Do you have one of these? If not, get one!

You Really Need ONE!

"One what?" you're asking.

Well let me tell you,

There is an old saying that a “duck” cannot teach a chicken how to become a chicken. A duck is designed to swim and to float in water, while a “chicken” is made to live on land. It’s much better for ducks to teach their ducklings how to be ducks and leave the instruction of being a chick to chickens. I know that sounds silly, but I am going somewhere with this thought if you will bear with me for just a few moments.

One of the most important things that an individual can have in their life is ‘personal guidance’. None of us, by ourselves, is an expert on how we want to live life.

I'm not and I'll bet you're not.

We not only need help in the process of growing up, (man that was a long time ago for me) but we need help (mentoring), once we have grown up and become an adult and a business person as well.

That's why I'm doing these blogs.

To help mentor you.

I don’t know about you, but when I first opened my practice, I didn’t know as much as I do now. That’s called experience.

I believe that one of the most valuable experiences I have had in my life is being mentored by someone who I modeled for the kind of life and practice I wanted to possess.

Since I have never been older than I am right now, I have needed coaches who are a little further down the road of life and practice than I am, to give me some guidance.

Luckily, I found people who were where I want to be when I get to their stage in life. I’m talking about people - who can be your role model, mentor, and coach.

I've also learned something else. You can't have enough of these people. Jesus was 12 peoples mentor. He more or less knew everything they ever needed to know. Can you imagine what it would have been like talking to him. Wow, that would have been an eye opening experience.

In our culture, women typically have the majority of the child-rearing responsibility. I know this isn't true 100% of the time, but in many cases it is.

I, myself, had a wonderful mother and will always appreciate all she meant to me and taught me in my lifetime. She loved me unconditionally and cared for me like I was her only son, even though there were three others.

However, I don't believe a woman can teach a little boy how to become a man.

Neither do I think a man can teach a little girl how to become a woman. This is not a process that happens over night.

It takes time and a lot of patience, love and commitment.

Now, don't get me wrong - I believe a woman can teach a boy a lot about life and that a man can teach his daughter many things. I have one son of my own and I think I can participate in teaching him lessons about life. I have a little secret to getting the best mentoring on the planet and it's just something you read every night or day if you want the best possible knowledge ever.

If more people read this, they'd be smarter, and a lot healthier. And they're be less violence in the world.

Mentoring is not only true in family life, but it is true in the business world as well. Today we advocate going to college to earn a degree and then getting a “JOB” in that field. And, while that process may be a good thing, how many doctors do you know who have graduated from Chiropractic College and are not even working in our field or using the information they spent so much time learning? How many people study to be accountants, or lawyers and never work in their chosen fields?

A ton of people.

So the question is, 'why'?

This is one of the largest complaints with our educational system.

What is at the heart of this issue?

I believe it is the fact that a person learns a lot of general information in school, but has not had someone personally mentor them, to give them the practical skill set that they can use in their practice everyday.

Think about that.

For hundreds of years, people learned a trade through an apprenticeship model.

Those who wanted to learn a trade found someone who already knew how to perform that task and studied with them for several years until they had learned all of the necessary skills.

If a person wanted to learn how to become a blacksmith, he got a job at the local blacksmith shop and received on-the-job training.

If a woman wanted to learn to be a seamstress or clothing designer, a person who was already skilled in that craft would be found and the young woman would be tutored until she was skilled as well.

That model worked successfully for many, many years. The reason it was so successful is because someone modeled the role of the job and mentored another person in the process as they learned the skill for themselves.

If you have any years under your belt, you can probably look back and see how you could have perhaps saved a lot of time, effort and energy if you had only had someone (a coach or mentor) give you some guidance early in your career.

I know I could have made hundreds of thousands of dollars MORE, if I would have only picked a mentor differently and had someone to talk to. It works.

It is unfortunate that so many doctors and business people spend most of their life trying to find what they are good at or how to perform certain skills alone, without the help of someone older and wiser and more skilled than they are.

Has anyone ever directed you away from doing something you thought you wanted to do but they had personal experience you did not possess?

That can be a valuable experience saving you years of wasted time, money and heartache.

It can be a very positive experience, if you can just find someone who is already doing what you think you would like to do.

Finding a mentor and asking them for guidance and help is wisdom at its best!

It works!

Hope you're having a great and wonderful day. Enjoy them. As you age, they get shorter and shorter. I know. I'm experiencing those now....

All the best to you.

Sincerely,

Dr. Carney

I was driving around today, picking up some
things at some of the stores I've needed to
visit in a long time.

I went to Apple and checked out the new iPad
2, and the iPhone 4. (I'm waiting for the iPHone
5 which should come in another month, but I will
say the iPad 2 is pretty darn cool.)

What being there at Apple reminded me of was the
movie about Mark Zuckenberg and Facebook.

Here's why that's important to you.

I think everyone gets that one magic idea in their
life that could make them a millionaire.

And the thought that came to my mind was: If
someone thinks of that ONE IDEA, that one special idea
will they ACT on it?

Truth is, there is far more than one idea - and
that sort of thinking can really hold you back.

Why?

Because in my experience and from reading dozens
of success stories, I have realized most people
don't understand the qualities of an entrepreneur
that are required...

With each and every one of those who achieved
exceptional success...

If they hadn't have become successful with that
idea -

they would have probably made it some other way.

It isn't the magic idea we need to be looking for.

It's the magic attitude.

The magic way of thinking BIG.

The magic determination.

The magic of understanding who you are and
how to best utilize your talents.

Those are the qualities of an entrepreneurs we
have to harness if we want to be successful.

But for now, just ask yourself:

Am I the right person to create the wealth
and health that I want?

Because before you can have the money...
YOU NEED TO BE THE PERSON THAT ATTRACTS IT

That's right, first you must be the person who is
magnetized to opportunity with the right attitude
and thinking. Then you must do the right things to
attract wealth (such as educating yourself, waking
up early, managing your time, etc) before you can
have what you want.

By the way, stay tuned for cool stuff coming in this
blog.

I'm just getting started and unless you've read all
the posts, you're way behind the curve, so get busy.

Talk soon,

Doc

PS I try to post at least three times a week and sometimes
four or five, so make sure you check back often or you'll
be behind and that's something you don't want to do if
you're interested in marketing.

big SECRET marketing POST (just for you)

Saturday
5:35 PM
Temecula, CA 92593
P.O. Box 1817

Hello again.

If you're reading this post, you're going to love
me after you've read this and watched the videos I've
linked you to in this post.

