INSTANTLY CONNNECT WITH PEOPLE

Hi,

Today is Thursday. I'll be attended a interesting unique
seminar in Irvine, CA this Friday, Saturday, and Sunday,
so if I don't blog on Friday, you'll know you should consider
this one the blog for Friday.

Here's another little strategy a mentor of mine used to instantly
connect with his audience... and lift their level of trust and respect
for him.

Here's what he did.

After he introduced himself, played a couple of songs, etc. he jumped
off the stage, like a rock star does... and ran around the entire concert
so everybody could see him.

You could do this too if you were giving a presentation.

What did he achieve by doing this?

He attempted to connect with everyone in the audience.

So even those people in the back row could now see, hear
and get a sense of who he was.

Pretty cool huh?

This way he didn't just connect with the small amount
of people at the front of the audience.

He connected with everyone.

Now, how on earth does this relate to marketing? Let me show
you a little technique you may be able to use in your next ad
or sales letter.

Whenever you're selling a product, or a service, there's a
portion of people who will be thinking in the back of their mind.

It sounds good, but it's not for me.

It doesn't relate to my needs.

So you need to 'figuratively speaking' (just like Michael)
walk around to every person in your 'prospect audience' and
spell out why your product or service relates to them.

Let's imagine you're selling a weight loss product. You could present
the benefits of your product, explain what it has to offer them,
and then say...

---

Who Needs This Program?

* Are you a housewife who wants to lose weight and doesn't have time
to go to a gym?

* Are you a single man who's looking to find a new girlfriend?
Every woman loves a man with a great physique!

* Are you a single woman looking to find the man of your dreams?

* Are you a married man who would like to spice up his sex life.
Watch what happens after you wine and dine your wife over a
candlelit dinner looking like a movie star.

* Do you enjoy entertaining friends? Love to socialize and bring
people together? After you finish this program...everyone will want
to know your secret and you'll command their attention.

---

Now notice how this little paragraph makes this product relevant
to EVERYONE who's reading it.

It doesn't matter if you're single or married.

Man or woman. There's specific benefits which apply to you.

If I was writing the copy for marketing course or marketing coaching,
I'd write something like this...

Who Needs These Secrets?

* Do you have a business you'd simply love to see overflowing with
customers, clients, or patients?

* Are you a single woman, (or a housewife about to get a divorce)
who wants to learn the ultimate way of making loads of money -
selling something everyone will want?

* Are you a doctor, who would like to have a waiting room swamped
with patients?

* Are you a marketing consultant, antique dealer, or budding new
copywriter who wants to stay on the cutting edge in order to provide
maximum value to your customers which equates to more money in your
bank account?

*Is there anything you want to sell? Your bike, car, home or
even your antique ashtray on ebay?

By the way, if you fit into any of the categories above, then
you should get your hands on my weekly FREE Marketing Email Newsletter
by hopping along to:

http://www.OutrageousChiropracticMarketing.com

That's it for now,

Dr. Carney