7:14 AM
Friday (somewhere in CA)
Just kidding.
I know where I am.
I was up at 5:45, letting my dogs out, and getting the trash out so the
trash collector could drive by and pick it up.
Have to make sure that's done every Friday.
If I don't, wow, I have a killer week.
So what am I going to blog about?
Worry. Worry. Worry.
I hate to bring that up, but it's something you're
probably good at.
I think in many ways it’s a human condition –
and the mind naturally goes into worry, any
chance it gets. If you're not keeping your mind busy,
it will go to things it doesn't need to.
For instance, here are some of the worries which
I think most business owners go through on a daily
basis…
Read them then tell me if I'm right or not.
We worry about money.
We worry about getting enough clients or patients.
We worry about getting too many patients at one time.
We worry about whether we can handle the workload.
We worry about whether we can afford to invest in marketing.
We worry about whether we can pay our bills.
We worry about our relationships.
We worry about what will happen if we don’t invest in marketing.
We worry about whether we are spending enough time with our family.
We worry about our staff quitting.
We worry about people stealing from us.
We worry about whether we are spending enough time to grow our business.
The list goes on – truth is, we'll always have something to worry about
if we let our mind take over.
My advice: watch your worries, but don’t take them personally.
See them as the mind’s natural wanderings and our mind's do
wander.
Of course, we shouldn’t ignore them – if they are important,
we should do something about them.
But worrying won’t make your worries go away.
It never has and it never will.
I've only found one thing that pushes worries out.
ACTION!
Only action will do this.
And if you’ve taken the action you need to, then let go of the worries.
One of the best questions to ask in order to do this is:
What’s the worst thing that can happen… the worst case scenario if what
I am worrying about --- comes true?
That question clears your mind...
because you very quickly discover that whatever you are worrying about –
you’ll be able to handle.
And with this in mind, then you can take some action to make sure
it doesn’t happen.
I say to just do what you do, do it the best you can and what happens,
happens. I've found that 97% of what I worry about, never happens, so I quit
worrying. I still do a little bit, but nothing like most people do. Some call me a
person that shirks responsibility. I don't think I do. Some people tell me that they
can't do this, and you know what? They're right because they said they can't.
So that's my blog post for the day.
Don't worry about it.
I'm not.
This is my blog, I write what I want to write, I share what I want to share, and I
more or less - do what I want to do, with whom I want to do it with. I think that is
pretty darn cool.
I'm only here on this earth for a short time. I am not going to be dictated to by
anyone. I love my life and I live for me. I love people and I want the best for them
and I'll do what I can for them, but I won't bear their cross for them.
Wow, is this some heavy stuff or what?
I must be on a roll or I need a shower.
LOL
I think I'll take a shower.
See you next time.
Dr. Carney
Life is good when you know what marketing can do for you!!
It is a GREAT LIFE!
Monday, April 25, 2011
What Did Yoda Say???
How long does it take for someone to
dramatically change their life?
Have you ever thought of that?
Here's my answer: Not nearly as long as you'd think...
In fact, I find that most successful people have a moment
of decision, a time when they simply decide to do whatever
it takes to make a change.
And from that decision on, everything changes.
Here's something I learned today.
Everything is under negotiation until a decision
is made. Everything is emotional until a decision is
made. Once that decision is made, there is no emotion.
It's a done deal.
That's what happened to me.
I was working another dead end job at Safeway, I worked in a
foundry at age 16, I had worked at McDonald's when I was 18
for two days, I had worked at a Taco Shop in my twenties,
making tacos back in the late 70's, and I guess that was considered
way back...then at the ripe old age of 27 I decided to become a
CHIROPRACTOR.
I had failed at selling door to door. I had failed at working in
a grocery store. I had failed at McDonald's.
Yet, somehow I knew this was my chance to be someone. This could
work for me even though I was starting with no experience and no
mentor or teacher.
I made the decision though. I started school at a junior college.
Then I worked my butt off (sometimes 12 hours or more a day) to
make it happen!
My life changed the day I made a clear decision to become a doctor.
This was my only option, and I'd been doing odd jobs, and I knew
I had to do whatever it took --- to make it happen.
It produced results...though... very quickly. I was ready to go to
chiropractic college in less than two years. I told you I worked my butt off.
That's part of the problem I see in so many doctors.
Instead of making a clear and final decision on the subject,
they make a wishy-washy one.
They make a Plan A, B, and Plan C. They do it, as long as
it's not too much effort.
They'll do it unless life gets in the way.
They'll give it a try.
As Yoda says, "Do or do not. There is no try."
I promise you this.
Whenever you make an important decision, you will
soon have a chance to waver.
You will, trust me.
=============================
You'll be handed an excuse for failure on a
silver platter. A fricking silver platter.
=============================
I don't know what it will be in your case.
Perhaps it will be a sick family member.
Or your computer will break down.
No matter what it is, you will be given an excuse...
if - if you're willing to take it.
It's almost as if ever major decision in your life
will be tested in some way.
Yeah tested!
what will you do?
How important is changing your life anyway?
Or will you just settle down and be happy with the status quo?
You'll notice that above I called it a "clear decision."
That's IMPORTANT.
I could also call it a quality decision.
In boxing, they refer to someone who just won't
give up as "having heart."
Do you have your heart behind your decision?
Can you take punches without giving up?
Are you willing to train, suffer, and overcome
to have victory for the decision you've made?
Let's ask one more question...
What will it take to make you give up?
I mean think about what I'm saying here.
That's an important question to ask, because I
wouldn't be a bit surprised if you run right
up against that wall after
you make your decision.
Q. What does one
person succeed when the majority do not?
There are of course other factors involved, but the reality
does often come back to this point.
A lot of people may tell you it takes passion to succeed,
but I've never been comfortable with saying just that.
I've seen many people who were successful in a market
where you couldn't describe them as fully passionate.
But you could almost always describe them as desperate
sometime in their career.
Desperation would have described me to a tee!
Is success as a doctor just another good idea...
or is it your final answer?
It takes more time for the average person to reach
their goals.
Sincerely,
Dr. Carney
dramatically change their life?
Have you ever thought of that?
Here's my answer: Not nearly as long as you'd think...
In fact, I find that most successful people have a moment
of decision, a time when they simply decide to do whatever
it takes to make a change.
And from that decision on, everything changes.
Here's something I learned today.
Everything is under negotiation until a decision
is made. Everything is emotional until a decision is
made. Once that decision is made, there is no emotion.
It's a done deal.
That's what happened to me.
I was working another dead end job at Safeway, I worked in a
foundry at age 16, I had worked at McDonald's when I was 18
for two days, I had worked at a Taco Shop in my twenties,
making tacos back in the late 70's, and I guess that was considered
way back...then at the ripe old age of 27 I decided to become a
CHIROPRACTOR.
I had failed at selling door to door. I had failed at working in
a grocery store. I had failed at McDonald's.
Yet, somehow I knew this was my chance to be someone. This could
work for me even though I was starting with no experience and no
mentor or teacher.
I made the decision though. I started school at a junior college.
Then I worked my butt off (sometimes 12 hours or more a day) to
make it happen!
My life changed the day I made a clear decision to become a doctor.
This was my only option, and I'd been doing odd jobs, and I knew
I had to do whatever it took --- to make it happen.
It produced results...though... very quickly. I was ready to go to
chiropractic college in less than two years. I told you I worked my butt off.
That's part of the problem I see in so many doctors.
Instead of making a clear and final decision on the subject,
they make a wishy-washy one.
They make a Plan A, B, and Plan C. They do it, as long as
it's not too much effort.
They'll do it unless life gets in the way.
They'll give it a try.
As Yoda says, "Do or do not. There is no try."
I promise you this.
Whenever you make an important decision, you will
soon have a chance to waver.
You will, trust me.
=============================
You'll be handed an excuse for failure on a
silver platter. A fricking silver platter.
=============================
I don't know what it will be in your case.
Perhaps it will be a sick family member.
Or your computer will break down.
No matter what it is, you will be given an excuse...
if - if you're willing to take it.
It's almost as if ever major decision in your life
will be tested in some way.
Yeah tested!
what will you do?
How important is changing your life anyway?
Or will you just settle down and be happy with the status quo?
You'll notice that above I called it a "clear decision."
That's IMPORTANT.
I could also call it a quality decision.
In boxing, they refer to someone who just won't
give up as "having heart."
Do you have your heart behind your decision?
Can you take punches without giving up?
Are you willing to train, suffer, and overcome
to have victory for the decision you've made?
Let's ask one more question...
What will it take to make you give up?
I mean think about what I'm saying here.
That's an important question to ask, because I
wouldn't be a bit surprised if you run right
up against that wall after
you make your decision.
Q. What does one
person succeed when the majority do not?
There are of course other factors involved, but the reality
does often come back to this point.
A lot of people may tell you it takes passion to succeed,
but I've never been comfortable with saying just that.
I've seen many people who were successful in a market
where you couldn't describe them as fully passionate.
But you could almost always describe them as desperate
sometime in their career.
Desperation would have described me to a tee!
Is success as a doctor just another good idea...
or is it your final answer?
It takes more time for the average person to reach
their goals.
Sincerely,
Dr. Carney
Follow Me
Hey what's up?
It's 7:23 AM here.
I have to do some things I really don't want to do today, but I will.
They are things I should have done months ago, but I put off, so today
is the day.
I've been traveling a little more each year, and I'm really into going to Dallas.
I have a good friend there and we mastermind when I'm there.
Not long ago when I was in Dallas, Texas, I needed to go to the post office to
retrieve a package, but my friend and I were having a difficult time locating
the correct address, even though we were using a GPS device.
We were thoroughly lost! All of a sudden I looked up and saw a postman delivering mail from is small truck. I told my friend, "Today is our lucky day!"
When we pulled alongside the postman, we showed him our orange
notification slip and asked if he could direct us to the post
office to pick up our package.
He simply said, "Follow me!" He jumped back into his truck and drove away with me and my friend following close behind.
Within a matter of a few minutes, we were at the post office. We had not been far away from our destination at all.
So here's my point.
I must admit that I was surprised when the postman was willing to stop what he
was doing and personally lead us to the post office.
When we arrived, he explained, "We were only a few blocks away, so I thought the easiest thing for me to do would be to bring you here myself and show you exactly how to get here.
I know all of the back roads and this is the shortest route."
Not only had he personally driven us to our location, but he led us right
through the gate to the area reserved for postal trucks.
He came over to our vehicle and told us that since it was Saturday, the post office had closed at noon, but if we would give him the little orange slip stating that we had a package waiting, he would be happy to go retrieve it for us. I gladly complied
and he entered the post office through the rear door.
Within a few minutes he returned, bringing our package with him.
We thanked him for being so gracious and spent a few minutes talking with him
about his service as a postman.
He explained that he had met so many wonderful people over the years. It was evident that he loved his job and that he was very good at it. We thanked him again and asked for his name and address.
That incident raised an important issue in my mind; one that directly relates
to the topic of leadership.
Why were we so willing to follow this particular gentleman?
We followed because he held the position of a postman.
He wore the uniform; he had the knowledge and experience; and most of all,
he had the confidence to get us to our final destination.
It did not require a lot of convincing on his part to persuade
us to follow him.
His simple words, "Follow me!" were all it took. Technically we were not following him as an individual, but rather because he was a postman. We were following his position.
After spending several minutes in conversation with him and learning a little
more about him, something else regarding leadership occurred. His leadership
with us changed.
We moved away from being willing to follow his position to then wanting to follow him as a person.
And, that is the best type of leader - one that you love, trust and want to follow, because you know them as a person, not just by their position.
I think this is a very important distinction.
Maybe another simple illustration will help to further develop this point.
If a police officer pulls you over for a driving violation and has a bad
attitude or is verbally abusive to you, that does not negate his position as a
police officer.
You cannot say, "Well, officer, I don't think I deserve a ticket because you have a bad attitude!" That will only get you into more trouble!
Been there, done that.
It is important to understand the distinction between the person and
the position they may hold.
We may not like an individual or the way they lead, but that has little or nothing to do with their position of leadership.
Think about the difference between the position and the person in almost any
situation and you will see the clarity and importance of the difference. We
have a position as a parent and our children should follow us, but it is much
better if they love us and want to follow us.
Politicians are supposed to have a very important leadership position in governing the affairs of our country, but we are more likely to follow their direction if we know them personally and are able to trust their ability to govern correctly. They miss this point once they're elected and that is their downfall, but enough of that.
Medical personnel have the position they have earned by years spent in studying medicine, or chiropractic, but most of us would prefer that our physician or dentist spend enough time with us so that we can get to know them as a person and trust their leadership. Most medical doctors miss this point as well. I like to get to know my patients, so they know me and how much I value them and understand them.
An employer has the position of being in charge, but if they lead with a heavy
hand just because they are in charge, it will turn people off and they will not
want to follow.
In many cases, employees simply have to follow that kind of leader, but that is not a good posture in which anyone should find themselves.
Unfortunately, it happens in leadership every day! (It works well in the
military, but not in everyday normal life.)
It would be far better for an employer to develop relationships with the employees so they are willing to follow the leader as a person, not just because of position.
The same is true when you're talking about a doctor leading his staff.
This week think about the distinction between position and person.
What about you? Are you the kind of person who can say, "Follow me," and people will easily follow because they know you to be worthy of their trust?
If so, it says a lot about the kind of person you really are. I want my "personhood" to trump my "positionhood" - every time. I believe you do, too!
I hope this helps. And I want you to remember, I'm not always the brainy person you think I am. I have mentors and people I look up to, just as you probably do.
Let me know if this helps you, or you thought this was a total waste of your time. I love to coach people, help them if you will, but sometimes they are just stubborn and it gets them nowhere. Absolutely no where.
So with that said, I'm out of here until the next post.
Dr. Carney
If you didn't enjoy this, let me know. I like to get comments and find out how I can improve. Thanks again for reading my blog. If you know anyone else that could be helped, please refer them to this blog.
It's 7:23 AM here.
I have to do some things I really don't want to do today, but I will.
They are things I should have done months ago, but I put off, so today
is the day.
I've been traveling a little more each year, and I'm really into going to Dallas.
I have a good friend there and we mastermind when I'm there.
Not long ago when I was in Dallas, Texas, I needed to go to the post office to
retrieve a package, but my friend and I were having a difficult time locating
the correct address, even though we were using a GPS device.
We were thoroughly lost! All of a sudden I looked up and saw a postman delivering mail from is small truck. I told my friend, "Today is our lucky day!"
When we pulled alongside the postman, we showed him our orange
notification slip and asked if he could direct us to the post
office to pick up our package.
He simply said, "Follow me!" He jumped back into his truck and drove away with me and my friend following close behind.
Within a matter of a few minutes, we were at the post office. We had not been far away from our destination at all.
So here's my point.
I must admit that I was surprised when the postman was willing to stop what he
was doing and personally lead us to the post office.
When we arrived, he explained, "We were only a few blocks away, so I thought the easiest thing for me to do would be to bring you here myself and show you exactly how to get here.
I know all of the back roads and this is the shortest route."
Not only had he personally driven us to our location, but he led us right
through the gate to the area reserved for postal trucks.
He came over to our vehicle and told us that since it was Saturday, the post office had closed at noon, but if we would give him the little orange slip stating that we had a package waiting, he would be happy to go retrieve it for us. I gladly complied
and he entered the post office through the rear door.
Within a few minutes he returned, bringing our package with him.
We thanked him for being so gracious and spent a few minutes talking with him
about his service as a postman.
He explained that he had met so many wonderful people over the years. It was evident that he loved his job and that he was very good at it. We thanked him again and asked for his name and address.
That incident raised an important issue in my mind; one that directly relates
to the topic of leadership.
Why were we so willing to follow this particular gentleman?
We followed because he held the position of a postman.
He wore the uniform; he had the knowledge and experience; and most of all,
he had the confidence to get us to our final destination.
It did not require a lot of convincing on his part to persuade
us to follow him.