Today I came a across an article from a acupuncturist
talking about a mentor of mine, Carmine Gallo.

This is the man that writes for Business Week and Forbes
Magazine.

If you don't know who Carmine Gallo is, he's a charismatic
and popular speaker who's written several books - one of
those being the bestseller; "The Presentation Secrets of
Steve Jobs."

I would have never known who he was or why I would want to
read anything he wrote, until my brother sent me a YouTube
video with Carmine talking about Steve Jobs and his presentation
skills.

If you're ready to walk away with some golden nuggets of marketing
insight from the man who made Apple what it is today, you're in
for a real treat.

You will get a FREE marketing lesson that's worth it's weight in
gold.

I’ve been a rabid fan of Steve Jobs since I bought my first
Mac back in 1994 or some time like that. I can't remember, but
I had a ton of them.

As you probably know, Steve Jobs resigned as CEO of Apple
last week, which has been the biggest – and saddest news in
the tech world this week.

Well today for some reason I was surfing and I came across
an article by an acupuncturist about by Carmine Gallo.

Like I said, Gallo is a communications coach for
many of the big brands you recognize today.

In this video presentation Carmine shares with you golden
nuggets of marketing insight you don’t want to miss.

It will be well worth your TIME and MONEY – or should I say your time
because there’s nothing to buy and I’ve seen presentations
like this go for a lot of money.

Here's the presentation.

http://youtu.be/rT8we3V-qDs

Now here's part II of this post.

Today I heard about TED.

Now if you're not a techy or someone who surfs alot
you may not know what TED is. “Ideas Worth Spreading.”

Explained: It’s a not-for-profit organization that meets
twice a year to bring together the top minds in the area
of business, social issues, economic and environmental
concerns.

Now that's a mouthful. (if you ask me)

The invited speakers are among the top thinkers of today who
come to talk to the audience for about 15 to 20 minutes.

That's it.

They are in and out.

But here's the deal. What they share is not only insightful
but priceless.

And if that wasn’t enough, TED brings these talented thinkers
to the masses for FREE. They get their revenue from corporate
sponsors.

When you watch this second video - you’ll see what I mean.

Relax and sit back because you’re in for another 18 minutes
of the best investment you'll make this year in yourself.

I promise!

Here's the link.

WATCH IT.

You won't be sorry you took the time, as it will change the way
you think about your business.

http://youtu.be/rT8we3V-qDs

Dr. Carney

Stories that Sell. Placebo?

August 24, 2011
Wednesday
Temecula, CA 92593

I'm always searching the internet, trying to decipher what works, what will work better, and what doesn't work at all.

Well I stumbled across something today so I'm going to share it with you.

It's a story and I love stories. In fact, I'd like to become a story teller.

Why?

Because I love telling stories and if you can tell a good story, you can become a great marketer.

How do I know this?

Simple.

I read and I write and I tell stories.

Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes.

The sad thing about this man was that tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. His only hope was a new experimental cancer drug called Krebiozen.

Now I have to tell you, when I read this story, I had never heard of Krebiozen. I can't even say it, so I know I'd never heard of it.

Three days after his initial treatment, the man was out of bed and joking with nurses.

As treatment continued, his tumors shrunk in half.

Ten days later, he was discharged from the hospital …

the cancer gone.

Strangely enough, none of the other cancer patients treated with Krebiozen showed any improvement. They were treated the same way he was. There was no difference.

Stranger still, a few years later it was conclusively determined that Krebiozen had no therapeutic value whatsoever.

Welcome to the power of the placebo effect.

The placebo effect and the power of belief and experience.

A placebo is, by definition, a substance that doesn’t actually provide the promised benefit. In other words, it’s not real.

The placebo effect, however, is very real.

Research spanning decades demonstrates time and again that placebos (sham treatments) have resulted in true beneficial results. According to Scientific American, “placebos have helped alleviate pain, depression, anxiety, Parkinson’s disease, inflammatory disorders and even cancer.”

The placebo effect works in very real ways because people consciously believe the treatment will work. Not only that, but the experience of being treated, even with a “fake” medication, creates subconscious associations that lead to recovery.

Belief and experience are two vital ingredients of effective marketing as well. In other words, the things we buy fulfill our expectations if belief and experience remain consistent, regardless of “reality.”

Here's something else to think about.

Can a glass make a cheap wine taste better?

Consider the case of Riedel wine glasses, a highly successful line of glass-blown wine receptacle designed to deliver the wine’s “message” via the carefully-crafted form of the glass.

In other words, the shape of the glass makes the wine taste better.

Skeptical?

So was Thomas Matthews, executive editor of Wine Spectator. Premier wine critic Robert Parker, Jr. was unconvinced.

And yet Matthews, Parker, and hundreds of other wine experts, and thousands of customers now swear it’s true.

Taste tests throughout Europe and the U.S. proved time and again that wine — expensive, inexpensive, and middling — tasted better in Riedel glasses.

Except it’s not true. It's all about belief, and when you have a certain mindset,
your body reacts and makes it true. (just be careful with that.)

When subjected to double-blind testing that doesn’t let the taster know the shape of the glass, people found no detectable difference in taste between glasses.

Objectively, the shape of the glass just doesn’t matter and I'm sure you'll agree, unless you have the belief they did.

But subjectively, when belief in the glass and the experience of the glass are added back in the mix, it matters.

And the wine does taste better to these people, just like the placebo effect can make people well.

So how do you GET a placebo effect going for your service?

Are you ready for this?

I want you to know you have to believe this if you want it to work.

Your placebo effect is YOUR story.

The audience determines what’s authentic. Not you, no matter how “real” you’re keeping it.

The frame is everything.

The basic idea is to frame your story in a way that matches the worldview of a subset of people. In other words, you tell the story of why you believe your product or service is exceptional, unique, or just plain better in a way that other people also believe to be true (authentic).

If your story is deemed authentic, people will kick in belief by telling the story to themselves, and buy what you're selling.

If the experience of your product or service remains consistent with their belief, your story becomes their story, and these early adopters will become evangelists for you in a fervent crusade to convert non-believers and expand a tiny market into a larger one.

You need to understand this, because this is how empires are built.

Yes, my language in that last sentence was intentional. This is how religions, cults, and Apple work as well.

Tell a story that spreads like a wild fire.

The key thing to remember is to tell a story that resonates strongly with some, instead of trying to tell a story that pleases everyone. No story works with everyone, not even Apple’s.

But the people who "dig your story" have the power to spread it, now quicker and easier than ever.

