Twisted Sister

Remember Twisted Sister, the 80's hair band?

If you're too young, you won't.

If you're too old, you may not.

So engage me anyway. It's my blog, so just read this.

I'll try to make it somewhat of a story for you, then
the rest is up to you.

TWISTED SISTER

In a VH1 interview Twisted Sister's lead singer Dee Snider talked about their early days as a starving garage band, and how money was tight, how they worked long hours, how tough their gigs were.

Sounds like a lot of people in this economy but hey, that's just my view point.

Out of this struggle came their best-loved songs about failure, and frustration.

But then "We're Not Gonna Take It" started selling.

Money started pouring in.

They were in demand for concert appearances, interviews,
photo shoots,... everything.

The band was riding the wave of stardom.

One day Dee Snider stops and says to himself,

"Dude, THIS DOES NOT SUCK!"

But he found himself in a dilemma.

The pain was over.

The failure,and frustration of being a starving artist
was now a thing of the past.

He was having wine and cheese parties on in his rock star motor coach, instead of packing drums and guitar amps into a station wagon. So what kind of frustration were they going to write and sing songs about now?

"After that, I knew I could write hits, and I did," Snider explains, "but we were successful now.

It just didn't have the same impact as before."

If the best market to sell to is one where you've been the person you're selling to, then slowly forgetting the aches and pains of your customers, patients, and clients is a sure way to become estranged from them.

It always irks me when I meet doctors or CEO's who not only don't relate to their customers or patients, they have contempt for them. A symptom of the problem is that they refer to everything in the abstract. They talk about "the marketplace" instead of talking about real people and real human beings.

This is the stuff of ordinary life, and it needs to be part of your communication with your people. That way you don't turn into a plasticized, abstractified, soulless, spreadsheet-quoting, MBA-sporting idiot.

Do you sell to humans?

If you answered "YES", then by all means... Stay Human.

I lay in bed some nights and think, "You know, I love what I do. I can get up when I want, go to bed when I want, and be with whom I want."

It's a great life.

Don't ruin your life.

If something is wrong, CHANGE IT. Don't complain about it, CHANGE IT.

And don't blame someone else.

You're in control.

If you think you're not in control, you're in SAD SHAPE.

I could tell you all kinds of stories that you wouldn't believe, but hey, this is Monday and you know how Mondays are... BUSY!

Talk later.

Dr. Carney