What you need to know about getting noticed

August 23, 2011
Tuesday

Hey,

The days are flying by.

The weeks are rushing by.

And the months are going like crazy as
well, and the year's almost gone.

Amazing, frickin' amazing.

So...

What are you doing... in your business,
to get noticed?

I mean the world does NOT revolve around
you.

Your clients, customers, patients, and contacts have
something in common.

They notice things.

I notice things.

You notice things...

But the question is...

what do they NOTICE?

They notice:

•When you treat them like stars in order to encourage
them to become a patient, but then treat them like numbers
once you have won their attention.

•When you say their urgent order will be shipped on
schedule, but you are a day late or you say their condition
is urgent but you never call them back. In other words
you are like an attorney. You never return your calls.

•When you are more focused on what’s in it for you,
than what’s in it for them. Always remember, people are
more interested in themselves than you. You may think
they're more interested in you, but if you think that,
you are way behind in your marketing skills. Get a life.

They also notice:

•When you treat them like stars in order to encourage
them to become a client or patient, but then treat them
like superstars once you have won their attention.

•When you say their urgent order will be shipped on
schedule, yet you manage to get it ready a day early.
one thing I make sure I do is if I say it's going out
today, it will. If I say I'm going to call you, trust me
I'll call you. I now use my smart phone to schedule everything
for me. Everything. It reminds me like a secretary and it
doesn't cost me a dime extra to use it that way.

•When you are more focused on what’s in it for them,
than what’s in it for you, they NOTICE.

Not every client or patient or customer complains to you
when they are getting POOR service.

However, they are far more likely to move their business
to a competitor. That is BAD NEWS for you.

Not every client drops you a note of thanks when you are rendering
exceptional service to them.

However, they are far more likely to remain a client or patient
of yours and to recommend your services to their friends.

That is called a referral and that's how you want to be noticed.

Dr. Carney