Hey I’m going to share something with you that will drive a point across and it won’t take long. If you take this seriously, it will change your life and your practice forever… once you get the BIG IDEA.
Motivation has always been a ‘subject’ that has fascinated me, as has marketing with a personal relationship in mind.
Let me ask you a simple question.
“Why is it that some people, regardless of their circumstances, can stay energized and excited about life and their practice, while others are “controlled” by their circumstances?”
I think that one of the greatest challenges in life and practice… is to get inside our own heads, and truly understand what makes us tick, as well as our patients.
It’s not easy, but this little newsletter was written with that in mind… to help you get inside their minds so they’ll call your office.
Self motivation… what does it mean?
There’s a simple definition for a complex subject:
Self motivation is an inner drive that compels behavior. What makes it complex, however, is that little word “inner” because what works for me - may not work for you and vice-versa.
There are, however, some common denominators; some basic fundamentals when it comes to motivating ourselves and our patients.
It’s these fundamental ideas, and some other things that have worked for me personally, that I’d like to share with you.
As we all know, it’s not always what is said, but how it’s said to our patients - that can turn the switch from “off” to “on.”
One idea, if you’re ready for it, can change your life and your practice forever.
Just remember this and your life and your practice will never be the same… “people are like sticks of dynamite; the power’s ON the inside but nothing happens until the FUSE gets lit.”
It is my hope that as you read this newsletter there will be many “a-ah moments” to light your FUSE, and keep it lit, through the good times and the bad times.
But here’s the KEY… keep it close and read it often.
Because a famous man once said, “People often tell me that motivation doesn’t last, and I tell them, bathing doesn’t either, that’s why I recommend it daily!”
The same goes for marketing.