For example, if you believe your Converse skate shoes are cooler than Nike, and wearing Converse makes you feel cooler, then as far as you’re concerned, you are cooler, all thanks to the story Converse (and you) are telling.

And you’re likely to validate the story you’re telling yourself by trying to get your friends to switch away from those whack Nikes, too. These stories are how your placebo effect spreads and becomes real to more and more people.

George Riedel passionately believes the story he tells about his wine glasses. And thousands happily agree with him, all thanks to the new reality that belief and experience create.

What’s your story?

If you don't have a story, get one. I can guarantee you, you do have one. You just haven't thought about it long and hard enough.

You can do one of two things.

Either do what I'm telling you, or continue doing what you're doing now and getting the same results.

You change or nothing changes.

It's up to you.

Gone in Sixty...

What's Your Time Really Worth?

Today I want to talk about the power of an hour
and those 60 clicks on every clock.

I'm organized and if you want to be better at what
you do, and make more money, make sure you
read this short email.

Why are 60 minutes so important to you and me?

First of all because you can never, ever get them
back. Once they're gone, they're gone.

Secondly, those 60 clicks are extremely powerful if
you'll do just one simple thing...

And it's not checking your Facebook or Twitter
account...

It's not checking your email either...

And it's not all that ADHD behavior we're all
(including me) so guilty of in this age of
technology where there is so much
to grab our attention.

No, it's none of those things.

So what is it?

It's developing an intense focus...

Because it really is incredible what you can do in
ONE HOUR.

For instance, today I put an hour aside and
planned my next two months worth of email campaigns
(I actually wrote two personalized postcards,
ten emails, and a follow up letter for Teachers,
together with some very simple ways to overcome the
"recession thinking" that surrounds my clients
everyday - so stay tuned)

Here's the thing: Most people go around in circles
within their lives everyday, because they won't put
that time aside to focus ON their business, and
only their business.

But if you'll do it - and stay super-focused on
your business...

It will take you off the round and round in
circles merry-go-round of being in business.

Remember, we all have the same amount of time,
everyday. You have the same amount of time that
I do.

Here's the SECRET.

It's what we do with it that counts.

And developing intense FOCUS - and leveraging
from the power of an hour) every day really can
help you get an unfair advantage over most
of your competition.

Remember...

1 hour a day is 5 hours a week... which is about
250 hours a year - so you can do a lot with that
ONE HOUR if you're FOCUSED.

So why not take a power hour today and use it
wisely - today.

You can implement your first strategy today.

All for now,

Dr. Carney

What you need to know about getting noticed

August 23, 2011
Tuesday

Hey,

The days are flying by.

The weeks are rushing by.

And the months are going like crazy as
well, and the year's almost gone.

Amazing, frickin' amazing.

So...

What are you doing... in your business,
to get noticed?

I mean the world does NOT revolve around
you.

Your clients, customers, patients, and contacts have
something in common.

They notice things.

I notice things.

You notice things...

But the question is...

what do they NOTICE?

They notice:

•When you treat them like stars in order to encourage
them to become a patient, but then treat them like numbers
once you have won their attention.

•When you say their urgent order will be shipped on
schedule, but you are a day late or you say their condition
is urgent but you never call them back. In other words
you are like an attorney. You never return your calls.

•When you are more focused on what’s in it for you,
than what’s in it for them. Always remember, people are
more interested in themselves than you. You may think
they're more interested in you, but if you think that,
you are way behind in your marketing skills. Get a life.

They also notice:

•When you treat them like stars in order to encourage
them to become a client or patient, but then treat them
like superstars once you have won their attention.

•When you say their urgent order will be shipped on
schedule, yet you manage to get it ready a day early.
one thing I make sure I do is if I say it's going out
today, it will. If I say I'm going to call you, trust me
I'll call you. I now use my smart phone to schedule everything
for me. Everything. It reminds me like a secretary and it
doesn't cost me a dime extra to use it that way.

•When you are more focused on what’s in it for them,
than what’s in it for you, they NOTICE.

Not every client or patient or customer complains to you
when they are getting POOR service.

However, they are far more likely to move their business
to a competitor. That is BAD NEWS for you.

Not every client drops you a note of thanks when you are rendering
exceptional service to them.

However, they are far more likely to remain a client or patient
of yours and to recommend your services to their friends.

That is called a referral and that's how you want to be noticed.

Dr. Carney

The Secret of Happiness

HEY,

Good morning. It's 10:18 PST here.

I’m sure by now, most of you reading this will know
of the hundreds of books written over the years that
talk about happiness, joy and a fulfilling life.

I don't buy a lot of them, but I know that people are
constantly searching for the answer to happiness.

I know that these authors are successful, otherwise their
books wouldn't be best sellers.

But, for many, their quest to get a straight answer about
happiness has still not been answered to their satisfaction.

Even after reading all the books.

The question of what is happiness, though, is not a one
secret formula or answer.

To some people, this answer will be very disappointing because
they long for a ONE solution answer that finally gives them
what they have desired for many years.

On the other hand, I can give you several answers that may
lead you to discover your own answer.

For example, happiness for millions of people would be the
freedom that we enjoy in North America that allows us to work,
play, vote and live a life full of opportunity, even though
we're taxed to the max.

For these millions, they cannot begin to contemplate, except
in a dream world, what we take as a given, what we often take
for granted, and what we so often complain about always wanting
more non-essential toys and possessions.

FREEDOM is pretty darn important. Lose it and you'll understand
what I'm saying here.

To others, happiness is something that they can possess but
do not take the opportunity to exercise it because of what they
choose not to do more than not having the choice.

By this I mean that these types of people fail to understand that
they could do, as in work, what they desire if they where truly
interested in doing what they wanted.

For example, if a person is in an unrewarding career, it doesn’t
mean they couldn’t change their career if they really, really wanted
to. Even if they're a business owner, doesn't mean they can't change.

Or, take the person, for example, who really wants to run his or
her own business but takes no action towards putting a plan into
motion. He or she might just DREAM about it and talk to their spouse
about it but they never do anything.

No action steps.

They seemingly have the notion of what would make them happy
but do nothing to get there.

As well, the notion of happiness for some is a constant – that is,
they always want to be in a euphoric state of happiness.

I hate to be blunt, but happiness is not a constant.

Never has been, never will be.

Each one of us has issues, concerns, obstacles, problems
and tribulations to deal with at some point in our lives.

All of us. Heck even I do.

All of these issues may not be pleasant but they must be
dealt with.

Once we have successfully overcome our problems, it is
more likely that we can return to a state of happiness.

That's what you have to remember when you're reinventing
yourself.