His simple words, "Follow me!" were all it took. Technically we were not following him as an individual, but rather because he was a postman. We were following his position.
After spending several minutes in conversation with him and learning a little
more about him, something else regarding leadership occurred. His leadership
with us changed.
We moved away from being willing to follow his position to then wanting to follow him as a person.
And, that is the best type of leader - one that you love, trust and want to follow, because you know them as a person, not just by their position.
I think this is a very important distinction.
Maybe another simple illustration will help to further develop this point.
If a police officer pulls you over for a driving violation and has a bad
attitude or is verbally abusive to you, that does not negate his position as a
police officer.
You cannot say, "Well, officer, I don't think I deserve a ticket because you have a bad attitude!" That will only get you into more trouble!
Been there, done that.
It is important to understand the distinction between the person and
the position they may hold.
We may not like an individual or the way they lead, but that has little or nothing to do with their position of leadership.
Think about the difference between the position and the person in almost any
situation and you will see the clarity and importance of the difference. We
have a position as a parent and our children should follow us, but it is much
better if they love us and want to follow us.
Politicians are supposed to have a very important leadership position in governing the affairs of our country, but we are more likely to follow their direction if we know them personally and are able to trust their ability to govern correctly. They miss this point once they're elected and that is their downfall, but enough of that.
Medical personnel have the position they have earned by years spent in studying medicine, or chiropractic, but most of us would prefer that our physician or dentist spend enough time with us so that we can get to know them as a person and trust their leadership. Most medical doctors miss this point as well. I like to get to know my patients, so they know me and how much I value them and understand them.
An employer has the position of being in charge, but if they lead with a heavy
hand just because they are in charge, it will turn people off and they will not
want to follow.
In many cases, employees simply have to follow that kind of leader, but that is not a good posture in which anyone should find themselves.
Unfortunately, it happens in leadership every day! (It works well in the
military, but not in everyday normal life.)
It would be far better for an employer to develop relationships with the employees so they are willing to follow the leader as a person, not just because of position.
The same is true when you're talking about a doctor leading his staff.
This week think about the distinction between position and person.
What about you? Are you the kind of person who can say, "Follow me," and people will easily follow because they know you to be worthy of their trust?
If so, it says a lot about the kind of person you really are. I want my "personhood" to trump my "positionhood" - every time. I believe you do, too!
I hope this helps. And I want you to remember, I'm not always the brainy person you think I am. I have mentors and people I look up to, just as you probably do.
Let me know if this helps you, or you thought this was a total waste of your time. I love to coach people, help them if you will, but sometimes they are just stubborn and it gets them nowhere. Absolutely no where.
So with that said, I'm out of here until the next post.
Dr. Carney
If you didn't enjoy this, let me know. I like to get comments and find out how I can improve. Thanks again for reading my blog. If you know anyone else that could be helped, please refer them to this blog.
Sunday, April 24, 2011
Can I Help You?
Hi Doc,
In a manual written by Peter Sun (one of leading marketing gurus) he gives an example of 2 ads.
And then asked people to pick the one they thought would work best.
86% of people picked the ad,
which flopped like a dead fish.
So what does this tell you?
It should tell you that your brother, sister, mother, father,
best friend, next-door neighbor, wife, husband, boyfriend,
girlfriend, dog, cat, staff member, colleague... are the last
people in the world you want to consult with when writing your
marketing piece - unless they have sound knowledge... and are backed
by results.
RESULTS, not OPINIONS!
But there's a heck of alot of people who take the opinions of
their friends and family.
Not mine, their loved ones.
They'll fight until they are black in the face to convince you
of why direct response style copy won't work.
After all... visually... direct response ads and sales letters
look pretty average. They aren't going to win any awards. They
aren't going to get admired by the arts world. And it's almost
too easy a prophecy that your friends & family won't like the
look of them.
But you know what?
It doesn't matter.
Why?
Because they are proven to SELL. And if you want your phone to
ring off the hook... then ignore everything your friends and
family tell you - until you TEST it.
If you're reading this, you're one of the lucky few that ever
know this.
Quite frankly, the people who 'claim' they know better (even
though they know 'stuff all' about advertising) piss me off.
Now the fact I get annoyed probably doesn't bother them at all.
But the fact it's costing them money CERTAINLY would.
Here's what happened to one of my mentor's clients, who DID follow
his recommendations:
Everyone advised him... AGAINST... using one of the yellow pages
ads he wrote for him.
'There's too much copy. Nobody will read all that writing'
His friends, his competitors, his family... they ALL said it
wouldn't work.
And they were wrong.
If you've purchased my weight loss ad, you'd swear it would
never get anyone to call. And you'd be dead wrong.
My mentor's client made hundreds of thousands of dollars as
a result of using that ad.
The lesson: Would you take advice from a doctor about your health... rather than your mother. Or a mechanic about your
car... rather than your sister who knows nothing about cars.
LIFE LESSON TODAY: Seek an experts advice about your advertising.
It could put thousands of dollars in your pocket.
It's up to you.
Dr. Carney
In a manual written by Peter Sun (one of leading marketing gurus) he gives an example of 2 ads.
And then asked people to pick the one they thought would work best.
86% of people picked the ad,
which flopped like a dead fish.
So what does this tell you?
It should tell you that your brother, sister, mother, father,
best friend, next-door neighbor, wife, husband, boyfriend,
girlfriend, dog, cat, staff member, colleague... are the last
people in the world you want to consult with when writing your
marketing piece - unless they have sound knowledge... and are backed
by results.
RESULTS, not OPINIONS!
But there's a heck of alot of people who take the opinions of
their friends and family.
Not mine, their loved ones.
They'll fight until they are black in the face to convince you
of why direct response style copy won't work.
After all... visually... direct response ads and sales letters
look pretty average. They aren't going to win any awards. They
aren't going to get admired by the arts world. And it's almost
too easy a prophecy that your friends & family won't like the
look of them.
But you know what?
It doesn't matter.
Why?
Because they are proven to SELL. And if you want your phone to
ring off the hook... then ignore everything your friends and
family tell you - until you TEST it.
If you're reading this, you're one of the lucky few that ever
know this.
Quite frankly, the people who 'claim' they know better (even
though they know 'stuff all' about advertising) piss me off.
Now the fact I get annoyed probably doesn't bother them at all.
But the fact it's costing them money CERTAINLY would.
Here's what happened to one of my mentor's clients, who DID follow
his recommendations:
Everyone advised him... AGAINST... using one of the yellow pages
ads he wrote for him.
'There's too much copy. Nobody will read all that writing'
His friends, his competitors, his family... they ALL said it
wouldn't work.
And they were wrong.
If you've purchased my weight loss ad, you'd swear it would
never get anyone to call. And you'd be dead wrong.
My mentor's client made hundreds of thousands of dollars as
a result of using that ad.
The lesson: Would you take advice from a doctor about your health... rather than your mother. Or a mechanic about your
car... rather than your sister who knows nothing about cars.
LIFE LESSON TODAY: Seek an experts advice about your advertising.
It could put thousands of dollars in your pocket.
It's up to you.
Dr. Carney
Are You Actively Converting Your Patients?
Happy Easter.
I love this day.
It means a lot to me and I hope it means
a lot to you.
I do miss my parents.
I know it's tough to realize this, but once they're gone,
they're gone.
I've told you this before, but I hope you appreciate your
parents and you give them 100% while you can.
Easter is a great holiday.
Enjoy and remember I'm here for you.
Dr. Carney
I love this day.
It means a lot to me and I hope it means
a lot to you.
I do miss my parents.
I know it's tough to realize this, but once they're gone,
they're gone.
I've told you this before, but I hope you appreciate your
parents and you give them 100% while you can.
Easter is a great holiday.
Enjoy and remember I'm here for you.
Dr. Carney
Friday, April 22, 2011
This one little marketing tip will bring you more money in the door.
Have you ever had clients or patients, who refused to pay you on time? I mean, you can give them the best service possible and you're still sucking eggs? If you have trouble with late payers, you may find this post extremely useful!
Marketing and Cash Flow
The easiest way to avoid these low-value clients and patients from hurting your business, is NOT to work with them in the first place.
Yes that's what I said. A mentor of mine has not had a late payer in 15 years, because he doesn't target those idiots with his marketing. As a direct result, the clients/patients he attracts are people like you; professional people who don’t accept services, knowing they can’t pay for them. If you want to attract great clients and patients, READ THIS!
Make no mistake, those selfish suckers will RUIN you, if you decide to work with them. The reality is that more businesses go broke because of bad cash flow, than because of a lack of earnings. Read that again if you didn't know that.
I was prompted to write this post, after a wonderful person who wanted to work with me lost her place, because of money owed to her, which was massively overdue. She has lost an amazing opportunity, all because a major client of hers decided (yet again) that he was going to make her wait months and months and months for money he owes her.
She believed she needed his business. I believe she doesn’t.
No one needs clients or patients like that.
TIP: Professional marketing repels deliberate late payers
Professional marketing includes setting the scene with prospective clients or patients, so they know what to expect - when working with you.
This includes making it crystal clear, that you are not prepared to work with deliberate late payers. Deliberate late payers are those people, who have the funds to pay you, but elect not to; either as a power trip or because THEY think YOU are just not important enough.
Let me reiterate: I’m not referring to someone, who is very occasionally a little late paying you. I’m talking about those who people who believe it’s perfectly OK to deliberately withhold your money.
I have met many hard working people, who went broke thanks to deliberate late payers starving them of essential cash flow.
You don’t lose anything of value, by repelling those people before they can hurt your business.
In fact, it is impossible to grow a successful business, working with deliberate late payers. They kill your finances, drain your energy and leave you unable to invest in the essential services your business needs, in order to grow.
Developing a great client base of people who VALUE you, RESPECT you and PAY you, is one of the best reasons to invest in professional marketing and copy that gets results.
If you're ready to grow, give me a call. Let's get rid of the late payers. They're not good for your business.
Talk later,
Dr. Carney
Marketing and Cash Flow
The easiest way to avoid these low-value clients and patients from hurting your business, is NOT to work with them in the first place.
Yes that's what I said. A mentor of mine has not had a late payer in 15 years, because he doesn't target those idiots with his marketing. As a direct result, the clients/patients he attracts are people like you; professional people who don’t accept services, knowing they can’t pay for them. If you want to attract great clients and patients, READ THIS!
Make no mistake, those selfish suckers will RUIN you, if you decide to work with them. The reality is that more businesses go broke because of bad cash flow, than because of a lack of earnings. Read that again if you didn't know that.
I was prompted to write this post, after a wonderful person who wanted to work with me lost her place, because of money owed to her, which was massively overdue. She has lost an amazing opportunity, all because a major client of hers decided (yet again) that he was going to make her wait months and months and months for money he owes her.
She believed she needed his business. I believe she doesn’t.
No one needs clients or patients like that.
TIP: Professional marketing repels deliberate late payers
Professional marketing includes setting the scene with prospective clients or patients, so they know what to expect - when working with you.
This includes making it crystal clear, that you are not prepared to work with deliberate late payers. Deliberate late payers are those people, who have the funds to pay you, but elect not to; either as a power trip or because THEY think YOU are just not important enough.
Let me reiterate: I’m not referring to someone, who is very occasionally a little late paying you. I’m talking about those who people who believe it’s perfectly OK to deliberately withhold your money.
I have met many hard working people, who went broke thanks to deliberate late payers starving them of essential cash flow.
You don’t lose anything of value, by repelling those people before they can hurt your business.
In fact, it is impossible to grow a successful business, working with deliberate late payers. They kill your finances, drain your energy and leave you unable to invest in the essential services your business needs, in order to grow.
Developing a great client base of people who VALUE you, RESPECT you and PAY you, is one of the best reasons to invest in professional marketing and copy that gets results.
If you're ready to grow, give me a call. Let's get rid of the late payers. They're not good for your business.
Talk later,
Dr. Carney
My Graveyard Of Marketing & Advertising Ideas
My Graveyard Ideas
Fri, April 22, 2011
I’d like to hear from you. If you're reading this, make sure you let me know.
I hate being alone.
So let's get started.
What are the advertising and marketing ideas that you’ve tried over the years that have NOT worked?
Do you have any?
I do.
Before I give you some of mine, I have to let you know that I was very successful in practice, seeing up to 158 patients in a single day, doing just one thing that brought in people in carloads. (THAT IS A SECRET THAT I SHARE WITH MY COACHING CLIENTS AND NOT ON A BLOG)
I learned in the mid eighties how to use “Emotional Direct Response Marketing” (EDRM) to get a constant flow of customers for my businesses.
And I used to consult with local businesses and get them lots of customers with EDRM. So I’m pretty good at this stuff. My starting point was probably up a couple of notches from yours; maybe not. So with that in mind, here are my graveyard marketing stories:
Graveyard Idea #1: Flyers. I tried all kinds of flyers with my logo big and bold covering most of the flyer. I know now that flyers DON’T work. They never did. Just like brochures; they never work BECAUSE they're NOT personalized and written right. They are confusing. I always use sales letter now. They sometimes work if you get the headline and offer right.
Graveyard Idea #2: Door Hangers. They’re kinda like flyers. I put out 1,000 of them and didn’t get one call. How about you–have you every put out a door hanger? I know some of these companies stock door hangers. I wonder if they ever tested them to see if they work or they just had their advertising company make something pretty. Door hangers can work but it's the follow up call and letter and postcard that make the difference.
Graveyard Idea #3: Yellow Pages. Wow–was this a bomb! If you’ve got drop stores for you lead boxes all over the place you’re in, this might work. But the kind of ad that you should put in is frowned upon in the yellow page industry. I was able to get yellow page ads for a plumbing client of mine to work very successfully, and believe it or not, people still use them. NOT much, but it's all in how the AD is written.
Graveyard Idea #4: TV & Radio. I’ve tried everything in this business. You can get these to work if you have a large business and get the TV and radio stations to agree to only charge you per call. That's the TRICK. I have taught many businesses this technique.
Graveyard Idea #5: Newspaper. This is a tough one if you don't know how to take care of a list. Couldn’t get this to work in my little suburb in the local rag. I guess not enough people read it or don’t care about dry cleaning.
That’s enough graveyard blunders for this post. But I want you to understand that some of these might work for you and your market. These advertising mediums are only delivery systems. What you put together will determine if your campaign is successful or not.
With time and testing I could get all of these to work in our dry cleaning businesses.
We have successfully conquered:
Bag Drops (WITHOUT door knocking as the final step. Others say they have bag drops, but they are just the warm up for someone knocking on doors.)
Postcards Mailings
Referrals
Day Care Center Marketing
Fundraising
New Movers
Business Offices
And all of this is done WITHOUT a salesman. This all comes in automatically.
I’d like to tell me your Graveyard Marketing & Advertising stories below.
Will you do that?
Fri, April 22, 2011
I’d like to hear from you. If you're reading this, make sure you let me know.
I hate being alone.
So let's get started.
What are the advertising and marketing ideas that you’ve tried over the years that have NOT worked?
Do you have any?
I do.
Before I give you some of mine, I have to let you know that I was very successful in practice, seeing up to 158 patients in a single day, doing just one thing that brought in people in carloads. (THAT IS A SECRET THAT I SHARE WITH MY COACHING CLIENTS AND NOT ON A BLOG)
I learned in the mid eighties how to use “Emotional Direct Response Marketing” (EDRM) to get a constant flow of customers for my businesses.
And I used to consult with local businesses and get them lots of customers with EDRM. So I’m pretty good at this stuff. My starting point was probably up a couple of notches from yours; maybe not. So with that in mind, here are my graveyard marketing stories:
Graveyard Idea #1: Flyers. I tried all kinds of flyers with my logo big and bold covering most of the flyer. I know now that flyers DON’T work. They never did. Just like brochures; they never work BECAUSE they're NOT personalized and written right. They are confusing. I always use sales letter now. They sometimes work if you get the headline and offer right.
