that will help them market themselves more
creatively

Here's something you might not know.

The Sex In The City slot machine is now the #1 branded, progressive-jackpot slot machine in theworld and in Vegas. New machines cost from $12 grand to $25 grand. A little pricey for me.

IGT just sold 300 slots to a NEW casino in Maryland at $25,000 each.

If you're into marketing to the Affluent, go to: www.EliteTraveler.com/buyers guide.

You'll be amazed at what people can sell once they find the right market.

Well I'm going to cut this short as I want to get this posted, then hit the post office to find out if any little checks have came in.

Dr. Carney

P.S. I just developed a reactivation kit with CD-ROM that rocks. This helps doctors not only contact people that have left and they have no trace of, but it shows you the secrets to increasing your R.O.I. (return on investment) and it only has a tag of $297, so this is a no - brainer for the smart doctor who wants to reactivate his old clients. Just a little plug for someone that wants to see more people. Ciao.

Hello Core Values!!

Think about this.

You can lose all of your money and start over.

If your house burns down, and MINE did, you can rebuild it as
long as you don't have someone using you like a gold digger.

It's the things that COST you nothing - that you can never replace.

One of the most important KEYS to self motivation is to clearly
identify your CORE Values in life.

This is difficult when you're tied down!!!!

Hey I’m going to share something with you that will drive a point across and it won’t take long. If you take this seriously, it will change your life and your practice forever… once you get the BIG IDEA.

Motivation has always been a ‘subject’ that has fascinated me, as has marketing with a personal relationship in mind.

Let me ask you a simple question.

“Why is it that some people, regardless of their circumstances, can stay energized and excited about life and their practice, while others are “controlled” by their circumstances?”

I think that one of the greatest challenges in life and practice… is to get inside our own heads, and truly understand what makes us tick, as well as our patients.

It’s not easy, but this little newsletter was written with that in mind… to help you get inside their minds so they’ll call your office.

Self motivation… what does it mean?

There’s a simple definition for a complex subject:

Self motivation is an inner drive that compels behavior. What makes it complex, however, is that little word “inner” because what works for me - may not work for you and vice-versa.

There are, however, some common denominators; some basic fundamentals when it comes to motivating ourselves and our patients.

It’s these fundamental ideas, and some other things that have worked for me personally, that I’d like to share with you.

As we all know, it’s not always what is said, but how it’s said to our patients - that can turn the switch from “off” to “on.”

One idea, if you’re ready for it, can change your life and your practice forever.

Just remember this and your life and your practice will never be the same… “people are like sticks of dynamite; the power’s ON the inside but nothing happens until the FUSE gets lit.”

It is my hope that as you read this newsletter there will be many “a-ah moments” to light your FUSE, and keep it lit, through the good times and the bad times.

But here’s the KEY… keep it close and read it often.

Because a famous man once said, “People often tell me that motivation doesn’t last, and I tell them, bathing doesn’t either, that’s why I recommend it daily!”

The same goes for marketing.

Make Sure Everyone Is Safe!!

How Often Should Blog?

Here's the Lastest.

Forgive me bloggers, for I have sinned. It’s been 2 weeks since my last post and I feel guilty about it. I've been putting up some YouTube videos but it's been a little while since I've actually sent you something to read.

Wait, I have to be honest. I don’t feel guilty. I am all about "quality"!

The topic of “blogging frequency” has always been something that gets bantered about and I have to tell you, I'm no GURU, MENTOR or KNOW IT ALL when it comes to blogging. I mean if you look at my blog, you'll notice that I just learned how to do it in JUNE I believe.

But you know what, that's okay. At least I'm doing something and trying to provide content for people that want to market.

The quest for the magical equation of “how often” one should blog has never been answered perfectly. Which is the way it should be. There is no magic number. Daily, weekly, monthly, blogging is not dependent on how frequent, but more on how impactful. And that's why I try to blog often, but not too much, just enough. I could do this daily without a hitch. I mean I can type and type and give you all my thoughts, but I want them to be impactful.

