Can I Help You?

Hi Doc,

In a manual written by Peter Sun (one of leading marketing gurus) he gives an example of 2 ads.

And then asked people to pick the one they thought would work best.

86% of people picked the ad,

which flopped like a dead fish.

So what does this tell you?

It should tell you that your brother, sister, mother, father,
best friend, next-door neighbor, wife, husband, boyfriend,
girlfriend, dog, cat, staff member, colleague... are the last
people in the world you want to consult with when writing your
marketing piece - unless they have sound knowledge... and are backed
by results.

RESULTS, not OPINIONS!

But there's a heck of alot of people who take the opinions of
their friends and family.

Not mine, their loved ones.

They'll fight until they are black in the face to convince you
of why direct response style copy won't work.

After all... visually... direct response ads and sales letters
look pretty average. They aren't going to win any awards. They
aren't going to get admired by the arts world. And it's almost
too easy a prophecy that your friends & family won't like the
look of them.

But you know what?

It doesn't matter.

Why?

Because they are proven to SELL. And if you want your phone to
ring off the hook... then ignore everything your friends and
family tell you - until you TEST it.

If you're reading this, you're one of the lucky few that ever
know this.

Quite frankly, the people who 'claim' they know better (even
though they know 'stuff all' about advertising) piss me off.

Now the fact I get annoyed probably doesn't bother them at all.

But the fact it's costing them money CERTAINLY would.

Here's what happened to one of my mentor's clients, who DID follow
his recommendations:

Everyone advised him... AGAINST... using one of the yellow pages
ads he wrote for him.

'There's too much copy. Nobody will read all that writing'

His friends, his competitors, his family... they ALL said it
wouldn't work.

And they were wrong.

If you've purchased my weight loss ad, you'd swear it would
never get anyone to call. And you'd be dead wrong.

My mentor's client made hundreds of thousands of dollars as
a result of using that ad.

The lesson: Would you take advice from a doctor about your health... rather than your mother. Or a mechanic about your
car... rather than your sister who knows nothing about cars.

LIFE LESSON TODAY: Seek an experts advice about your advertising.

It could put thousands of dollars in your pocket.

It's up to you.

Dr. Carney