Graveyard Idea #2: Door Hangers. They’re kinda like flyers. I put out 1,000 of them and didn’t get one call. How about you–have you every put out a door hanger? I know some of these companies stock door hangers. I wonder if they ever tested them to see if they work or they just had their advertising company make something pretty. Door hangers can work but it's the follow up call and letter and postcard that make the difference.
Graveyard Idea #3: Yellow Pages. Wow–was this a bomb! If you’ve got drop stores for you lead boxes all over the place you’re in, this might work. But the kind of ad that you should put in is frowned upon in the yellow page industry. I was able to get yellow page ads for a plumbing client of mine to work very successfully, and believe it or not, people still use them. NOT much, but it's all in how the AD is written.
Graveyard Idea #4: TV & Radio. I’ve tried everything in this business. You can get these to work if you have a large business and get the TV and radio stations to agree to only charge you per call. That's the TRICK. I have taught many businesses this technique.
Graveyard Idea #5: Newspaper. This is a tough one if you don't know how to take care of a list. Couldn’t get this to work in my little suburb in the local rag. I guess not enough people read it or don’t care about dry cleaning.
That’s enough graveyard blunders for this post. But I want you to understand that some of these might work for you and your market. These advertising mediums are only delivery systems. What you put together will determine if your campaign is successful or not.
With time and testing I could get all of these to work in our dry cleaning businesses.
We have successfully conquered:
Bag Drops (WITHOUT door knocking as the final step. Others say they have bag drops, but they are just the warm up for someone knocking on doors.)
Postcards Mailings
Referrals
Day Care Center Marketing
Fundraising
New Movers
Business Offices
And all of this is done WITHOUT a salesman. This all comes in automatically.
I’d like to tell me your Graveyard Marketing & Advertising stories below.
Will you do that?
Wednesday, April 20, 2011
Hey it's hump day
Wednesday
12:40
I know this may be a little bit late but things
happen.
I've been reviewing some websites, doing three or
four coaching calls and setting up others.
Kind of sounds busy doesn't it.
But you know this is not an excuse.
I went outside this morning about 6 AM to let
Dodi and Calli, my dogs run around and do their
business.
It wasn't too cold and I thought I'd get on the road
for a my morning walk but for some strange reason it
never happened.
I even thought after the calls this morning, "Successful
people have to have a way or writing or remembering everything."
I'm going to do something that is going to blow your mind.
I'm going to create a marketing calendar. Yes, a marketing,
TO DO calendar. What's going to happen with the calendar is
I'm going to write down appointment and things I need and WANT
to do for the day.
Doing this will insure me that I'll get more bang for my buck
as far as what I do for the entire day, which then moves over to
what I do for the entire week.
It seems to me that the more I write down, and follow, the more I
can get done. In other words, it helps organize me. That's what I'm all
about organization....
So...
I'm headed to Office Depot to pick up some printer paper, and some
plastic sheets. I want to keep all my projects in front of me, in
a binder so I never lose track of what I'm doing. So many people don't
have a system like this in place.
Well, in fact, I don't, but I will have.
So anyway, I have to confirm with James Malinchak so I can attend
his seminar in May, so I'd better jump off of here and do that...
before I forget.
It's going to be FUN.
Anyway, I hope you're doing everything you can to promote yourself.
Because....
If you're not promoting yourself, who will?
Right?
Have a great hump day.
I am.
Dr. Carney
12:40
I know this may be a little bit late but things
happen.
I've been reviewing some websites, doing three or
four coaching calls and setting up others.
Kind of sounds busy doesn't it.
But you know this is not an excuse.
I went outside this morning about 6 AM to let
Dodi and Calli, my dogs run around and do their
business.
It wasn't too cold and I thought I'd get on the road
for a my morning walk but for some strange reason it
never happened.
I even thought after the calls this morning, "Successful
people have to have a way or writing or remembering everything."
I'm going to do something that is going to blow your mind.
I'm going to create a marketing calendar. Yes, a marketing,
TO DO calendar. What's going to happen with the calendar is
I'm going to write down appointment and things I need and WANT
to do for the day.
Doing this will insure me that I'll get more bang for my buck
as far as what I do for the entire day, which then moves over to
what I do for the entire week.
It seems to me that the more I write down, and follow, the more I
can get done. In other words, it helps organize me. That's what I'm all
about organization....
So...
I'm headed to Office Depot to pick up some printer paper, and some
plastic sheets. I want to keep all my projects in front of me, in
a binder so I never lose track of what I'm doing. So many people don't
have a system like this in place.
Well, in fact, I don't, but I will have.
So anyway, I have to confirm with James Malinchak so I can attend
his seminar in May, so I'd better jump off of here and do that...
before I forget.
It's going to be FUN.
Anyway, I hope you're doing everything you can to promote yourself.
Because....
If you're not promoting yourself, who will?
Right?
Have a great hump day.
I am.
Dr. Carney
Monday, April 18, 2011
Do you want to be rich? Do you have a goal?
I've watched a number of videos, probably like
you.
Some make a difference in my life, others don't.
Some I remember, dome I don't.
Some I play over and over again, some I don't.
This is one of the good ones.
If you want to reach your goals, then watch this.
EVERYDAY
http://youtu.be/yLX15eFEHW0
you.
Some make a difference in my life, others don't.
Some I remember, dome I don't.
Some I play over and over again, some I don't.
This is one of the good ones.
If you want to reach your goals, then watch this.
EVERYDAY
http://youtu.be/yLX15eFEHW0
Sunday, April 17, 2011
What do you think?
I just found these notes in my journal
and thought it was interesting...
Sunday
April 17, 2011
10:30 PM
Hey,
If you're reading blog post on Monday, you're getting my
post from Sunday night.
But that's okay.
Napoleon Hill said, "No man, apart from the insane,
takes any sort of action without a motive".
Now think about what he said and what that means.
This could be the most important post you've
ever read on this blog.
The 9 basic Motives that people respond to are:
Emotion of Love,
Emotion of S-ex,
Desire for Material Gain,
Desire for Self-Preservation,
Desire for freedom of body and mind,
Desire for self-expression and recognition,
Desire for life after death,
Desire for revenge and
Emotion of Fear.
Thought provoking, huh?
Something you should make note of
if you're smart.
Anyway, here's some encouragement for
your path to success as a marketer -
It's been very encouraging
to me...
No matter what your actual motive is as
a marketer - I believe in you.
Dr. Carney
and thought it was interesting...
Sunday
April 17, 2011
10:30 PM
Hey,
If you're reading blog post on Monday, you're getting my
post from Sunday night.
But that's okay.
Napoleon Hill said, "No man, apart from the insane,
takes any sort of action without a motive".
Now think about what he said and what that means.
This could be the most important post you've
ever read on this blog.
The 9 basic Motives that people respond to are:
Emotion of Love,
Emotion of S-ex,
Desire for Material Gain,
Desire for Self-Preservation,
Desire for freedom of body and mind,
Desire for self-expression and recognition,
Desire for life after death,
Desire for revenge and
Emotion of Fear.
Thought provoking, huh?
Something you should make note of
if you're smart.
Anyway, here's some encouragement for
your path to success as a marketer -
It's been very encouraging
to me...
No matter what your actual motive is as
a marketer - I believe in you.
Dr. Carney
Who is David Copperfield??
How to be more magical than David Copperfield
4:04 PM
Sunday afternoon
Temecula, CA
Wow! Being more magical than David Copperfield sounds like a big promise, but hey, it can happen.
The Magic
Change can be either positive or negative.
It is something we can either embrace or fear.
What we can’t do, however, is avoid change.
The lesson I learned is that change is actually our friend.
Change brings improvement and progress. In fact, the process of progress always begins with the need to change from what was failing you, to what will serve you.
This is why successful people and those who struggle have such different attitudes regarding change.
* The happiest and most successful people I know, embrace change: They see change as an opportunity to grow. They enjoy “living in the now” because they look to the future with excitement.
* The gloomiest and least successful people I have met, fear change: They see change as a threat to their security. They live in a state of apprehension, because they are fearful about what the future will bring.
The magical process of progress
Thankfully, the moment we change our mindset for the better, everything else changes too:
* When we change from blaming others for our lack of success, to accepting it is always down to us, we start the process of progress.
* When we change from talking about what we will do one day and start actually doing it, we start the process of progress.
* When we change from seeing problems in our lives as proof that life sucks and start seeing them as opportunities to improve, we start the process of progress.
* When we change from being the zombie who spends hours watching others achieve their dreams on our TV screens or computer monitors, to being on “the right side of the glass” with them, we start the process of progress.
* When we change, everything else changes too.
Most importantly, when we change from wondering what we might be capable of, if we went for it 100%, to actually going for it, we start the process of life-transforming progress.
That’s where the real magic is!
I promise you, if you knew right now just what you could achieve and how your life would improve in every area, you would start that process of change this instant.
I care about you and I hope you know that.
Sincerely,
Dr. Carney
4:04 PM
Sunday afternoon
Temecula, CA
Wow! Being more magical than David Copperfield sounds like a big promise, but hey, it can happen.
The Magic
Change can be either positive or negative.
It is something we can either embrace or fear.
What we can’t do, however, is avoid change.
The lesson I learned is that change is actually our friend.
Change brings improvement and progress. In fact, the process of progress always begins with the need to change from what was failing you, to what will serve you.
This is why successful people and those who struggle have such different attitudes regarding change.
* The happiest and most successful people I know, embrace change: They see change as an opportunity to grow. They enjoy “living in the now” because they look to the future with excitement.
* The gloomiest and least successful people I have met, fear change: They see change as a threat to their security. They live in a state of apprehension, because they are fearful about what the future will bring.
The magical process of progress
Thankfully, the moment we change our mindset for the better, everything else changes too:
* When we change from blaming others for our lack of success, to accepting it is always down to us, we start the process of progress.
* When we change from talking about what we will do one day and start actually doing it, we start the process of progress.
* When we change from seeing problems in our lives as proof that life sucks and start seeing them as opportunities to improve, we start the process of progress.
* When we change from being the zombie who spends hours watching others achieve their dreams on our TV screens or computer monitors, to being on “the right side of the glass” with them, we start the process of progress.
* When we change, everything else changes too.
Most importantly, when we change from wondering what we might be capable of, if we went for it 100%, to actually going for it, we start the process of life-transforming progress.
That’s where the real magic is!
I promise you, if you knew right now just what you could achieve and how your life would improve in every area, you would start that process of change this instant.
I care about you and I hope you know that.
Sincerely,
Dr. Carney
What is copywriting?
Copywriting Secret 14
Hi,
Let me ASK you a simple question.
If your ...
mother
father
brother
sister
best friend
grandma
auntie
uncle
first cousin...
or anyone you had a good relationship with really believed in a
product or service you offered... and they tried to sell it to you...
would they have a better chance of succeeding than a door to door
salesperson?
Simple question, right?
It goes without saying - they certainly
would be able to sell more of you than
any door to door salesperson.
How could they do that?
Because you TRUST them.
I mean have you ever asked someone,
"Hey do you know a good mechanic?"
What you're asking them is, "Who do you TRUST
enough that you'd feel comfortable referring them to
me as I TRUST you and your opinion."
----------------------------
THE MOST POWERFUL COMMUNICATION
SHORTCUT IN EXISTENCE
----------------------------
TRUST is perhaps the most powerful
communication shortcut in existence.
So how do we build TRUST through our letters... when the people don't even get to meet us first.
One powerful way of doing it is through...
===========
TESTIMONIALS
===========
Think about it.
Now let me make this a little clearer.
There are testimonials and then there are testimonials.
I am not talking about a testimonial which says,
"Dr. John is a lovely doctor. I really like him and
would recommend him to anybody"...
That's not what I'm talking about. I'm talking about
connecting with people through testimonials which...
1. Are specific, and results based:
If your time management software has added an extra 1.5
hours to their day... and cause them to increase their
income by 23%.. then say so. Specifics
sell in advertising.
2. When you give a testimonial, don't have your patients
sound like B.S: Keep it in the same tone as your patient used.
Keep it conversational. Do NOT try and write it in a 'professional'
manner. That will make it sound FAKE, which is NOT a good thing.
3. Appeal to your TARGET audience: Make sure there's nothing in
your testimonial which is of NO interest to your target market.
Or worse still - offensive.
4. Have only ONE BENEFIT: If you try and stuff a testimonial with
too many benefits, you'll reduce the effect of what you're trying
to get across. If you're going to have testimonials on your website
make sure they are all about one benefit per testimonial.
If you want to see some real life examples of testimonials, here's
one for you to think about.
"I went to Dr. Carney about three years ago. I was hurting, and
I was sick all the time. After just 5 weeks of care, 90% of my
pain was gone. I felt better than I'd ever felt, I was playing with
the grandkids again, and I wasn't looking at a wheelchair. He's more
or less saved my life and I love him to death. I will never go to
anyone else because he's the best there is. He tells you if he can
help and he's a no nonsense type of doctor."
I hope you understand the POWER of testimonials.
They work!
Dr. Carney
P.S. If the patient or client or customer doesn't give you a good
testimonial that makes your hair stand up, just have them do it again.
They will because they want to make you happy. You should never have
a website without testimonials. NEVER!
Hi,
Let me ASK you a simple question.
If your ...
mother
father
brother
sister
best friend
grandma
auntie
uncle
first cousin...
or anyone you had a good relationship with really believed in a
product or service you offered... and they tried to sell it to you...
would they have a better chance of succeeding than a door to door
salesperson?
Simple question, right?
It goes without saying - they certainly
would be able to sell more of you than
any door to door salesperson.
How could they do that?
Because you TRUST them.
I mean have you ever asked someone,
"Hey do you know a good mechanic?"
What you're asking them is, "Who do you TRUST
enough that you'd feel comfortable referring them to
me as I TRUST you and your opinion."
----------------------------
THE MOST POWERFUL COMMUNICATION
SHORTCUT IN EXISTENCE
----------------------------
TRUST is perhaps the most powerful
communication shortcut in existence.
So how do we build TRUST through our letters... when the people don't even get to meet us first.
One powerful way of doing it is through...
===========
TESTIMONIALS
===========
Think about it.
Now let me make this a little clearer.
There are testimonials and then there are testimonials.
I am not talking about a testimonial which says,
"Dr. John is a lovely doctor. I really like him and
would recommend him to anybody"...
That's not what I'm talking about. I'm talking about
connecting with people through testimonials which...
1. Are specific, and results based:
If your time management software has added an extra 1.5
hours to their day... and cause them to increase their
income by 23%.. then say so. Specifics
sell in advertising.
2. When you give a testimonial, don't have your patients
sound like B.S: Keep it in the same tone as your patient used.
Keep it conversational. Do NOT try and write it in a 'professional'
manner. That will make it sound FAKE, which is NOT a good thing.
3. Appeal to your TARGET audience: Make sure there's nothing in
your testimonial which is of NO interest to your target market.
Or worse still - offensive.
4. Have only ONE BENEFIT: If you try and stuff a testimonial with
too many benefits, you'll reduce the effect of what you're trying
to get across. If you're going to have testimonials on your website
make sure they are all about one benefit per testimonial.
If you want to see some real life examples of testimonials, here's
one for you to think about.
"I went to Dr. Carney about three years ago. I was hurting, and
I was sick all the time. After just 5 weeks of care, 90% of my
pain was gone. I felt better than I'd ever felt, I was playing with
the grandkids again, and I wasn't looking at a wheelchair. He's more
or less saved my life and I love him to death. I will never go to
anyone else because he's the best there is. He tells you if he can
help and he's a no nonsense type of doctor."
I hope you understand the POWER of testimonials.
They work!
Dr. Carney
P.S. If the patient or client or customer doesn't give you a good
testimonial that makes your hair stand up, just have them do it again.
They will because they want to make you happy. You should never have
a website without testimonials. NEVER!
Wednesday, April 13, 2011
This is RAW BABY!
Hey,
I know this is a little early, but ...
I went to meet the Secret Millionaire, James Malinchak.
