Brevity?

Why does brevity matter?

If you want to capture someone's attention, you have to think...

BREVITY!

In your content marketing, and I'm sure you're doing that right, you might want to inform or you might want to entertain.

Either or.... but do one of them.

Entertaining is better, but hey, it's up to you.

If your audience is mentally screaming “Get to the point!” you’ve done neither.

Don't forget that.

And no one will share your work if they don’t understand it, or if it bores them into a coma.

I don't care how old or young you are, you CAN be boring. Don't do it.

Keep your business - INTERESTING.

That applies to doctors as well as someone selling antiques.

For sales copy, you know the stuff you put on the website,
brevity is even more important.

Yes, long copy sells. But “long” means you cover all of the
important facts your prospect needs to know, in the shortest
amount of time, to CONNECT with them.

If you have ever silently waited, cash in hand, while a windbag
salesperson droned on, you will recognize the issue here.

Brevity is awesome.

It actually takes MORE work to write a short post. I know, I'm
writing this one.

You may find you spend twice as much time editing as you do writing,
like I'm doing right now.

But you owe it to your readers to cCUT the fat from your content.

Just do it!

CUT IT.

Bottom line:

If you WANT your words to have impact, get to the point —
then get out of the way!

Just make sure they're GOOD words.

That's it for today.

Brevity is supreme.

In some cases.

LOL

Dr. Carney