DRINK COFFEE... AND GET A BUZZ

9:42 AM

Monday

Hey:

Glad you made it today.

I'm going to share something that will hopefully get you thinking about business today and working ON your business, vs IN it.

Here's what I've found.
Some people just don’t get it.

In fact, most of your patients don't get it.

You know the people I mean, right?

Here's what I mean:

* People know there’s a heatwave coming days in advance, yet they wait until it arrives before they shop for a fan. They then find empty shelves, as they go from shop to shop in the blazing sun.
* People know the best theater seats always sell first, yet they book their theater tickets late and end up with the worst seats.
* People know garden centers are packed solid on a spring weekend, but they refuse to visit them midweek. End result, they waste an hour or more doing what they could have done in 10 minutes after work, midweek. They also miss the healthiest plants and the best deals, as these are always sold first.
* People know they need healthcare, but they WAIT until they have the symptoms.

When one of my mentors, started out, he told himself;

I will get everyone in this room to understand my message, even if it kills me.

He then confessed;

I had to STOP.

I almost died!

No matter what line of business you are in, you have to learn to live with the fact that a subset of people will never “get it.” They will never get the BIG IDEA about Chiropractic. In my experience, you are better off leaving those guys to your competitors down the street. I know what you are thinking; it’s OKAY for you to say that, but I can’t afford to be so choosy! I'm struggling.

Wrong! Don't think like that. You can’t afford to waste your time and resources, trying to sell to people who are not interested. You can't afford to waste your staff's time either. It’s the lowest leverage form of marketing and the most expensive way to acquire new patients. It’s the total opposite of targeted marketing, where YOU deliberately look for the right profile of patient to market to.

Target your marketing toward people who have the need, resources and intelligence to work with you as a doctor of chiropractic. If you are reading this, I know you are an intelligent doctor, who understands the value of marketing – otherwise you wouldn’t be here! That’s because my marketing is targeted, so that I only get inquiries from people like you - The kind of people I love to work with and who “get it!” If you want to know how I target my marketing so effectively, keep reading this blog as I explain everything over time!

I'm blogging here at least four times a week, sometimes as many times as four times in a day, so there is a lot of information here, so don't get behind.

To get the best results, your marketing needs to focus your resources on the right section of the marketplace, based on your ideal patient profile. Small business owners like yourself just don’t have the time to waste, chasing the wrong people.

I don't and neither do you.

Enjoy your day and check my blog regularly or you'll miss something that can or could make you a lot of money.

Dr. Carney