And I have to tell you, he was AWESOME. I mean this guy
is FUNNY, and he's entertaining. I'm going to tell you
he knows how to sell and he knows how to ENGAGE you so that
you KNOW HIM and you LIKE HIM.
When you can teach your patients and clients who you are,
they're more likely to buy from you.
So here's what I'm going to do. If you send me an email and
say, TELL ME MORE ABOUT YOU, I'm going to send you what you
should send your patients. FREE.
Now this is going to cost me TIME and MONEY, but I'm willing to
do it for you.
Why?
Because I care about you and your success. I don't care if you're
a doctor, a successful real estate broker or a person who works
at McDonald's, this stuff I learned and I'll be sharing with you
on this BLOG will make you more money, and possibly a MILLIONAIRE.
Yup a MILLIONAIRE. If you don't believe that, then you're in the
wrong mindset, which means you don't have the right skillset, which means
you're not going to make a difference in someone's life.
That to me is SAD.
So with that being said, let's get started.
He went over the 5 myths.
#1. MONEY is bad. He told us how we're programed to think we should
work at a JOB and never do anything with our lives. He said he had
one simple philosophy.
"Go get new customers and KEEP THEM." That was his profound philosophy
but when you think about it, that's what you want to do in ANY business.
#2. Making Money FAST and EASILY is wrong. He said that most people think
this is wrong, when in reality, it's NOT! All you have to do is MASTER a
skill set.
FREEDOM = Time FREEDOM = Relationship FREEDOM
I could go on and on, but hey, you'll have to wait until I'm ready to share
more and I will in the upcoming posts.
I was there from 5:15 PM until 10:15 PM so it was a long drawn out evening
but worth every minute of my time. You know time is valuable. You can't get it
back so when someone wastes your time, you've allowed them to take something
very valuable from you and that one is on you.
You have the right to step back and say, "Hey, I can't waste my time with this.
Thanks, but no thanks."
Oh, just as a sidenote he also went over... the 5 Wealth Foundation Principles.
One of those was..."The key is to CREATE a business that SUPPORTS your lifestyle."
That is profound when you hear the story about Rich. I'll tell you that one later, but think about a man that has so much money, he can live where he wants and run his
company from his compound. It's amazing and the story that goes with it will amaze you.
master your mindset
master your marketing
master your connections
master and make a difference
Here's something else I'm just going to throw in.
If you're smart you'll write this down and read it everyday.
"Give a lot to your patients... then OVERDELIVER on top of that, and
you'll never have a lack of money."
Dr. Carney
I know this is a little early, but ...
I went to meet the Secret Millionaire, James Malinchak.
And I have to tell you, he was AWESOME. I mean this guy
is FUNNY, and he's entertaining. I'm going to tell you
he knows how to sell and he knows how to ENGAGE you so that
you KNOW HIM and you LIKE HIM.
When you can teach your patients and clients who you are,
they're more likely to buy from you.
So here's what I'm going to do. If you send me an email and
say, TELL ME MORE ABOUT YOU, I'm going to send you what you
should send your patients. FREE.
Now this is going to cost me TIME and MONEY, but I'm willing to
do it for you.
Why?
Because I care about you and your success. I don't care if you're
a doctor, a successful real estate broker or a person who works
at McDonald's, this stuff I learned and I'll be sharing with you
on this BLOG will make you more money, and possibly a MILLIONAIRE.
Yup a MILLIONAIRE. If you don't believe that, then you're in the
wrong mindset, which means you don't have the right skillset, which means
you're not going to make a difference in someone's life.
That to me is SAD.
So with that being said, let's get started.
He went over the 5 myths.
#1. MONEY is bad. He told us how we're programed to think we should
work at a JOB and never do anything with our lives. He said he had
one simple philosophy.
"Go get new customers and KEEP THEM." That was his profound philosophy
but when you think about it, that's what you want to do in ANY business.
#2. Making Money FAST and EASILY is wrong. He said that most people think
this is wrong, when in reality, it's NOT! All you have to do is MASTER a
skill set.
FREEDOM = Time FREEDOM = Relationship FREEDOM
I could go on and on, but hey, you'll have to wait until I'm ready to share
more and I will in the upcoming posts.
I was there from 5:15 PM until 10:15 PM so it was a long drawn out evening
but worth every minute of my time. You know time is valuable. You can't get it
back so when someone wastes your time, you've allowed them to take something
very valuable from you and that one is on you.
You have the right to step back and say, "Hey, I can't waste my time with this.
Thanks, but no thanks."
Oh, just as a sidenote he also went over... the 5 Wealth Foundation Principles.
One of those was..."The key is to CREATE a business that SUPPORTS your lifestyle."
That is profound when you hear the story about Rich. I'll tell you that one later, but think about a man that has so much money, he can live where he wants and run his
company from his compound. It's amazing and the story that goes with it will amaze you.
master your mindset
master your marketing
master your connections
master and make a difference
Here's something else I'm just going to throw in.
If you're smart you'll write this down and read it everyday.
"Give a lot to your patients... then OVERDELIVER on top of that, and
you'll never have a lack of money."
Dr. Carney
Tuesday, April 12, 2011
Build an Iron Clad Fence around Your Customers
8:17 AM
Tuesday
Temecula, CA
Hello again. It's pretty nice here and things are happening. I'm going to do a blog posting today to cover Wednesdays post, just in case I don't get a chance to do one tomorrow. Like I said, I'm going to be taking a picture with James Malinchek
I'm going to talk about building an Iron Clad Fence around your patients. One that will keep them near you.
You want all of your patients to remain close to you. I do anyway. I love my patients but they tend to wander. You want the relationship you have with your patients to grow, and you obviously want more repeat business from them. In addition, every business owner, and I mean every business owner wants their current customers or patients to refer other customers or patients to them.
Being in regular and frequent contact with your customers or patients is known as “Building Your Fence.” Your fence is designed to keep your clients, patients and customers in and the poachers out. A poacher is anyone who is trying to steal your customers, clients and patients. It could be a direct competitor, but it could also be another company or doctor that is targeting the same dollars that your customer or patient uses to buy your product or service.
To remain strong and effective, a fence must be properly maintained. If you are not in regular and frequent contact with your customers, patients and clients, your fence will begin to deteriorate, losing one slat or whole sections at a time. Either way, the result is the same. As your fence becomes WEAKER, you will LOSE patients, clients or customers and-profits.
Let’s be practical for a moment.
You have probably invested a great deal of time and money growing your business and building your customer/patient/client list. Don’t let your hard work, and the hard-won relationships you have with your customers/patients/clients—and the profits they bring you—slip away by being lazy and not communicating with them.
Honestly, you can't communicate with people that like you - too much. You can't. It's you and your laziness that keeps you from staying in contact.
One of my mentors, actually coined the phrase “fence building.” He said, “My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better.” I do newsletters for businesses and doctors alike, but most people don't want to stay in contact with their patients that much. Why?
I don't know.
Commit right now to starting (or restarting) your monthly newsletter. Dollar for dollar, newsletters are the most effective marketing tool available. Plus, patients or customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others.
This is what you want. You want them available.
Every time you MAIL your monthly newsletter you make your fence stronger. Every time. Think of this constant newsletter thing as adding another slat in your fence.
Learn MORE secrets on how to use a newsletter to BOOST your business by reading my M.E.N. newsletter and you'll start having, patients and customers for Life.
You have to build an IRON CLAD FENCE around your customers and patients and this is the best way to do it. If you want me to craft you a monthly newsletter, the cost is minimal. About $97/month, but again, are you willing to pay a minimal fee every month to put an iron clad fence around your patients/customers?
Pretty simple concept but one that most business people never lock onto.
It's up to you.
I wish you the best.
Dr. Carney
Tuesday
Temecula, CA
Hello again. It's pretty nice here and things are happening. I'm going to do a blog posting today to cover Wednesdays post, just in case I don't get a chance to do one tomorrow. Like I said, I'm going to be taking a picture with James Malinchek
I'm going to talk about building an Iron Clad Fence around your patients. One that will keep them near you.
You want all of your patients to remain close to you. I do anyway. I love my patients but they tend to wander. You want the relationship you have with your patients to grow, and you obviously want more repeat business from them. In addition, every business owner, and I mean every business owner wants their current customers or patients to refer other customers or patients to them.
Being in regular and frequent contact with your customers or patients is known as “Building Your Fence.” Your fence is designed to keep your clients, patients and customers in and the poachers out. A poacher is anyone who is trying to steal your customers, clients and patients. It could be a direct competitor, but it could also be another company or doctor that is targeting the same dollars that your customer or patient uses to buy your product or service.
To remain strong and effective, a fence must be properly maintained. If you are not in regular and frequent contact with your customers, patients and clients, your fence will begin to deteriorate, losing one slat or whole sections at a time. Either way, the result is the same. As your fence becomes WEAKER, you will LOSE patients, clients or customers and-profits.
Let’s be practical for a moment.
You have probably invested a great deal of time and money growing your business and building your customer/patient/client list. Don’t let your hard work, and the hard-won relationships you have with your customers/patients/clients—and the profits they bring you—slip away by being lazy and not communicating with them.
Honestly, you can't communicate with people that like you - too much. You can't. It's you and your laziness that keeps you from staying in contact.
One of my mentors, actually coined the phrase “fence building.” He said, “My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better.” I do newsletters for businesses and doctors alike, but most people don't want to stay in contact with their patients that much. Why?
I don't know.
Commit right now to starting (or restarting) your monthly newsletter. Dollar for dollar, newsletters are the most effective marketing tool available. Plus, patients or customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others.
This is what you want. You want them available.
Every time you MAIL your monthly newsletter you make your fence stronger. Every time. Think of this constant newsletter thing as adding another slat in your fence.
Learn MORE secrets on how to use a newsletter to BOOST your business by reading my M.E.N. newsletter and you'll start having, patients and customers for Life.
You have to build an IRON CLAD FENCE around your customers and patients and this is the best way to do it. If you want me to craft you a monthly newsletter, the cost is minimal. About $97/month, but again, are you willing to pay a minimal fee every month to put an iron clad fence around your patients/customers?
Pretty simple concept but one that most business people never lock onto.
It's up to you.
I wish you the best.
Dr. Carney
Monday, April 11, 2011
What is going on with YOU?
Sometimes you just need time to think and ponder. When you do this you get a better idea of your life, and what you need to do.
I wish you all the best. I hope you know that.
Dr. Carney
What are YOU doing Right?????
In Africa, there's a saying: If you want to go quickly, go alone.
If you want to go far, go with a group.
A group?
Why would you want to go with a group?
Have you ever tried to see a movie with a group?
Everyone wants to go their own way,and you end up
in complete chaos most of the time.
===================================================
And you're right
===================================================
Groups may not exactly be prime material when going to the movies,
but they sure rock when it comes to learning.
And yet when we train our clients, patients, and customers
we do one-on-one consulting.
We think it's somehow superior.
We think the whole private-sessions are what they NEED.
And yet the one-on-one sessions are nowhere as effective when
compared with group learning.
I'll prove it.
===================================================
So why do groups matter when you have to learn?
===================================================
There are three core reasons why groups are MORE effective.
Reason A: Don't work in isolation.
Reason B: Your assignments are public.
Reason C: You get to copy.
===================================================
Let's start with Reason A: Don't Work in Isolation
===================================================
Believe it or not... Learning exhausts the brain.
Try to do something you know and it's
pretty much samba time.
Try to do something new and you're cursing
and ranting, because your brain doesn't know
what the heck it needs to be doing.
So learning becomes a horribly frustrating battle.
===================================================
What would make this battle so much easier - would be simple
===================================================
motivation. Once a group has a goal, it's almost natural for group
members to motivate each other constantly. And because it's a group
effort, they're also quick to give feedback.
===================================================
Working in isolation works less effectively because it takes
===================================================
enormous motivation. And to be motivated all the time is
exhausting. But that's not the only problem, of course...
The second problem is that your assignments are private.
===================================================
So why do public assignments work better?
===================================================
In school your assignments were private. You did the assignment.
And no one got to see how you did. You got marked. And no one but
your mom, dad and your sneaky sibling got to see your marks.
===================================================
And this system works less effectively because everyone's
===================================================
methodology is now a secret. The entire group attacked the same
problem and you can be sure that almost the entire group approached
the same problem in different ways.
And nope, you didn't get to see the myriad ways in which you could
solve the same problem.
===================================================
This means you're stuck doing it YOUR way
===================================================
Which of course could be great for one problem, where you're ahead.
But then is terrible for another problem, where you seem as slow as
a three-toed sloth.
Working in public means you can compare methodologies and pick
ideas that speed up your learning considerably.
And best of all, when working in groups, you get to COPY.
===================================================
Copying is a mortal sin in school
===================================================
If you copy you are banished to the gates of hellfire. And yet,
copying is critical for us as a society. We learn more by copying
than by any other method. When you work on a one-on-one basis with
a PATIENT, there's nothing and no one to copy. But the moment you
work in a group, copying is easily the best way to move rapidly
ahead.
And hey, we're not talking about sharing your OFFICE secrets
here. We're talking about learning. And while you may be coy to
share your patented (or un-patented) secrets, this blog post is about
learning.
When you see someone's else's work and you copy, you don't get
worse. You get better. Much better. And that's because you're
smart. You want to move ahead. So you tend to copy the method
that's smarter and more efficient. I do!!
===================================================
But of course the question is: Does this group learning work in
real life?
===================================================
Yes it does.
Interesting huh?
===================================================
However there's another point where dropout rates increase
===================================================
And that's when you don't consider the size of the group. For
effective group learning, you can't have more than 20-30 people in
a group (depending on what you do).
===================================================
And even with this group size, the groups must be further
===================================================
sub-divided into groups of 4-5 people. If you keep the group size
more than 4-5, the workload gets too crazy and learning takes a
massive beating. Plus there's also the factor of "introverts".
Introverts are happiest in smaller groups--and extroverts don't
really care. They'll hop from group to group happily.
===================================================
So groups work. And they really work because they:
===================================================
1) Make sure the motivation and feedback stays high.
2) Sharing of methodologies help speed up learning.
3) Blatant copying actually creates an acceleration like never
before.
Think about tinkering. And work instead with group
learning. Once you do, you'll realize that just like the African
saying, you'll indeed go far.
Probably even farther.
=======================================
Next Step: About The Family
=======================================
"That was the question weighing on my mind
for weeks."
My understanding of how people think
and communicate has forever changed how
I think and communicate; from conversations,
interviews with patients - to solving problems and
writing posts for my blog.
But you can count on this.
You may think...
You are tough and someone has no ability to do anything.
Then you finally find someone that does.
It's 10:57 PM Now
I'm getting tired and this blog post may not even
make any sense, but I'm going to post it anyway.
George Harrison once said, "I wanted to be successful,
not famous." I agree with him.
Life is good and I'm glad you're here... reading this post.
Dr. Carney
If you want to go far, go with a group.
A group?
Why would you want to go with a group?
Have you ever tried to see a movie with a group?
Everyone wants to go their own way,and you end up
in complete chaos most of the time.
===================================================
And you're right
===================================================
Groups may not exactly be prime material when going to the movies,
but they sure rock when it comes to learning.
And yet when we train our clients, patients, and customers
we do one-on-one consulting.
We think it's somehow superior.
We think the whole private-sessions are what they NEED.
And yet the one-on-one sessions are nowhere as effective when
compared with group learning.
I'll prove it.
===================================================
So why do groups matter when you have to learn?
===================================================
There are three core reasons why groups are MORE effective.
Reason A: Don't work in isolation.
Reason B: Your assignments are public.
Reason C: You get to copy.
===================================================
Let's start with Reason A: Don't Work in Isolation
===================================================
Believe it or not... Learning exhausts the brain.
Try to do something you know and it's
pretty much samba time.
Try to do something new and you're cursing
and ranting, because your brain doesn't know
what the heck it needs to be doing.
So learning becomes a horribly frustrating battle.