Let's Be Clear

Let me make this clear before going forward, I’m addressing blogs where you want more readers. I want MORE readers and I WANT to help more people, no matter what type of business they're in. I can help anyone, no matter what type of business their in, to double or triple their practice, their business income, but it takes time, money and effort on their part.

If it’s something that’s a diary for you, a way for self-expression and not related to wanting to increase readership, this isn’t for you. Blog on! I'm all about helping people GET what they WANT in business without stressing out and spending a lot of money.

I’m a huge believer of blogging with passion, whenever that strikes. I rather blog once every two weeks and really care about the topic, than put out a post every other day with some sort of filler, because I’ve been told it’s “better for search engines” and “familiarity creates trust”.

Making people blog out of a set frequency instead of out of passion for a point is a load of crap, and here’s why:

1. Frequent futility can decrease readership. I would love to make every post a grand slam. Every one. Seriously, when I get an email saying some of my mentors have written a new blog post, I read it. Immediately. Shouldn’t that be the same reaction for readers of my blog? Not “I’ll get to it” not “that might be a good post I’ll read soon” but “I HAVE TO READ THIS NOW!” That's what my emails are like. I want people to read my stuff. I'm going to let you in on a little secret since it's Tuesday. (Doesn't make any difference what day it is, it just happened to be Tuesday.) Anyway, I just got a book delivered to me from a friend of mine and it's about the Lazy Mans' Way to Riches and it's a thick book. It's 400 pages but I can tell it's packed with ways to make money and I'm going to review that this weekend and I'll have more to say about it in the coming posts. (So be watching for those.)

2. Obligation doesn’t drive passion. I don’t know about you, but when I feel I “have to” do something, I don’t, or I mumble some obscenities then get it done. That’s the issue. Writing “something” is not better than nothing. I didn’t start my own business to hate doing it. It’s the passion and my own take on a subject that brings readers, and even more importantly sometimes, gets those readers to tell others about it. I'm all about being a Maven. I look for ways to help people improve their practices as doctors, but also businesses. This is nothing more than a way to get to the end. By that statement I mean, business is business. Doctors are in the business to make money or they close up shop. The mechanic or the hospital is no different. They all have to make it happen so they can pay their bills. That's a given. We all know that and if you don't, WAKE UP.

3. You’re hurting the reputation of your most loyal readers. (Ok, so it may not be so extreme, but a blogging course taught me to write compelling bullet points. Taadah!). If you’re a loyal reader of my blog, you're what I would call my raving fan and for that, I want to give you the best content on the planet. People do NOT need more information, they need more WISDOM and that's what this blog is all about, WIDSOM. In business and in relationships. Every post needs to be the one you want people to be introduced to you, so that's what I'm doing here. You've reviewed my videos and there are a ton of them that I have not placed on here, because a number of them are going on my websites. (MORE on that later in the posts).

4. Search engines like relevance. I don't know much about SEO's, but here's my spin on that. I’m no SEO expert, but as far as I know, one of the main things Google uses to rank relevancy is how many other relevant sites are linking to your post. People don’t highlight and backlink to things that are “ok” they link to great stuff. Write content that make people say “yes!” or even “no!”. Passion attracts passion. I don't care if you sell antiques, if you're passionate about that, you're going to have followers. If you're a psychologist, and you're passionate about relationships, you're going to get followers. I'm passionate about marketing and outrageous marketing, marketing that works, and marketing that gets people's attention and marketing that gets people to say, "I'm IN. Sign me up."

5. Life happens, it’s only a freaking blog people. One of the reasons I haven’t blogged in 6 weeks is I've been busy. Yeah, busy. I'm putting up one website a month and it's going to make me some serious denarios but that's not why I'm doing it. It's a challenge and with a friend of mine, Clint, we're going to be putting up a website a week. I'll let you know the outcome of that when it happens, but if it happens like I think it will, you're going to want to stay really close to me in this blog because I'll be telling you where to go to get all the information so you can do exactly what we did. We're starting it this week and today is July 27th of 2010. (More Later) Here's something you might not realize. Sometimes the world is more important than the digital one we live in. Take time to enjoy life. I'll be gone this weekend to just GET AWAY, so I doubt there will be any posts this weekend. But wait until I get back.

