9:22 AM
Monday
Tomorrow I'm going to meet a SECRET MILLIONAIRE.
We're having a meeting in San Diego, CA and I'm one of
about 200 people that will get to meet him in person.
His name is James M. and if you've had the chance to
watch the SECRET MILLIONAIRE, you know he's a nice guy
and a great businessman.
I'll tell you more about the meeting in my next post on
WEDNESDAY. Be looking for it.
Many businesses seem to forget that people are people and
numbers are numbers.
As a result, they lose touch with the ‘people‘ side of their business.
Here’s why this is a REALLY bad idea:
It’s People who work for us, buy from us, recommend us and help us – not numbers!
When a business starts regarding people simply as ‘numbers’ on a spreadsheet, customer base or mailing list – it becomes disconnected from those people. This is crazy and if you're a doctor, it's really crazy!
Each client, customer, potential patient, reader, follower and contact you have is unique. Yes, unique.
These people have feelings. They have good days and bad days. They have ups and downs. They have days where they want to cry with joy and days where they cry with sorrow. These unique, immeasurably valuable individuals are many things to many people, but they are NOT numbers.
Don't forget that no matter what type of business you're in.
Always focus on the people behind ‘the numbers’ that you use in your business and whenever possible, try to connect with them. I call it relationship building, but if you're not doing this, you're losing people. And that means your numbers are going to be down. Sometimes, something as simple as a sincere offer of help, a quick phone call, a handwritten card or letter, or even a genuine smile, can turn someone’s day around.
I know I have bad days and when someone smiles at me or just touches me on the shoulder it makes a difference.
Will this help you grow your business?
Quite possibly it will but you being consistent with it will make it grow even faster.
Will it transform the way you FEEL about your business and the way others FEEL about you?
Definitely!
Oh yeah. Another little tip for you. Hug everyone you come in contact with and it will change your life and theirs. If you're a doctor, hug your patients when they leave and you'll see an increase in your stats. GUARANTEED!
Talk later.
Enjoy the day.
I wish you the best today.
Dr. Carney
P.S. I know that you may or may not consider this outrageous marketing, but it is. Why? Because most chiropractors don't hug, etc. They are afraid. Why? I don't know. YOU have to stay focused on people, not numbers if you want to CONNECT with your patients and clients. The small little things go the farthest. I know, they do with me.