===================================================
What would make this battle so much easier - would be simple
===================================================
motivation. Once a group has a goal, it's almost natural for group
members to motivate each other constantly. And because it's a group
effort, they're also quick to give feedback.
===================================================
Working in isolation works less effectively because it takes
===================================================
enormous motivation. And to be motivated all the time is
exhausting. But that's not the only problem, of course...
The second problem is that your assignments are private.
===================================================
So why do public assignments work better?
===================================================
In school your assignments were private. You did the assignment.
And no one got to see how you did. You got marked. And no one but
your mom, dad and your sneaky sibling got to see your marks.
===================================================
And this system works less effectively because everyone's
===================================================
methodology is now a secret. The entire group attacked the same
problem and you can be sure that almost the entire group approached
the same problem in different ways.
And nope, you didn't get to see the myriad ways in which you could
solve the same problem.
===================================================
This means you're stuck doing it YOUR way
===================================================
Which of course could be great for one problem, where you're ahead.
But then is terrible for another problem, where you seem as slow as
a three-toed sloth.
Working in public means you can compare methodologies and pick
ideas that speed up your learning considerably.
And best of all, when working in groups, you get to COPY.
===================================================
Copying is a mortal sin in school
===================================================
If you copy you are banished to the gates of hellfire. And yet,
copying is critical for us as a society. We learn more by copying
than by any other method. When you work on a one-on-one basis with
a PATIENT, there's nothing and no one to copy. But the moment you
work in a group, copying is easily the best way to move rapidly
ahead.
And hey, we're not talking about sharing your OFFICE secrets
here. We're talking about learning. And while you may be coy to
share your patented (or un-patented) secrets, this blog post is about
learning.
When you see someone's else's work and you copy, you don't get
worse. You get better. Much better. And that's because you're
smart. You want to move ahead. So you tend to copy the method
that's smarter and more efficient. I do!!
===================================================
But of course the question is: Does this group learning work in
real life?
===================================================
Yes it does.
Interesting huh?
===================================================
However there's another point where dropout rates increase
===================================================
And that's when you don't consider the size of the group. For
effective group learning, you can't have more than 20-30 people in
a group (depending on what you do).
===================================================
And even with this group size, the groups must be further
===================================================
sub-divided into groups of 4-5 people. If you keep the group size
more than 4-5, the workload gets too crazy and learning takes a
massive beating. Plus there's also the factor of "introverts".
Introverts are happiest in smaller groups--and extroverts don't
really care. They'll hop from group to group happily.
===================================================
So groups work. And they really work because they:
===================================================
1) Make sure the motivation and feedback stays high.
2) Sharing of methodologies help speed up learning.
3) Blatant copying actually creates an acceleration like never
before.
Think about tinkering. And work instead with group
learning. Once you do, you'll realize that just like the African
saying, you'll indeed go far.
Probably even farther.
=======================================
Next Step: About The Family
=======================================
"That was the question weighing on my mind
for weeks."
My understanding of how people think
and communicate has forever changed how
I think and communicate; from conversations,
interviews with patients - to solving problems and
writing posts for my blog.
But you can count on this.
You may think...
You are tough and someone has no ability to do anything.
Then you finally find someone that does.
It's 10:57 PM Now
I'm getting tired and this blog post may not even
make any sense, but I'm going to post it anyway.
George Harrison once said, "I wanted to be successful,
not famous." I agree with him.
Life is good and I'm glad you're here... reading this post.
Dr. Carney
The Definition of Wealth
The Definition of Wealth
10:26 AM
Monday
Hey there.
Beautiful day, but a little overcast here right now.
Let's talk about the definition of wealth.
If you want to be wealthy, you must understand what wealth is. I've found that most people don't know this, so I thought I'd share it with you. I learned it from one of my mentors and I'm going to share it with you here.
This is the best definition of wealth you will ever find.
Wealth is "cash flow from other sources."
Make Your Money Work for You
What this means is that you are not wealthy just because you earn a lot of money. You are only wealthy when your money really works for you. To become wealthy, your main job is to acquire money and then put it to work making more money for you.
Add Value Continually
The key to creating wealth is simple if you follow these rules. It is called "adding value."
Successful people are those who are always looking for ways to ADD value in some way to a person, a company, a product or a service. Take your pick.
Okay, So Do It Faster
Here is an example of adding value: Domino's Pizza. The founders of Domino's Pizza took a common food, offered by thousands of little restaurants, and added a value to the pizza by delivering it more rapidly than anyone else. The added value of speed enabled Domino's to create a billion-dollar empire and made the founder of Domino's, Tom Monahan, one of the richest men in the world.
Buy It Cheaper Somewhere Else
Another way to add value is to buy something in one place at one price and then make it available in another place for another price. For example, buying a product or service manufactured in Europe or Asia, importing it to the United States, and making it available to people to whom it was not available before is a way of adding value for which you can charge a higher price.
Improve the Life or Work of Others
All marketing is based on this principle of added value. All your efforts should aim to add value. Performing a service that enhances the life or work of another person adds value. A dentist who takes away pain is adding value.
An accountant who saves a client money on taxes is adding or actually creating value. A salesperson who introduces a new product or service to a customer that helps that customer in some way is adding value. All financial success, especially business success, is based on adding value.
It is based on the old saying, "Find a need and fill it."
Combine and Recombine the Elements of Value
All successful business is based on someone bringing together the factors of production, such as labor, capital, raw materials and management, and creating a product or service that a customer will pay a price for that is in excess of the cost of producing it.
How Fortunes Are Made
Adding value is the way that all fortunes are made. Whenever you see an opportunity to give people what they want at a price greater than it costs you to produce that product or service, you see an opportunity to make a profit, build a business and begin moving toward financial success. Almost any business or occupation can make you financially independent if you can find a way to add enough value.
Action Exercises
Here are two actions you can take immediately to add more value to your TIME and activities:
First, take the time to be absolutely clear about what it is that people want and need to improve their lives and work. The clearer you are about their real needs, the easier it is for you to satisfy them at a higher level.
Second, look for ways to add value to what you are doing every day in every way. Never be satisfied with the status quo. One small idea to add value can be the starting point of a great fortune.
If you're not experiencing life to its fullest, get a coach and move forward.
ADD VALUE and you'll create more WEALTH.
Dr. Carney
10:26 AM
Monday
Hey there.
Beautiful day, but a little overcast here right now.
Let's talk about the definition of wealth.
If you want to be wealthy, you must understand what wealth is. I've found that most people don't know this, so I thought I'd share it with you. I learned it from one of my mentors and I'm going to share it with you here.
This is the best definition of wealth you will ever find.
Wealth is "cash flow from other sources."
Make Your Money Work for You
What this means is that you are not wealthy just because you earn a lot of money. You are only wealthy when your money really works for you. To become wealthy, your main job is to acquire money and then put it to work making more money for you.
Add Value Continually
The key to creating wealth is simple if you follow these rules. It is called "adding value."
Successful people are those who are always looking for ways to ADD value in some way to a person, a company, a product or a service. Take your pick.
Okay, So Do It Faster
Here is an example of adding value: Domino's Pizza. The founders of Domino's Pizza took a common food, offered by thousands of little restaurants, and added a value to the pizza by delivering it more rapidly than anyone else. The added value of speed enabled Domino's to create a billion-dollar empire and made the founder of Domino's, Tom Monahan, one of the richest men in the world.
Buy It Cheaper Somewhere Else
Another way to add value is to buy something in one place at one price and then make it available in another place for another price. For example, buying a product or service manufactured in Europe or Asia, importing it to the United States, and making it available to people to whom it was not available before is a way of adding value for which you can charge a higher price.
Improve the Life or Work of Others
All marketing is based on this principle of added value. All your efforts should aim to add value. Performing a service that enhances the life or work of another person adds value. A dentist who takes away pain is adding value.
An accountant who saves a client money on taxes is adding or actually creating value. A salesperson who introduces a new product or service to a customer that helps that customer in some way is adding value. All financial success, especially business success, is based on adding value.
It is based on the old saying, "Find a need and fill it."
Combine and Recombine the Elements of Value
All successful business is based on someone bringing together the factors of production, such as labor, capital, raw materials and management, and creating a product or service that a customer will pay a price for that is in excess of the cost of producing it.
How Fortunes Are Made
Adding value is the way that all fortunes are made. Whenever you see an opportunity to give people what they want at a price greater than it costs you to produce that product or service, you see an opportunity to make a profit, build a business and begin moving toward financial success. Almost any business or occupation can make you financially independent if you can find a way to add enough value.
Action Exercises
Here are two actions you can take immediately to add more value to your TIME and activities:
First, take the time to be absolutely clear about what it is that people want and need to improve their lives and work. The clearer you are about their real needs, the easier it is for you to satisfy them at a higher level.
Second, look for ways to add value to what you are doing every day in every way. Never be satisfied with the status quo. One small idea to add value can be the starting point of a great fortune.
If you're not experiencing life to its fullest, get a coach and move forward.
ADD VALUE and you'll create more WEALTH.
Dr. Carney
DRINK COFFEE... AND GET A BUZZ
9:42 AM
Monday
Hey:
Glad you made it today.
I'm going to share something that will hopefully get you thinking about business today and working ON your business, vs IN it.
Here's what I've found.
Some people just don’t get it.
In fact, most of your patients don't get it.
You know the people I mean, right?
Here's what I mean:
* People know there’s a heatwave coming days in advance, yet they wait until it arrives before they shop for a fan. They then find empty shelves, as they go from shop to shop in the blazing sun.
* People know the best theater seats always sell first, yet they book their theater tickets late and end up with the worst seats.
* People know garden centers are packed solid on a spring weekend, but they refuse to visit them midweek. End result, they waste an hour or more doing what they could have done in 10 minutes after work, midweek. They also miss the healthiest plants and the best deals, as these are always sold first.
* People know they need healthcare, but they WAIT until they have the symptoms.
When one of my mentors, started out, he told himself;
I will get everyone in this room to understand my message, even if it kills me.
He then confessed;
I had to STOP.
I almost died!
No matter what line of business you are in, you have to learn to live with the fact that a subset of people will never “get it.” They will never get the BIG IDEA about Chiropractic. In my experience, you are better off leaving those guys to your competitors down the street. I know what you are thinking; it’s OKAY for you to say that, but I can’t afford to be so choosy! I'm struggling.
Wrong! Don't think like that. You can’t afford to waste your time and resources, trying to sell to people who are not interested. You can't afford to waste your staff's time either. It’s the lowest leverage form of marketing and the most expensive way to acquire new patients. It’s the total opposite of targeted marketing, where YOU deliberately look for the right profile of patient to market to.
Target your marketing toward people who have the need, resources and intelligence to work with you as a doctor of chiropractic. If you are reading this, I know you are an intelligent doctor, who understands the value of marketing – otherwise you wouldn’t be here! That’s because my marketing is targeted, so that I only get inquiries from people like you - The kind of people I love to work with and who “get it!” If you want to know how I target my marketing so effectively, keep reading this blog as I explain everything over time!
I'm blogging here at least four times a week, sometimes as many times as four times in a day, so there is a lot of information here, so don't get behind.
To get the best results, your marketing needs to focus your resources on the right section of the marketplace, based on your ideal patient profile. Small business owners like yourself just don’t have the time to waste, chasing the wrong people.
I don't and neither do you.
Enjoy your day and check my blog regularly or you'll miss something that can or could make you a lot of money.
Dr. Carney
Monday
Hey:
Glad you made it today.
I'm going to share something that will hopefully get you thinking about business today and working ON your business, vs IN it.
Here's what I've found.
Some people just don’t get it.
In fact, most of your patients don't get it.
You know the people I mean, right?
Here's what I mean:
* People know there’s a heatwave coming days in advance, yet they wait until it arrives before they shop for a fan. They then find empty shelves, as they go from shop to shop in the blazing sun.
* People know the best theater seats always sell first, yet they book their theater tickets late and end up with the worst seats.
* People know garden centers are packed solid on a spring weekend, but they refuse to visit them midweek. End result, they waste an hour or more doing what they could have done in 10 minutes after work, midweek. They also miss the healthiest plants and the best deals, as these are always sold first.
* People know they need healthcare, but they WAIT until they have the symptoms.
When one of my mentors, started out, he told himself;
I will get everyone in this room to understand my message, even if it kills me.
He then confessed;
I had to STOP.
I almost died!
No matter what line of business you are in, you have to learn to live with the fact that a subset of people will never “get it.” They will never get the BIG IDEA about Chiropractic. In my experience, you are better off leaving those guys to your competitors down the street. I know what you are thinking; it’s OKAY for you to say that, but I can’t afford to be so choosy! I'm struggling.
Wrong! Don't think like that. You can’t afford to waste your time and resources, trying to sell to people who are not interested. You can't afford to waste your staff's time either. It’s the lowest leverage form of marketing and the most expensive way to acquire new patients. It’s the total opposite of targeted marketing, where YOU deliberately look for the right profile of patient to market to.
Target your marketing toward people who have the need, resources and intelligence to work with you as a doctor of chiropractic. If you are reading this, I know you are an intelligent doctor, who understands the value of marketing – otherwise you wouldn’t be here! That’s because my marketing is targeted, so that I only get inquiries from people like you - The kind of people I love to work with and who “get it!” If you want to know how I target my marketing so effectively, keep reading this blog as I explain everything over time!
I'm blogging here at least four times a week, sometimes as many times as four times in a day, so there is a lot of information here, so don't get behind.
To get the best results, your marketing needs to focus your resources on the right section of the marketplace, based on your ideal patient profile. Small business owners like yourself just don’t have the time to waste, chasing the wrong people.
I don't and neither do you.
Enjoy your day and check my blog regularly or you'll miss something that can or could make you a lot of money.
Dr. Carney
People are people and numbers are numbers!
9:22 AM
Monday
Tomorrow I'm going to meet a SECRET MILLIONAIRE.
We're having a meeting in San Diego, CA and I'm one of
about 200 people that will get to meet him in person.
His name is James M. and if you've had the chance to
watch the SECRET MILLIONAIRE, you know he's a nice guy
and a great businessman.
I'll tell you more about the meeting in my next post on
WEDNESDAY. Be looking for it.
Many businesses seem to forget that people are people and
numbers are numbers.
As a result, they lose touch with the ‘people‘ side of their business.
Here’s why this is a REALLY bad idea:
It’s People who work for us, buy from us, recommend us and help us – not numbers!
When a business starts regarding people simply as ‘numbers’ on a spreadsheet, customer base or mailing list – it becomes disconnected from those people. This is crazy and if you're a doctor, it's really crazy!
Each client, customer, potential patient, reader, follower and contact you have is unique. Yes, unique.
These people have feelings. They have good days and bad days. They have ups and downs. They have days where they want to cry with joy and days where they cry with sorrow. These unique, immeasurably valuable individuals are many things to many people, but they are NOT numbers.
Don't forget that no matter what type of business you're in.
Always focus on the people behind ‘the numbers’ that you use in your business and whenever possible, try to connect with them. I call it relationship building, but if you're not doing this, you're losing people. And that means your numbers are going to be down. Sometimes, something as simple as a sincere offer of help, a quick phone call, a handwritten card or letter, or even a genuine smile, can turn someone’s day around.
I know I have bad days and when someone smiles at me or just touches me on the shoulder it makes a difference.
Will this help you grow your business?
Quite possibly it will but you being consistent with it will make it grow even faster.
Will it transform the way you FEEL about your business and the way others FEEL about you?
Definitely!
Oh yeah. Another little tip for you. Hug everyone you come in contact with and it will change your life and theirs. If you're a doctor, hug your patients when they leave and you'll see an increase in your stats. GUARANTEED!
Talk later.
Enjoy the day.
I wish you the best today.
Dr. Carney
P.S. I know that you may or may not consider this outrageous marketing, but it is. Why? Because most chiropractors don't hug, etc. They are afraid. Why? I don't know. YOU have to stay focused on people, not numbers if you want to CONNECT with your patients and clients. The small little things go the farthest. I know, they do with me.