This isn’t meant to put pressure on you that every post you do on your blog has to be “epic”, but it kinda does. It’s a representation of your business and opinion, shouldn’t it be the best you’ve got at that moment?

I know the more I blog the more it generates readers, reputation and business. With theWeight Loss Book I've written going on the internet for $57 bucks, I know I need to blog more but you know, I know this 250 page plus book works and fat melts away, so I'm not worried about it selling. But it’s the quality of MY posts that generates that along with quantity. That’s the goal, so here's my advice. Blog as frequently as you can that generates quality. For some, that’s daily, others weekly and for people like me, it’s when life lets you. And I’m okay with that. Blog on and I hope this helps. If you're not receiving my FREE, one-of-a-kind newsletters, make sure you send me an email. I'll send it to you directly. Well within 48 hours that is.

have a great day.

Doc Carney

This is what Viral Marketing Can Do For You

What Does Tiger Woods Have You Don't????

Two men, both seriously ill, occupied the same hospital room. One man was allowed to sit up in his bed for an hour each afternoon to help drain the fluid from his lungs. His bed was next to the room's only window. The other man had to spend all his time flat on his back. The men talked for hours on end. They spoke of their wives and families, their homes, their jobs, their involvement in the military service, where they had been on vacation. And every afternoon when the man in the bed by the window could sit up, he would pass the time by describing to his roommate all the things he could see outside the window. The man in the other bed began to live for those one-hour periods where his world would be broadened and enlivened by all the activity and color of the world outside. The window overlooked a park with a lovely lake. Ducks and swans played on the water while children sailed their model boats. Young lovers walked arm in arm amidst flowers of every color of the rainbow. Grand old trees graced the landscape, and a fine view of the city skyline could be seen in the distance. As the man by the window described all this in exquisite detail, the man on the other side of the room would close his eyes and imagine the picturesque scene. One warm afternoon the man by the window described a parade passing by. Although the other man couldn't hear the band - he could see it in his mind's eye as the gentleman by the window portrayed it with descriptive words. Days and weeks passed. One morning, the day nurse arrived to bring water for their baths only to find the lifeless body of the man by the window, who had died peacefully in his sleep. She was saddened and called the hospital attendants to take the body away. As soon as it seemed appropriate, the other man asked if he could be moved next to the window. The nurse was happy to make the switch, and after making sure he was comfortable, she left him alone. Slowly, painfully, he propped himself up on one elbow to take his first look at the world outside. Finally, he would have the joy of seeing it for himself. He strained to slowly turn to look out the window beside the bed. It faced a blank wall. The man asked the nurse what could have compelled his deceased roommate who had described such wonderful things outside this window. The nurse responded that the man was blind and could not even see the wall. She said, "Perhaps he just wanted to encourage you."

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How to market yourself easily.

My friend and what Chiropractic means to him

How to get your mail opened---GUARANTEED!

With direct mail often delivering a 1-3% response rate or even less, it becomes increasingly important to ensure that you’re using a targeted mailing list and have a well-written, attractive letter. Now I don't mean pretty professional letter. Without these things I just mentioned in place, you’re in for a disappointing campaign and maybe even losses rather than profits and that is something you do not want.

There are other steps you can take, however, to increase the rate at which your envelopes are opened and read therefore increasing the number of people who will respond. With direct mail, your first impression is the appearance of the envelope. When an envelope looks unusual and is personalized, the recipient is more likely to take a second look. If you think you're going to take shortcuts and save money, all I can say is good luck. It ain't going to happen. Also, you want to make sure that your envelope stands out – consumers have seen it all before from the pre-approved credit card applications to bland postcards, so you might as well be prepared to spend the bucks and do it right.

