Part I

Well We're Into The Week.

Hey, it's time for another post. I just went to
town and had some yummy yogurt, and I have to tell
you it was awesome. I like mixing it up when I'm eating.

Last night I had four boiled eggs and a large, large
glass of freshly squeezed orange juice.

I was up about 5 AM this morning, but then laid
back down because there wasn't anything going on.

Then I was back up at 7:30 AM, and got on the
computer until about 1:00 PM and went to lunch.

I came across a really good book that talked about
marketing and the introduction was outstanding.

The author talked about things that made a huge difference
in his life and that will make a huge difference in my
life because I understand the concepts he was talking about.

I don't know what it is, but it must be my age. As I'm
aging, I'm gaining more wisdom, which probably translates
into more experiences. Whatever, Right?

Anyway, I'll put that in a post, the intro as soon
as I can type it up. It'll probably go into
my M.E.N. (marketing email newsletter) as I love
sharing this potent information with my subscribers.

I love doing these newsletters and I have two projects at
the printers, Omega Print, as we speak.(or as you're reading)

One design is for business cards, and the other is for
reminders that you give to patients as they're leaving
your office and making their new appointment. If you want
to learn more, just email me as I'm going to POST this
and then repost the next Chapter of this POST.

You're going to love the pictures of the cards and the
inserts I'm perfecting as they will bring you more
celebrity status than Carter has liver pills, which is
one heck of a lot of status and credibility.

OH I want to say something to a friend of mine in Texas,
Dr. Caleb Braddock. He's the man as he has a course that
I learned all this from and he rocks. If he ever comes to
this blog he'll know that I really care about him and like
his work.

I'm also going to be doing some educational videos on my
blog in the very near future. I love doing videos and I
have some really good ideas on making this work for a lot
of the doctors that I coach as far as marketing is concerned.

Tomorrow is the last day of the month, so my invoices will
go out tomorrow evening. I try and wait until it's time to
send these out as I hate hounding anyone for money.

Well I'm going to move onto the next post. I might post
tonight, then again I may post Friday. What happens tomorrow
will be the deciding factor.

Okay, signing off. See you on Part II.

HEY,

I'M back.

TODAY is another day, and it's a beautiful Saturday.
The birds are chirping, it's warm, not overly warm, I've
cleaned the car and it's just a darn nice day.

ALOT of time, people think they are marketing and they
think they can do everything they want to do without
marketing, but I'm here to tell you that is not going
to happen if you're not aggressive.

---------------------------------------------------------
I'VE just come up with a new way to market which is so
personalized that you're going to be completely blown
away by this.
---------------------------------------------------------

HERE'S what I do. I draw you as a caricature, then I
add comments and handwrite everything on the card except
your return address. When I do that I can tell you, people
are going to not only look at your postcard, they are going
to read it because it's totally different and borderline
outrageous.

IF you want me to send you a sample, please email me
at drroddc@yahoo.com and we'll work out the details. The
initial cost is high, plus the cost of printing, so what
I want you to do is think about getting a sample. All I
want is the cost of the postcard and the postage for
this sample. You're going to love it when you see it,
this I GUARANTEE. The cost for the sample like I said
is minimal. I only need($2.00)bucks to send it. But really
I am not doing this for the bucks, I'm doing it so you
can see what's available out there to drive traffic to
your office.

I did one for a doctor in TEXAS and he loved it. He'll be
mailing his postcards out within the next week as I sent
them to him on Friday by Priority Mail. He had $486.00
in the promotion but he's getting 500 postcards that are
going to bring him in new patients and make him an instant
celebrity in his community.

------------------------------------------------------------
LISTEN, this is the best way I've found recently to get
new patients, or customers, as I help any kind of business
and this postcard does wonders for your revenue income.
------------------------------------------------------------

THERE are more than 100 ways you can get referrals, but I'll
be talking about this in a later blog post, so make sure you
check this blog at least once a week, as I'm trying to blog
here at least that often. Sometimes I find myself writing
three or four blog posts. Why? I don't know.

OKAY, that's it for today.

I'M going to drive out and look at a new house. I'm thinking
about moving so I need to drive around CA. and check things
out. I'll let you know if I come up with some new information
on marketing. Everytime I go anywhere, my eyes are always OPEN
so like I said, I'll let you know.