Monday
Tomorrow I'm going to meet a SECRET MILLIONAIRE.
We're having a meeting in San Diego, CA and I'm one of
about 200 people that will get to meet him in person.
His name is James M. and if you've had the chance to
watch the SECRET MILLIONAIRE, you know he's a nice guy
and a great businessman.
I'll tell you more about the meeting in my next post on
WEDNESDAY. Be looking for it.
Many businesses seem to forget that people are people and
numbers are numbers.
As a result, they lose touch with the ‘people‘ side of their business.
Here’s why this is a REALLY bad idea:
It’s People who work for us, buy from us, recommend us and help us – not numbers!
When a business starts regarding people simply as ‘numbers’ on a spreadsheet, customer base or mailing list – it becomes disconnected from those people. This is crazy and if you're a doctor, it's really crazy!
Each client, customer, potential patient, reader, follower and contact you have is unique. Yes, unique.
These people have feelings. They have good days and bad days. They have ups and downs. They have days where they want to cry with joy and days where they cry with sorrow. These unique, immeasurably valuable individuals are many things to many people, but they are NOT numbers.
Don't forget that no matter what type of business you're in.
Always focus on the people behind ‘the numbers’ that you use in your business and whenever possible, try to connect with them. I call it relationship building, but if you're not doing this, you're losing people. And that means your numbers are going to be down. Sometimes, something as simple as a sincere offer of help, a quick phone call, a handwritten card or letter, or even a genuine smile, can turn someone’s day around.
I know I have bad days and when someone smiles at me or just touches me on the shoulder it makes a difference.
Will this help you grow your business?
Quite possibly it will but you being consistent with it will make it grow even faster.
Will it transform the way you FEEL about your business and the way others FEEL about you?
Definitely!
Oh yeah. Another little tip for you. Hug everyone you come in contact with and it will change your life and theirs. If you're a doctor, hug your patients when they leave and you'll see an increase in your stats. GUARANTEED!
Talk later.
Enjoy the day.
I wish you the best today.
Dr. Carney
P.S. I know that you may or may not consider this outrageous marketing, but it is. Why? Because most chiropractors don't hug, etc. They are afraid. Why? I don't know. YOU have to stay focused on people, not numbers if you want to CONNECT with your patients and clients. The small little things go the farthest. I know, they do with me.
Sunday, April 10, 2011
Two and a half men marketing.
Hi,
Whew, it's now 8:03 AM, Sunday morning. I'm going to get this
blog done before I get notice that I need to do another blog
post from an unhappy person.
LOL
Anyway, I'm going to share something special with you today.
If you're not taking advantage of this Blog, then you're missing
out. It's filled with content you can use almost immediately.
Here's a story for you.
On a beautiful late summer afternoon, twenty years ago, two
young men graduated from the same college.
The two men were very much
alike. Both had been better than average
students, both were personable and both -
as young graduates are - and like all young
people, they were filled with
ambitious dreams for the future.
Recently the men returned to their college for their 20th
reunion.
They were still very much alike. Both were happily married. Both
had three children. And both, it turned out, had gone to work
for the same Midwestern manufacturing company after graduation,
and were still there working.
But there was a difference. A Big Difference.
One of the men was manager of a small department of
that company.
The other man was its president.
What made the difference?
------------------------------------------------------------------
Now here's my question to you. Was that compelling sales copy?
Notice how the story drew you in?
The story goes onto explain how knowledge was the key difference between
the two men and where they ended up in the company.
And it told you how to get the knowledge you need: The
Wall Street Journal.
The complete sales letter was estimated to be directly responsible for
producing $1 billion in revenues for the Wall Street Journal.
THAT'S A LOT OF MONEY!
I'm not sure who wrote it... but WHOEVER wrote the original
letter certainly knew what they were doing. Let's have a
look at some of the reasons THIS sales copy worked so well:
1. Comparison technique: It's as powerful as a 'before & after' diet picture. It basically says "If you want to be a step ahead
of your peers, then you need to read the Wall Street Journal"... but it doesn't shove it in their face.
2. Remember a few blogs back we discussed 'secrets', we talked
about the power of stories. Stories make for more interesting reading, don't they? It's about showing rather than telling. Imagine if instead of telling a story... the author simply said "If you want to be more successful... learn more and buy the Wall Street Journal" or words to that effect.
It wouldn't have the same impact, would it? So many doctors and people in business are doing just that. In fact, I'll bet you, $100 over 96% of the people in business do just that.
3. No hype. By telling a story, you get beyond people's natural defenses and let them come to their own conclusions. This is huge when you're talking about connecting with people and selling them something. Get past those defenses and you're going to be excited at what starts to happen with your conversion rates. If they THINK it's their own conclusion, you're going to hit a home run.
How can you apply this to your business?
- A diet product could explain the difference between 2 identical
sisters. One who used their product and one who didn't
- A mortgage broker could talk about the difference between one
person who went to their local financial institution, and the
other who used their services to get the best mortgage
- A real estate investment company could talk about the
difference between someone who bought a property 30 years ago...
and someone who didn't. And the difference in their financial
position today.
- A travel agent could talk about the way 2 colleagues felt after
their holiday. One stayed at home, and the other went to Hawaii.
- A doctor could talk about the way 2 patients were brought in by
their parents, but only one stayed under Chiropractic Care and how
the x-rays showed degeneration in the non-compliant patient and how
she/he had lost range of motion, was sick all the time, went to the
hospital on a regular basis, and was already in a wheelchair, while
the other patient was still very active at the age of 65 y/o and going
strong.
Think about how you can use it for your business.
Well, I don't want to bore you, so that's it for now...
THANK YOU for reading this.
I do appreciate it.
Sincerely,
Dr. Carney
Chiropractor
copywriter
acupuncturist
Whew, it's now 8:03 AM, Sunday morning. I'm going to get this
blog done before I get notice that I need to do another blog
post from an unhappy person.
LOL
Anyway, I'm going to share something special with you today.
If you're not taking advantage of this Blog, then you're missing
out. It's filled with content you can use almost immediately.
Here's a story for you.
On a beautiful late summer afternoon, twenty years ago, two
young men graduated from the same college.
The two men were very much
alike. Both had been better than average
students, both were personable and both -
as young graduates are - and like all young
people, they were filled with
ambitious dreams for the future.
Recently the men returned to their college for their 20th
reunion.
They were still very much alike. Both were happily married. Both
had three children. And both, it turned out, had gone to work
for the same Midwestern manufacturing company after graduation,
and were still there working.
But there was a difference. A Big Difference.
One of the men was manager of a small department of
that company.
The other man was its president.
What made the difference?
------------------------------------------------------------------
Now here's my question to you. Was that compelling sales copy?
Notice how the story drew you in?
The story goes onto explain how knowledge was the key difference between
the two men and where they ended up in the company.
And it told you how to get the knowledge you need: The
Wall Street Journal.
The complete sales letter was estimated to be directly responsible for
producing $1 billion in revenues for the Wall Street Journal.
THAT'S A LOT OF MONEY!
I'm not sure who wrote it... but WHOEVER wrote the original
letter certainly knew what they were doing. Let's have a
look at some of the reasons THIS sales copy worked so well:
1. Comparison technique: It's as powerful as a 'before & after' diet picture. It basically says "If you want to be a step ahead
of your peers, then you need to read the Wall Street Journal"... but it doesn't shove it in their face.
2. Remember a few blogs back we discussed 'secrets', we talked
about the power of stories. Stories make for more interesting reading, don't they? It's about showing rather than telling. Imagine if instead of telling a story... the author simply said "If you want to be more successful... learn more and buy the Wall Street Journal" or words to that effect.
It wouldn't have the same impact, would it? So many doctors and people in business are doing just that. In fact, I'll bet you, $100 over 96% of the people in business do just that.
3. No hype. By telling a story, you get beyond people's natural defenses and let them come to their own conclusions. This is huge when you're talking about connecting with people and selling them something. Get past those defenses and you're going to be excited at what starts to happen with your conversion rates. If they THINK it's their own conclusion, you're going to hit a home run.
How can you apply this to your business?
- A diet product could explain the difference between 2 identical
sisters. One who used their product and one who didn't
- A mortgage broker could talk about the difference between one
person who went to their local financial institution, and the
other who used their services to get the best mortgage
- A real estate investment company could talk about the
difference between someone who bought a property 30 years ago...
and someone who didn't. And the difference in their financial
position today.
- A travel agent could talk about the way 2 colleagues felt after
their holiday. One stayed at home, and the other went to Hawaii.
- A doctor could talk about the way 2 patients were brought in by
their parents, but only one stayed under Chiropractic Care and how
the x-rays showed degeneration in the non-compliant patient and how
she/he had lost range of motion, was sick all the time, went to the
hospital on a regular basis, and was already in a wheelchair, while
the other patient was still very active at the age of 65 y/o and going
strong.
Think about how you can use it for your business.
Well, I don't want to bore you, so that's it for now...
THANK YOU for reading this.
I do appreciate it.
Sincerely,
Dr. Carney
Chiropractor
copywriter
acupuncturist
Friday, April 8, 2011
lipitor, liver, cholesterol, WHAT TO DO????
Hey I don't know about you, but I have to tell
you that if you're watching the TV or listening
to the radio, you're probably thinking Cholesterol
is a bad thing and that if it's HIGH, according
to the standard, you're going to die of a heart
problem.
7:39 AM
Friday
April 8, 2011
Take just a few minutes of your time and watch
this video. It's fun to watch and fun to learn
what's really going on in and around medicine.
If you believe the earth is FLAT, then that's
your BELIEF. If you aren't told any different,
you might carry that belief with you to the grave.
If you believe that Lipitor is good for you,
then that's your belief. Read up on the side
effects. In this blog post you're being told
the truth. If you want a neuropathy, keep taking
your STATIN drugs.
THE REST IS UP TO YOU.
I CAN ONLY GIVE THE TRUTH.
AGAIN, IT'S YOUR BELIEF THAT COUNTS.
I trust you understand that I am a chiropractor
and I'm not giving you medical advice, just sharing
some things with you that can CHANGE your life.
Of course I do marketing as well, but when it comes
to my health, I am very serious about getting my
beliefs RIGHT.
NO ONE KNOWS WHAT YOU THINK THEY KNOW.
I learned this years ago, in my early twenties. I was
reviewing a course from a man, and his book said that
exact statement and I've never forgotten it. It's
been repeated by me numerous times.
And guess what? It applies to doctors, lawyers,
CPA's, accountants, judges, police officers,
politicians, and anyone else you can think of.
ANYONE.
That's the marketing message today.
Dr. Carney
you that if you're watching the TV or listening
to the radio, you're probably thinking Cholesterol
is a bad thing and that if it's HIGH, according
to the standard, you're going to die of a heart
problem.
7:39 AM
Friday
April 8, 2011
Take just a few minutes of your time and watch
this video. It's fun to watch and fun to learn
what's really going on in and around medicine.
If you believe the earth is FLAT, then that's
your BELIEF. If you aren't told any different,
you might carry that belief with you to the grave.
If you believe that Lipitor is good for you,
then that's your belief. Read up on the side
effects. In this blog post you're being told
the truth. If you want a neuropathy, keep taking
your STATIN drugs.
THE REST IS UP TO YOU.
I CAN ONLY GIVE THE TRUTH.
AGAIN, IT'S YOUR BELIEF THAT COUNTS.
I trust you understand that I am a chiropractor
and I'm not giving you medical advice, just sharing
some things with you that can CHANGE your life.
Of course I do marketing as well, but when it comes
to my health, I am very serious about getting my
beliefs RIGHT.
NO ONE KNOWS WHAT YOU THINK THEY KNOW.
I learned this years ago, in my early twenties. I was
reviewing a course from a man, and his book said that
exact statement and I've never forgotten it. It's
been repeated by me numerous times.
And guess what? It applies to doctors, lawyers,
CPA's, accountants, judges, police officers,
politicians, and anyone else you can think of.
ANYONE.
That's the marketing message today.
Dr. Carney
Thursday, April 7, 2011
Are you in this or not????
The first challenge with using special offers, is that if you get it wrong (and most small businesses I see do), you will be training the marketplace to WAIT, so they never pay the full retail on anything you offer.
Here is an example.
This guy runs a seminar business and he always used special offers as part of his seminar marketing strategy.
He used a newsletter for the marketing of his events and would start with an early-bird discount to encourage people to book early.
These super-eager people who booked early, would have booked at the regular price anyway, they didn’t need incentives, as I later proved. Then, as the date of the seminar got closer, he always offered an x% “last minute” discount on the remaining places. Gosh this sounds like a guy I know, but I'm not going to mention any names.
All he was actually doing, was training his best prospective clients to wait for his offers, before they booked. Yeah I know this sounds crazy, but it's the truth.
Hardly anyone paid the actual price to attend one of his seminars, yet that fee was what all his planning was based on.
As a direct result, he was losing an incredible, unsustainable, 40% of the profits on every event he held! By reviewing his marketing and goals, he was able to increase his profitability by over 260%, while offering some amazing deals – NONE of which required him lowering his seminar fees. Booking numbers and fees increased.
Special offers: The big brand approach
When big companies use special offers, we see something very different from the way most small business owners use them.
Big brands mix the timings of their offers, so they are only available when they know from extensive research, that business slows down during a certain period.
They also develop their special offers, based on sound advice from their financial directors, accountants and marketing directors; so that a healthy profit is always part of the sale price.
They never lose.
Ever.
The discounts are usually only available for genuinely limited periods and often, only when the customer spends a certain fee (what we call a trigger fee) or buys in greater volume than usual.
These are carefully planned, strategic offers.
Special offers: The all year round “sale now on”
We have all seen companies, who always seem to have some kind of sale on.
This marketing strategy is actually quite different from the use of special offers. The use of back-to-back “sale now on” messages, is typically used as a way to position a brand as a budget / value provider; because we learn to associate their brand with there being a “sale now on.”
This approach is widely used in the business to consumer market and is especially prevalent in the household goods, fast food and automotive industries.
Special offers: Make your offers work
Special offers should be used to increase your revenues and profits; not lower them.
Offering special offers is a skilled area of marketing and can sink a business, when used incorrectly. This is because they can not only lower the value of each transaction, it can also reduce the number of transactions too; as people keep on holding out for your next deal and then find a better one elsewhere. The net result can be fewer sales at lower profitability.
Here are some tips to help you get it right:
* Genuinely special. They need to have real world value. Look to add something extra, rather than lower a price. Increase the value by adding, not subtracting.
* Scarce. They are most effective when there is an element of scarcity. Offers that are only available for a limited time or where there is a limited number, work best.
* Targeted. They need to be used to gain you sales you would not have made at your usual price.
* Timed. They need to be timed in such a way, that people are not expecting to see them on a set date. Don’t train your marketplace to wait for the next offer. This hurts cash flow, lowers profits and lowers sales volume. That’s a lose, lose, lose!
I hope you found those ideas useful. Special offers are a superb marketing tool, which can produce amazing results when used correctly. Before you do your next; reader-only deal, early-bird discount, 2 for 1 offer or 20% off – Stop and think about what you want to achieve.
It's tough, but hey, someone has to do it and if you're a smart marketer, you get what I'm trying to tell you in this post. You have to use outrageous marketing to help as many people in your community as possible.
And please, don't worry about what everyone thinks. It's your life. Just do it. Stop worrying about what everyone is going to think. It's your life and when the dust settles, no one really cares.
Honestly.
Dr. Carney
Here is an example.
This guy runs a seminar business and he always used special offers as part of his seminar marketing strategy.
He used a newsletter for the marketing of his events and would start with an early-bird discount to encourage people to book early.
These super-eager people who booked early, would have booked at the regular price anyway, they didn’t need incentives, as I later proved. Then, as the date of the seminar got closer, he always offered an x% “last minute” discount on the remaining places. Gosh this sounds like a guy I know, but I'm not going to mention any names.
All he was actually doing, was training his best prospective clients to wait for his offers, before they booked. Yeah I know this sounds crazy, but it's the truth.