So, unfortunately but realistically, happiness is not
something where you can find a secret formula that will
guarantee a constant happy life.

But, happiness is within our daily lives even though it
may be in small proportions, and occurs only a few times.

I mean you're reading this blog, so maybe you're finding
some type of happiness. I hope so.

To me, happiness is a combination of a lot of factors but
some of the main components are being true to yourself, stick
to your ethics, hold to your values, and care about what you
are offering to others.

I don't know about you, but I love this story...

11:11 PM
Thursday night
August 18th, 2011
California time

Hey, this is going to be a special blog post.

I didn't write this, but I wish I had.

It's a special little story and one that I
don't think you'll forget.

Read it and let me know what you think.

I loved it and it's something you don't
forget.

The first day of school our professor
introduced himself and challenged us to get
to know someone we didn't already know. I
stood up to look around when a gentle hand
touched my shoulder.

I turned a round to find a wrinkled,
little old lady beaming up at me with a smile
that lit up her entire being.

She said, "Hi handsome. My name is Rose.
I'm 87 years old. Can I give you
a hug?"

I laughed and enthusiastically responded,
"Of course you may!" and she gave me a giant
squeeze.

"Why are you in college at such a young,
innocent age?" I asked.

She jokingly replied, "I'm here to meet a
rich husband, get married, and have a couple
of kids..."

"No seriously," I asked. I was curious
what may have motivated her to be taking on
this challenge at her age.

"I always dreamed of having a college
education and now I'm getting one!" she told
me.

After class we walked to the student union
building and shared a chocolate milkshake.

We became instant friends. Every day for
the next 3 months we would leave class
together and talk nonstop. I was always
mesmerized listening to this "time machine"
as she shared her wisdom and experience with
me.

Over the course of the year, Rose became a
campus icon and she easily made friends
wherever she went.

She loved to dress up and she revealed in
the attention bestowed upon her from the
other students. She was living it up.

At the end of the semester we invited Rose
to speak at our football banquet.

I'll never forget what she taught us. She
was introduced and stepped up to the podium.
As she began to deliver her prepared speech,
she dropped her three by 5 cards on the
floor.

Frustrated and a little embarrassed she
leaned into the microphone and simply said,
"I'm sorry I'm so jittery. I gave up beer for
Lent and this whiskey is killing me! I'll never
get my speech back in order so let me just tell you
what I know."

As we laughed she cleared her throat and
began, "We do not stop playing because we are
old; we grow old because we stop playing.

There are only 4 secrets to staying
young, being happy, and achieving success.

You have to laugh and find humor every day.

You've got to have a dream.

When you lose your dreams, you die.

We have so many people walking around who
are dead and don't even know it!

There is a huge difference between growing
older and growing up.

If you are 19 years old and lie in
bed for one full year and don't do one
productive thing, you will turn 20 years
old. If I am 87 years old and stay
in bed for a year and never do anything I
will turn 88.

Anybody can grow older. That doesn't take
any talent or ability. The idea is to grow up
by always finding opportunity in change. Have
no regrets.

The elderly usually don't have regrets for
what we did, but rather for things we did not
do. The only people who fear death are those
with regrets."

She concluded her speech by courageously
singing "The Rose."

She challenged each of us to study the
lyrics and live them out in our daily lives.

At the year's end Rose finished the
college degree she had begun all those years
ago.

One week after graduation Rose died
peacefully in her sleep.

Over 2.000 college students
attended her funeral in tribute to the
wonderful woman who taught by example that
it's never too late to be all you can
possibly be.

When you finish reading this, please send
this peaceful word of advice to your friends
and family, they'll really enjoy it!

These words have been passed along in
loving memory of ROSE.

REMEMBER, GROWING OLDER IS MANDATORY.
GROWING UP IS OPTIONAL.

We make a Living by what we get, We make a
Life by what we give.

Be here for the next post.

It's going to be a dilly.

Talk later,

Dr. Carney
P.O. Box 1817
Temecula, CA 92593
http://www.OutrageousChiropracticMarketing.com

Norbert Olberz

9:43 AM
P.O. Box 1817
Temecula, CA 92593
(951) 760-0798

Hey it's Tuesday and I'm on a roll.

I'm getting ready to open a nutritional practice
and I just wanted you to know why I'm slacking in
these posts.

Chiropractic is great, and I love it.

I think I do it rather well.

If I can just get my hands on a patient, they know
that I know, and from that point forward, things happen
for the patient that they want.

So it's all good.

And if I can have a great team, like I talked about in
my last post, this practice will soar.

And I truly mean that.

Today I'm going to talk about Norbert.

I'm going to share a story with you how Norbert Olberz
built a corporate giant from a tiny mom and pop business.

So if you're in a mom and pop business you might want to
read this closely and get some gems from what I'm about to
tell you.

Norbert was born in Germany in 1925, after World War ll

Norbert went to Canada where he worked as an oil roughneck
and a truck driver. When a sponsor posted $2,500 and assured
the U.S. government Norbert had a job, he came to the U.S. in
1955 at the age of 30.

Meanwhile, his friend Margit asked him to post $2,500 and sponsor
her German friend Irene Kitz. Norbert was happy to help, paid the
$2,500 and gladly forgave the debt. (by the way, $2,500 was a heck
of a lot of money at that time.)

Nearly a year later, Irene arrived and was introduced to Norbert.

She instantly touched his heart and he asked her out on a date.

On their 2nd date, suddenly he proposed marriage.

Startled, she considered his proposal and during dinner, she said,
“Here are the rules,” defining a marriage of equals, something
largely unheard of in the 1950’s.

After Norbert agreed, she accepted his proposal and three weeks
later they were married.

In 1959 they moved to what is now La Canada Flintridge, northeast
of Los Angeles as Norbert found what he hoped would be a great
opportunity.

They bought a little ski and tennis store they named Sport Chalet for
$4,000 and then the couple used the rest of their life savings of
$6,000 to pay for the inventory.

But it wasn’t enough money.

Norbert borrowed another $5,000 from suppliers and the couple was
now in debt way over their heads.

They were so broke, they lived in the store.

For the 1st two years, they
slept on portable beds, cooked their meals on a small propane stove
and showered using a garden hose.

Norbert often worried about all the debt he and Irene had.

Fortunately, she got a job as a teller at a local Bank of America branch
and she worked after hours in the store, the two of them being at first
the store’s only employees.

Gradually, through listening to their customers and through trial and
error, their little Sport Chalet grew into a profitable business and
Norbert began to expand it.

