8:03 AM
TEXAS TIME

Oh yeah, TEXAS TIME.

I made the treak to TX yesterday.

And boy was it a treak.

I went to San Diego, and left about say
5:00. I figured I'd be on the road for about
an hour, check in, go through the crap at
the TSA station, and then have time to sit
down and take it easy.

I always like to read a little and reflect
what's going on. Kind of plan my day.

Well... that all came to an abrupt end when I
made it to San Diego. I was there in plenty of
time, but they do not have a parking garage.

So...

What that means is... if you come to the airport
on the wrong day, at the wrong time, you're going
to drive around in circles.

Until someone deplanes and leaves.

That's what I was doing.

Driving around in circles. For 20 minutes. By
this time it's about 6:45 AM.

Okay then I make the walk, but I lose my phone.

So I take everything out of the car, and start
trying to find my phone. People are driving by,
asking me if I'm leaving. "Nope, just can't find
something."

They drive off mad.

Oh well. Anyway...

So I finally find it. It's in the car, in the back
floorboard. How it got there, I have no clue.

Then I hurriedly head to the walkway and escalator.

Then as I'm coming down, I find this huge line. I mean
it's the wrong time, wrong day. The line wraps around and
goes back at least 100 people.

Well, I still have 40 minutes, so I should be good.

Wrong.

It takes me at least 20 minutes to go through this line
and finally, after taking off my shoes, bearing my soul,
I make it through. I start looking for the gate, and guess
what?

This is for Gates 3-10.

I find out I need to be at Gate 1.

Crap.

Now I have 15 minutes left. I am pulling around my suitcase,
'hot' and trying to find GATE 1.

It's at the other end of the airport.

So I run over there ad run into, you guessed it...
a long line. And TSA is taking forever. I mean I've
never been in a line that moved this slow.

Remember, my plane leaves in 10 minutes. I finally
get through, and I run to the Gate, and they're ready
to shut the door. I make it but I'm sweating. I find a seat
and sit down and think, "How did I do that?"

Anyway, I made it.

And I'm here in TEXAS.

So let me share something else with you.

It's about Steve Jobs.

Before the release of the now famous first Mac,
when the project was months behind schedule,
Steve Jobs used this slogan to motivate his
workforce, pushing the project to completion...

"Real Artists Ship"

Now you have to think differently to get this
meaning.

Here's an excerpt from the book, Insanely Great,
that talks about the origin of the slogan...

---

Jobs's speeches were punctuated by slogans. (remember
that if you're trying to motivate your staff or someone).

Perhaps the most telling epigram of all was these three-words
Jobs scrawled on an easel in January 1983, when the
project [the release of the first Mac] was months overdue.

REAL ARTISTS SHIP.

It was an awesome encapsulation of the ground rules in the age
of technological expression.

The term "starving artist" was now an oxymoron.

One's creation, quite simply, did not exist as art
if it was not out there, available for consumption,
doing well.

The final step of an MAC artist--the single validating
act--was getting his or her work into boxes, at
which point the marketing guys take over.

Once you get the computers into people's homes, you have
penetrated their minds.

Got it?

At that point all the clever design decisions you
made, all the twists and turns of the interface,
the subtle dance of mode and modeless, the menu
bars and trash cans and mouse buttons and everything
else inside and outside your creation, becomes
part of people's lives, transforms their working
habits, permeates their approach to their labor,
and ultimately, their lives.

But to do that, to make a difference in the world
and a dent in the universe, you had to SHIP. You
had to ship. You had to ship. Real artists SHIP.
---

Here's my twist on that: real artists (people in
business) sell.

I say this because we're not all like Apple in terms of brand
names & exposure. That ain't happenin'

And in order for you to spread the gift of your
product or service, you've got to master the art
of selling.

You may think you don't sell, but you do.

You've got to complete the product and ship it.
And yes, real artists do ship.

But that product won't get shipped to anyone
unless they are SOLD on purchasing it.

I don't care if you're selling chiropractic,
antiques, real estate, counseling, etc.

So to be successful, make the decision now to
master the art of selling what you do...
which encourages people to open their wallets
for you.

And then develop ways to get and keep people's attention.

It's up to you.

I know it's tough, but if you want money, and you
want people to remember you, you have to SELL yourself
to them. Daily.

Dr. Carney