Hardly anyone paid the actual price to attend one of his seminars, yet that fee was what all his planning was based on.
As a direct result, he was losing an incredible, unsustainable, 40% of the profits on every event he held! By reviewing his marketing and goals, he was able to increase his profitability by over 260%, while offering some amazing deals – NONE of which required him lowering his seminar fees. Booking numbers and fees increased.
Special offers: The big brand approach
When big companies use special offers, we see something very different from the way most small business owners use them.
Big brands mix the timings of their offers, so they are only available when they know from extensive research, that business slows down during a certain period.
They also develop their special offers, based on sound advice from their financial directors, accountants and marketing directors; so that a healthy profit is always part of the sale price.
They never lose.
Ever.
The discounts are usually only available for genuinely limited periods and often, only when the customer spends a certain fee (what we call a trigger fee) or buys in greater volume than usual.
These are carefully planned, strategic offers.
Special offers: The all year round “sale now on”
We have all seen companies, who always seem to have some kind of sale on.
This marketing strategy is actually quite different from the use of special offers. The use of back-to-back “sale now on” messages, is typically used as a way to position a brand as a budget / value provider; because we learn to associate their brand with there being a “sale now on.”
This approach is widely used in the business to consumer market and is especially prevalent in the household goods, fast food and automotive industries.
Special offers: Make your offers work
Special offers should be used to increase your revenues and profits; not lower them.
Offering special offers is a skilled area of marketing and can sink a business, when used incorrectly. This is because they can not only lower the value of each transaction, it can also reduce the number of transactions too; as people keep on holding out for your next deal and then find a better one elsewhere. The net result can be fewer sales at lower profitability.
Here are some tips to help you get it right:
* Genuinely special. They need to have real world value. Look to add something extra, rather than lower a price. Increase the value by adding, not subtracting.
* Scarce. They are most effective when there is an element of scarcity. Offers that are only available for a limited time or where there is a limited number, work best.
* Targeted. They need to be used to gain you sales you would not have made at your usual price.
* Timed. They need to be timed in such a way, that people are not expecting to see them on a set date. Don’t train your marketplace to wait for the next offer. This hurts cash flow, lowers profits and lowers sales volume. That’s a lose, lose, lose!
I hope you found those ideas useful. Special offers are a superb marketing tool, which can produce amazing results when used correctly. Before you do your next; reader-only deal, early-bird discount, 2 for 1 offer or 20% off – Stop and think about what you want to achieve.
It's tough, but hey, someone has to do it and if you're a smart marketer, you get what I'm trying to tell you in this post. You have to use outrageous marketing to help as many people in your community as possible.
And please, don't worry about what everyone thinks. It's your life. Just do it. Stop worrying about what everyone is going to think. It's your life and when the dust settles, no one really cares.
Honestly.
Dr. Carney
Which are YOU????
Stories are a beautiful thing, especially
when they have merit and actually can mean
something to someone.
I personally love to listen to good stories,
so what I've done today is find one that I think
you'll like and enjoy. If you read it carefully and
understand the real meaning, you'll never forget it
and it's message.
I wish you the best.
A beautiful diamond that a princess
dropped one day lay lost in a meadow.
Just above it was a drop of dew,
hanging from a long shoot of grass.
The sun made them both shine, and the
modest dewdrop looked below and admired
the noble stone.
A large beetle who was passing by
recognized in the diamond someone of
high origin.
"Sir, I give you homage," the beetle
said.
"Thank you," the diamond responded
haughtily.
Turning its head, the beetle saw the
drop of dew. "One of your relatives I
presume?" the beetle said, nodding
toward the diamond.
The diamond burst out laughing. "How
can you place me on the same level as
this vulgar being? Its beauty is only
imitation. It shines but it doesn't
last."
The beetle was flabbergasted, and the
drop of dew felt completely humiliated.
Then a bird flew down and pecked at the
diamond.
"Ah no," the bird said, disappointed,
"I thought you were a drop of water,
but you are only a diamond. My beak is
dry, I feel like I'm going to die of
thirst."
"Oh well, what's one bird more or
less," the diamond laughed again.
But at the same time the dewdrop
resolved to help the bird. "Can I be of
use to you?" it said.
The bird raised its head. "Oh
precious friend, you have saved my
life!"
"Come then," said the dewdrop. And
the bird drank it up and flew away,
revived.
"Here is a lesson I won't soon
forget," thought the beetle, continuing
on its way. "Simple merit is worth more
than rank or wealth that has no modesty
or devotion. There can be no real
beauty in that."
The nice thing about this blog is that
it's actually like a journal. Now of course
I don't tell you everything, and show you
all that I can, but... if you pay attention
you can learn a lot about me.
I feel I am a simple man in a lot of ways
but then again, if you hang out with me, you
might find me complex.
There are times when I like to be alone.
There are times when I want to be around someone
and there are times that I weep.
Some men would find that weak, but I find it
a strong point. When you lose the ability to
show your emotions, you've lost a part of yourself.
Now I'm just writing what I'm thinking today
and the little story above got me to loosen up a bit
so please, don't think any less of me.
There is a marketing lesson in what I'm writing
but only someone with a little emotion will understand.
Life can be tough.
Life can be fun too.
I hope you're not doing something in life that you
don't like. It can break your heart, your mind and your
power to be who you really are.
When you go to bed at night can you look in the mirror
and say, "You know, I'm happy with who I am."
I love life, I love being around positive, sincere,
genuine people. They are out there, you just have to look
for them.
I love marketing and I love writing. It helps calm
my soul. Giving back is so important to the process of
being whole. This is getting a little deep for most
people, but when I checked my stats, I was getting maybe
three or four views a day, but I'm not pushing anyone to
come to this site, so I'm not worried.
I'm going to give you another marketing lesson soon.
This one will get you to think, and to know that you are
the best person on the planet. You're important to me and
I love to help you.
Thanks for being a friend and a reader of my blog.
It means a lot to me to have you as my friend.
Dr. Carney
7:23 AM
Thursday
when they have merit and actually can mean
something to someone.
I personally love to listen to good stories,
so what I've done today is find one that I think
you'll like and enjoy. If you read it carefully and
understand the real meaning, you'll never forget it
and it's message.
I wish you the best.
A beautiful diamond that a princess
dropped one day lay lost in a meadow.
Just above it was a drop of dew,
hanging from a long shoot of grass.
The sun made them both shine, and the
modest dewdrop looked below and admired
the noble stone.
A large beetle who was passing by
recognized in the diamond someone of
high origin.
"Sir, I give you homage," the beetle
said.
"Thank you," the diamond responded
haughtily.
Turning its head, the beetle saw the
drop of dew. "One of your relatives I
presume?" the beetle said, nodding
toward the diamond.
The diamond burst out laughing. "How
can you place me on the same level as
this vulgar being? Its beauty is only
imitation. It shines but it doesn't
last."
The beetle was flabbergasted, and the
drop of dew felt completely humiliated.
Then a bird flew down and pecked at the
diamond.
"Ah no," the bird said, disappointed,
"I thought you were a drop of water,
but you are only a diamond. My beak is
dry, I feel like I'm going to die of
thirst."
"Oh well, what's one bird more or
less," the diamond laughed again.
But at the same time the dewdrop
resolved to help the bird. "Can I be of
use to you?" it said.
The bird raised its head. "Oh
precious friend, you have saved my
life!"
"Come then," said the dewdrop. And
the bird drank it up and flew away,
revived.
"Here is a lesson I won't soon
forget," thought the beetle, continuing
on its way. "Simple merit is worth more
than rank or wealth that has no modesty
or devotion. There can be no real
beauty in that."
The nice thing about this blog is that
it's actually like a journal. Now of course
I don't tell you everything, and show you
all that I can, but... if you pay attention
you can learn a lot about me.
I feel I am a simple man in a lot of ways
but then again, if you hang out with me, you
might find me complex.
There are times when I like to be alone.
There are times when I want to be around someone
and there are times that I weep.
Some men would find that weak, but I find it
a strong point. When you lose the ability to
show your emotions, you've lost a part of yourself.
Now I'm just writing what I'm thinking today
and the little story above got me to loosen up a bit
so please, don't think any less of me.
There is a marketing lesson in what I'm writing
but only someone with a little emotion will understand.
Life can be tough.
Life can be fun too.
I hope you're not doing something in life that you
don't like. It can break your heart, your mind and your
power to be who you really are.
When you go to bed at night can you look in the mirror
and say, "You know, I'm happy with who I am."
I love life, I love being around positive, sincere,
genuine people. They are out there, you just have to look
for them.
I love marketing and I love writing. It helps calm
my soul. Giving back is so important to the process of
being whole. This is getting a little deep for most
people, but when I checked my stats, I was getting maybe
three or four views a day, but I'm not pushing anyone to
come to this site, so I'm not worried.
I'm going to give you another marketing lesson soon.
This one will get you to think, and to know that you are
the best person on the planet. You're important to me and
I love to help you.
Thanks for being a friend and a reader of my blog.
It means a lot to me to have you as my friend.
Dr. Carney
7:23 AM
Thursday
Wednesday, April 6, 2011
WOW.... you tell me....
How To Skyrocket Your Sales and Crush Your Competition
Over 70 years ago, one man had the answer to increasing almost any product's sales and literally crushing the competition.
Are you interested in finding out who that was?
His name was...
Claude Hopkins.
And today his advice is even more valuable than it was during the 1920s
so you'd better pay attention to this post.
Hopkins was one of the most famous ad men and really the Father of modern advertising. His two books "My Life in Advertising" and "Scientific Advertising" are worth reading and re-reading. I have both.
Listen closely - the secret to your success is *EDUCATION*.
What do I mean by that?
Educating a prospect about how things are done in YOUR business, even if it's the same exact thing any one of your competitors could tell, will produce a tremendous selling advantage.
Don't believe me? Let me explain that to you. You may not understand marketing and why I write this blog, but after this post, you will.
Look around at nearly all the advertising being done based on the plea: "Buy my brand", "Come to my store or office", "Give me the money which you give to others".
Typically this falls in the category of boasting and bragging advertising.
Frankly, consumers don't care one lick about you or your company, they care about the benefits they'll get from dealing with you.
WIIFM
That's all they want to know.
Let me share with you how Hopkins used this advertising secret to rocket a so-so beer brand from 5th place into a tie for 1st place in just a matter of months.
Listen to this story:
Schlitz Beer hired Hopkins to increase their falling market share. Every beer manufacturer at this time was screaming "PURE" in their ads. In fact, companies were spending a fortune just advertising this 4 letter word as big and as bold as they could. They even took out double pages ads to put that word in even bigger letters. All this shouting and no explaining was making zero impressions on the buying public.
Nobody ever explained what 'pure' really meant until Hopkins came in.
The first thing Hopkins did was take a factory tour. On this tour he was shown plate-glass rooms where beer was dripping over pipes. Inquiring the reason for this, Hopkins was told that those rooms were filled with filtered air, so the beer could be cooled without any impurities.
Next, he was shown huge expensive filters filled with white- wood pulp that provided a superior filtering process. The manufacturer then went on to explain how they cleaned every pump and pipe, twice daily to assure purity. And also how each bottle was sterilized not once or twice, but four times before being filled with beer.
Then, Hopkins was shown the 4,000 foot deep artesian wells dug to provide the cleanest and purest water available, even though the factory was right on the shore of Lake Michigan. (At this time Lake Michigan was not polluted and could provide clean water.)
Finally, Hopkins was lead into a laboratory and was shown the mother yeast cell, that was a product of 1,200 experiments to bring out the robust flavor. And he was told all the yeast used in making Schlitz beer was developed from that original yeast cell.
After his tour Hopkins exclaimed, "Why don't you tell people these things?"
The manufacturer's response was because every beer manufacturer does it the same way.
And to that Hopkins replied, "But, others have never told this story..." And he went off to create an advertising campaign explaining to people what makes Schlitz beer pure. Once again he told the same story any brewer could have but he gave a meaning to purity. And this is what took Schlitz from 5th place to a tie for 1st place in market share at that time.
Really, this whole process is just educating.
Educating prospects about the how's, the why's, the good, the bad and the ugly. You simply cannot over educate people. You just have to do it the right way.
Now I don't know about you, but when I read what the process was, I was educated in how it works.
The same is true for your business.
Now maybe you're thinking anything from the 1920's can't possibly work today -- WRONG!
A retail direct marketing consultant, tells the story of how he was visiting one of his clients, Ethan Allen Furniture, and he noticed carpenters in the back room --- repairing furniture. He asked, "Do you make furniture here?"
The reply from the manager of this store was, "No, those are carpenters doing work on Ethan Allen wood furniture." He went on to explain how every customer is given a lifetime guarantee on all their wood pieces. And he quickly added, "But all Ethan Allen stores do this."
But of course no other store advertises this fact.
Soon he ran an ad stating *Every Piece of Ethan Allen Wooden Furniture is Guaranteed For Your Lifetime!*
And wouldn't you know it, a competitor soon ran the same guarantee in their ad. But guess who got the credit for the guarantee?
That's right -- the original store. If you run this stuff first, the stuff that really matters, you'll get all the credit. You will! Trust me.
So here's the bottom line: Take the time right now to write down exactly what you do in your business (even if it's the exact same as any other competitor). Write down absolutely everything and tell people everything. Then once you've written it all down, put it into a story. Tell them how you started and what and why you're so different.
Don't suffer from the curse of assumption - let people know and they'll knock down your door to order!
They'll KNOCK your doors down!
Did you read that correctly?
Yes you did.
No do it.
Dr. Carney
Over 70 years ago, one man had the answer to increasing almost any product's sales and literally crushing the competition.
Are you interested in finding out who that was?
His name was...
Claude Hopkins.
And today his advice is even more valuable than it was during the 1920s
so you'd better pay attention to this post.
Hopkins was one of the most famous ad men and really the Father of modern advertising. His two books "My Life in Advertising" and "Scientific Advertising" are worth reading and re-reading. I have both.
Listen closely - the secret to your success is *EDUCATION*.
What do I mean by that?
Educating a prospect about how things are done in YOUR business, even if it's the same exact thing any one of your competitors could tell, will produce a tremendous selling advantage.
Don't believe me? Let me explain that to you. You may not understand marketing and why I write this blog, but after this post, you will.
Look around at nearly all the advertising being done based on the plea: "Buy my brand", "Come to my store or office", "Give me the money which you give to others".
Typically this falls in the category of boasting and bragging advertising.
Frankly, consumers don't care one lick about you or your company, they care about the benefits they'll get from dealing with you.
WIIFM
That's all they want to know.
Let me share with you how Hopkins used this advertising secret to rocket a so-so beer brand from 5th place into a tie for 1st place in just a matter of months.
Listen to this story:
Schlitz Beer hired Hopkins to increase their falling market share. Every beer manufacturer at this time was screaming "PURE" in their ads. In fact, companies were spending a fortune just advertising this 4 letter word as big and as bold as they could. They even took out double pages ads to put that word in even bigger letters. All this shouting and no explaining was making zero impressions on the buying public.
Nobody ever explained what 'pure' really meant until Hopkins came in.
The first thing Hopkins did was take a factory tour. On this tour he was shown plate-glass rooms where beer was dripping over pipes. Inquiring the reason for this, Hopkins was told that those rooms were filled with filtered air, so the beer could be cooled without any impurities.
Next, he was shown huge expensive filters filled with white- wood pulp that provided a superior filtering process. The manufacturer then went on to explain how they cleaned every pump and pipe, twice daily to assure purity. And also how each bottle was sterilized not once or twice, but four times before being filled with beer.
Then, Hopkins was shown the 4,000 foot deep artesian wells dug to provide the cleanest and purest water available, even though the factory was right on the shore of Lake Michigan. (At this time Lake Michigan was not polluted and could provide clean water.)
Finally, Hopkins was lead into a laboratory and was shown the mother yeast cell, that was a product of 1,200 experiments to bring out the robust flavor. And he was told all the yeast used in making Schlitz beer was developed from that original yeast cell.