One story Norbert loved to tell about that expansion was about a woman
who came to the store on a summer day wanting to buy a baseball mitt for
her son. At first Norbert was thrilled thinking he was going to make an
off-season sale of ski mittens.

When she corrected him, he asked what a mitt is.

And when she explained that, he asked what a baseball is, for baseball was not played in Germany. As a result of that conversation, he added some baseball equipment and when that sold well, he realized there was real money to be made in team sports, especially in selling uniforms, shoes and other apparel.

So much money, that in 1974, he took over an old shuttered supermarket across the street and opened a 30,000 square foot facility to cater to the sports team market.

This big risk paid off well.

In 1981 he opened a 2nd store in Huntington Beach in Orange County and that soon caught on. He kept opening stores and in 1992, to raise more money to open additional stores, he took the company public.

Today there are 55 stores located in California, Nevada, Arizona and Utah and the company has $364 million in annual sales.

Norbert also became a real estate investor. His dream was to build a beautiful shopping center to include a Sport Chalet and its corporate headquarters

Over the years, when Norbert had a good year, he bought 2 or 3 houses in an adjoining tract to his store and when he had a bad year, he scrambled and bought 1 house.

Eventually he owned 29 homes and for years, he rented them to employees for an incredibly low $500 a month. Many of those homes were three bedrooms and some had swimming pools.

A three bedroom apartment near his store rented for 2 -3 times that much and a house for even more. Employees loved his generosity and moved into “Norbertville.” It was understood by all that someday Norbertville would be replaced by a beautiful shopping center but that turned out to be many years into the future.

Finally in 2008, Norbert and Irene proudly opened on what had been Norbertville, a beautiful shopping center, with retail space, the new corporate headquarters and a park and a pre-school.

But subsidized housing aside, Norbert and Irene did something else extraordinary to express their appreciation for Sport Chalet employees.

In 1998, nearly 40 years after Sport Chalet began, to reward their longest term 129 employees for helping build the company, they gave them $3 million of their own stock, a rare act of generosity in corporate America.

Suddenly those employees had huge and unexpected bonuses.

A year earlier, 72 year old Norbert hired Craig Levra to work closely with him and to replace him as CEO, which Craig did in 1999. Norbert served as Chairman until 2001 when he was 76 years of age and Craig replaced him in that role as well.

For the next 10 years, Norbert and Irene could focus on making the shopping center a reality and on the outdoor activities they loved. They were also long term supporters of the Sierra Club.

But on July 15th 2011, 86 year old Norbert died at his home of natural causes. He is survived by Irene, his wife of 52 years, their 48 year old son Eric, who serves on the Sport Chalet board of directors, and by their grandsons Karl and Marcus.

But Norbert is survived as well by the many thousands of employees, customers, suppliers and shareholders of Sport Chalet who it was his honor and passion to serve. The company employs 3,200 people and over the 52 years, estimates that it has employed about 40,000 people full or part time.

Among those former employees are doctors, lawyers, judges, professors, bankers, police officers, firefighters and others who got their start at Sport Chalet.

Norbert and Irene succeeded by having the courage to act.

If you have a dream, don’t let it languish.

Take at least some action this week to make it a reality.

Don't ever let anyone tell you that you can't do something. If you believe that, then you won't accomplish what you were put on earth to do. Believe in yourself, and
create a great team. When you create a great team, you're going to be successful, even if it's just one other person.

Enjoy the day.

Let me know your comments.

Dr. Carney

Do you really have a TEAM?

9:27 AM
Temecula, CA 92593
P.O. Box 1817

Hey

Sorry I'm a little late on the post, but I've been really busy.

No excuses.

Let's get started.

One of the keys to creating a culture of exceptional customer service is having a true team.

Only about 10% of all organizations ever reach the ultimate level of teamwork and cooperation. That number applies to chiropractors, WalMart, and even a wine dealer.

The Dallas Mavericks are one of those teams!

Their performance in the playoffs was a constant display of selfless actions and looking out for fellow teammates.

Despite the obvious bias and wishes of the TV announcers, Dirk and company beat one superstar team after another. No one thought it was possible to beat the Lakers, especially in straight games. Remember I'm in California and the Lakers rule here.

Then they extinguished the Miami Heat who thought they had assembled an unbeatable team of high-priced superstars.

So how did the Mavericks take a team of players from radically different backgrounds and with what some labeled as “average” talent and win it all?

It was through incredible teamwork.

Let’s look at several key factors that contributed to the victory.

1. They Spread the Load. Even a talented player like Dirk Nowitzki is bound to have an off night. Just when it appeared he was a bit off on his shot, other players like Jason Terry stepped up and had the game of his career. Dirk knew he was off and shifted his game to one of assists and defense, letting his teammates "grab" the spotlight.

2. They Celebrated Success. The Maverick stars, when interviewed by the media following a win, would deflect the credit to other members of their team. I never heard them saying “I did this” or “I did that.” It was always about the team. This was never as obvious as it was when Mark Cuban gave the honor of accepting the trophy to former owner and founder, Don Carter.

What a class act!

3. They Believed in Each Other. Unlike some of the other NBA teams who went down in the playoffs, the Mavs are not full of individual egos who were only concerned about their own stats and image. Every member of the Mavericks respected the skill and contribution of each other. They knew how important the players coming off the bench would be to make their ultimate goal.

4. They Kept Focused on a Common Goal. Even after shocking the sports world and sweeping the defending champion Lakers, the team limited their celebration knowing they were not done yet. The owner and the coaches reminded them that everything they worked for from the preseason to this moment was to win it all. They were focused!

Rick Carlisle, the coach of the Mavericks, made the following statement in a Sports Illustrated article: “They have made a statement. It’s not about our team but the game. Playing it a certain way. Trusting the pass. Believing in each other. Our team is not about individual ability; it’s about collective will, collective grit.”

Does your team (employees) have what it takes to win the “championship” in your industry?

It starts with leaders who are willing to serve their employees and communicate a vision for the goal of the team.

Next you hire employees who care more about each other than themselves.

Finally, put processes in place that encourage teamwork and are flexible enough to allow teammates the freedom and creativity to jump in and assist each other when possible.

You should be focused on two areas: 1) Customer Service and 2) Leadership. Any organization can do a good job in these areas, which means they will ultimately be successful.

INSTANTLY CONNNECT WITH PEOPLE

Hi,

Today is Thursday. I'll be attended a interesting unique
seminar in Irvine, CA this Friday, Saturday, and Sunday,
so if I don't blog on Friday, you'll know you should consider
this one the blog for Friday.