There are five tried and true rules that I follow with each campaign.

1) Use a Live Stamp

Postage meters may be the easiest way to prepare your mail for delivery, but it is not going to get you the best response. Spending a little extra time to actually stamp each and every envelope will make it look like you aren’t mass-producing direct mailers or ‘junk mail’. It will seem as though you drove all the way to the post office to pick up the stamps and then spent a while focusing on each envelope and the impression you were making. You have to do this and if you need someone to do this personalization for you, contact me at drroddc@yahoo.com and I'll send you there name and phone number. They are so specialized, they are take you by referral only, so make sure you contact me FIRST.

2) Never use an inkjet printer

This is a big no-no! Many high volume mailers use high-speed inkjet printers to spit out their direct mail quickly and reliably. But the key problem here is that many high volume mailers use it! People have seen it before and can tell the difference when you use a nice quality printer that may take a little more time. Again don't try and take any short cuts. It's going to cost you more in the long run. I guarantee it. Just stop and spend the money in the right places the first time. You'll SAVE that when the money starts rolling in because people are opening your mail.

3) Personalized Return Address Labels

Again, it may take time or a few extra cents to stick these on each envelope, but the recipient will appreciate it. Taking time for each customer makes it appear as though you are thankful for their business. Also – think about it – how many direct mail pieces you have received lately that had a personalized return address label? Not many. I like my envelopes personalized and handwritten. Doing this gets your envelope noticed --- and opened! Most address labels have their name printed in the upper left hand corner, a Pitney Bowes stamp in the upper right hand corner, and a little clear hole in the middle where your address is. They couldn’t even take the time to print your address on the envelope! If you are using your business return address, try putting an individual name instead of the business name. This really makes the piece look more personal. I like to send my direct mail pieces with just a return address. No name. This helps build curiosity and that will get your letter OPENED!!

4) Use an outrageous, individualized design on the envelope

The days of the plain white envelopes are over as are the days of a little logo in the corner. You have got to go crazy, be outrageously creative, get someone to notice your envelope. Make your envelope the first thing the recipient notices when they open the mailbox. How do you do it? Use a wild color like PINK or LIME GREEN, draw some ‘unplanned’ doodles on the outside, and make it known that you’re not the average company and this is not the average piece of direct mail.

5) Use a handwriting font to write the recipient’s address

How many times do I have to say it? Personalize the envelope! Make it look like you spent a lot of time! Find a believable (not fake-looking) hand-written font so it appears as though you handwrote their address on the front of the envelope. Like I said there are places that sell different fonts so you can do this with a computer, but again, that's taking the time to personalize your envelope and letter. When you do this you lose business. Your direct mail piece will look like it came from a friend if you take the time and personalize your envelope. If you’ve followed the rest of my tips noted above, the recipient will be so curious as to which company spent so much time personalizing the letter for them that they’ll be excited to open it. And if they don’t need the service right now, you’ll have made such an impact that they may just save your direct mail piece on their refrigerator for next time.

I have some personalized postcards, and some really cool stuff if you're interested in doing some serious marketing. Contact me at drroddc@yahoo.com or call me at 951-760-0798 and leave a message.

MARKETING IS GOOD WHEN YOU'RE HAVING FUN

What I like to do off time from marketing!!!!

Hey It's Monday!

Hey it's now 5:45 in the morning on Monday. I'm not really really sharp yet, so
give me a break when you're ready this post.

Science tells us that the things we observe in our outer world are
nothing more than a projection from our inner world. Now that's science
telling you and I this. Okay, so based on that, let's take a deep breath and
let's put it in practical terms.

Imagine you offer a goal for the future that you want to
create $100,000 extra for yourself in the next year.

If you are focusing on that, feeling it, acting on it and then reinforcing
it with your actions, the money starts to take physical form.

