10 Reasons Your NOT Making More Money

8:39 AM
Wednesday

Well I'm up and going at it strong.

If you're here, you want to learn how to make more
money and give better service.

With that said, here's something I'd advise you to
PRINT OFF and POST on you refrigerator. That way you
won't lose it.

10 Reasons Why People Won't Buy A Second
Product or Service From You

1. You didn't follow up after the first sale. After the
sale you could have introduced your other product
on the thank e-mail. Bet you didn't do that.

2. You didn't ship the product in the time
you stated. If they needed it in a hurry and you
didn't provide, they won't rely on you again. Why didn't you
offer them an option of overnight or priority shipping?

3. Your product didn't do as promised. If your
product didn't accomplish their desired goal they're
not going to think your second product will either.
Be careful you give them what they WANT, not what they
need. People are more interested in what they WANT.

4. Your customer/patient/client couldn't get a hold
of you in time when they had a "after question" sale.
You could have added extra lines of communication. I bought
something from a man in CA once just recently and he put
his personal cell phone number at the bottom of the confirmation
email. How many people do that? (So I called him and guess what?
He talked to me in person.)

5. Your customer/patient doesn't want to revisit your web
site because it didn't offer much. You could have
offered more original content or freebies. Don't waste time
with BORING websites. If you want a website that ROCKS, contact me
as I'll hook you up with my web designer. He's expensive ($997)
but he rocks.

6. Your competition is offering FREE shipping with
their product. You should have been MORE aware
of how they are targeting your customers/patients.
Make sure you check out the competition. If you don't,
you'll be a lot lighter in the money department because
you were lazy.

7. Your customer/patient forgot your web site address.
You should have given your customers/patients your web
site information in your product package and you should
be following up with them with a blog, email, etc.

8. Your customer service (you) couldn't solve a problem
they had with your product. Your customer service
should be trained to handle most problems. I call it
experience, but you have to have a good support system
in place.

9. You didn't up-sell when they were already in the
buying mood. You can always try to sell your other
product when they're ready to buy your first one. They
are in the buying mood. Don't worry about hurting their
feelings. If they don't spend their money with YOU, they'll
find someone else to spend their money with. Trust me on
this one. I'm no different and I'll buy from you if I finally
decide to do it the first time.

10. Your competition offers a stronger money back
guarantee. You must always be thinking of better
ways to remove the risk from your customers. I always tell
you that you should include a personalized note, thanking them
for doing business with you. Make them feel important, even if you're
not touching them at a brick and mortar business. You can do it
with postcards, letters, etc. Go the one step extra and it'll pay off.

Dr. Carney

Chiropractor
Marketer
Acupuncturist
Copywriter