After his tour Hopkins exclaimed, "Why don't you tell people these things?"
The manufacturer's response was because every beer manufacturer does it the same way.
And to that Hopkins replied, "But, others have never told this story..." And he went off to create an advertising campaign explaining to people what makes Schlitz beer pure. Once again he told the same story any brewer could have but he gave a meaning to purity. And this is what took Schlitz from 5th place to a tie for 1st place in market share at that time.
Really, this whole process is just educating.
Educating prospects about the how's, the why's, the good, the bad and the ugly. You simply cannot over educate people. You just have to do it the right way.
Now I don't know about you, but when I read what the process was, I was educated in how it works.
The same is true for your business.
Now maybe you're thinking anything from the 1920's can't possibly work today -- WRONG!
A retail direct marketing consultant, tells the story of how he was visiting one of his clients, Ethan Allen Furniture, and he noticed carpenters in the back room --- repairing furniture. He asked, "Do you make furniture here?"
The reply from the manager of this store was, "No, those are carpenters doing work on Ethan Allen wood furniture." He went on to explain how every customer is given a lifetime guarantee on all their wood pieces. And he quickly added, "But all Ethan Allen stores do this."
But of course no other store advertises this fact.
Soon he ran an ad stating *Every Piece of Ethan Allen Wooden Furniture is Guaranteed For Your Lifetime!*
And wouldn't you know it, a competitor soon ran the same guarantee in their ad. But guess who got the credit for the guarantee?
That's right -- the original store. If you run this stuff first, the stuff that really matters, you'll get all the credit. You will! Trust me.
So here's the bottom line: Take the time right now to write down exactly what you do in your business (even if it's the exact same as any other competitor). Write down absolutely everything and tell people everything. Then once you've written it all down, put it into a story. Tell them how you started and what and why you're so different.
Don't suffer from the curse of assumption - let people know and they'll knock down your door to order!
They'll KNOCK your doors down!
Did you read that correctly?
Yes you did.
No do it.
Dr. Carney
10 Reasons Your NOT Making More Money
8:39 AM
Wednesday
Well I'm up and going at it strong.
If you're here, you want to learn how to make more
money and give better service.
With that said, here's something I'd advise you to
PRINT OFF and POST on you refrigerator. That way you
won't lose it.
10 Reasons Why People Won't Buy A Second
Product or Service From You
1. You didn't follow up after the first sale. After the
sale you could have introduced your other product
on the thank e-mail. Bet you didn't do that.
2. You didn't ship the product in the time
you stated. If they needed it in a hurry and you
didn't provide, they won't rely on you again. Why didn't you
offer them an option of overnight or priority shipping?
3. Your product didn't do as promised. If your
product didn't accomplish their desired goal they're
not going to think your second product will either.
Be careful you give them what they WANT, not what they
need. People are more interested in what they WANT.
4. Your customer/patient/client couldn't get a hold
of you in time when they had a "after question" sale.
You could have added extra lines of communication. I bought
something from a man in CA once just recently and he put
his personal cell phone number at the bottom of the confirmation
email. How many people do that? (So I called him and guess what?
He talked to me in person.)
5. Your customer/patient doesn't want to revisit your web
site because it didn't offer much. You could have
offered more original content or freebies. Don't waste time
with BORING websites. If you want a website that ROCKS, contact me
as I'll hook you up with my web designer. He's expensive ($997)
but he rocks.
6. Your competition is offering FREE shipping with
their product. You should have been MORE aware
of how they are targeting your customers/patients.
Make sure you check out the competition. If you don't,
you'll be a lot lighter in the money department because
you were lazy.
7. Your customer/patient forgot your web site address.
You should have given your customers/patients your web
site information in your product package and you should
be following up with them with a blog, email, etc.
8. Your customer service (you) couldn't solve a problem
they had with your product. Your customer service
should be trained to handle most problems. I call it
experience, but you have to have a good support system
in place.
9. You didn't up-sell when they were already in the
buying mood. You can always try to sell your other
product when they're ready to buy your first one. They
are in the buying mood. Don't worry about hurting their
feelings. If they don't spend their money with YOU, they'll
find someone else to spend their money with. Trust me on
this one. I'm no different and I'll buy from you if I finally
decide to do it the first time.
10. Your competition offers a stronger money back
guarantee. You must always be thinking of better
ways to remove the risk from your customers. I always tell
you that you should include a personalized note, thanking them
for doing business with you. Make them feel important, even if you're
not touching them at a brick and mortar business. You can do it
with postcards, letters, etc. Go the one step extra and it'll pay off.
Dr. Carney
Chiropractor
Marketer
Acupuncturist
Copywriter
Wednesday
Well I'm up and going at it strong.
If you're here, you want to learn how to make more
money and give better service.
With that said, here's something I'd advise you to
PRINT OFF and POST on you refrigerator. That way you
won't lose it.
10 Reasons Why People Won't Buy A Second
Product or Service From You
1. You didn't follow up after the first sale. After the
sale you could have introduced your other product
on the thank e-mail. Bet you didn't do that.
2. You didn't ship the product in the time
you stated. If they needed it in a hurry and you
didn't provide, they won't rely on you again. Why didn't you
offer them an option of overnight or priority shipping?
3. Your product didn't do as promised. If your
product didn't accomplish their desired goal they're
not going to think your second product will either.
Be careful you give them what they WANT, not what they
need. People are more interested in what they WANT.
4. Your customer/patient/client couldn't get a hold
of you in time when they had a "after question" sale.
You could have added extra lines of communication. I bought
something from a man in CA once just recently and he put
his personal cell phone number at the bottom of the confirmation
email. How many people do that? (So I called him and guess what?
He talked to me in person.)
5. Your customer/patient doesn't want to revisit your web
site because it didn't offer much. You could have
offered more original content or freebies. Don't waste time
with BORING websites. If you want a website that ROCKS, contact me
as I'll hook you up with my web designer. He's expensive ($997)
but he rocks.
6. Your competition is offering FREE shipping with
their product. You should have been MORE aware
of how they are targeting your customers/patients.
Make sure you check out the competition. If you don't,
you'll be a lot lighter in the money department because
you were lazy.
7. Your customer/patient forgot your web site address.
You should have given your customers/patients your web
site information in your product package and you should
be following up with them with a blog, email, etc.
8. Your customer service (you) couldn't solve a problem
they had with your product. Your customer service
should be trained to handle most problems. I call it
experience, but you have to have a good support system
in place.
9. You didn't up-sell when they were already in the
buying mood. You can always try to sell your other
product when they're ready to buy your first one. They
are in the buying mood. Don't worry about hurting their
feelings. If they don't spend their money with YOU, they'll
find someone else to spend their money with. Trust me on
this one. I'm no different and I'll buy from you if I finally
decide to do it the first time.
10. Your competition offers a stronger money back
guarantee. You must always be thinking of better
ways to remove the risk from your customers. I always tell
you that you should include a personalized note, thanking them
for doing business with you. Make them feel important, even if you're
not touching them at a brick and mortar business. You can do it
with postcards, letters, etc. Go the one step extra and it'll pay off.
Dr. Carney
Chiropractor
Marketer
Acupuncturist
Copywriter
Hey... I'm ? Blogging. What are you doing?
7:48 AM
Wednesday
Hey,
If you're reading this, most likely you're a fan of mine or
I'm a fan of yours, or hey, you're just surfing and you
happened to run across me.
Whatever works.
LMAO.
Okay, here we go.
I haven't walked for the day yet, so I'm going to be all
over the place. I'll explain that later.
Much of the information out there, particularly business related
information, is biased.
As a result, a lot of people have either bought something they don’t need or they are paying for a service they get little if any real value from.
They bought into a sales message, often because they didn’t consider the source or realize how biased it was. I know you may not understand this, but everyone is selling something, even if they're only selling themselves to their potential mate.
People don't think they're salesmen, but they are.
Everyone is.
I was reading a special newsletter from a guy I respect very much and he was talking about stories and selling. He tells a story throughout his newsletter but what you find yourself doing is being engrossed in what he's telling you.
It's simple and easy to read, and it keeps your attention.
His latest newsletter is only 28 pages long and I read all 11 pages yesterday at lunch with my brother, and if I didn't have an appointment I would have read the entire thing. It's that good and he's what I would call my mentor.
so, with that said, it’s not a case of people deliberately misleading us, pretending their products or services are just what we need when they are not.
In many cases, probably most cases, people genuinely believe that what they are recommending to us is the answer to our problems. (In their opinion.) The thing is, they are often wrong and if we act on their recommendations without considering the source, we pay the price.
Consider the source: The problem with hammers
Abraham Maslow said:
If the only tool you have is a hammer, you tend to see every problem as a nail.
Maslow’s point, was that people who are incomplete in their knowledge of solutions, propose the same type of answer to every problem they encounter. So, if they are a keen user of a marketing tool which works for them, they will often believe that it is an essential investment for everyone in business.
An extremely common example of this kind of hammer and nail thinking is the way email marketing software is marketed. Yes, email marketing software, such as auto-responders, do have their place and for some people, they can be great; but unless you consider the source, you’d think you needed them, when you might be far better off using something more akin to your needs and not someone elses.
For instance, one of my mentors doesn’t use email marketing software or email auto-responder services and he doesn't write an email newsletter to his clients – Yet he has a rapidly growing email subscriber list of thousands.
Hmmm
Let me think about what I just wrote. You should think about it as well.
Marketing genius Seth Godin, NO longer offers an email newsletter either!
Why?
Because he doesn’t need to.
He blogs regularly and get emails in front of prospective clients all the time, because (in his case) over 65% of his readers receive his blog via email.
If he has something he wants to promote, he doesn't need to send anyone marketing emails. He simply shares it on the blog and it will arrive, at a set time, in thousands of in boxes. It works REALLY well and helped him sell over $100,000 in services and products last year.
I recommend email marketing to many of my clients and my point here is certainly not to bash it. As you may know, I once wrote a very popular marketing newsletter, which was extremely successful.
I’m simply using the way email marketing software and services are marketed as an example. The exact same point could have been made using; networking groups, newspaper and magazine advertising, mailing lists, blogging, pay-per-click and just about every other form of marketing.
So, before you decide to part with your hard earned money, or act on some free advice, always consider the source.
Is the person being paid to promote a certain marketing tool?
Are they knowledgeable enough about marketing, to be able to give you the right advice?
The bottom line: When you consider the source, you get a fer better insight as to the quality and accuracy of the information. My JV friend and I have purchased a number of software programs in the past, and just yesterday I invested in a six part webinar for $297 dollars. I couldn't pay for it because his PayPal wasn't working. I sent him an email and he wrote back: "Hey doc, here's the information to get on the call. I know you're good for it." So I got on, listened and paid him immediately following the call.
Wow, that was a great move on his part. I was kind of sitting on the fence, but when he told me I was good for it, he had me because I wanted to be on the call about story telling but he got me off the fence by giving it to me.
The worst thing that could have happened is this. I didn't pay him. But he would have not wasted a single penny giving me what he gave me. He was going to give it to everyone anyway. He just included me and he wouldn't have lost anything... in reality.
So watch what you're doing. Be careful out there and marketing your butt off.
Talk in a few.
Dr. Carney
Wednesday
Hey,
If you're reading this, most likely you're a fan of mine or
I'm a fan of yours, or hey, you're just surfing and you
happened to run across me.
Whatever works.
LMAO.
Okay, here we go.
I haven't walked for the day yet, so I'm going to be all
over the place. I'll explain that later.
Much of the information out there, particularly business related
information, is biased.
As a result, a lot of people have either bought something they don’t need or they are paying for a service they get little if any real value from.
They bought into a sales message, often because they didn’t consider the source or realize how biased it was. I know you may not understand this, but everyone is selling something, even if they're only selling themselves to their potential mate.
People don't think they're salesmen, but they are.
Everyone is.
I was reading a special newsletter from a guy I respect very much and he was talking about stories and selling. He tells a story throughout his newsletter but what you find yourself doing is being engrossed in what he's telling you.
It's simple and easy to read, and it keeps your attention.
His latest newsletter is only 28 pages long and I read all 11 pages yesterday at lunch with my brother, and if I didn't have an appointment I would have read the entire thing. It's that good and he's what I would call my mentor.
so, with that said, it’s not a case of people deliberately misleading us, pretending their products or services are just what we need when they are not.
In many cases, probably most cases, people genuinely believe that what they are recommending to us is the answer to our problems. (In their opinion.) The thing is, they are often wrong and if we act on their recommendations without considering the source, we pay the price.
Consider the source: The problem with hammers
Abraham Maslow said:
If the only tool you have is a hammer, you tend to see every problem as a nail.
Maslow’s point, was that people who are incomplete in their knowledge of solutions, propose the same type of answer to every problem they encounter. So, if they are a keen user of a marketing tool which works for them, they will often believe that it is an essential investment for everyone in business.
An extremely common example of this kind of hammer and nail thinking is the way email marketing software is marketed. Yes, email marketing software, such as auto-responders, do have their place and for some people, they can be great; but unless you consider the source, you’d think you needed them, when you might be far better off using something more akin to your needs and not someone elses.
For instance, one of my mentors doesn’t use email marketing software or email auto-responder services and he doesn't write an email newsletter to his clients – Yet he has a rapidly growing email subscriber list of thousands.
Hmmm
Let me think about what I just wrote. You should think about it as well.
Marketing genius Seth Godin, NO longer offers an email newsletter either!
Why?
Because he doesn’t need to.
He blogs regularly and get emails in front of prospective clients all the time, because (in his case) over 65% of his readers receive his blog via email.
If he has something he wants to promote, he doesn't need to send anyone marketing emails. He simply shares it on the blog and it will arrive, at a set time, in thousands of in boxes. It works REALLY well and helped him sell over $100,000 in services and products last year.
I recommend email marketing to many of my clients and my point here is certainly not to bash it. As you may know, I once wrote a very popular marketing newsletter, which was extremely successful.
I’m simply using the way email marketing software and services are marketed as an example. The exact same point could have been made using; networking groups, newspaper and magazine advertising, mailing lists, blogging, pay-per-click and just about every other form of marketing.
So, before you decide to part with your hard earned money, or act on some free advice, always consider the source.
Is the person being paid to promote a certain marketing tool?
Are they knowledgeable enough about marketing, to be able to give you the right advice?
The bottom line: When you consider the source, you get a fer better insight as to the quality and accuracy of the information. My JV friend and I have purchased a number of software programs in the past, and just yesterday I invested in a six part webinar for $297 dollars. I couldn't pay for it because his PayPal wasn't working. I sent him an email and he wrote back: "Hey doc, here's the information to get on the call. I know you're good for it." So I got on, listened and paid him immediately following the call.
Wow, that was a great move on his part. I was kind of sitting on the fence, but when he told me I was good for it, he had me because I wanted to be on the call about story telling but he got me off the fence by giving it to me.
The worst thing that could have happened is this. I didn't pay him. But he would have not wasted a single penny giving me what he gave me. He was going to give it to everyone anyway. He just included me and he wouldn't have lost anything... in reality.
So watch what you're doing. Be careful out there and marketing your butt off.
Talk in a few.
Dr. Carney
Monday, April 4, 2011
Am I right? Of course I am!
"Life is too short to wake up with regrets"
So with that said, LOVE the people who love you and treat you right...
Forget about the ones who don't care about you as a person.
Believe everything in your life happens for a
reason and accept that as gospel.
If you get a second chance on something, grab it with both
hands and go for it.
If it changes your life, let it.
Nobody said LIFE would be easy, they just promised it would be
worth it."
-- Anonymous
So with that said, LOVE the people who love you and treat you right...
Forget about the ones who don't care about you as a person.
Believe everything in your life happens for a
reason and accept that as gospel.
If you get a second chance on something, grab it with both
hands and go for it.
If it changes your life, let it.
Nobody said LIFE would be easy, they just promised it would be
worth it."
-- Anonymous
Subscribe to:
Posts (Atom)