BE looking for another post today as I'm going to go look at a house
and like I said, I'll be back with some really cool ideas you can use
on Monday.

DON'T miss this opportunity.

YOU'RE the BEST.

Dr. Carney

Are You Really Doing Everything You Can?

Today is September 1st of 2010.

Today we talked about the three strategies to truly harness the power of gratitude in your business and in your life.

Here again are the three strategies that you can use to harness the power of gratitude in your business and in your life. It will help you “Take Your Thanks To The Bank.

Here they are:

1. Keep a gratitude journal

Write down 3-5 things every day for which you are grateful. (Challenge: Try not to repeat.)

It can be done first thing in the morning or last thing at night.

Must be written to get the full effect. Use as many of your senses as you can in writing – FEEL the pen, SEE the words on paper, HEAR the words as you write them, FEEL the emotion of gratitude as you write.

Again, it's best if you hand write these. It helps embed them into your mind. I like to do them when I'm in bed, just before I go to sleep. I sleep on them if you will.

Look for people that are generally unacknowledged and “see” them.

Let your patients verbally know that you appreciate them.

Remember: 68% of customers say they stopped doing business with a company. because they felt unappreciated, ignored or taken for granted.

It costs 6-10 times more money to get a new customer versus keeping the ones you already have.

3. Every week send an unexpected note, card or gift to someone

Sit back, take a few breaths and ask yourself, “Who needs to hear from me today? What patient could I call and say something nice too?"

The person that comes to mind is there for a reason.

Take the time and write them a note, send them a card, or give them a gift to let them know you appreciate them.

For Extreme Patient Appreciation:

Send a note and/or personalized handwritten greeting card.

Follow up with your email or snail-mail newsletter.

Give them an anniversary gift every year they continue to work with you.
Oops, I gave away another million dollar secret. How many doctors that you know of send their patients an anniversary gift every year on their anniversary with them as a patient? I bet you don't do you. And how important would someone feel if you did do that on their anniversary?

Wow!!! What a concept.

Write a Thank You note for each referral.

Give them a token gift for each referral that turns into closed business. I talked to one doctor and he always sends them two theater tickets he buys at Costco. I would change it up every once in awhile, but hey, if that works for him, then so be it. The main thing is to get them their reward asap.

Thanks again to for supporting me and sending me your referrals. Please let me know if you know any organizations, associations, doctors or businesses that can benefit from my marketing.

Thank you!!! I love you referring me more people to help as this is what I have a passion for. You're going to be helping them, help more people.

Don't Miss Out On This... It's EASY!!!

HEY, I'm not really that savvy on the internet, but
i know how to copy, paste and click on pictures.

Click on my picture at the top.

The one that I'm showing off.

Thanks.

What Are You Doing???

What Are You Doing To Promote Yourself?

I'm going to throw some material at you today. I'm not sure how long this blog post will be but it will be something very personal.

I've been doing marketing for the past 20 years, and the first event I ever attended was a Jay Abraham event. The nice thing is, that was the start of my marketing career. It takes years to learn all the ups and downs of marketing and this one event started it all. I didn't have a clue about networking so I missed a ton of connections I could have had.

BRAND NEW

But I was a 100% NEWBIE at the time.

Now let me share a little secret with you.

That one event cost me $5,000.00 big ones. That was way back in 1990 so you know, that was a lot of money to me and him. Anyway, here's my point. If you offer someone something and they WANT IT, they're going to do it no matter what the costs.

Getting them to that point of buying is the key to marketing. Not everyone wants what you're selling. That's why you have to develop some sort of relationship before you go crazy and spend your budget on wasted newspaper advertising, flyers, inserts, etc.

Here's how they got me.

They had a coupon or something, (I can't remember) and you had to send it in, to get the FIRST audio tape of his last seminar. Well I did that. And low and behold, they shipped me the entire set of 18 cassette tapes (I told you it was a long time ago) FREE of CHARGE. No strings, no hassles, no obligations, nothing!

I was floored when I received that entire collection in the mail. Did I ever listen to all of it. NO, I did not.

$5,000.00 per Seminar

But I did send them $5,000.00 dollars for the seminar. I was that impressed that this man, who I didn't know from Adam, would send me something that he valued of upwards of $1,000.00 dollars and something people like me paid to go to.