Here's another little strategy a mentor of mine used to instantly
connect with his audience... and lift their level of trust and respect
for him.

Here's what he did.

After he introduced himself, played a couple of songs, etc. he jumped
off the stage, like a rock star does... and ran around the entire concert
so everybody could see him.

You could do this too if you were giving a presentation.

What did he achieve by doing this?

He attempted to connect with everyone in the audience.

So even those people in the back row could now see, hear
and get a sense of who he was.

Pretty cool huh?

This way he didn't just connect with the small amount
of people at the front of the audience.

He connected with everyone.

Now, how on earth does this relate to marketing? Let me show
you a little technique you may be able to use in your next ad
or sales letter.

Whenever you're selling a product, or a service, there's a
portion of people who will be thinking in the back of their mind.

It sounds good, but it's not for me.

It doesn't relate to my needs.

So you need to 'figuratively speaking' (just like Michael)
walk around to every person in your 'prospect audience' and
spell out why your product or service relates to them.

Let's imagine you're selling a weight loss product. You could present
the benefits of your product, explain what it has to offer them,
and then say...

---

Who Needs This Program?

* Are you a housewife who wants to lose weight and doesn't have time
to go to a gym?

* Are you a single man who's looking to find a new girlfriend?
Every woman loves a man with a great physique!

* Are you a single woman looking to find the man of your dreams?

* Are you a married man who would like to spice up his sex life.
Watch what happens after you wine and dine your wife over a
candlelit dinner looking like a movie star.

* Do you enjoy entertaining friends? Love to socialize and bring
people together? After you finish this program...everyone will want
to know your secret and you'll command their attention.

---

Now notice how this little paragraph makes this product relevant
to EVERYONE who's reading it.

It doesn't matter if you're single or married.

Man or woman. There's specific benefits which apply to you.

If I was writing the copy for marketing course or marketing coaching,
I'd write something like this...

Who Needs These Secrets?

* Do you have a business you'd simply love to see overflowing with
customers, clients, or patients?

* Are you a single woman, (or a housewife about to get a divorce)
who wants to learn the ultimate way of making loads of money -
selling something everyone will want?

* Are you a doctor, who would like to have a waiting room swamped
with patients?

* Are you a marketing consultant, antique dealer, or budding new
copywriter who wants to stay on the cutting edge in order to provide
maximum value to your customers which equates to more money in your
bank account?

*Is there anything you want to sell? Your bike, car, home or
even your antique ashtray on ebay?

By the way, if you fit into any of the categories above, then
you should get your hands on my weekly FREE Marketing Email Newsletter
by hopping along to:

http://www.OutrageousChiropracticMarketing.com

That's it for now,

Dr. Carney

Your Email Headline And What Works...

The Email Headline

The HEADLINE is the most important part of your whole email, so you should put alot into this process. When I write emails for clients, I spend anywhere from an hour to
four hours writing the email.

I have a way to write emails and it's one I've been working on for years.

So... let's start here.

A killer headline will be the one thing that captures your audience! You will need to step outside the BOX to create curiosity for your reader.

Many people will tell you email marketing just simply doesn’t work, especially today. These are the people that are not writing “Killer Headlines” and can't write a story, or anything else I've talked about in this blog and my M.E.N. newsletters.

http://OutrageousChiropracticMarketing.com

To capture their curiosity, shock them or capture their emotional side, you have to have a good headline. The better the headline, the better your response.

I study email marketing like people eat food, so you know how serious I am.

Another effective way is to ask a question - to get them thinking.

Here's the important parts.

The Email Body

If your killer headline has captured their attention (and it has too) and now you have to give them a solution to their problem.

Write as if you are writing to 1 person. That's one of my cardinal RULE. Don’t address them as you are writing to a list. Don't ask them questions in the plural. This will make your emails more personal, giving great results - to your email.

Let them know what you can do for them.

Tell them how you can solve their problems, with a solution... you have at your disposal.

When you're talking to them in your email, use emotion in your words.

I have a list of power words I've talked about in this blog, so if you don't know those, you might want to search them out. I've also mentioned them in my M.E.N. newsletter, so make sure you use them.

Use words like: Ingenious, Blinding, Maximize, Cutting Edge, etc…, just to name a few.

There are literally HUNDREDS of these POWER words.

A Call to Action

Then, tell your reader what to do next.

You will need to direct them, tell them exactly where to go to get this information.

You’re Signature

I say this so much I even bore myself! You need to be transparent, people want to associate with people - not businesses!

Sign your email with your name, your phone number, Skype username, your blog address, etc.

Give them every opportunity to be able to connect with YOU, if they want to.

Here’s a recap for successful email writing. This is just the tip of the iceberg, but at least you have something to work with.

1. Here is what I’ve got for you (headline)
2. This is what I can do for you (body)
3. Here’s what to do next (call to action)
4. Signature detail (be transparent)

With that said, learn to not do this!

A bad example I just pulled from my spam folder.

Subject: $1,980 with no selling!

Body: Everyone is doing this: no selling, no recruiting, and no training. Just pick up your check and go spend it.

Signature: Check it out before I take the website down. Go to http://whatabigscam.crap

Anyone with half a brain will not fall for this.

This is the kind of email that gives people a bad name when it comes to email marketing etc.

So, you see what I mean!

If you are trying to make it and want to build a good quality list of people you can connect with in the future, so you need to give them VALUE, give them what they need, and give them what they WANT.

People are looking for someone they can trust.

Writing good marketing emails will help build this trust for you and your patients.

If you follow my rules.

Until next time...

Dr. Carney

What Does Rocky Have On You?

This is something one of my mentors sent me.

READ IT.

I think you'll like it.

I'll throw my own thoughts in but I want you to read this.

It's that important.

If you have been reading these this blog for long, you know that I am a huge fan of the Rocky movies, starring Sylvester Stallone so please, take the time to read this now.

Six different Rocky movies were produced with Rocky Balboa being the final one.

Each film is very interesting and Stallone's portrayal of the character so memorable that I've sometimes forgotten that Rocky was simply a fictitious character created for the movies.

Sylvester Stallone was being interviewed about how his memorable character came into being.

He explained that he wrote the first script at a particularly difficult time in his life.

He had no job, no money and the only acting he was doing was small parts as a gangster or movie extra.

His life and career were going nowhere.

But, he had a dream in his heart and he was not willing to give up.

He believed he could make it as an actor if he did NOT quit. He was always looking for an opportunity. You might say he was driven!

One day, when Stallone was leaving a movie set, he mentioned to one of the producers that he had written a story about a boxer. The producer said, "Well, that sounds pretty interesting. Drop it off and I'll take a look at it."

