Your Email Headline And What Works...

The Email Headline

The HEADLINE is the most important part of your whole email, so you should put alot into this process. When I write emails for clients, I spend anywhere from an hour to
four hours writing the email.

I have a way to write emails and it's one I've been working on for years.

So... let's start here.

A killer headline will be the one thing that captures your audience! You will need to step outside the BOX to create curiosity for your reader.

Many people will tell you email marketing just simply doesn’t work, especially today. These are the people that are not writing “Killer Headlines” and can't write a story, or anything else I've talked about in this blog and my M.E.N. newsletters.

http://OutrageousChiropracticMarketing.com

To capture their curiosity, shock them or capture their emotional side, you have to have a good headline. The better the headline, the better your response.

I study email marketing like people eat food, so you know how serious I am.

Another effective way is to ask a question - to get them thinking.

Here's the important parts.

The Email Body

If your killer headline has captured their attention (and it has too) and now you have to give them a solution to their problem.

Write as if you are writing to 1 person. That's one of my cardinal RULE. Don’t address them as you are writing to a list. Don't ask them questions in the plural. This will make your emails more personal, giving great results - to your email.

Let them know what you can do for them.

Tell them how you can solve their problems, with a solution... you have at your disposal.

When you're talking to them in your email, use emotion in your words.

I have a list of power words I've talked about in this blog, so if you don't know those, you might want to search them out. I've also mentioned them in my M.E.N. newsletter, so make sure you use them.

Use words like: Ingenious, Blinding, Maximize, Cutting Edge, etc…, just to name a few.

There are literally HUNDREDS of these POWER words.

A Call to Action

Then, tell your reader what to do next.

You will need to direct them, tell them exactly where to go to get this information.

You’re Signature

I say this so much I even bore myself! You need to be transparent, people want to associate with people - not businesses!

Sign your email with your name, your phone number, Skype username, your blog address, etc.

Give them every opportunity to be able to connect with YOU, if they want to.

Here’s a recap for successful email writing. This is just the tip of the iceberg, but at least you have something to work with.

1. Here is what I’ve got for you (headline)
2. This is what I can do for you (body)
3. Here’s what to do next (call to action)
4. Signature detail (be transparent)

With that said, learn to not do this!

A bad example I just pulled from my spam folder.

Subject: $1,980 with no selling!

Body: Everyone is doing this: no selling, no recruiting, and no training. Just pick up your check and go spend it.

Signature: Check it out before I take the website down. Go to http://whatabigscam.crap

Anyone with half a brain will not fall for this.

This is the kind of email that gives people a bad name when it comes to email marketing etc.

So, you see what I mean!

If you are trying to make it and want to build a good quality list of people you can connect with in the future, so you need to give them VALUE, give them what they need, and give them what they WANT.

People are looking for someone they can trust.

Writing good marketing emails will help build this trust for you and your patients.

If you follow my rules.

Until next time...

Dr. Carney