Interested in tapping into the wisdom of the marketplace and getting more business?
Besides simply listening with an open mind, try these actions:
- Ask new clients, patients or customers what prompted them to take action to buy when they did. This is very important because you WANT their feedback. Their feedback is going to help you write your next insert, ad, etc.
- When you meet people who patronize your competitors, ask them what need prompted them to use them. Something like this. "I was wondering. What prompted you to use XYZ? I mean was it an ad, the TV, a newspaper ad? I'm just curious what made you go to them?"
- Then shut up and listen.
- If you have a new-client questionnaire, (which you should have and send out or give them after the first time you work with them) ask people what they're hoping to get from your business relationship. This is the perfect time to find out.
- Ask those who do business with you to describe YOU in five words or less.
"Listen to your fans,". Your repeat customers/clients/friends/patients are your best fans. Take advantage of their marketing intelligence! Learn how to make them raving fans.