A few days later he dropped off the script and although it was in rough form, those who read it enjoyed it very much.

He soon received an offer of $25,000.00 from the producer to BUY it.

That was a lot of money - especially to someone who was "broke" and sometimes sleeping in his car. The only meaningful thing that he had in his life at that time was his dog, Butkus.

He would feed his dog, even when he couldn't feed himself.

So, an offer of that much money seemed like a fortune to him.

In his discussion with the producers, Stallone mentioned that he wanted to play the part of Rocky.

They laughed and told him that would be impossible. They already had in mind four possibilites: Ryan O'Neal, Burt Reynolds, Robert Redford, and James Caan, all of whom were stars at the top of their movie careers at the time. I personally can't see anyone mentioned playing Rocky, other than Stallone.

Although Stallone knew of those actors, he told them that he still thought he would be the best one to play the part. He was told they would think about it and get back to him.

When they called few days later, their offer was $100,000.00!

Again Stallone turned them down, insisting that he play the part of Rocky.

The next call came with an offer of $150,000.00. He turned it down.

Then $170,000.00 and again he refused the offer.

Then $250,000.00 - a quarter of a million dollars!

Even though he knew what a difference that much money could make in his life, he had a dream and he was looking for an opportunity. This was not it, so once more he turned down their offer.

In a few days, the offer jumped significantly - $330,000.00. In the interview Stallone said that at the time he couldn't even count that high and that he couldn't imagine seeing that much money!

But, the lengthy discussion ended when he again told them that the sale was contingent upon his playing the lead role.

At their subsequent offer, he almost gave in.

It was for $360,000.00.

He said the only problem was, if the movie and the story he had written about Rocky turned out to be a success, he would never be able to live with himself, knowing that he had given up on his dream and the opportunity that he desired so intensely.

"No," was his answer.

A week later, they called him and asked him to come in for an interview.

When he came in and sat down, they told him they would make him one LAST offer and he could be assured that this would be their final offer.

They offered Sylvester Stallone the grand total of - zero.

They told him all previous offers to purchase his script were off the table, but they would allow him to play the lead role.

He almost jumped out of his skin!!

This was the opportunity for which he had been waiting!

So, Sylvester Stallone played the part of Rocky Balboa in the first Rocky movie, and the rest as they say, "is history."

Though he made absolutely nothing for his script, his career was launched and his life has never been the same; neither has ours.

The movie, theme song and many of the other characters have become part of our culture - all because one man was looking for an opportunity.

What you are looking for in your life?

Do you simply get up every day and deal with life as it comes or are you trying to make a difference in your life, your family, or your business?

Do you have secret dreams and visions and goals that you want to accomplish?

Are you making it better for yourself and others, or are you simply doing just enough to get by each day, hoping for enough energy to crawl into bed at night?

I don't know about you, but I find this thing called life to be an interesting experience. It may be crazy to live with dreams and hopes and visions, but to live without them is madness!

Take a lesson from Sylvester Stallone and his character, Rocky Balboa; stick with your dreams.

Look for opportunities and do not give up until you have accomplished what you believe is the reason for which you were created.

Everything in life is better when you are living your dream and fulfilling your destiny. I trust, hope and pray that is your attitude toward life - not only this week, but forever!

I'm going to tell you something really important that I learned today that will make a lot of sense if you've read this blog post.

So...

be looking for it in the next few days.

Talk later.

Dr. Carney
P.O. Box 1817
Temecula, CA 92593
(951) 760-0798

This is Number 200... Congrats if you are reading this.

This is going to be a
Crash Course in Marketing
With Stories

It's Tuesday, and I was late
posting Mondays' blog, so I'm
going to post my blog for Wednesday
today.

See, I'll make it up to you by posting
early.

Remember learning Greek mythology in school?

I don't remember a lot, but hey, I know a few
things.

I’m going to give you one name, and I want
you to think about the first image that pops
into your head …

Hercules.

What’d you think about?

Was it what you read in that dusty old history book,
or was it the unforgettable Disney cartoon?

That, my friends, is the power of storytelling
in action.

According to thebook “Made to Stick”, stories
are an incredibly important element in creating ideas
that stick.

We humans process information much more efficiently
when it’s in the form of a story, and we’re therefore
much more likely to remember it.

We quickly forget a dry recitation of the FACTS.

And yet, most marketing is just that: fact after fact
after fact after fact, etc …

“Buy this widget from us, and it’ll do this,
this and this.”

That doesn’t "STIK".

NO it doesn't.

If you want your marketing to really 'sizzle',
like a hot steak, if you want people to remember
it when they're laying down to go to sleep, you
need to turn your marketing messages into stories.

I've told you this, over and over again.

You'll finally get it.

I’ve broken down the classical elements of story in
this blog post so you can begin to think like a storyteller,
and make your marketing messages stik...

The protagonist leads the way

You don’t have a story unless you have a main character —
also known as the protagonist — whom the audience empathizes
with.

The protagonist helps the audience become emotionally engaged
with the story.

That’s why very emotional scenes, such as love and action
scenes, are so powerful. Women know all about emotional
stories and they'll even cry when they got to a movie
or read a good story about a dog or a child etc.

Then think about horror movies, particularly when the
killer is chasing the protagonist (young person, child,
woman, good guy etc).

The audience is on the edge of their seats because they
are experiencing the same fears and rush of adrenaline
as the protagonist.

Who or what is the protagonist — the hero — of your
business?

Your antagonist is their antagonist.

You may even have a antagonist living in your home.

Doesn't have to be a person, but most likely it is.

In addition to a protagonist, a story also needs an
imposing antagonist — someone (or something) hindering
the protagonist from reaching his or her goal.

The antagonist creates conflict and sometimes frustration.

An antagonist can be a person, an entity, or even the
protagonist himself/herself (for instance, the protagonist
trying to overcome her own fear of her husband for instance).

Tap into and talk about a common “enemy” to bond with your
customers, and their loyalty to you will grow very strong,
very fast.

The protagonist must be on the move

Boring stories are ones where things happen to the protagonist.

Forget that.

Engaging stories are ones where the protagonist takes action to
defeat the antagonist.

In other words, there’s an active struggle.

Let’s say there’s a story about some really bad people who
steal a boy’s dog new six day old puppy.

The boy is sitting on his couch, crying, missing his dog
terribly.

A few moments later, a police officer knocks on the door and
delivers the slobbering, excited dog back to the boy.

Boring.

