Here's why more people are NOT successful.

9:51 AM
Monday
Temecula, CA

Hey,

If you're reading this, you're a smart person.

Why do I say that?

Because, you are.

You're investing your time in learning more
about marketing which means you're going to
be able to market yourself and your business
ten times better than your competition.

No kidding.

Here's an email I received from a female doctor.

You won't know who it is because her name is her
first name and you don't know where she's located.

Here's the email:

-------------------------------------------------

Dr. Heather is doing talks at Yoga By _____ this
week to the pre-natal and mom and me yoga classes
and has to change some hours this week.

She will be closed Wed. Nov. 2 from 3:30 to 5pm,
opening late on Thurs. Nov. 2 at 2pm and closing
early on Sat. Nov. 5 at 11am.

Sorry for any inconvenience and HAPPY HALLOWEEN!

-------------------------------------------------

Can you see by reading what's wrong with this.

First off, I've got to tell you, this doctor is
always writing 'sorry for any inconvenience'. I
don't know what Ivory Tower she climbed out of, but
she is definitely not a servant in my eyes. Not a
good one anyway.

Now you don't have to work 90 hours a week, or be
in the office six or seven days a week, but patients
get mixed up and confused easily. No kidding.

So what can you do.

Keep it simple.

Here's how I would have written the email that you
read above if I was coaching this doctor.

--------
Hi,

Well it's almost Halloween.

It's really been fun getting ready for the holidays
to begin, and this is just another one of those special
holiday for kids as well as BIG KIDS.

I'm going to be doing a special talk at Yoga By Dumpy Drawers this
week to the pre-natal & Mom and Me Yoga classes held at the
university at 6 PM.

So with that said, here are the changes in my schedule.

I'll be closed Wednesday. November 2nd in the afternoon
from 3:30 on.

But don't worry. To make up for it, I'll be scheduling
patients late on Thursday, November 3rd at 2 PM.

Make a note of this if you will, and schedule your appointment
time accordingly.

OH yeah, I almost forgot. I'll be closed early on Saturday,
November 5 at 11 AM, so make sure you make your appointments
now.

If you need a reminder of your time, just call Melissa and
she'll put you on a recall reminder list. She'll call you two hours
before your scheduled time so you don't forget.

All the best, and keep telling people the chiropractic story.

Dr. Heather
OFFICE for APPTS = (909) 568-4763
--------

Okay. Do you see the difference?

Mine's more friendly, and I think mine is more engaging.

You tell me.

So my point is this. If you're going to write an email about
a change, do it in a beneficial way. Let the patient know that
of course it's an inconvenience, but then tell them how great they
are. Patients are people. They have feelings.

I remember working for a D.O. Great guy, but he just didn't get this.

He was always leaving to go somewhere with his girlfriend. Yeah
that worked great for them, but it wasn't good for the patients.

That's the marketing lesson for Halloween.

ENJOY your evening.

I think I'll be working out.

Talk to you on the next post. This is Dr. Carney, signing off.

Dr. Carney

PS If you have any comments, just send me a quick reply to
my email: drroddc@yahoo.com Thanks