Conversely, if you're putting out an intention of $100,000 EXTRA in income but
you stress out when your credit card bill comes in and you keep telling
your friends how broke you are and how bad the economy is, and how
bad practice has been this last few months in your office and you're having
a hard time paying all the bills at this time and you're late on your house
payment and you're not paying your employees payroll taxes, ...
then they cancel each other out.

Anytime you think, feel and act broke, or worry about the economy,
you are sending out a vibration that is bound to cancel your
intention. When you watch the NEWS at night, you are sending
out a vibration, a negative vibration and your brain will listen to
this intent. This is why so many people struggle with manifesting the
things they desire in their lives and their businesses.

In other words, only your goals and vibrations
that are in resonance with each other can harmonize.

This is the scientific principle behind the Law of Attraction. Now
I'm not so sure about the Law of Attraction but I am sure about
having the right intent going on inside your brain. You know as
well as I do, if you know someone and they are having problems
at home etc., you can tell. It's their intent and it seeps through
their trying to cover it up, so be careful.

Since we create our reality on whichever dimension we choose to
participate, it is critical that the BIG THREE - thoughts, feelings
and emotions - are in harmony along with our actions. If they are
not in sync, your present and future won't harmonize. They will
INTERCEPT, and they will cancel each other out. Be careful.

Now you can see how setting your desire or intention in the
present, that is, creating your vibration or goals, equates with how you are
choosing to participate in the universe. If the vibration you are
offering is out of resonance or harmony with what is coming back
from your future, you won't be able to create it. Get this right,
get this straight in your head, set your goals right and everything,
and I mean everything will start to change.

This is why making a decision based on where you are going, not
where you are - is so critical.

The key is to accept where you are without resistance.

You accept "what is" without fighting it, but
you keep your intention on your desires and your main
goals.

This is the secret to manifestation.

You don't have to create your desire. It is ALREADY created!
You just have to align your intent with it.

So get in harmony with yourself, start taking action based upon
it and that is what will unfold.

Today will bring you a new awareness, a lesson or a manifestation
that you are making progress - IF YOU LOOK FOR IT!

Have a great Monday and make your goals REAL.

I wish you the best.

Marketing to the Gatekeepers

Today is Saturday.

I'm doing a special recording on
marketing for my special clients.

It's about how to get past the gatekeepers
and to the head people, so you might
want to be watching this site.

Thanks

Dr. Carney

Marketing Secret

Here's something I realized a long time ago, and something you should realize if you're going to develop real relationships.

Help others get what they WANT as you're figuring out what you want.

There's another old expression that I like. It says, "Good things come to those who wait." That implies that you're just sitting by the door, waiting for the postman or the next client to bring you something good.

That does not fly.

Here's the TRUTH and nothing but the TRUTH!

Good things come to you when you have patience, and take CONSISTENT, PERSISTENT action toward what THEY WANT!

If you didn't get that, you'd better read this post again, because it's that important.

I always try to give the people I deal with benefits before I ever ask any thing of them. I send them my personalized postcard examples, with my caricature on them, my special packaging, etc.

I share and give them what they MAY want to know about.

Give - Give - Give!

That's important in today's economy and society.

Here's what one of my mentors said... "Before you can get what you WANT...
you have to know what you WANT, and then make a game plan to get it."

Everyone wants to be RICH.

Well not everyone, but most of the people I hang out with, they all want to have the opportunities that are afforded someone with MONEY!

Here's the deal though.

I've realized that most people think being RICH is about having money, rich is a description for everything BUT money.

I learned that from one of my mentors in a book.

RICH relationships lead to much more than MONEY!

They lead to SUCCESS, FULLFILLMENT, & WEALTH.

Hey do me a favor. Take a moment and LIST your top ten most powerful connections. Then ask yourself this.

What have I done for these people lately?

Are these people you just call every once in a while to SUCK their blood or get something from?

If someone ever calls you up and asks you to lunch so they can pick your brain, your response should be,
"I have a $300 per hour brain-picking fee and I'll buy your lunch."

How many people are willing to
pay you to go to lunch with them?

