Build an Iron Clad Fence around Your Customers

8:17 AM
Tuesday
Temecula, CA

Hello again. It's pretty nice here and things are happening. I'm going to do a blog posting today to cover Wednesdays post, just in case I don't get a chance to do one tomorrow. Like I said, I'm going to be taking a picture with James Malinchek

I'm going to talk about building an Iron Clad Fence around your patients. One that will keep them near you.

You want all of your patients to remain close to you. I do anyway. I love my patients but they tend to wander. You want the relationship you have with your patients to grow, and you obviously want more repeat business from them. In addition, every business owner, and I mean every business owner wants their current customers or patients to refer other customers or patients to them.

Being in regular and frequent contact with your customers or patients is known as “Building Your Fence.” Your fence is designed to keep your clients, patients and customers in and the poachers out. A poacher is anyone who is trying to steal your customers, clients and patients. It could be a direct competitor, but it could also be another company or doctor that is targeting the same dollars that your customer or patient uses to buy your product or service.

To remain strong and effective, a fence must be properly maintained. If you are not in regular and frequent contact with your customers, patients and clients, your fence will begin to deteriorate, losing one slat or whole sections at a time. Either way, the result is the same. As your fence becomes WEAKER, you will LOSE patients, clients or customers and-profits.

Let’s be practical for a moment.

You have probably invested a great deal of time and money growing your business and building your customer/patient/client list. Don’t let your hard work, and the hard-won relationships you have with your customers/patients/clients—and the profits they bring you—slip away by being lazy and not communicating with them.

Honestly, you can't communicate with people that like you - too much. You can't. It's you and your laziness that keeps you from staying in contact.

One of my mentors, actually coined the phrase “fence building.” He said, “My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better.” I do newsletters for businesses and doctors alike, but most people don't want to stay in contact with their patients that much. Why?

I don't know.

Commit right now to starting (or restarting) your monthly newsletter. Dollar for dollar, newsletters are the most effective marketing tool available. Plus, patients or customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others.

This is what you want. You want them available.

Every time you MAIL your monthly newsletter you make your fence stronger. Every time. Think of this constant newsletter thing as adding another slat in your fence.

Learn MORE secrets on how to use a newsletter to BOOST your business by reading my M.E.N. newsletter and you'll start having, patients and customers for Life.

You have to build an IRON CLAD FENCE around your customers and patients and this is the best way to do it. If you want me to craft you a monthly newsletter, the cost is minimal. About $97/month, but again, are you willing to pay a minimal fee every month to put an iron clad fence around your patients/customers?

Pretty simple concept but one that most business people never lock onto.

It's up to you.

I wish you the best.

Dr. Carney