I enjoyed flying to L.A. and attending but like I said, I was a complete NEWBIE. I had no clue what I was doing, what a headline was, a subhead, etc. Then I started my long term education with any source that I could find.

Right now, August 19th of 2010 I'm ordering at least 5 books a week, sometimes 10. Why? Because if you want to be a world expert, you have to study something for five years straight, and do this for 3 hours a day. I do that now, especially with the Internet.

Here's something I find kind of funny.

A Personal Story

My son, a smart man in his 30's thought he might want to go into business for himself. I told him to go for it. But he has no drive and he's completely content working a 40 hour job. I don't know where he got that drive, but I think it came from his mother.

I told him to start his business and I'd help him develop it as I can market anything for anyone, because all businesses are the same, whether you think they are or not. Well his answer was a little flakey. He just told me he'd rather not take the chance and would work for a local heating and air conditioning firm for $18 bucks an hour.

That's the way people seem to be nowadays. They don't think about what it takes to be in business. All you have to do is service people, treat them like you like them, treat them like you would want to be treated in your position and market to them. It's really that simple. I don't know what people make it so hard.

I'm currently working on three or four projects with my partner and we're going to be making some serious cash in the next year or so because of a few things.

What can make us successful?

1) we are persistent
2) we don't give up
3) we are not afraid to go out on a limb
4) we'll spend money to learn
5) we have goals
6) we've decided no one is going to stop us
7) we're creating relationships with doctors that want
to learn our secrets that will help them market themselves more
creatively

Here's something you might not know.

The Sex In The City slot machine is now the #1 branded, progressive-jackpot slot machine in theworld and in Vegas. New machines cost from $12 grand to $25 grand. A little pricey for me.

IGT just sold 300 slots to a NEW casino in Maryland at $25,000 each.

If you're into marketing to the Affluent, go to: www.EliteTraveler.com/buyers guide.

You'll be amazed at what people can sell once they find the right market.

Well I'm going to cut this short as I want to get this posted, then hit the post office to find out if any little checks have came in.

Dr. Carney

P.S. I just developed a reactivation kit with CD-ROM that rocks. This helps doctors not only contact people that have left and they have no trace of, but it shows you the secrets to increasing your R.O.I. (return on investment) and it only has a tag of $297, so this is a no - brainer for the smart doctor who wants to reactivate his old clients. Just a little plug for someone that wants to see more people. Ciao.

Hello Core Values!!

Think about this.

You can lose all of your money and start over.

If your house burns down, and MINE did, you can rebuild it as
long as you don't have someone using you like a gold digger.

It's the things that COST you nothing - that you can never replace.

One of the most important KEYS to self motivation is to clearly
identify your CORE Values in life.

This is difficult when you're tied down!!!!

Hey I’m going to share something with you that will drive a point across and it won’t take long. If you take this seriously, it will change your life and your practice forever… once you get the BIG IDEA.

Motivation has always been a ‘subject’ that has fascinated me, as has marketing with a personal relationship in mind.

Let me ask you a simple question.

“Why is it that some people, regardless of their circumstances, can stay energized and excited about life and their practice, while others are “controlled” by their circumstances?”

I think that one of the greatest challenges in life and practice… is to get inside our own heads, and truly understand what makes us tick, as well as our patients.

It’s not easy, but this little newsletter was written with that in mind… to help you get inside their minds so they’ll call your office.

Self motivation… what does it mean?

There’s a simple definition for a complex subject:

Self motivation is an inner drive that compels behavior. What makes it complex, however, is that little word “inner” because what works for me - may not work for you and vice-versa.

There are, however, some common denominators; some basic fundamentals when it comes to motivating ourselves and our patients.

It’s these fundamental ideas, and some other things that have worked for me personally, that I’d like to share with you.

As we all know, it’s not always what is said, but how it’s said to our patients - that can turn the switch from “off” to “on.”

One idea, if you’re ready for it, can change your life and your practice forever.

Just remember this and your life and your practice will never be the same… “people are like sticks of dynamite; the power’s ON the inside but nothing happens until the FUSE gets lit.”

It is my hope that as you read this newsletter there will be many “a-ah moments” to light your FUSE, and keep it lit, through the good times and the bad times.

But here’s the KEY… keep it close and read it often.

Because a famous man once said, “People often tell me that motivation doesn’t last, and I tell them, bathing doesn’t either, that’s why I recommend it daily!”

The same goes for marketing.