Today is September 1st of 2010.
Today we talked about the three strategies to truly harness the power of gratitude in your business and in your life.
Here again are the three strategies that you can use to harness the power of gratitude in your business and in your life. It will help you “Take Your Thanks To The Bank.
Here they are:
1. Keep a gratitude journal
Write down 3-5 things every day for which you are grateful. (Challenge: Try not to repeat.)
It can be done first thing in the morning or last thing at night.
Must be written to get the full effect. Use as many of your senses as you can in writing – FEEL the pen, SEE the words on paper, HEAR the words as you write them, FEEL the emotion of gratitude as you write.
Again, it's best if you hand write these. It helps embed them into your mind. I like to do them when I'm in bed, just before I go to sleep. I sleep on them if you will.
Look for people that are generally unacknowledged and “see” them.
Let your patients verbally know that you appreciate them.
Remember: 68% of customers say they stopped doing business with a company. because they felt unappreciated, ignored or taken for granted.
It costs 6-10 times more money to get a new customer versus keeping the ones you already have.
3. Every week send an unexpected note, card or gift to someone
Sit back, take a few breaths and ask yourself, “Who needs to hear from me today? What patient could I call and say something nice too?"
The person that comes to mind is there for a reason.
Take the time and write them a note, send them a card, or give them a gift to let them know you appreciate them.
For Extreme Patient Appreciation:
Send a note and/or personalized handwritten greeting card.
Follow up with your email or snail-mail newsletter.
Give them an anniversary gift every year they continue to work with you.
Oops, I gave away another million dollar secret. How many doctors that you know of send their patients an anniversary gift every year on their anniversary with them as a patient? I bet you don't do you. And how important would someone feel if you did do that on their anniversary?
Wow!!! What a concept.
Write a Thank You note for each referral.
Give them a token gift for each referral that turns into closed business. I talked to one doctor and he always sends them two theater tickets he buys at Costco. I would change it up every once in awhile, but hey, if that works for him, then so be it. The main thing is to get them their reward asap.
Thanks again to for supporting me and sending me your referrals. Please let me know if you know any organizations, associations, doctors or businesses that can benefit from my marketing.
Thank you!!! I love you referring me more people to help as this is what I have a passion for. You're going to be helping them, help more people.
