2nd post for the day.... woohoo

Hi,

7:56 AM
Thursday
(opening the new weight loss center
in San Marcos today)

Here's what one of my mentors wrote.

Let me know what you think.

"I spent a few hours over the weekend watching the TV series,
LOST. And man oh man... do I love the script writing on that show.

Why?

Because it has me constantly wanting to know what's coming next.
It goes from scene to scene... leaving you on 'cliff-hanger' after
'cliff-hanger.'

It's similar, really... to the way Dan Brown, the author of Da
Vinci Code and 3 other best sellers (Deception Point, Angels and
Demons and Digital Fortress) writes.

He goes from chapter to chapter.

At the end of chapter 3... he'll
leave you wanting to know what's
going to happen next.

Then...

he'll 'shift gears' and move onto
another aspect of the story in
chapter 4. At the end of chapter 4...
you're not only interested
in what's happening next for
chapter 3, but you're also
interested in what's next in chapter 4.

In short, he's got you on the line -
you're caught - hook, line and sinker!

So how can you use this little secret
when writing ads and sales letters?

Here's an example:

---pay close attention as this is why I read HIS stuff---

Top business people know it's not enough to be exceptionally
good at what they do. They know they must also get their name
in front of their customers. Let's be honest. What good is it
to have the best 'mousetrap' if nobody ever hears about it?

But don't worry. There is now a new way for a business person
to get exposure to their clients... for pennies on the dollar.
And... you'll learn about it in a few minutes. But first... here
is something else you should be aware of...
---

Notice how the little piece of copy above made a HUGE promise...
and then moves onto another subject... leaving you holding on...
reading every word of the letter... waiting anxiously to learn
the secret 'in a few minutes.

Here's another example:

---
It's a strange situation, isn't it? There are people all over
the country who want the exact product you're trying to sell...
and... there's no cost effective way of getting your message
across to them.

There is now a solution to this problem. But first... let's talk
about what you, as a business person, should never even think
about doing...
---

You'll notice here that we've promised a solution to their
problem. And then digressed to another thing we want to talk
about within the sales letter.

Interesting stuff, isn't it? It's simple psychology. Try telling
your husband, wife or partner that you have a secret... but you'll
have to wait until the end of the week before you let them in on
it.

Odds are they'll be desperate to know... and curious about what
they're about to discover.

OKAY....

What did you think from a marketing standpoint?

Pretty damn cool huh?

Well that's it for this post.

See you on the next one.

When you say?

I don't know, but first, let's see if you can
find out the secret about the weight loss center.

Oh yeah, I'll tell you all about it in a future post,
but you'll have to wait until then.

See ya,

Dr. Carney