What Are You Doing To Promote Yourself?
I'm going to throw some material at you today. I'm not sure how long this blog post will be but it will be something very personal.I've been doing marketing for the past 20 years, and the first event I ever attended was a Jay Abraham event. The nice thing is, that was the start of my marketing career. It takes years to learn all the ups and downs of marketing and this one event started it all. I didn't have a clue about networking so I missed a ton of connections I could have had.
BRAND NEW
But I was a 100% NEWBIE at the time.
Now let me share a little secret with you.
That one event cost me $5,000.00 big ones. That was way back in 1990 so you know, that was a lot of money to me and him. Anyway, here's my point. If you offer someone something and they WANT IT, they're going to do it no matter what the costs.
Getting them to that point of buying is the key to marketing. Not everyone wants what you're selling. That's why you have to develop some sort of relationship before you go crazy and spend your budget on wasted newspaper advertising, flyers, inserts, etc.
Here's how they got me.
They had a coupon or something, (I can't remember) and you had to send it in, to get the FIRST audio tape of his last seminar. Well I did that. And low and behold, they shipped me the entire set of 18 cassette tapes (I told you it was a long time ago) FREE of CHARGE. No strings, no hassles, no obligations, nothing!
I was floored when I received that entire collection in the mail. Did I ever listen to all of it. NO, I did not.
$5,000.00 per Seminar
But I did send them $5,000.00 dollars for the seminar. I was that impressed that this man, who I didn't know from Adam, would send me something that he valued of upwards of $1,000.00 dollars and something people like me paid to go to.
I enjoyed flying to L.A. and attending but like I said, I was a complete NEWBIE. I had no clue what I was doing, what a headline was, a subhead, etc. Then I started my long term education with any source that I could find.
Right now, August 19th of 2010 I'm ordering at least 5 books a week, sometimes 10. Why? Because if you want to be a world expert, you have to study something for five years straight, and do this for 3 hours a day. I do that now, especially with the Internet.
Here's something I find kind of funny.
A Personal Story
My son, a smart man in his 30's thought he might want to go into business for himself. I told him to go for it. But he has no drive and he's completely content working a 40 hour job. I don't know where he got that drive, but I think it came from his mother.
I told him to start his business and I'd help him develop it as I can market anything for anyone, because all businesses are the same, whether you think they are or not. Well his answer was a little flakey. He just told me he'd rather not take the chance and would work for a local heating and air conditioning firm for $18 bucks an hour.
That's the way people seem to be nowadays. They don't think about what it takes to be in business. All you have to do is service people, treat them like you like them, treat them like you would want to be treated in your position and market to them. It's really that simple. I don't know what people make it so hard.
I'm currently working on three or four projects with my partner and we're going to be making some serious cash in the next year or so because of a few things.
What can make us successful?
1) we are persistent
2) we don't give up
3) we are not afraid to go out on a limb
4) we'll spend money to learn
5) we have goals
6) we've decided no one is going to stop us
7) we're creating relationships with doctors that want
to learn our secrets that will help them market themselves more
creatively
Here's something you might not know.
The Sex In The City slot machine is now the #1 branded, progressive-jackpot slot machine in theworld and in Vegas. New machines cost from $12 grand to $25 grand. A little pricey for me.
IGT just sold 300 slots to a NEW casino in Maryland at $25,000 each.
If you're into marketing to the Affluent, go to: www.EliteTraveler.com/buyers guide.
You'll be amazed at what people can sell once they find the right market.
Well I'm going to cut this short as I want to get this posted, then hit the post office to find out if any little checks have came in.
Dr. Carney
P.S. I just developed a reactivation kit with CD-ROM that rocks. This helps doctors not only contact people that have left and they have no trace of, but it shows you the secrets to increasing your R.O.I. (return on investment) and it only has a tag of $297, so this is a no - brainer for the smart doctor who wants to reactivate his old clients. Just a little plug for someone that wants to see more people. Ciao.
