The Johnny Depp Guide to Mesmerizing Marketing

The Johnny Depp Guide to Mesmerizing Marketing
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10:23 AM

Hey, I'm here.

Thanks for checking in.

Today...

I'm going to talk to you about Johnny Depp, and how he markets
himself. Apply what he does and you'll be making more than you're
making now.

GUARANTEED!!!

"On Stranger Tides" is just one more in the long line of
big budget Hollywood movies.

Or is it?

Actually, it happens to be just another movie that Johnny
Depp 'refused' to appear in for anything short of $42,000,000.

Yeah that's $42,000,000 million. I wouldn't turn it down, but
again, that's me and Johnny Depp is Johnny Depp if you know what
I mean.

He charges that amount BECAUSE the movie can’t exist with
out him.

Here's what I mean.

As you know, Johnny’s the star of the show "Pirates of the Caribbean".

Without Captain Jack Sparrow being there, is like an ice cream
sundae - with no ice cream.

But if Johnny Depp didn’t act in movies — if he were a regular
job-holding guy from Kentucky — nobody would care about him.

Right?

Nobody would pay him. No one.

That could have easily happened to him.

Here's the real deal.

John Christopher Depp is a high-school dropout from Lexington, Kentucky.
He once made a (sort of) living as a ballpoint pen salesman. He was unshaved.
His clothes were old and torn. He looked like a hippie. Reclusive. Possibly
homeless.

That doesn’t match his public image now, does it?

We’re used to seeing Johnny Depp behind four millimeters of stage makeup,
in hand-tailored black tie, and signing $42 million Hollywood film contracts.

How does he do it?

How does a normal guy become an A-list star — attracting a raving following
and getting paid MILLIONS of dollars to do what he loves?

The answer is simpler than you might think.

Johnny Depp knows his audience. He knows how to market himself the right way.

"On Stranger Tides" isn’t about entertaining Johnny.

It’s about entertaining his audience.

Johnny isn’t messing around trying to collect his thoughts or share breaking
news in pirate technology.

No, he’s giving his audience the content they’re looking for. He’s connecting
and delivering. Here’s what Johnny Depp means to you as a business person.

You’re actually in the entertainment business.

Every byte of data you blast out to your people is a piece of your movie.

Each time you publish a blog post, everytime you write an email, send a newsletter, send a flyer, run an insert in the paper, you’re broadcasting a scene — a link in
the chain — that brings your film to the next level (if you do it correctly).

It takes work.

Some days you feel like retreating to your little hometown …
But remember, when the camera’s running, you have to connect.

It takes focus and lots of it.

You aren’t doing this to become a better business person, even if that’s a sneaky side effect.

You aren’t doing it for the fame or money — though money facilitates the journey.

You aren’t doing it just for you — though you absolutely love what you’re doing.

The moment you focus on those things, you lose your touch.

Like an major league baseball player at bat, your eyes have to be glued to the ball.
You ignore everything else, and you aim for a grand slam.

Prepare your script to match your audience’s deepest desires. Peek around the
curtain and listen to the gossip. The tools are before you, pleading to be used.

Get your act together, then deliver.

Like it or not, when you focus on your marketing, the people will come.

Forget the marketing and you'll struggle.

Just ask Johnny Depp.