You can actually, finally... make some money.

Hi,

If you have one bone in your body, and I mean one bone
that likes marketing, and likes making money, you might
actually like this post.

Yeah it's Thursday and it's early in the morning, but hey,
you're going to learn how to make some extra money so chill
out.

Here's a 30 second test for you:

What's the difference between these two sentences:

1. How you can fix any staff problem in 90 minutes or less

2. How you can actually fix almost any staff problem in 90
minutes or less

If your answer had something to do with the two words, 'almost'
and 'actually' being added to this sentence... then you're right
on the mark.

Congratulations.

Yes, that's right. The second word is actually.

What does this word actually achieve?

Let's have a look at another example before we attempt to answer
this question:

1. "How you can build a ten million dollar property empire in less
than 7 years.

2. "How you can actually build a ten million dollar property empire
in less than 7 years."

Here's another example.

3. Local Temecula real estate woman reveals new done-for-you system
which reveals how you can actually build a ten million dollar property
empire in less than 7 years.

Hmmmm... so what does inserting 'actually' into the copy actually
achieve?

What do you think people would do if they (people that are looking to
buy property in today's economy) saw this headline about the local
Temecula real estate woman?

It says what she is about to reveal is really TRUE, doesn't it.

And it also insinuates (without really stating it) that what
other people have said in the past is not totally accurate.

So in the example above... with the market being skeptical about
the property market... this works quite well. If I were a real estate
person I could take that headline, 'tweak' it my situation and sell
the 'hell' out of stuff, but hey, that's a secret and I'm not going
to share it with anyone.

Well maybe a few people. The ones that are smart enough to read my blog.

Here's a few other examples:

1. How you can purchase brand new cars at dirt cheap prices

vs

2. How you can actually purchase brand new cars at dirt cheap
prices

Notice how the word actually makes you want to find out more. So
rather than just going 'Yeah. Sure. Nothing in this world is for
free'... you're interested in how it's actually done.

Let's try another example...

1. How you can meet the love of your life in 90 days or less

2. How you can actually meet the love of your life in 90 days or
less

Are you starting to get the picture here? Ok.

Here's an example I just pulled out of the local TV guide that
we can actually apply to what we're talking about by changing:

- Amazing TV & Radio Antenna Gives Superior Reception At Our Best
Price Ever

- Amazing TV & Radio Antenna Actually Gives Superior Reception At
Our Best Price Ever

Notice what else the word 'actually' allows us to do?

It sets the scene for us to explain why it can actually do what we say
it can. Which sets up a great excuse to explain our unique selling
proposition at the same time, doesn't it?

Think about it.

Here's a million dollar template. You can read this, tweak it for your
industry, then make money.

You could follow up this comment with a sub-headline like:

WARNING: Not all real estate people are the same. Some of them
say they give superior service, but when you call them you have
trouble getting ahold of them on the phone when you want. The
reason for this is (insert problem with other agents). What makes
me different is (insert your USP here).

So there they are my friend.

2 words which could have a serious effect on the believability
of your advertising.

Whenever you feel as though you're making claims which others may perceive as
'too good to be true' call on your 2 new friends: almost and actually.

They'll always be there to help you.

If you were smart, you'd make sure you save this and refer to it at
a later time.

But that's if you're serious about making money. Actually I am and I'm
sure you are as well.

Dr. Carney