Here's something you should do.

Ask yourself...

"Who can I call at 2:00 a.m.?"

This is without a doubt... the most powerful question you can ask of your own network.

Who can you count on?

And who is counting on you?

Who would call YOU at two in the morning? Is anybody home?

Hey here's a good one for you today.

I post about one to three of these per day.

I'll be adding some video later on, so you might look at this at 9 am and by 3 pm there might be three or four more posts and videos. I'm not sure what will happen, but I can tell you this, I'm all about helping people, no matter what business they are in, to thrive. That's my goal.

And I'll give you some insights as we go along on this blog.

So don't forget about me.

--------------------------------------------------------

If you're marketing your services to the Affluent, (I have a complete course on this but it is a little pricey $1,995.00), I suggest you do this to start.

SECRET:

Touch something that is already a passion of the person you're marketing to.

Here's what I mean.

Instead of playing a round of golf with them, I have recommended going to a driving range at lunch, hitting a bucket of balls, and HIRING A GOLF PRO to come and give your patient/friend/customer/client a PRIVATE LESSON WHERE they migh shave a stroke or two off their score while you enjoy a catered lunch. You're spending some money but oh the returns are awesome.

For less than $100, you will create an incredible memory and make an incredible impression on your friend. and I can promise you the story will be retold one hundred times in the future and you'll get phone calls requesting lunch dates that will amaze you if you market this aspect of building a real long term relationship correctly.

This is how you build real relationships.

All things being equal, PEOPLE WANT to do business with their friends.

All things being not quite so equal, people STILL want to do business with their REAL Friends!

But here's a little hint: To climb the ladder of success in your business, you do NOT need more techniques and strategies, you just need more friends, people that consider you a friend and will buy your services from you. It's really that simple. Think about it.

Turning contacts into relationships. No. 2

Two of the things I have found that make the most impact on cultivation, building, and enhancing relationships with people, patients, customers, and friends is... giving small personal things or doing small personal favors.

This is a big one and one that I'll talk more about in my FREE M.E.N. which you should be receiving if you're into creating long term life time relationships with people.

Obviously, the KEY word there is personal. So many people make this HARD for some reason. That is something I have never understood. One of my mentors developed a habit of giving his
customers autographed children's books for them to READ to their kids or grandkids (or keep for themselves).

If you're interested in the best place to get autographed children's books, shoot me an email
and sign up for my FREE M.E.N. newsletters. They go out once a week on Tuesday and they're just starting to heat up if you will.

Well I'm not going to bore you, so hey, email me at doccarneymarketing@gmail.com and tell me you want to learn where the best place is to get autographed children's books. I'd do it pretty quick if you want to make a difference in your life, your practice, your business, your personal life etc.

That's it for today.

I'll write more later.

Talk then.

Dr. Carney

P.S. Leave me a comment if you will. I like to build relationships with people that want to know more about marketing.
P.P.S. Send me your address at my email account and I'll ship you out some really cool postcards and show you how to develop a long term relationship with anyone. Okay, it's up to you now.

Use Words To Persuade No. 1

Interested in tapping into the wisdom of the marketplace and getting more business?

Besides simply listening with an open mind, try these actions:

• Ask new clients, patients or customers what prompted them to take action to buy when they did. This is very important because you WANT their feedback. Their feedback is going to help you write your next insert, ad, etc.
  

• When you meet people who patronize your competitors, ask them what need prompted them to use them. Something like this. "I was wondering. What prompted you to use XYZ? I mean was it an ad, the TV, a newspaper ad? I'm just curious what made you go to them?"
• Then shut up and listen.
  

• If you have a new-client questionnaire, (which you should have and send out or give them after the first time you work with them) ask people what they're hoping to get from your business relationship. This is the perfect time to find out.
  

• Ask those who do business with you to describe YOU in five words or less.

"Listen to your fans,". Your repeat customers/clients/friends/patients are your best fans. Take advantage of their marketing intelligence! Learn how to make them raving fans.