We’d rather see the boy's father chasing down the bad guys,
trying to get his beloved dog back himself.

Are you boring your clients/readers/patients/customers?

This is a cardinal sin of marketing.

Boring kills sales.

No plot = big problem, BIG PROBLEM.

Of course, a story isn’t a story unless it has a beginning,
a middle, and an end.

The beginning sets the stage, showing what the protagonist’s
life is like before the antagonist disturbs it.

After the antagonist is introduced, we enter the middle of
the story where the protagonist fights the antagonist, trying
to accomplish a particular goal.

Then, we reach the climax.

All seems lost.

The protagonist makes one more dramatic move and defeats
the antagonist totally.

In the end --- we see HOW the protagonist restores order
to his/her life.

What’s the “plot” of your content marketing?

Is there a beginning, middle, and end present in your messages?

The moral of the story is...

Lastly, great stories have an overarching message.

For instance, the moral of “Beauty and the Beast” is that
we shouldn’t judge people by their looks.

What’s the major message — or, moral — of your business or idea?

Distill it into one or two very clear lines that you
repeat, like a mantra, over and over in all of your marketing
efforts... pulling it all together

Now, let me bring this all together by diagramming one of
the greatest marketing stories of all time:

Apple, Inc.’s “1984″ commercial.

Take a minute to watch it. Just go to Google and type in:
Apple, Inc 1984 commercial

The protagonist in this story is the running woman.

The antagonist is “the man” on the screen
(Big Brother or Government for you “1984” fans).

The plot here is interesting.

There is a beginning, middle, and end, but the commercial
only shows us the climax, and merely hints at all the
other elements.

We can determine the beginning of the story was that the
woman and society were living free.

Then, Big Brother came and forced everyone to conform.

But the woman — possibly alone — resisted (the middle).

Now, when there is no hope left and the entire culture
has submitted to the will of “the Man” (the climax), she
takes one last action: she destroys big brother by launching
that hammer through the screen.

And she does it in front of the entire world.

As the screen explodes, we know that both the woman and
society have been freed from Big Brother once and for all.

The moral?

We must act to overcome tyranny and conformity, no matter
what the costs.

And the marketing message?

Macintosh will set you free from the tyranny and conformity
of the other droning, "boring" PC manufacturers.

See how stories really help make a marketing message stik?

Apple could have just said, “Hey, we make better computers,
and here’s why …”

Instead, they told a story.

Take a look at your marketing message and ask yourself:

How can I use a story to make my message stick?

It’s how we humans communicate with each other best.

Go tell your story ...

If you don't know how, then call me and we can work it
out. I'm available.

Dr. Carney
P.O. Box 1817
Temecula, CA 92593
(951) 760-0798

Better Late than... Never!

Seeking Out Failure, Believe It or Not
Can Lead to Long Term Success

Hey,

I know it's Tuesday --- okay.

I missed writing yesterday because I was in beautiful,
warm, (not HOT...) Catalina Island, CA. (and don't
forget, I said... island, because that is exactly
what it is.... it's an island in CA.)

Talk about fun. I took a ferry, (one hour and fifteen
minutes from San Pedro, CA and then walked the small town
for about 6 hours, shopping.

I found a really cool watch, went on a tour and found
out from the tour guide how this little island came
to be so famous. Marilyn Monroe, Errol Flynn, all the
big names used to go to Catalina Island.

Like I said, pretty cool stuff.

The weather was perfect and I took some killer photos
and videos.

This place is unbelieveable.

AWESOME. You should go there ONCE in your life. It'll
change the way you think about traveling abroad.

Well enough about that. Here's the really important
stuff.

I read a very interesting blog post the other day
about "survivor bias," an important statistical
principle that could greatly affect your future
success.

In brief, survivor bias
occurs when an analysis excludes information since
that information no longer exists.

Wow, is that getting technical or what?

Let me give you an example...

The English forces, during World War II, sent planes
each day to bomb the Germans. As you might expect,
several of these planes were shot down.

And, the ones that did come back typically returned
with multiple bullet holes.

Now, the English obviously wanted to maximize the
chances of its planes and soldiers returning home. soooo
English engineers (GOD help them) studied the planes that
returned.

In doing so, they found patterns among the bullet holes.

Specifically they found lots of holes on the wings and
tail of the plan, but few in the cockpit or fuel tanks.

As a result, the English added armored plating to the
wings and tail.

As you might have already concluded, this was the wrong
thing to do.

The better decision would have been to add armored plating
to the cockpit and fuel tanks.

For, the planes that were shot in those places were the planes
that were shot down and never returned.

Duh.....

The English engineers' analysis missed this data because these
were the planes that they were unable to examine.

This is "survivor bias"-- their inability to include this critical
data in their analysis since it was unavailable or didn't "survive."

So why does this matter to you?

Why would you care about this "survivor bias"?

It matters because as you start and/or grow your businesses,
you will have to hire service providers or staff.

And naturally, you will want to hire those with a track
record of success. I mean you don't want to hire someone that
doesn't know JACK about what they're doing right?

But, when you hire staff who have only worked at successful
companies, you may fall victim to survivor bias. That is,
they have not learned many of the lessons that individuals
and companies learn when they 'fail'.

Likewise, when you hire an employee that claims that
every one of their prior employers has been successful,
maybe even say it was because of them, they haven't learned
from failure.

Here's what you need to remember.

You can learn more from failure than from success.

While that can be debated, from personal experience I
can say that I've learned a ton from both failure and
success.

From successes, I have learned principles and formulas that
worked. The ones I strive to replicate on a daily basis.

And from failures, I have learned things to avoid.

I have learned flaws in my thinking.

But importantly, many of my successes have come out of failure.

From tinkering ideas and plans that weren't quite working.

And making them work. And, these new ideas would never have
come to me had I not failed first.

Now, clearly my advice is not to hire failures or people
with a habit of failure. But, likewise, it's not to hire people
who claim to always succeed.

Since a balance between success and failure often provides
that winning combination of wisdom.

So, the next time you are interviewing a key employee, make
sure to ask about their failures.

Ask about tasks and jobs that they or their companies failed at.
And find out what they learned from that failure. It's a simple
question, but when you ask it, you'll find out some very interesting
answers. Try it.

Ideally they are the types of candidates that learned a lot
from their failures and were able to overcome them.

This is because the vast majority of growing companies fail
at things over and over again. It is their ability to constantly
modify and improve their businesses that enables them to excel.

Surround yourself with people that have this ability.

Well I hope this post will help you.

Have a great day and be the best you can be.
Nothing wrong with that.

Dr. Carney